Valchanova.me

Started as a personal blog, focused on marketing, growth and digital strategy, Valchanova.me was born out of the passion for sharing my knowledge and experience with digital professionals.

Now it's the hub for my consulting practice. I work with brands on markets all over the globe and I help them build meaningful relationships with stakeholders and scale them through digital channels.

Marketing, Growth, and Digital Strategy Consulting:
- Working with brands in industries from e-commerce to SaaS, from fitness to luxury design.
- Building digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.
- Content marketing planning - building roadmaps and day-to-day team consulting about content production, distribution, and measurement.
- Performance marketing - creating strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.
- Copywriting, landing page optimization, and CRO.
- Growth marketing - going beyond customer acquisition to activation, retention, and more.

Public Speaking & Training:
- An accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.
- Participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more.

Publishing:
- 300,000 readers accumulated through 10 years of content publishing.
- One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010).
- Featured as a 'Must Read' on GrowthHackers.com.

Digital Marketing Strategist, Trainer, and Public Speaker

Ratio.bg

Responsible for all communication-related issues, including social media management, blogger relations, media relations, promotion of events, sponsorship proposals, etc.

Bragging rights:
- Led the full development of the event brand from 180 to 750 guests per conference
- Organized more than 50 events in different formats
- Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum
- Secured partnerships and sponsorships with national and international companies

Founder and Communications Manager

GrowthMentor

I'm dedicating some of my time to mentor founders, growth, and marketing leads through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors.

I've so far had more than a 350 insightful discussions with companies in varied industries and sizes. Looking forward to talking with many more.

Check out my profile at the link below 👇

Mentor

Hypergrowth

I work to bring expert-led content to growth marketers and startup founders who can benefit from it. If you're curious about my work, check out the Hypergrowth Blog and our interview series Hypergrowth Talks.

Head Of Content

Enhancv

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill.

Bragging rights:
- Optimized performance advertising efficiency and brought down CAC 3-fold in 6 months.
- Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.
- Set up and led the first growth experimentation process in the company.
- Planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and Art Director).

Digital Strategist

New Bulgarian University

Lecturer of Gamification in the Master's Department of New Bulgarian University.
Gaming elements, gamification strategy, and tactics, gamification mechanics, successful gamification implementation.

Already taught 3 years of students, undergoing a Master's Degree in New Media and Communications.

Lecturer - Gamification

Wishio

Creating and optimising the overall marketing strategy of the Wishio brand, including choice of channels, setting KPIs and conducting ongoing performance measurement. Managing an internal marketing and design team, as well as third parties for SEO, PPC and social media marketing. Keeping an active role in creating marketing campaigns, content marketing, promotion set-up and co-marketing campaign discussions with suppliers.

- Led the first marketing campaigns establishing the brand and reached some 150 000 targeted users through paid and organic channels.
- For 4 months served as project manager for the whole Wishio team of 8 people, analyzing company performance and keeping track of all major projects within the organization.

Marketing and Project Manager

Innologica Ltd.

Worked on the communication and marketing strategy of the content reader Inoreader. Developed an overall strategy with different consumer engagement and community building activities, including email marketing automation flows, media outreach to leading tech bloggers, content marketing and advertising management.

Product Marketing Manager

Ozone.bg

Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.

Managed all marketing budgets and did general oversight of a team of 5 content managers and 1 designer.

Bragging rights:
- developed the largest expansion of the site's target audience in overall history
- oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal
- created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience
- organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with 600+ guests

Head of Marketing

ASBIS

Worked for leading world tech brands like Dell, Razer and ASUS, developed locally the presence of ASBIS' private brands Canyon and Prestigio.

Bragging rights:
- led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of 5 limited edition series
- introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors
- created partnerships with off-road and drift stars to promote Prestigio GPS
- worked on community building activities with gamers for Razer, including many gaming competitions, product launch events and blogger outreach activities
- managed full year marketing budgets for Dell and ASUS and led all retailer co-campaigns

Marketing Coordinator

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Counting down the days to Friday for a great event! Just like last year, I'll be meeting fellow peers at Hyperscience's office in Sofia for the mini-conference of Women in Marketing - Bulgaria 🇧🇬.

