Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

foryouandyourcustomers

• Responsible for the whole internal communication of the company.
• Creating & editing articles for the corporate website.
• Assisting in the creation of the advertising materials & digital content of the external events, ex.: Job Fairs & Conferences.
• In close contact with the "Communication Team" in all the company locations around the world.
• Actively participating into the process of different events and their organisations, ex.: Team-buildings, Christmas Parties, Art Exhibitions & etc.
• Engaged with the daily tasks, which include the employee administrative needs & managing Time-Reporting System & travel-business program.
• Managing the process of receiving reports & issuing invoices.

Communication and Office Assistant

• Translating various projects in the field English literature.
• Creating different forms of content connected to a specific area. ex.: literature, start-ups, technology, travel.
• Actively reviewing different books & other literature materials.

Freelance Content Writer & Translator

diva-e Digital Value Excellence GmbH

Talent Sourcer

Gutenberg Publishing House

• Responsible for the full process of communication with clients, partners,
authors, & institutions.
• Creating digital content for the social channels of the company and the
bookstore partners.
• Creating articles and annotations/reviews, regarding company events,
products & sales.
• Fully responsible for various cultural projects, fundings & communicating
about it with local and foreign institutions.
• Actively working on the digital strategy of the company, improving the digital
channels and branding.
• Organizing different cultural events, presentations & meetings with
authors; readers.
• Closely responsible for various documents, incl. contracts, invoices, reports &
protocols.

PR and Marketing Manager

Hermes Publishing

• Responsible for the full process of retailer orders, including attaining their
books & prepare the necessary documents, invoices.
• Creating product lists, reports and conducting inventory checks.
• Taking part in National Book Events, ex.: The Annual Book Fair Sofia.

Marketing Assistant

University Library Sofia 

• Responsible for the full process of ordering and receiving books.
• Supporting the visitors with the needed information regarding books, catalogs, magazines & etc.
• Working with ALEPH Integrated Library System, managing the internal orders and inventory checks.

taplio

The Battle

Vassilena Valchanova

Ivan Kolarov

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