Kurogo

Content Writer

We create thought leaders through personal branding

Post-Grad Survival Guide

Took over the publication from my friend Tom. With 44K+ followers on Medium, we're one of the biggest publications on Medium. We help 20-somethings live happier & healthier lives.

Editor in Chief

FinGhost.io

Helping finance and real estate professionals build their audiences on LinkedIn

Writer

Foundry 

Writing content for world-class professionals and industry leaders across niches such as Law, Tech, AI, Business, and more.

Kohort

Head of Content

Building the copy for the website, creating eye-catching LinkedIn posts for the founder, and writing informative articles, among other things.

Ghostwriting & Copywriting Consultant

Mobco Media

Helped build the CEO's personal brand through LinkedIn and writing articles on highly reputed websites like Forbes.com and Entrepreneur.com.

Ghostwriting Consultant

LinkedIn

The LinkedIn Creator Accelerator Program is an initiative designed to invest in creators. In India, 200 creators were selected from all over the country and given financial grants, resources, and mentorship from the country’s leading creators and executives. I was one of the youngest people selected for the program and worked alongside thought leaders from various industries.

LinkedIn Creator Accelerator Program India 2022

upGrad

I was a part of the Business Intelligence team for most of my tenure at the company. Among other things, I also worked in Talent & Acquisition, helped organize and manage the National Sales Meet 2021, and worked on researching colleges and subject matter experts in the course-building process.

Business Intelligence

WellnessCalendar.ai

Wrote, edited, and published content, based primarily in the niches of Health, Wellness, and Fitness. I also wrote captions for Social Media, emails, and posts for the Founders’ handles.

Torrey Pines Foods

Responsible for designing, creating, and publishing all of the company’s Social Media content, campaigns, and generating leads through Social Media platforms and other online mediums.

Social Media Strategist

Content @ Kurogo | LinkedIn Creator Accelerator

I just moved from Bangalore to London on a fully sponsored writing job. Here's my story so far:

Age 17: did 4 internships in a gap year before my undergrad
Age 18: started writing online on Instagram, Medium, and LinkedIn
Age 19: signed my first ghostwriting client
Age 20: graduated uni with first-class distinction
Age 21: one of the youngest members of LI's creator accelerator, got paid lakhs to write here (wild)
Age 22: beat 700+ people to get my dream job in personal branding
Age 23: dropped out of a Masters degree from KCL
Age 24: moved back to London for work

I've had quite the unconventional story. 

The fact I'm the proudest of isn't any of the "achievements" but that I did it all my way.

I write mostly to my younger self. 

My journey is an example of how your life can change if you refuse to conform and earn the right to play your own game.

Today, the clients I work with at my job are multi-millionaires dominating their industries. I'm lucky I get paid to learn from them everyday.

If you'd like to get in touch with me, email me at varunkhadri@gmail.com.

Varun Khadri

What people see:

1. Financially sorted
2. Moved to London at 24
3. Get to ghostwrite for a living
4. Work with the smartest people

What people don't see:

1. Said no to everything and saved £ for years
2. Felt alone and depressed for a long time
3. Hated every job and gig before this
4. Outgrew almost everyone I knew 
5. Chronically anxious

Social media is never the full picture.

Don't compare your dark moments to their highlight reel.

I ordered Paneer ghee roast. I was served Prawns ghee roast.

I was too hungry to notice the visual difference in the texture so I took a couple of bites.

I'd never eaten non-vegetarian food in my life before, so I quickly realised something was off upon tasting it.

This was a week ago, I was on vacation with my family, in one of the most popular restaurants in Coorg.

Understandably, I was fuming.

And I wanted to throw up.

But I knew I had a choice.

I could cause a scene, hold the restaurant accountable, post bad reviews, get into a screaming match, demand reparation, etc.

For my non-Indian audience, this might feel like an overreaction.

