iFoundries

As CEO of iFoundries, I lead the company’s vision to empower businesses through data-driven digital growth strategies. With a strong foundation in digital transformation and innovation, I oversee company direction, culture, and strategic partnerships, ensuring that iFoundries stays ahead of industry trends while delivering measurable outcomes for clients in a rapidly evolving digital economy.

Under my leadership, iFoundries has evolved from a web development agency into a strategic partner for digital transformation, empowering SMEs and enterprises with results-driven solutions in web development, performance marketing, and AI-powered marketing automation.

We’ve had the privilege of delivering impactful work for over 500 brands, including ComfortDelGro, Honda (KAH Motor), UOL, Riot Games, China Taiping Insurance, SingPost, Goodrich Global, NUS, Josiah Montessori, Collin’s, Zoe Nissi and more.

In December 2023, iFoundries was majority-acquired by U.S.-based Atypical Global. However, in September 2025 we completed a founder-led buyout and returned to independent ownership in Singapore. We continue to help APAC brands grow through data-driven digital marketing, AI-powered marketing automation, performance media, SEO/GEO-AEO, and conversion-focused WordPress and custom web development.

Today, my focus is on:
- Driving cross-border growth and service innovation
- Leading our transition into an AI-native organization
- Strengthening long-term value for clients, partners, and stakeholders

Chief Executive Officer

Appointed to lead iFoundries’ strategic growth and operational expansion, I oversaw the company’s transformation from a bootstrapped agency generating SGD $400K in annual revenue to a sustainable, 7-figure business serving clients across Singapore and the region. My role encompassed business strategy, team development, and regional market entry.

Key Contributions:
Mentored cross-functional teams in delivering high-impact solutions in web strategy, digital marketing, and marketing automation, supported by structured in-house training programs.

Strengthened iFoundries’ positioning as a trusted digital partner to both SMEs and well-known regional brands.

Established a branch office in Kuala Lumpur, Malaysia in 2011, leading the business setup, infrastructure planning, and local partnership development. (Note: this branch is no longer active.)

This phase laid a strong foundation for iFoundries’ evolution, leading to my appointment as CEO in 2017 to guide the company into its next stage of growth and innovation.

Managing Director

Web Development Consultant

SAMA Alliance

SAMA which stands for Strategic Asia Marketing Alliance, unites the expertise of top marketing agencies to deliver bespoke strategic solutions that are globally informed and locally grounded. Through innovative collaboration, our combined skills allow for impactful campaigns that resonate within the Southeast Asian market.

Founding Board Member

WhoWorksAroundYou.com - Singapore’s first location-based online dating platform

Launched and co-led WhoWorksAroundYou.com, Singapore’s first location-based online dating portal designed to match singles working in proximity. Spearheaded business strategy, product development, and user growth, leading to over 3,000 registered members within the first few months of launch.

Key Achievements:

One of 7 pioneering recipients of the Partner Connection Fund, a government grant under the Ministry of Social and Family Development (MSF) to support innovation in Singapore’s dating industry.

Secured official accreditation from the Social Development Unit (now SDN), positioning the platform as a trusted and recognized dating service.

Featured across major media outlets including 联合早报 (Lianhe Zaobao), The New Paper, Stomp, Entrepreneurs.sg (now Tech in Asia), and on Mediacorp’s Chinese current affairs TV program 《前线追踪》(Frontline).

This venture was successfully managed in parallel with my leadership responsibilities at iFoundries, reflecting a strong ability to balance entrepreneurial innovation with operational execution.

Co-Founder

Neuplay Creative

In 2005, I made the pivotal decision to leave my Information Systems and Management degree program (University of London) in my second year to seize a growing opportunity in the digital space.

Under my freelance brand Neuplay Creative, I delivered custom website design and development services to SMEs during a time when businesses were beginning to recognize the importance of going online. Working directly with clients, I managed the full spectrum of web projects — from consultation and UI/UX design to development and deployment.

This hands-on experience sharpened my skills in technical execution, client engagement, and digital problem-solving, and became the foundation that prepared me to take on a leadership role in growing iFoundries shortly thereafter.

Founder

With over two decades of experience in digital strategy and marketing, Vary has spent his career helping businesses across Asia-Pacific evolve beyond a basic digital presence. He now partners with growth-stage companies to scale more strategically, using a smarter blend of AI-powered marketing automation, predictive analytics, and hyperlocal strategies.

