With over two decades of experience in digital strategy and marketing, Vary has spent his career helping businesses across Asia-Pacific evolve beyond a basic digital presence. He now partners with growth-stage companies to scale more strategically, using a smarter blend of AI-powered marketing automation, predictive analytics, and hyperlocal strategies.

Vary has built teams that led transformative digital campaigns for brands such as Honda (KAH Motor), Riot Games, China Taiping Insurance, ComfortDelGro, SingPost, Goodrich Global, the National Crime Prevention Council and NUS. Under his leadership, iFoundries has become a trusted name in innovation, measurable success, and digital marketing excellence.

// An Entrepreneur At Heart
Vary’s entrepreneurial journey began in childhood, where his creativity shone through ventures like selling self-made magazines. At 23, he ventured into fashion e-commerce, launching a website that curated trendy products from around the world. He sourced cult-favorite slippers from Brazil, uniquely designed bags from Japan and local artists, and even fashion apparel from Alibaba — long before platforms like Taobao became mainstream. Entering the digital industry during the dot-com era, Vary gained hands-on experience in emerging fields like e-learning, e-commerce, and online marketing. This early exposure laid the foundation for his future in digital transformation.

In 2005, Vary left university to meet the rising demand for business websites, founding Neuplay Creative as a freelance venture. By 2006, he joined iFoundries, where his leadership as Managing Director later on transformed it into a thriving seven-figure agency business.

// An Innovator and Lifelong Learner
Vary has always been committed to creating value for clients, employees, and partners. He believes true success lies in the positive impact one has on others, fostering collaboration, innovation, and growth. His dedication to lifelong learning led him to earn the WSQ Advanced Certification in Learning and Performance (ACLP) in 2020, ensuring he remains ahead in lifelong learning.

// A Visionary Leader
Vary’s career reflects resilience, adaptability, and a drive for innovation. In 2007, he co-founded Singapore’s first location-based online dating portal, WhoWorksAroundYou.com, which quickly attracted over 3,000 members and received support from Singapore's government.

Today, as CEO of iFoundries, Vary continues to lead with a vision for innovation and excellence, helping businesses unlock their digital potential and thrive in an ever-evolving world.

Vary Yong

An entrepreneur with a passion for nourishing bodies and souls through food and beverages. My journey began in the picturesque region of Pallakad, Kerala, where the abundance of nature's gifts inspired me to create something special.

In Kerala, I embarked on the Uji Foods adventure, crafting pure and refreshing coconut water straight from the heart of coconuts grown in our lush surroundings. We believed in the power of nature's hydration, and our commitment to quality led us to become a trusted source of coconut water.

Not content with stopping there, I sought new horizons to expand our culinary pursuits. In Vietnam, we ventured into the world of juices, harnessing the vibrant flavors of local fruits to create delightful and healthy concoctions.

I'm also a proud partner of two Indian restaurants where we serve up the authentic tastes of India, bringing a piece of its culinary heritage to our guests.

My journey as an entrepreneur has been fueled by a deep appreciation for quality, authenticity, and the joy of sharing remarkable food and beverages. I'm excited to connect with like-minded professionals and food enthusiasts on LinkedIn, so we can continue to inspire and learn from each other. Let's toast to the flavors of life and business!

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Vary Yong

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