Valchanova.me

Started as a personal blog, focused on marketing, growth and digital strategy, Valchanova.me was born out of the passion for sharing my knowledge and experience with digital professionals.

Now it's the hub for my consulting practice. I work with brands on markets all over the globe and I help them build meaningful relationships with stakeholders and scale them through digital channels.

Marketing, Growth, and Digital Strategy Consulting:
- Working with brands in industries from e-commerce to SaaS, from fitness to luxury design.
- Building digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.
- Content marketing planning - building roadmaps and day-to-day team consulting about content production, distribution, and measurement.
- Performance marketing - creating strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.
- Copywriting, landing page optimization, and CRO.
- Growth marketing - going beyond customer acquisition to activation, retention, and more.

Public Speaking & Training:
- An accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.
- Participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more.

Publishing:
- 300,000 readers accumulated through 10 years of content publishing.
- One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010).
- Featured as a 'Must Read' on GrowthHackers.com.

Digital Marketing Strategist, Trainer, and Public Speaker

Ratio.bg

Responsible for all communication-related issues, including social media management, blogger relations, media relations, promotion of events, sponsorship proposals, etc.

Bragging rights:
- Led the full development of the event brand from 180 to 750 guests per conference
- Organized more than 50 events in different formats
- Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum
- Secured partnerships and sponsorships with national and international companies

Founder and Communications Manager

GrowthMentor

I'm dedicating some of my time to mentor founders, growth, and marketing leads through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors.

I've so far had more than a 350 insightful discussions with companies in varied industries and sizes. Looking forward to talking with many more.

Check out my profile at the link below 👇

Mentor

Hypergrowth

I work to bring expert-led content to growth marketers and startup founders who can benefit from it. If you're curious about my work, check out the Hypergrowth Blog and our interview series Hypergrowth Talks.

Head Of Content

Enhancv

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill.

Bragging rights:
- Optimized performance advertising efficiency and brought down CAC 3-fold in 6 months.
- Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.
- Set up and led the first growth experimentation process in the company.
- Planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and Art Director).

Digital Strategist

New Bulgarian University

Lecturer of Gamification in the Master's Department of New Bulgarian University.
Gaming elements, gamification strategy, and tactics, gamification mechanics, successful gamification implementation.

Already taught 3 years of students, undergoing a Master's Degree in New Media and Communications.

Lecturer - Gamification

Wishio

Creating and optimising the overall marketing strategy of the Wishio brand, including choice of channels, setting KPIs and conducting ongoing performance measurement. Managing an internal marketing and design team, as well as third parties for SEO, PPC and social media marketing. Keeping an active role in creating marketing campaigns, content marketing, promotion set-up and co-marketing campaign discussions with suppliers.

- Led the first marketing campaigns establishing the brand and reached some 150 000 targeted users through paid and organic channels.
- For 4 months served as project manager for the whole Wishio team of 8 people, analyzing company performance and keeping track of all major projects within the organization.

Marketing and Project Manager

Innologica Ltd.

Worked on the communication and marketing strategy of the content reader Inoreader. Developed an overall strategy with different consumer engagement and community building activities, including email marketing automation flows, media outreach to leading tech bloggers, content marketing and advertising management.

Product Marketing Manager

Ozone.bg

Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.

Managed all marketing budgets and did general oversight of a team of 5 content managers and 1 designer.

Bragging rights:
- developed the largest expansion of the site's target audience in overall history
- oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal
- created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience
- organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with 600+ guests

Head of Marketing

ASBIS

Worked for leading world tech brands like Dell, Razer and ASUS, developed locally the presence of ASBIS' private brands Canyon and Prestigio.

Bragging rights:
- led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of 5 limited edition series
- introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors
- created partnerships with off-road and drift stars to promote Prestigio GPS
- worked on community building activities with gamers for Razer, including many gaming competitions, product launch events and blogger outreach activities
- managed full year marketing budgets for Dell and ASUS and led all retailer co-campaigns

Marketing Coordinator

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Counting down the days to Friday for a great event! Just like last year, I'll be meeting fellow peers at Hyperscience's office in Sofia for the mini-conference of Women in Marketing - Bulgaria 🇧🇬.

If you're into events that provide practical value, you can check out the program below. If you're into events for the networking, you can check out the photos below.

If you can't come and join us live, there are virtual tickets available.

If you're based in Bulgaria and looking for a community you can feel at home in, apply – it's totally free and totally worth it.