Vary has built teams that led transformative digital campaigns for brands such as Honda (KAH Motor), Riot Games, China Taiping Insurance, ComfortDelGro, SingPost, Goodrich Global, the National Crime Prevention Council and NUS. Under his leadership, iFoundries has become a trusted name in innovation, measurable success, and digital marketing excellence.

// An Entrepreneur At Heart
Vary’s entrepreneurial journey began in childhood, where his creativity shone through ventures like selling self-made magazines. At 23, he ventured into fashion e-commerce, launching a website that curated trendy products from around the world. He sourced cult-favorite slippers from Brazil, uniquely designed bags from Japan and local artists, and even fashion apparel from Alibaba — long before platforms like Taobao became mainstream. Entering the digital industry during the dot-com era, Vary gained hands-on experience in emerging fields like e-learning, e-commerce, and online marketing. This early exposure laid the foundation for his future in digital transformation.

In 2005, Vary left university to meet the rising demand for business websites, founding Neuplay Creative as a freelance venture. By 2006, he joined iFoundries, where his leadership as Managing Director later on transformed it into a thriving seven-figure agency business.

// An Innovator and Lifelong Learner
Vary has always been committed to creating value for clients, employees, and partners. He believes true success lies in the positive impact one has on others, fostering collaboration, innovation, and growth. His dedication to lifelong learning led him to earn the WSQ Advanced Certification in Learning and Performance (ACLP) in 2020, ensuring he remains ahead in lifelong learning.

// A Visionary Leader
Vary’s career reflects resilience, adaptability, and a drive for innovation. In 2007, he co-founded Singapore’s first location-based online dating portal, WhoWorksAroundYou.com, which quickly attracted over 3,000 members and received support from Singapore's government.

Today, as CEO of iFoundries, Vary continues to lead with a vision for innovation and excellence, helping businesses unlock their digital potential and thrive in an ever-evolving world.

Vary Yong

OnLoop

OnLoop is a habit-forming, genAI powered goals and feedback platform for high functioning teams.

It uses a proprietary Collaborative Team Development (CTD) framework to help leaders drive clarity around the 5 hierarchical layers critical for high performance:

- overall well-being (20%), 
- clarity around ongoing target, project and skill goals (40%),
- celebrate feedback to hone superpowers (15%), 
- improve feedback to identify blindspots (15%), and 
- ongoing growth through relevant content and micro-coaching (10%) 

We bring this to life in a fun, easy to use app that promotes continuous use. 

We have proven success with tech start-ups and agencies in the US and APAC especially around distributed and hybrid orgs to drive better performance especially in a macro-economic environment of doing more with less 

Our users say that they are seeing their org's reframe how they approach the process of feedback sharing. Their teams view it as a positive experience now and proactively self-identify improvement areas and share peer feedback multiple times a month. Managers too are more easily able to track progress and have quick access to all the key indicators that they care about as leaders. 

Matt Chandler, CEO of PatientSync, a US health-tech startup is a huge advocate of the transformation OnLoop has driven in his org. Reach out to learn more or visit www.onloop.com

CEO & Co-Founder

World Economic Forum

The World Economic Forum’s Technology Pioneers are early to growth-stage companies from around the world that are involved in the use of new technologies and innovation that are poised to have a significant impact on business and society.

With their selection as Technology Pioneer 2022, CEO Projjal Ghatak of OnLoop will be invited to participate in World Economic Forum activities, events and discussions throughout the year. OnLoop will also contribute to Forum initiatives over the next two years, working with global leaders to help address key industry and societal issues.

Technology Pioneer 2022

Max (heymax.ai) - Make Your Credit Cards Work For You

Angel Investor (Pre-Seed)

Jackett

Momos

Moving Capital

Angel Investor (ex-Uber Syndicate)

German Accelerator Southeast Asia

German Accelerator supports high-potential German startups in successfully entering the U.S. and Southeast Asian markets. With offices in Silicon Valley, New York, Cambridge (Massachusetts), and Singapore, program participants are immersed in the world’s leading innovation hubs while receiving all of the tools and resources required to succeed. The program is tailored to the needs of participating companies and enables them to achieve ambitious goals rapidly.

Learn more: https://www.germanaccelerator.com/program/southeast-asia/
Mentor page: https://www.germanaccelerator.com/program/southeast-asia/team-mentors/

Mentor

Uber

Responsible for global business development strategy & execution for our ride sharing business and broader platform efforts focused on deal strategy, organisational capability building, and strategic planning.

Head of Strategy, International Business Development

Responsible for the team driving Uber's strategic third-party partnerships in the UK & Ireland, Benelux, Central & Eastern Europe and Nordics

Head, Nothern and Eastern Europe Business Development

Post the Uber <> Grab merger took over Strategy & Planning responsibilities for the APAC region including leading competitive strategy, market growth strategies, new org set-up given integration of India with rest of APAC, and regional <> sub-regional operating model.

