With over two decades of experience in digital strategy and marketing, Vary has spent his career helping businesses across Asia-Pacific evolve beyond a basic digital presence. He now partners with growth-stage companies to scale more strategically, using a smarter blend of AI-powered marketing automation, predictive analytics, and hyperlocal strategies.

Vary has built teams that led transformative digital campaigns for brands such as Honda (KAH Motor), Riot Games, China Taiping Insurance, ComfortDelGro, SingPost, Goodrich Global, the National Crime Prevention Council and NUS. Under his leadership, iFoundries has become a trusted name in innovation, measurable success, and digital marketing excellence.

// An Entrepreneur At Heart
Vary’s entrepreneurial journey began in childhood, where his creativity shone through ventures like selling self-made magazines. At 23, he ventured into fashion e-commerce, launching a website that curated trendy products from around the world. He sourced cult-favorite slippers from Brazil, uniquely designed bags from Japan and local artists, and even fashion apparel from Alibaba — long before platforms like Taobao became mainstream. Entering the digital industry during the dot-com era, Vary gained hands-on experience in emerging fields like e-learning, e-commerce, and online marketing. This early exposure laid the foundation for his future in digital transformation.

In 2005, Vary left university to meet the rising demand for business websites, founding Neuplay Creative as a freelance venture. By 2006, he joined iFoundries, where his leadership as Managing Director later on transformed it into a thriving seven-figure agency business.

// An Innovator and Lifelong Learner
Vary has always been committed to creating value for clients, employees, and partners. He believes true success lies in the positive impact one has on others, fostering collaboration, innovation, and growth. His dedication to lifelong learning led him to earn the WSQ Advanced Certification in Learning and Performance (ACLP) in 2020, ensuring he remains ahead in lifelong learning.

// A Visionary Leader
Vary’s career reflects resilience, adaptability, and a drive for innovation. In 2007, he co-founded Singapore’s first location-based online dating portal, WhoWorksAroundYou.com, which quickly attracted over 3,000 members and received support from Singapore's government.

Today, as CEO of iFoundries, Vary continues to lead with a vision for innovation and excellence, helping businesses unlock their digital potential and thrive in an ever-evolving world.

Vary Yong

FunnelCycle -  CRM & Marketing Automation Consultancy

ActiveCampaign Partner 
Hands on consulting and implementation for over 30 implementation setups. I help B2B/B2C companies implement their CRM strategy and sales pipeline automation using ActiveCampaign. My goal is to help structure their pipeline, automate their CRM to manage leads & sales opportunities, and grow the number of closed deals and revenue.

Klaviyo Partner
I also help Ecommerce brands profitably grow sales, increase repeat purchases and improve customer loyalty using marketing automation & email marketing with Klaviyo. My aim is to see every brand I work with generate 25 - 35% of their revenue from the email channel. 

Freelance Marketing Automation Resource for Agencies
Marketing Automation Partner for agencies who want to offer CRM + sales pipeline automation/ marketing automation/ email marketing services but do not have in-house resources to do this. I can collaborate as a member of your team for the project. Software that I specialize in are ActiveCampaign and Klaviyo.

Lead Generation for Service-Based Businesses & B2B Companies
We help service-based and B2B companies increase their sales pipeline by booking more sales calls and closing more deals. Our cold outbound systems are designed to connect you with your ideal customers:
- Targeted lead list building
- Domain and inbox setup and warm-up
- Effective cold email copywriting
- Full cold email campaign management
- Cold calling in parallel with email outreach for stronger results

Clients: 
ECOMMERCE - Greenlife.Sg, Onelife.Sg, Kinohimitsu, Alluora, Evans Dermalogical, NutriLife, Straits Wine Company, QB Food, Indosole, Champs Industrial, AKTEO
EDUCATION & TRAINING - Centre for Career Excellence, MAGES, Code Ninja, Skoolopedia
SAAS - CS Lucas, Dynamicweb
MARKETING AGENCIES & B2B -  BDSA, iFoundries, Niswey, Four Media, Hashmeta, StarNgage, Independents.ai, Trina Solar, Lize Packaging, Evolve Digital
B2C - Kiztopia, MINT Museum of Toys, AM Aesthetics, Timplex, EasyRates, HotelQuickly

Founder | CRM & Marketing Automation Consultant | Outbound Lead Generation

CS Lucas TMS

Hands-on GTM advisor and managing a team of BDRs, BDMs and Sales Ops for a B2B enterprise software business:  ideal customer profile definition, growth strategy, business development and sales enablement.

CS Lucas is a leading provider of treasury and investment management solutions in the Asia-Pacific. Since its inception in 1996, CS Lucas has established a long track record, providing corporate treasuries and fund managers the tools needed to efficiently and effectively manage their portfolio of assets, liquidity requirements and investments.