If you're into events that provide practical value, you can check out the program below. If you're into events for the networking, you can check out the photos below.

If you can't come and join us live, there are virtual tickets available.

If you're based in Bulgaria and looking for a community you can feel at home in, apply – it's totally free and totally worth it.

You know the "there are two wolves" parable? Well, turns out it's valid in brand design, too 😅

Sarah Hart ✤ shared the interesting push and pull between:
👉 the von Restorff effect, thanks to which a distinctive visual brand stands out and gets etched in your customer's mind,
and
👉 the Bandwagon effect that makes us subconsciously crave to blend in with the pack and just drown in the sea of sameness of our industry.

In our live session this week, she shared practical ways to leverage von Restorff and fight against your subconscious conformist when designing for your brand. 

If you missed it, don't fret—check out below ⬇️

Manufacturing Operations Transformation

I support mid-sized industrial companies in turning operational chaos into clarity and performance. 

My work combines interim leadership, lean transformation, and leadership development to stabilize operations, improve delivery, and empower teams.

- Reduced delivery lead times by up to 50% through restructuring daily operations
- Stabilized critical production systems, cutting scrap and rework significantly
- Built shopfloor management systems with KPIs, routines, and leadership behaviors
- Coached team leaders and plant managers into confident, accountable roles
- Led operational recovery in environments under high corporate pressure

Senior Interim Manager | Lean Transformation Expert

Pegasystems

At Pegasystems, I supported enterprise clients in aligning their business processes with digital transformation goals. 

My role focused on bridging the gap between strategic intent and operational execution—translating requirements into clear, manageable processes using Pega’s platform.

- Led discovery and alignment workshops with cross-functional stakeholders
- Identified process inefficiencies and guided automation and redesign initiatives
- Delivered clear process maps and requirements for technical teams
- Enabled client teams to align digital workflows with business KPIs
- Supported the integration of human-centered design with operational system logic

Business Consultant - Digital Transformation

BMW Group

At BMW, I led Lean transformation and leadership development initiatives across local and global production sites and other functions. 
I worked closely with cross-functional teams—from shopfloor to engineering and executive leadership—to drive performance, alignment, quality, and practical process improvements.

- Supported global sites in Europe, Asia, and the US in stabilizing operations and applying Lean principles
- Partnered with engineering teams to streamline cross-functional development processes
- Introduced shopfloor and management routines across departments for better visibility and flow
- Coached team leaders, department heads, and executives in performance-focused leadership
- Facilitated alignment between strategic objectives and daily execution across business units

Project Manager Lean Six Sigma - Referent Prozessberatung

I worked with a range of industrial clients across sectors such as pharmaceuticals, food production, automotive, and electronics. 

I took on roles as a Lean expert, Six Sigma Black Belt, and interim manager—leading transformation and directly managing teams in high-pressure environments.

In addition to that, I worked for Banking clients and clients in the online retail sector, leading CI and organisational transformation 

- Served as interim production manager for units with up to 120 staff—responsible for daily performance, people leadership, and operational stability
- Delivered Lean transformation projects in production, logistics, and quality, achieving cost and performance improvements
- Led Six Sigma projects targeting yield, process variation, and defect reduction
- Developed and improved supplier performance through structured audits, workshops, and capability development
- Built cross-functional improvement teams and supported leadership development on-site

Senior Lean Consultant | Interim Production Manager | Six Sigma Black Belt

At GE, I served as Production and Lean Leader responsible for driving operational transformation across newly acquired manufacturing sites. I led the development and execution of Lean deployment roadmaps, integrating physical infrastructure changes, system improvements, and cultural adoption of continuous improvement practices.