But we Indians take our vegetarianism pretty seriously 😅

So the mistake the staff made was pretty much the worst thing you can do in F&B here.

But it was just that, a mistake.

The waiter/chef simply misheard our order.

Getting into a fight wouldn't fix or undo anything.

So I sent the food back, let the manager know what'd happened, and told them I wasn't pleased.

They apologised, served us the correct dish, I ate it half heartedly (having lost some of my appetite), and moved on with my life.

Sometimes, you just gotta put a pin in things, be the bigger person, and leave it at that.

Who among us hasn't made a bad mistake at our jobs?

So why is it hard for us to empathise when someone from the hospitality sector makes one?

Being kind in situations where being unkind would be an understandable reaction is what reveals the kind of person you really are :)

P.S.
My no. 1 pet peeve is people who treat waiters badly, I instantly lose respect for these people.

P.P.S.
What would you do if you were in my place?

7 unhinged things I did to build my dream life that paid off:

1. Ended a 3-year relationship that wasn’t going in the right direction

2. Dropped out of a Masters program at one of the best universities in the world

3. Moved to another continent for a remote job I could do from anywhere

4. Cut off childhood friends who I knew were toxic and bad for me

5. Stopped aimlessly partying, getting wasted, and chasing girls

6. Played multiple sports at a competitive level until I became a Jack of all trades

7. Invested 50% of my income for 3 years straight, lived way below my means

The result: I’m healthier, happier, freer, and wealthier than I’ve been in years.

This is your reminder to make the “crazy“ choices that make sense for your personal goals.

Seek advice from others, but remember only you know what’s best for you ✌🏼

Top 5 feelings I love:

- Drinking a hot cup of coffee on a chilly morning and having it slowly warm you up from the inside

- Going through a client’s LinkedIn posts and only seeing triple digit reacts

- Cutting open a piece of burrata and watching it melt over the pizza

- The sound of a feather shuttle when I hit a jump smash with a newly strung racquet

- Being in bed after a warm shower at night in fresh sheets

I’m trying to appreciate the little things in life that we take for granted more.

What’s your favourite feeling?

Friendly reminder: if you don't ask, the answer will always be "no" :)

I’ve experienced heartbreak, almost lost all my money once, and survived childhood trauma for years.

But leaving my friends and family behind and watching them cry at the airport,

Will always be the most painful thing I experience.

These are the people who’ve stood by me for a decade.

My flights from Bangalore to London are always a teary mess.

But this time, I’m choosing to remind myself that for a few weeks a year, I still get to live life, travel, and laugh with my day 1 people. 

Not everyone gets that.
Not everyone is so lucky.

There are still tears as I write this while touching down at LHR - but some of them this time are also happy tears and me thanking God I get to live this life ❤️

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Taking care of myself is a non-negotiable.

Not because I love self-care.

But because I want to be the best version of myself.

I want to be the best writer, athlete, and person I can be.

This means eating right, sleeping enough, reading more, not drinking as much, and cutting off bad energy.

I do these things because I have high standards for myself and big goals.

So I better align my actions with my ambitions.

High performance starts with taking care of yourself better.

“Being the best in the world requires you to set your standards higher, and to demand more of yourself than anyone else ever would” - Graham Weaver

3 lessons I've learnt the hard way this year:

- If you don't have your health, nothing else matters.
- Narrow your focus, don't try doing everything at once.
- You're allowed to outgrow the people/places you still love.

What's been an eye-opening lesson for you in 2025?

I've been on my first real break from work all year.

Here's what I've been up to over the last 2 weeks:

- Being a tourist in the city I grew up in has been fun
- Playing sports each evening (padel, Badminton, pickleball, Football)
- Playing FIFA every other night with the boys
- Spending time with the people I grew up with
- Plotting my next move on my content journey (YouTube)
- Trying out as many breweries and cocktail bars as possible 😅
- Dentist visits (9+ cavities filled in one week, I'm dead)
- About to go on an annual trip to Goa with my closest friends

Life is good.