CS Lucas’ client include public sector agencies and major corporates in real estate, oil and gas, transportation, fund management and commodities trading. The company’s top priority remains to deliver exceptional value to all customers, combining in-depth experience with business acumen and technical expertise on every engagement.

Head of Business Development - Fractional 

Niswey

Hands-on GTM advisor and point of contact for all sales & business development activities for Niswey in Singapore and Southeast Asia (SEA): ideal customer profile definition, growth strategy, customer acquisition, business development and sales enablement.

Niswey delivers business automation solutions. We are a HubSpot Diamond Partner. 

We map out your journeys, for marketing, sales and business operations, and translate them into automated systems with HubSpot

🏆We were the First HubSpot Solutions Partner in Asia to reach the Elite Status. 
🏆2023 Technical Expertise Impact Award
🏆2022 Elite Solutions Partner
🏆2021 Customer First Impact Award

Niswey delivers end-to-end HubSpot solutions: 
- Training and onboarding for teams
- Discovery workshops and solution design for specific business challenges
- Set-up and implementation of the automation systems

We also develop custom integration solutions for HubSpot with other platforms. 

We also have multiple apps in the HubSpot App/Asset Marketplace, which operate as SaaS businesses on their own.

Fractional Business Development (SG & SEA)

HubSpot

Partner Manager at HubSpot, part of the founding team in Singapore that manage Asia. 

Brought on over 40 digital marketing agencies covering Singapore, HK, India, Philippines and Indonesia to the Partner Program where I work with them to implement online sales funnels & marketing automation for lead generation for themselves and their clients. My role at HubSpot is to work with marketing agencies and their clients to implement an inbound marketing strategy with the best marketing automation practices.

Channel Account Executive

Avention

Regional Manager for Avention that help enterprise marketing and sales team to implement a business data platform for Account Based Marketing. Clients include Fortune 500 clients such as CA Technologies and Palo Alto Networks. Acquired by Dun & Bradstreet.

An exciting and fast moving leadership role covering; direct sales, sales development, lead generation, go-to-market strategy and channel sales. I manage the Singapore and HK direct sales team and responsible for executing and delivering on plan:

       • Retention (renewal rates) and Acquisition (new business)
       • Lead Generation and Go to Market Strategy 
       • Strategic Partnership growth
       • Channel sales in China, Japan, Korea and ASEAN.

Avention OneSource Solutions provides real-time, actionable B2B data from the world’s most comprehensive database to deliver 21st century business information solutions. Avention empowers sales, marketing and research professionals with the best global B2B data available and leverages that data with its cutting-edge software. Avention has more than 4000 customers worldwide.

Regional Sales Manager (Asia)

HRBoss

The award winning SaaS Cloud Solution provides integrated real time visibility from all data sources cross referenced to your employees. Providing a powerful drag and drop planning and visualization platform for line of business & CXO's. 

Awards 
Best HR Big workforce Solution 
Gold 2015 Asia-Pacific Stevie Awards 
Gold 2015 China HR Root awards 

An exciting and fast moving sales role  focused on selling the workforce analytics suite to enterprise companies.

Senior Sales Manager

CCH Collaborative Solutions - a Wolters Kluwer business

Helped launch the go-to-market strategy, marketed and sold the CCH iFirm cloud platform in Singapore to automate processes for over 60 SME accounting firms and consultancies including 250+ employee firms such as Baker Tilly.

My role at CCH Collaborative Solutions is focused on working with our accounting firm clients to help them grow their business around the leading edge practice management software, CCH iFirm. 

- Drove sales of highly successful launch of CCH iFirm in Singapore
- Directly responsible for selling first 55  corporate customers with Annual Recurring Revenue (ARR) exceeding $800,000.

#1 APAC Sales Rep 2013 for Wolters Kluwer Asia-Pacific with 277% quota achievement. My clients include Baker Tilly TFW LLP, Kreston David Yeung, RT LLP, CA Trust PAC, Heng Lee Seng LLP, CN Tiew & Associates Pte Ltd, One Partnership, Chew Whye Lee & Co, JK Medora & Co, Entrust PAC, K F Hoong & Co, Philip Liew & Co, Thong & Lim, Acutus LLP, Vodich Management Services.

#1 Sales Rep 2012 for CCH S.E.A and #2 Sales Rep 2012 for Wolters Kluwer Asia-Pacific with 178% quota achievement. My clients include Moore Stephens LLP, Smalley & Sims PAC, Mazars LLP, Raffles PAC, James Chan & Partners LLP, Paul Wan & Co, Fiducia LLP, Ardent Associates LLP, PG Wee & Partners.

