Valchanova.me

Started as a personal blog, focused on marketing, growth and digital strategy, Valchanova.me was born out of the passion for sharing my knowledge and experience with digital professionals.

Now it's the hub for my consulting practice. I work with brands on markets all over the globe and I help them build meaningful relationships with stakeholders and scale them through digital channels.

Marketing, Growth, and Digital Strategy Consulting:
- Working with brands in industries from e-commerce to SaaS, from fitness to luxury design.
- Building digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.
- Content marketing planning - building roadmaps and day-to-day team consulting about content production, distribution, and measurement.
- Performance marketing - creating strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.
- Copywriting, landing page optimization, and CRO.
- Growth marketing - going beyond customer acquisition to activation, retention, and more.

Public Speaking & Training:
- An accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.
- Participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more.

Publishing:
- 300,000 readers accumulated through 10 years of content publishing.
- One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010).
- Featured as a 'Must Read' on GrowthHackers.com.

Digital Marketing Strategist, Trainer, and Public Speaker

Ratio.bg

Responsible for all communication-related issues, including social media management, blogger relations, media relations, promotion of events, sponsorship proposals, etc.

Bragging rights:
- Led the full development of the event brand from 180 to 750 guests per conference
- Organized more than 50 events in different formats
- Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum
- Secured partnerships and sponsorships with national and international companies

Founder and Communications Manager

GrowthMentor

I'm dedicating some of my time to mentor founders, growth, and marketing leads through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors.

I've so far had more than a 350 insightful discussions with companies in varied industries and sizes. Looking forward to talking with many more.

Check out my profile at the link below 👇

Mentor

Hypergrowth

I work to bring expert-led content to growth marketers and startup founders who can benefit from it. If you're curious about my work, check out the Hypergrowth Blog and our interview series Hypergrowth Talks.

Head Of Content

Enhancv

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill.

Bragging rights:
- Optimized performance advertising efficiency and brought down CAC 3-fold in 6 months.
- Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.
- Set up and led the first growth experimentation process in the company.
- Planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and Art Director).

Digital Strategist

New Bulgarian University

Lecturer of Gamification in the Master's Department of New Bulgarian University.
Gaming elements, gamification strategy, and tactics, gamification mechanics, successful gamification implementation.

Already taught 3 years of students, undergoing a Master's Degree in New Media and Communications.

Lecturer - Gamification

Wishio

Creating and optimising the overall marketing strategy of the Wishio brand, including choice of channels, setting KPIs and conducting ongoing performance measurement. Managing an internal marketing and design team, as well as third parties for SEO, PPC and social media marketing. Keeping an active role in creating marketing campaigns, content marketing, promotion set-up and co-marketing campaign discussions with suppliers.

- Led the first marketing campaigns establishing the brand and reached some 150 000 targeted users through paid and organic channels.
- For 4 months served as project manager for the whole Wishio team of 8 people, analyzing company performance and keeping track of all major projects within the organization.

Marketing and Project Manager

Innologica Ltd.

Worked on the communication and marketing strategy of the content reader Inoreader. Developed an overall strategy with different consumer engagement and community building activities, including email marketing automation flows, media outreach to leading tech bloggers, content marketing and advertising management.

Product Marketing Manager

Ozone.bg

Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.

Managed all marketing budgets and did general oversight of a team of 5 content managers and 1 designer.

Bragging rights:
- developed the largest expansion of the site's target audience in overall history
- oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal
- created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience
- organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with 600+ guests

Head of Marketing

ASBIS

Worked for leading world tech brands like Dell, Razer and ASUS, developed locally the presence of ASBIS' private brands Canyon and Prestigio.

Bragging rights:
- led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of 5 limited edition series
- introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors
- created partnerships with off-road and drift stars to promote Prestigio GPS
- worked on community building activities with gamers for Razer, including many gaming competitions, product launch events and blogger outreach activities
- managed full year marketing budgets for Dell and ASUS and led all retailer co-campaigns

Marketing Coordinator

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Counting down the days to Friday for a great event! Just like last year, I'll be meeting fellow peers at Hyperscience's office in Sofia for the mini-conference of Women in Marketing - Bulgaria 🇧🇬.

If you're into events that provide practical value, you can check out the program below. If you're into events for the networking, you can check out the photos below.

If you can't come and join us live, there are virtual tickets available.

If you're based in Bulgaria and looking for a community you can feel at home in, apply – it's totally free and totally worth it.

You know the "there are two wolves" parable? Well, turns out it's valid in brand design, too 😅

Sarah Hart ✤ shared the interesting push and pull between:
👉 the von Restorff effect, thanks to which a distinctive visual brand stands out and gets etched in your customer's mind,
and
👉 the Bandwagon effect that makes us subconsciously crave to blend in with the pack and just drown in the sea of sameness of our industry.