Strategy & Planning, APAC

Overall responsibility for Uber's Philippines business and P&L serving over a million riders and tens of thousands of driver partners across Manila and Cebu with a strong focus on regulatory reform, people and team development as well as operational excellence. Led the team through the Uber <> Grab merger and several pieces of the post merger integration.

Country General Manager, Philippines

Led the development and execution of our competitive, investment and marketplace strategy for the APACx region spanning 14 countries and 80 cities and several hundred million of investment

Led major organisational initiatives including holistic headcount planning as well as recommending structural changes for headcount efficiency

Led monthly strategy updates for the CEO and global leadership team

Recognized for strong long-term leadership potential including access to external executive coaching and selection for highly selective global leadership development programs

Directly managed a team of 3 and indirectly executing through country GMs and operations team needing to exert a high degree of influence and command respect across the organization

Strategy and Planning, APACx (ex. India and China)

Essar

Prior to Uber, Projjal worked at Essar assisting shareholders with strategy and capital markets transactions across multiple assets in the Essar Global Fund Limited (EGFL) portfolio.  

Essar Global Fund Limited (“EGFL”) is an investment fund managed by its exclusive investment manager, Essar Capital Limited (“ECL”). EGFL is a global investor, with majority or total ownership in a number of world-class assets diversified across the core sectors of Energy (comprising refining, power generation and exploration and production), Metals & Mining (comprising iron ore and coal mining, pellet making, steel manufacturing and steel retailing), Infrastructure (comprising ports and EPC businesses) and Services (primarily comprising shipping and BPO businesses).

The aggregated revenues of EGFL’s portfolio companies total circa US$35 billion as at March 2013. EGFL’s portfolio companies employ over 73,000 people across 29 countries, and have adopted international standards of health, safety, environmental protection and corporate governance.

ECL exclusively manages the fund and monitors the portfolio with a focus on value creation. The portfolio companies have recently completed substantial capital investment programs, investing in excess of US$17 billion in key assets across the portfolio since 2008.

Chief of Staff, US

BlueKite

Acquired by Xoom in February 2014 - BlueKite is the ideal complement to traditional cash remittances. By facilitating bill directed cross-border payments, BlueKite allows immigrants to better care for the family members they left behind. BlueKite offers affiliated money service stores a unique, state of the art, web-based platform that allows them to make real-time cross-border bill payments for services around the world. Payments are safe, accurate, reliable and guaranteed.

Strategy & Public Relations

JJ (Projjal) is a tech entrepreneur, CEO coach and angel investor focused on the impact of AI on the future of work & productivity. Currently CEO & founder of OnLoop, a GenAI company focused on making every manager a great manager. He is Singaporean, a World Economic Forum (WEF) Tech Pioneer, holds a Stanford MBA, and has previously held leadership positions at Uber and Accenture Strategy. 

___________________________

Projjal is currently the CEO & Co-Founder of OnLoop. Founded in 2020, OnLoop is a GenAI company focused on manager and team effectiveness. The product aids managers to better run their hybrid teams and get back precious time from time-consuming manual processes. 

Their habit-forming app leverages the Collaborative Team Development (CTD) framework to dynamically focus a manager's attention on an individual's well-being, goals, superpowers, blind spots, or continuous growth depending on the situation to unlock optimal clarity and performance. Their GenAI tech helps to convert unstructured 1-1 notes to goals or feedback, helps to deliver tough feedback and replaces manually written performance reviews with machine learning-generated content, summarizing the disparate data points captured in the product. Beyond Meat, gov.sg, We Are Social UAE are some of their early customers.

Prior to founding OnLoop, Projjal spent 3.5 years at Uber in a variety of roles including leading Strategy & Operations for Business Development globally, leading Strategy for the APAC business, and as GM of the Philippines business. He also spent time in corporate development and M&A for an industrials conglomerate, in strategy consulting in South East Asia, and in early stage companies in Latin America.

Projjal considers Singapore home where he lives with his wife Oly (Projjal is a proud Meta dependent) and is also OnLoop HQ alongside New York City. He holds an MBA from the Stanford Graduate School of Business and a BBM/B.Sc double degree from Singapore Management University.

Projjal's lifelong mission is the unlock of each knowledge worker's full potential and feels privileged to work on it everyday.

taplio

The Battle

Vary Yong

JJ (Projjal) Ghatak

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?