Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Building Marketing Waiting Rooms™ - Join the community 🦄 | Content | Demand-Gen | Inbound

I practice the art of staying top of mind 🧠 This means I help brands clarify their message and bring it to life in unforgettable social content and ads.

Justyna Ciecierska-Göçeryan

Help. My favourite coffee shop is about to close because of McDonald's.

Wednesday morning. 
Arctic temperatures. 
Grey skies. 
Everyone moving on autopilot, heads down, waiting for winter to just end already.

I turn the corner for my usual cup in my favourite little coffee shop.
 
Finn, the owner smiles at me. 
But something's off…

"I'm closing the place." - he mumbles
My stomach drops.

Because this isn't just a coffee shop.

The second you push that door open, something shifts. 
Gentle electronic music drifts through the air that smells like fresh coffee and living plants. 

Quirky art from local artists covers the walls. 
And for exactly 5 minutes while your drink is being prepared, the grey outside disappears. 

The noise in your head goes quiet. 
You forget it's winter. 
You forget you're on autopilot.
It's a portal to another world.
Disguised as a coffee shop.

You'd think that this attracts only hippies.
But even CEOs of local companies take a detour there.

The coffee is otherworldly. 
Millennial B2B marketers would kill for his matcha.
And Finn himself - a genuinely warm, curious, creative human. 
Always up for a real conversation.

But here's his reality:

→ He's sandwiched between a McDonalds and a grocery to-go shop where people get their coffee out of convenience.

→ It’s tucked inside an apartment complex right across from the train station — invisible to the people walking past daily. 

→ He’s relying on word-of-mouth. But that's not enough to keep the lights on.

So I promised to help him.

But I don’t want to do this alone.

I know that the collective brain of this lovely LinkedIn community will work wonders.

So let’s help the dude out!

I need ideas for:

→ Some cheeky guerrilla marketing that draws a very obvious comparison between a soulless paper cup and what he's actually serving.

→ Instagram content concepts to sell the charm of the place (e.g. filming short, intimate talks with pretend customers as he prepares drinks)

His strengths:

→ The drinks are seriously delicious and taste real.
→It is the only shop within 1km that serves matcha with original flavours (e.g. roasted sesame)
→ He is having deep conversations with his customers.
→ It’s a quiet place in the middle of a noisy city centre.

Drop your ideas below. I'll bring them back to him and I promise to update you on whether we saved him. 👇

Justyna Ciecierska, MSc

Founder @ Marketing Waiting Room - Messaging & creative strategy

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Vassilena Valchanova

Justyna Ciecierska-Göçeryan

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taplio

The Battle

Vassilena Valchanova

Justyna Ciecierska-Göçeryan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justyna Ciecierska-Göçeryan's LinkedIn Performance

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