You know the "there are two wolves" parable? Well, turns out it's valid in brand design, too 😅

Sarah Hart ✤ shared the interesting push and pull between:
👉 the von Restorff effect, thanks to which a distinctive visual brand stands out and gets etched in your customer's mind,
and
👉 the Bandwagon effect that makes us subconsciously crave to blend in with the pack and just drown in the sea of sameness of our industry.

In our live session this week, she shared practical ways to leverage von Restorff and fight against your subconscious conformist when designing for your brand. 

If you missed it, don't fret—check out below ⬇️

The Academy for Soul-based Coaching

In The Academy for Soul-based Coaching, we teach exquisite coaching skills to high level coaches, healers & therapists. The work has rippled out to 1000s of coaches and clients across all continents.

Soul-based Coaching helps clients connect with their deepest wisdom, so that they can realign the inner structures that set their experience of life. It creates powerful change that amplifies outward from the very core.

Soul-based Coaching breaks with the old paradigms in coaching: extraction culture, white-centerdness, mind-over-matter and single-dimensional results. It is for you if you are truly not interested in fixing people. Or pushing them. And you do not want to dishonour clients and their journey by pretending to be the expert on them.

Instead, we teach you to hold space for their wisdom to unfold. So that you become the midwife for the change that wants to happen from within, in right relationship with their communities and context. Which leads to powerful and practical change. This is what makes Soul-Based coaching different from any other coaching modality or certification program. 

As the Founder and CEO, I use my 25+ years of executive & life coaching, my 18+ years of teaching coaches and facilitators and my Priestess background, to create rich and potent learning experiences.

Founder & CEO

Gemeente Amersfoort

Trouwambtenaar

Red Robin Change

(Online and in-real-live) Coaching and training tailored to help successful professionals make the transformations they dream of a reality so they can live the Life they came here for.

Trainer, facilitator, coach & consultant

Gewoon aan de slag

Gewoon aan de slag facilitates change in organisations. By doing as little as we can ourselves. The change is yours, not ours!

Our clients are managers/leaders who want to work on developing their organisation. Who develop new strategies, who want to move forward even if times are tough. Clients who are not afraid to be confronted with their own part in both the unwanted and the wanted situation. 

Clients who want the people in their organisation to 'just do it' (Gewoon aan de slag), but don't always have the tools or position to influence this. 

We understand how change works. 

For individuals and groups of people. And mostly, we know how to influence this and collaborate on the desired outcome. Using Clean Language & systemic change as an underlying approach, and any tool or model that will help getting where you want to get. 

Not fighting reality, but taking on board what is. Clean, real and with the necessary systemic checks along the way. 

More information is available in Dutch at our company website: www.gewoonaandeslag.nl

Co-founder, Facilitator, Consultant and trainer

Contino UK

Contino UK is the UK affiliate of the Dutch Gewoon aan de slag ('just do it'). We focus on training, consultancy and coaching of teams, organisations and individuals that want to reach more of what they'd like.

Trainer, Coach and Consultant

Coloplast A/S

Management Development Consultant

Agis Zorgverzekeringen

In-house consultant change management. 
Advising at board level as well as consulting for lower level managers and facilitating events as part of change projects.

Adviseur Verandermanagement

Policy advisor within the Human Resource Department, focussing on employee development and organisation development.

Beleidsadviseur SBA

Ormit Management Development

In two years, I did 4 projects in three different companies across industries, while receiving extensive training and coaching so as to become as effective as possible as soon as possible after finishing university.

Management Trainee

When I enter my work room, it starts: 

That feeling of joy and anticipation that is ever so slightly like a first date. 

- But like a first date when you are in your late 30s. 

When you have had some real-life experiences and are no longer as attached to the outcome as when you were an all-eager teenager whose entire being hinged on the question of ‘does - he - like - me?’.

There is this feeling of magic in the air.

That something VERY good might just be about to happen. 

And it’s not even for me.

When I work with my clients, I help them find big changes in themselves. Changes that are fuelled by their deepest inner wisdom, their mind, body and soul.

Changes that are embodied, not made by and driven by the mind. 
Changes that last, because they have been fully integrated in their system during the session.

You may think that’s not possible, but once you have experienced the process in action, you know exactly what we mean when we say we are in awe of what Soul-based Coaching can do. 

Every single time. It just never ever grows old, witnessing the capacity for healing, and for change that we are all born with. 

And when we train coaches in the Academy for Soul-based Coaching, we help coaches make that magic possible. 

Want to know more? Check out www.academyforsoulbasedcoaching.com, or send me a dm.

So much is possible...

taplio

The Battle

Vassilena Valchanova

★ Annemiek van Helsdingen

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taplio

The Battle

Vassilena Valchanova

★ Annemiek van Helsdingen

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vassilena Valchanova's LinkedIn Performance

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