I'm very lucky I get to experience the best of both worlds - my life in London and the comfort of being in familiar territory with my people back home.

As my India trip comes to an end, I can't help but think how grateful I am to have the kind of inner circle around me that I do.

Your people are who shape you, so be mindful whom you allow around you!

A good friend asked me what to post about on LinkedIn.

I write LinkedIn posts for a living, this is what I told him 👇

1. Document your journey, tell people what you’re learning, show them the life you’re living, share your wins and losses, your story is more interesting and relatable than you think

2. LinkedIn isn’t a journal though, make sure you’re adding in something valuable for the audience to take away in each post, even if it’s just stirring a positive emotion in their minds

3. Packaging is everything, format your posts carefully, nobody likes reading long paragraphs, add in personal pictures whenever possible, insider tip: aesthetic pics with your face in them do better

4. To write banger hooks, ask yourself: what’s the most interesting part about the post, lead with that, remember - the hook is THE most important part of a post

5. Don’t overthink it, nobody cares as much as you assume they do, yes - some people will judge you and make fun of you for posting here, but I guarantee you: if someone’s trying to pull you down, they’re already beneath you anyway (literally and figuratively speaking)

Posting on LinkedIn can change your whole life, it’s certainly changed mine :)

P.S.
Please don’t post crying selfies though. What’s your most hated LinkedIn trend?

My weird visualisation routine that sets me up for a calm workday:

I visualise everything that can go wrong.

The client who's being a pain, the colleague that's on your case, the mistakes that I'll make at times...

I picture it all.

Then, I inevitably think about how I'd deal with it.

- What's the kind of mindset I need to have?
- What are some possible solutions?
- Where must I be extra careful?

Startup life can be complete CHAOS at times.

But when I've already pictured the worst in my head and thought of ways to cope,

Very little can faze me throughout the day.

Negative visualisation centres me. Try it tomorrow and let me know how your Friday goes :)

The best consistency hack I’ve discovered with habits I want to build:

Never miss 2 days in a row.

One day is okay - life happens.

But 2 days missed? 

That’s a choice :)

I had 1:1s with our new starters this week at Kurogo - Personal Branding Agency.

These are the 3 biggest pieces of advice I gave them:

- You’ve already made it.
You beat hundreds of people to get the job.
You’ve earned your seat at the table.
So give yourself a pat on the back.
We’re all rooting for you.

- Our goal is to be the best personal branding agency in the world.
Nothing less.
Of course, we’re all human and have crap days at times.
But keeping our North Star top of mind is key.
We can’t forget that what makes us an elite team is our standards.

- The hardest part about working in content is not burning out.
What looks like all fun and games from the outside,
Is bloody hard work in the day-to-day.
Pace yourself and take care of yourself well.
At some point, the sheer volume can get overwhelming, but don’t burn out pls.

What’s something you wish you'd been told when you started your job?

Things nobody taught me to do but are insanely important at my writing job:

1️⃣ How to stick to daily deadlines

This is unheard of for my corporate friends who have project deadlines that span months. 

In 2+ years at my job, there hasn’t been a single time I’ve missed a deadline by more than a day.

2️⃣ How to talk to clients

We have very different conversations with our startup clients than we do with the CEOs managing thousands of people. 

Some clients need to be hand held, others want to be left alone. 

Some send us too much info, others are a closed book. Knowing what each client needs is something you develop with time and experience.

3️⃣ How to get figure things out

I’m a copywriter. But I’ve also written PR blurbs for clients, written tweets, edited videos, designed graphics, and god only knows what else. 

Most of what you do at a startup/agency isn’t going to be in your job description. 

But you gotta learn. 

If you’re always saying “that’s not my job”, you’re not going to get very far in this game.

I’ve written 5475 LinkedIn posts over 3 years.