- Developed and implemented Lean deployment roadmap across production environments
- Increased productivity by 20% and reduced setup times by 35%
- Introduced pull systems and optimized production planning to achieve 100% on-time delivery
- Coordinated infrastructure and layout changes in support of Lean transformation
- Supported cross-functional collaboration between production, engineering, and leadership

Lean Leader

LEONI

At LEONI, I was responsible for the implementation and development of the LEONI Production System across multiple production areas. I drove improvements in productivity, space utilization, and team capability by deploying Lean principles and infrastructure enhancements. My work laid the foundation for sustainable operational excellence within the site and supported LEONI’s global standards.

- Implemented the LEONI Production System, achieving 25% productivity improvement and 30% space savings
- Led redesign of production layouts and coordinated infrastructure adjustments to support Lean transformation
- Coached team leaders and managers in Lean tools and daily management routines
- Trained internal staff through formal Lean education programs and hands-on improvement initiatives
- Supported audits, continuous improvement projects, and cultural change within production teams

LPS Manager

Leading all engineering activities in production sections, introducing new products and engineering changes, manage tools, equipment and processes, improve layouts and support the roll out of the production system

NPI - Project Management - SOP - Ramp Up - Supply Chain - Lean - Six Sigma Green Belt - Engineering Change - Design Change - Layout

Process Engineer

MB Vibroacoustics

Mechanical Engineer

Freelance

Freelancer

High Performance Coach | I write about being more productive while experiencing joy in your life!

I help industrial companies escape chaos and build high-performance operations.

For over 20 years, I’ve worked with mid-sized manufacturing teams as an interim manager, transformation expert, and leadership coach. I combine hands-on implementation with change management and leadership support to help companies deliver better—on time, with higher quality, and at lower cost.

My clients are often stuck in a painful cycle of:

 - Firefighting all day, every day—chasing one problem after another with no time to think

 - Missing delivery deadlines, losing customer trust, and constantly apologizing

 - High scrap, rework, and hidden costs silently draining profit

 - Low morale and high turnover, with good people burning out or walking away

 - No clear structure or leadership rhythm—just reacting, not leading

 - Growing pressure from corporate to “deliver more with less,” without real support

I don’t offer theory, I offer action!
I bring structured, practical transformation. 
We build the systems, routines, and leadership habits that make performance reliable, scalable, and human.

What I bring:
 - Calm confidence—a sense of control and clarity, even in crisis
 - Strong, coherent teams that trust each other and deliver together
 - Clear leadership at every level, with consistency, courage, and ownership
 - Transparent and stable operations that reduce stress and increase predictability
 - Reliable performance—on-time delivery, higher quality, and lower costs
 -  Real transformation, grounded in daily habits and sustained by your people

If your operations are stuck in chaos, I’d be glad to help.

Mohammed Aly

End 2025 Strong - Start 2026 Unstoppable.

This is for professionals who want to:

- regain control of their time
- build sustainable structure
- reset their energy
- stop feeling overwhelmed
- create real momentum
- enter 2026 with clarity, direction, and confidence

It’s a mix of:
 ✔ weekly group coaching
 ✔ accountability pods
 ✔ habits + execution systems
 ✔ clarity sessions
 ✔ deep personal leadership work

It’s not “motivational fluff.”
It’s not generic productivity tips.

It’s real work with real results.

And… I’m offering this once.

10 days.
Limited seats.
When it’s full, it’s full.

If you want to end this year strong - and start the next one unstoppable -
DM “STRONG” for details.

Let’s finish the year with intention, not exhaustion.

And let’s build the momentum that your 2026 deserves.

I Help Leaders Escape Chaos and Build High-Performance Operations | Interim Manager | Lean Expert | Executive Coach

taplio

The Battle

Vassilena Valchanova

Mohammed Aly

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Performance ScoreVassilena Valchanova's LinkedIn Performance

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taplio

The Battle

Vassilena Valchanova

Mohammed Aly

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vassilena Valchanova's LinkedIn Performance

Performance ScoreMohammed Aly's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVassilena Valchanova's LinkedIn Performance