In our live session this week, she shared practical ways to leverage von Restorff and fight against your subconscious conformist when designing for your brand. 

If you missed it, don't fret—check out below ⬇️

ZenBiz Services

• Manage partnerships with key customer stakeholders, including C-level executives, and demonstrate commitment to customer’s success as their strategic technical advisor

• Provide leadership across AI and Modernization domains, inspiring innovation and fostering a culture of continuous improvements

• Set technical vision and build the end to end engineering roadmap from design to launch to scale

• Manage creation of internal and external assets (technical demos, white-papers, frameworks) to drive and support enablement and thought leadership

Co-Founder

Hustle Fund

Angel Squad Member

AI-driven expert specializing in data analytics, collaboration, CRM consultations at GLG.

Technology Expert

Horsley Bridge Partners

• Design and implement enterprise solution architecture (Snowflake, FiveTran, Tableau) increasing private equity data reporting performance by 35%

• Lead a cross functional team to implement CRM and ERP solutions, resulting in 25% increase in fundraising, marketing  and back-office capacity

• Manage vendor relationships and contract negotiations. Co-author success showcase studies and present at user conferences

• Develop staff through coaching and development plans, improving employee performance metrics by 25%

Director of Information Systems

Senior Product Manager

Kattelo Labs

• Developed and implemented technology solutions in various industries, resulting in a 40% increase in revenue and a 30% increase in customer satisfaction

• Led a team of 30+ engineers and designers to deliver high-quality software solutions on-time and on-budget, resulting in a 25% increase in project success rate

• Built and maintained relationships with key technology partners, including AWS and Microsoft Azure, resulting in a 25% increase in new business opportunities

• Drove inbound marketing efforts by publishing customer success case studies and speaking at industry events, resulting in a 30% increase in website traffic and lead generation

Co-Founder/CTO

Dotfully (Acquired)

• Built and launched online marketplace in 45 days with 1 front-end developer and 1 UX designer
Accelerated fulfillment processes by 70% and increased transactions by 30% by integrating Stripe and Shippo APIs 

• Detected fraudulent registration activities and incentivized 40% of “offenders” into becoming customer champions

• Curated product roadmap and prioritized feature releases and bug fixes with user research and site analytics

• Designed A/B testing, analyzed shopping cart behavioral data to increase signups by 80%, viral invites by 60%, and revenue by 100-150% month-over-month

Booz Allen Hamilton

Senior Technical Manager

BearingPoint

Solutions Architect

Synetics for Management Decisions

Senior Technical Lead

KPMG US

Business Analyst

ZenGPT Email Crash Course to get non-coders into GPT Store in 5 days | Community Top Voice

I am a Co-Founder at ZenBiz Services, with over 20 years of experience in leading cross-functional teams and driving innovation in the technology sector. I have a passion for developing and implementing cutting-edge solutions that leverage AI and data science to optimize business processes and enhance customer experiences.

As a seasoned technology leader, I have a proven track record of delivering complex technology projects on-time and within budget, while maintaining a focus on driving revenue growth and staying ahead of industry trends. I have also co-authored and contributed to multiple publications and books on technology topics, and hold professional certificates in corporate finance, data science, and blockchain fundamentals. My goal is to bring my experience and expertise to a new role as a technology leader, where I can collaborate with other visionaries and create value for a dynamic and growth-focused organization.

Kenneth Lo

every great founder has a moment where 
they admit they were building the wrong thing.

the next decision after that
is the one funders bet on.

Managing Partner @ Arc5 Ventures | Backing AI-Driven Solutions in Boring Industries | Founder-First Investor

Smiling person in cycling helmet and rain poncho gripping an orange chainsaw, standing on a round base with bright green cycling shoes.

typeform has the features. not the price.

google forms is still the ugly duckling.
jotform gets close but feels heavy.
tally hits the sweet spot.

am i missing a sleeper tool?

No alternative text description for this image

stage fright is real
building in public feels like walking out without pants

here’s the cheat
share the lesson, not the panic
share the progress, not the pressure

that’s enough to build trust without losing your mind

every startup is a cult until payroll hits.

vision’s easy when rent’s paid. 
culture is what’s left when the hype dies

and you still show up.

taplio

The Battle

Vassilena Valchanova

Kenneth Lo

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Performance ScoreVassilena Valchanova's LinkedIn Performance

Performance ScoreKenneth Lo's LinkedIn Performance

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taplio

The Battle

Vassilena Valchanova

Kenneth Lo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vassilena Valchanova's LinkedIn Performance

Performance ScoreKenneth Lo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVassilena Valchanova's LinkedIn Performance