A short guide to high-performing hooks:

Hooks that win nail these basics:

- Short (under 12 words)
- Emotional or tense
- Outcome-driven (why this matters to me)
- Pattern-breaking (something surprising or contradictory)
- Specific to your worldview

Hooks work best when they signal:

➡️ Stakes
➡️ Shift
➡️ Tension
➡️ Contradiction
➡️ Earned wisdom
➡️ Future insight

Hooks that stop the scroll leverage psychology:

· Curiosity gaps
· Authority claims rooted in lived experience
· Contrarian tension 
· Identity hooks
· Strong POV 

How good your post is doesn’t matter if you can’t get people hooked in the first 2 lines.

P.S. My fav hook I spotted on LinkedIn this week: 
“How are people in jobs finding time to cheat on their partner?”
Tell me yours in the comments 🤝🏻

3 reasons I ghostwrite:

- I’m naturally a curious person and get paid to amass knowledge about new industries everyday. 

- I get to learn from the smartest minds in the world.

- I get to practice my craft and put in the reps, this improves my personal writing tremendously.

Ryan Holiday is a multiple times bestselling author and still occasionally ghostwrites books.

That’s a pattern across all the greats.

They say yes to things that enable them to learn.

Ghostwriting is a cheat code for personal growth - and this weekend I’m extra grateful I get to do this for a living.

Remember this feeling.

Remember how much you f*cking hate losing.

Then tell yourself that I'm going to do everything in my power not to lose at the next thing.

Use every loss to remind you how important it is to:

- Have the right prep
- Build the right team around you
- Win

Use every loss to remind yourself how hungry you are to win and how important winning really is to you.

Remember how much you hate this feeling and do everything you can to never feel this way again.

Grad Careers

Community Manager

KnowledgeHut upGrad

-Guided professionals with 6‑12+ years' experience in roles like Scrum Master, Product Owner, Business Analyst, and Project Manager, achieving a 20% surge in successful career transitions. 
-Conducted proactive research in the job market, identifying and sharing relevant job openings, ensuring learners had timely access to valuable career opportunities. 
-Onboarded multiple companies, leveraging advanced tools to increase in new partnerships, and provided personalized resume services with 3 featured LinkedIn testimonials.

Placement Coordinator

apna

-Successfully placed 50 candidates in multinational corporations through strategic coordination and precise talent matching.
-Achieved a 20% reduction in candidate dropouts by thoroughly monitoring and tracking the progress of candidates during the placement process, providing ongoing support, and addressing challenges or concerns promptly.
-Boosted student engagement through placement events, including mock interviews and career development workshops, fostering a proactive approach to career readiness and enhancing professional skills.

Placement Operations Associate 

Verzeo

-Recruited and onboarded 100 high‑caliber candidates for the Sales department, surpassing targets within a focused 5‑month timeframe.
-Applied a strategic blend of sourcing strategies, utilizing job boards, social media platforms, and networking events to create a diverse and qualified candidate pool.
-Actively contributed to HR projects, including employee engagement initiatives, training programs, and process improvements, showcasing a commitment to innovation and continuous improvement in HR practices. Managed all aspects of candidate onboarding, ensuring a seamless process that encompassed pre-employment documentation, background checks, reference verifications, and new hire orientations.
-Maintained meticulous records and documentation of all recruitment activities, ensuring strict compliance with company policies, legal requirements, and data protection regulations.

Human Resources Trainee

Healofy

-Developed and maintained a comprehensive content calendar, optimizing content distribution and engagement across digital platforms. Boosting overall social media engagement by strategically scheduling and curating content.
-Authored compelling and engaging copy for various marketing campaigns, effectively communicating brand messaging and value propositions. Orchestrated successful influencer marketing collaborations with prominent influencers on Instagram,

Social Media Marketing Intern

Hey there!

I'm Deepti, and I specialize in Community Management & Content Writing, Operations, Human Resources and Creative Writing. I have a Bachelor's degree in Literature and I'm currently doing my MBA (Marketing) at Manipal University.

