Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Growth @ Tella ⎸ I write about growth, product, and video 🎥

Growth at Tella 🎥  the screen recorder that edits for you. To work together, drop me a message.

Louise de Sadeleer

Starting today, I'll only accept connection requests by hot people

Growth @ Tella ⎸ Make screen recordings worth sharing 🎥

To the people whose connection requests I accepted and whose horrible content now appears in my feed:

“I trusted you, now get out"

Me, when 654 people sign up for my webinar, but only 38 show up

things I think are boy jobs: 

- putting gas in my car
- checking surf forecast 
- knowing how much I'm spending on AI tokens

Who here wants to (wo)mansplain Sponsored LinkedIn posts to me? 

- are they worth it? 
- which type of tools do they work for? 
- how expensive? how fast?
- any content/people to follow about this?
 
Only looking for free advice, don't send me a paid consulting link.

‘Cause you shouldn’t have to pay to watch your co-workers videos 🙂‍↔️

Teams, this one’s for you. Tella just shipped:

- Unlimited free viewer seats 
- Advanced sharing for vids & playlists (invite/link)

Oh, and not to forget about our Loom migration tool. Upload vids in seconds, keep your entire library.

Him: "What's on your mind, honey?"

Me: "Oh nothing, just thinking about this month's most viral moment in tech" 

Kind of insane to see Alex Finn's channel is almost entirely powered by Tella videos.

Things no one is telling you about growing on socials in 2026: 

1. Timing > tenure. Algorithms are rewarding being fast (being hyper-relevant with what's hot now). Especially on search-based (YT/TT), be fast to make a good video/post on a trending conversation and you'll be rewarded. 

Examples: Alex Finn's viral ClawdBot video (4.4 million view on X). 

It's also how Carmen Vicente gained 7k followers in a few days with her 2nd-ever TikTok addressing digital fatigue. 

2. Controversy is a feature, not a bug. Most viral posts contain an element of going against the grain. No need for rage-bait, but: 

➡️ predictions about future
➡️ saying what no one is saying (but would agree with) 
➡️ show a better alternative (workflow, tool, mental model)

Example: Miranda Shanahan on TikTok does great marketing predictions + "no one is saying this about XYZ". 

3. Consuming too much online content won't help you. 

Good news if you're experiencing information overload. According to Carmen, going on a 30min walk/day (no music) works wonders to come up with great ideas + consolidate ideas. 

She coined this practice 'raw dog walks' (I think they're working for her). 

These are some of the learnings from our live session on short-form for B2B in January. I've collected tens more, should I share?

How I feel whenever I create a PR as a non-engineer

How I never run out of video hook ideas: 

1. Save good hooks on TikTok, YouTube, X etc 
2. Use Claude to download vids
3. Analyse transcript + frames 
4. Create hook database 

For the full demo, I made a YT vid 👇

taplio

The Battle

Vassilena Valchanova

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance ScoreLouise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Vassilena Valchanova

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouise de Sadeleer's LinkedIn Performance