Solutions Manager (Software Sales) - CCH Collaborative Solutions

Poppist Pte Ltd.

Founder of a new online startup with an innovative group buying business model based on a social payment system (Pay With A Tweet).

Online Social Commerce Entreprenuer

Apa Publications (Insight Guides & Berlitz Publishing), A Langenscheidt Publishing Group Business

Sales & Marketing Manager (Asia-Pacific)		
October 2009 – May 2011
Promoted to take charge of Australia, the key market in Asia-Pacific in terms of sales revenue and market profile. Appointed to manage other Asia-Pac markets including New Zealand and South Africa.
- Delivered substantial growth in sales revenue for 10 markets in 2010 including 31% increase for Australia, 14% for New Zealand and 35% for China.
- Establish business networks and footprints particularly in Vietnam and Indonesia
- Develop new business, retail and distribution opportunities in previously unexplored market of Vietnam. Successfully negotiated major account with national distributor Viet Books.

Sales & Marketing Manager (Asia)
March 2008 – September 2009	
Promoted to directly manage and develop new business from key overseas markets including China, Philippines, Indonesia, Vietnam, Cambodia, Sri Lanka and South Korea and continue to lead Singapore sales team. 
- Delivered 21% increase in sales revenue for portfolio markets from $1.05mil to $1.27mil in 2008
- Opened up new distribution channels in China. Successfully negotiated key retail accounts in Amazon China, Dang Dang and Air Media (Hongqiao Airport).
- Special Achievement: Launched Beijing Olympics year special edition Insight Guide China, the first state-authorized foreign published English-language China travel guide, leading to a four-fold increase in China revenues.

Sales Executive (Singapore)		
December 2006 – February 2008
Marketing of Insight Travel Guides and Berlitz Language books in Singapore market through sales calls, direct mailing, sponsorship, publicity, online and offline marketing campaigns.
- Single handedly grew Singapore sales by 16% from under $650,000 to over $750,000 in 2007
- Account management of major trade customers such as Borders, PageOne, Kinokuniya, MPH, Times and TimesNewsLink at Changi Airport, with high exposure of Insight and Berlitz Travel Promotions across more than 100 stores in Singapore

Sales & Marketing Manager (Asia-Pacific)

Fingerbooks

Launched and manage marketing, sales and operations for new e-commerce startup specializing in collection, sale and rental of secondhand books. 

Achieve significant media coverage as an innovative and first-of-its-kind business in Singapore. Featured in numerous publications including The New Paper, Female, Cleo, Her World, Elle, NTUC Lifestyle as well as Suria (Local Malay Channel)

Online Book Sales Entreprenuer

WHAT I DO: 

1) Consulting and implementation for CRM/marketing automation set up - ActiveCampaign / Klaviyo / HubSpot

2) Freelance Marketing Automation Resource for Agencies
White Label Marketing Automation Partner for agencies who want to offer CRM + sales pipeline automation/ marketing automation/ email marketing services but do not have in-house resources to do this. 

3) Lead Generation for Service-Based Businesses & B2B Companies
We help service-based & B2B companies book more sales calls and close more deals. Our cold outbound infrastructure will get you in touch with your ideal customers.

More Meetings → More Pipeline → More Revenue

Helping companies get in front of their ideal clients through scalable outbound systems. We handle the client acquisition for your company completely in-house. Our work is done on month-to-month contracts so if we are not delivering then you should not be forced to stay with us.

Essentially we handle outbound prospecting, outreach and filling up your calendars with qualified prospects. All that you have to do is show up to the call and close the prospect.

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READY TO TALK? 

If so, just reach out to me directly here on LinkedIn - either through a DM or connection request or through my email/phone contacts below.

Email: nicholas@funnelcycle.co
Mobile: +65 9179 6725
Website: https://funnelcycle.co/

Nicholas Eng

One of my big goals for 2026 is to make sure I don’t spend my entire business development time behind a screen.

Digital/phone outbound are core to what I do at FunnelCycle, but there’s a different kind of value in just getting in front of people to talk.

I find that the goal doesn’t always have to be immediate lead generation. Often, it’s just about meeting interesting folks who operate in a similar space and seeing what shakes out from conversations.

So it was really good to see many familiar faces like the bunch below and also get to meet some new friends like Sean Lee and Jude Cheong at the Chimera event yesterday, thanks to Adela Lee kindly inviting me.

Vanessa Phang Chuck Yeo June Chow Hatta Aziz

Founder, FunnelCycle | Building Predictable Outbound Systems for B2B Service Firms | From Inconsistent Lead Flow to 13% to 21% Reply Rates

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