🗽At Grad Careers, I work as a Community Manager, overseeing a range of responsibilities that drive our operations and client engagement. I ensure the accurate maintenance of important records and databases, generate leads by identifying target markets, and initiate conversations with potential prospects. I also act as a key touchpoint, guiding leads through every step of the journey from prospect to client. Additionally, I manage communications, craft compelling copy for marketing emails and newsletters, review LinkedIn profiles, and train clients to optimize their profiles and posts to improve visibility and engagement.

🗽Apart from that, I have worked in Corporate Relations, connecting nearly 50 job seekers with job opportunities in various fields, from customer service to business analysis, and managed to get 2 glowing testimonials as a validation of my work.

🗽I've interned in HR where as a trainee I hired 100 high caliber sales professionals within 5 months. Along with that, ventured into the field of Social media Marketing, learned about content calendars, writing compelling copies, conducting market research and decoding competitors' marketing strategies.

That said, I have a knack for storytelling. I share posts on LinkedIn that bring personal experiences and relatable tales to life, capturing the messy, beautiful essence of it all. If you’re looking to add a dash of wit and authenticity to your writing, I’ve got you covered ☺️

Stop by at deeptimoyeedash18@gmail.com 📮

Deeptimoyee Dash

look at us. we idiots actually grew up. 

we survived heartbreaks from friendships, relationships, situationships and every other ship invented

we went from sharing handmade cards to sending whatsapp messages..

from writing letters to posting stories on ig

from bunking classes to dragging ourselves to office every single day cause taking a sick leave would dent our trip plans

from sharing aloo puri during recess to eating in cafeterias, sipping overpriced lattes and spending weekends alone

we once struggled with spoken english at school, now we talk about mental health and toxic work cultures

we work our arses off to pay bills and groceries. buy iphones on emis.. go on dates looking picture perfect and do not mind spending extra, even if it means stacking a borderline ridiculous pile of ₹199 tees and tops from zudio

we started saving and investing.. began buying our parents fancy gifts

tell me again, are you sure we haven't grown up?

here's to all of us, the grown kids at heart 🥂

happy children’s day, y'all, do smth crazy today 

p.s : not my mum mistaking today for teachers’ day and hinting that I should get her a gift 🤡

Community Manager @MyFirstAustralianOffer

do y'all ever see a founder from a very famous brand visit your profile and go like,

wait, is there a dm coming?
a paid project? a collab?
am I a minute away from a major life transformation?

yes.. perhaps.

but what if I tell you it is not them at all.

what if it is the intern who runs their linkedin, and they clicked your profile by mistake and moved on

i am not saying great things do not happen or that you are unworthy of them.

i am just saying a 19 year old idiot might be the reason they are not happening to you.

the lady next door warns me, “play as much badminton as you can now, because once you go to your in laws, you will not be able to.”

sorry… ??

what does she know that we do not?
is something about to go down?
are racquets going to vanish from every shop on the planet?

in that case, i swear i am rushing to buy four racquets today. two backups. a suitcase worth of shuttles. 

i might even label every single one in case someone tries to hide them.

if life turns upside down later, fine. at least my badminton kit will be ready for whatever comes.

#foreverabadmintongirl 
#fightme

to those who have visited my profile close to twenty seven times in the past three days 

yet never sent a request, liked, commented or engaged with my posts in anway 

clearly something here is giving you butterflies

perhaps making you a little shy

maybe your cheeks going tad bit red

otherwise there's no other reason to look, linger and never act 

if that ain't the case, prove me wrong, c'mon 

but if it's because you find me intimidating, fair enough 

take your time. just remember that i see you 👀

look mom, i'm famous 😭:

1) my 5 step ritual post broke the internet and turned into a global coping mechanism model 

2) ministry of home affairs slid in to my dms, saying it helped our home minister survive the lok sabha meetings 

3) got invited to a 2 night stay at a villa next to amit sir's residence, parties ran 24*7

4) btw orry and i got papped and the snaps must be floating in the viral bhayani page somewhere on ig, y'all check it out 

5) also, nikhil kamath's pr team approached me cause apparently i'm that 27 year old idiot who studied mba yet got famous which makes me a rare species, i guess ??

and ykw..i just signed a contract with them for his upcoming podcast 😭

#manifestation

dear men, 

kaise karlete ho yaar? 

🙌🏻

.. but why does the world feel lonelier with each passing day?

the clock was ticking and we had to act immediately.

our plan was simple. walk around. enter with the morning visitors. check every entry-exit point. stroll through the galleries. slip into the quieter staff corner, and head straight away leading to the doorway upstairs.

HOWEVER 

my four overconfident and halfwitted team members, decided it would be brilliant to use a lift truck to smash into the first floor of the Louvre.. 

and look where that extraordinary display of intelligence landed them. 

exactly. behind bars.

but no one ever talks about the fifth one. the one who slipped out before anyone even sensed something was wrong.

the one who vanished from the scene and calmly reappeared near a random gift shop, pretending to admire keychains while the guards ran the other way.

so where is this mysterious fifth person now?

right here. breathing the same air as you.. quiet, ordinary, unbothered

people around here call me Deeptimoyee Dash. 
a neat little name and a slightly altered face.

but the ones who know the legend, the ones who’ve seen the impossible done without a whisper, they know me by another name.

Hattori. Ninja Hattori. 🥷🏻

here we go again..
monday it is, back to work, winter on top

not the most exciting pair, is it? 

btw, it's 11°C here, properly chilly.. my socks, hoodie and monkey cap are barely coping, my fingers are frozen stiff, ain't typing much today

letting your eyes take a breather too 🦭✨

gonna go whip out something warm and comforting. you should get a bite too

alright, have a good one, y'all

every once in a while, having your nephew or niece around is a good source of entertainment

especially between your boring 9 to 5 and not so fun weekends

best part ? 

you get the warmest, tightest hugs.. behave like a 6 year old again.. get access to unlimited chocolates, fruit gummies, flavoured cereals and animal shaped crackers (that are way better than the adult ones btw) and make those cute paper boats and planes

these are the moments your brain quietly saves as core memories and i agree, it's all fun and games 

until.. they get too comfortable and barge into your room without knocking, at times to show you a stupid brainrot reel just 2 seconds before your meeting 

play wwe with you, jump on you, sit over you and throw their i-am-so strong-take-that-loser punches and kicks

jump on one end of the sofa so hard that even the insides of your body jump as well for help

demolish your desk, by littering their entire collection of cars, bikes, trucks, ambulances and marvel heroes all around, barely leaving any room for your laptop

(just yesterday, i was touching and hovering around spiderman’s arse thinking it was my mouse)

hunt you down and drag you back to play games with them cause they don't care about your work. they just wanna play

..

also guys, we play the most ridiculous chess ever

he moves the queen like a knight and the bishop like a rook, basically breaks all the rules to avoid losing, makes a condition that i have to play as long as he keeps losing, so i let him win at times just to get done with it

and that genuinely hurts the wiring of my extremely idealist brain

gukesh dommaraju would have never. he would have thrown the chessboard and walked out 

so yeah.. its getting tad bit cwazzzy out here

taplio

The Battle

Varun Khadri

Deeptimoyee Dash

Followers

Posts

Engagements

Likes

Performance ScoreVarun Khadri's LinkedIn Performance

Performance ScoreDeeptimoyee Dash's LinkedIn Performance

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taplio

The Battle

Varun Khadri

Deeptimoyee Dash

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Khadri's LinkedIn Performance

Performance ScoreDeeptimoyee Dash's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVarun Khadri's LinkedIn Performance