Content @ Kurogo | LinkedIn Creator Accelerator

I just moved from Bangalore to London on a fully sponsored writing job. Here's my story so far:

Age 17: did 4 internships in a gap year before my undergrad
Age 18: started writing online on Instagram, Medium, and LinkedIn
Age 19: signed my first ghostwriting client
Age 20: graduated uni with first-class distinction
Age 21: one of the youngest members of LI's creator accelerator, got paid lakhs to write here (wild)
Age 22: beat 700+ people to get my dream job in personal branding
Age 23: dropped out of a Masters degree from KCL
Age 24: moved back to London for work

I've had quite the unconventional story. 

The fact I'm the proudest of isn't any of the "achievements" but that I did it all my way.

I write mostly to my younger self. 

My journey is an example of how your life can change if you refuse to conform and earn the right to play your own game.

Today, the clients I work with at my job are multi-millionaires dominating their industries. I'm lucky I get paid to learn from them everyday.

If you'd like to get in touch with me, email me at varunkhadri@gmail.com.

Varun Khadri

I manifested moving to London at 24.

I started telling friends and family I was planning to move back months before my company agreed to sponsor my work visa.

When they said they'd be open to it in my annual review, the first thing I did was give notice to my landlord and decide I wanted to move back home to save on rent, to financially prepare for how expensive London is.

Then, for the next few months, I nagged my manager each month to get the long sponsorship process started.

UKVI kept changing the immigration rules so at one point it wasn't looking too promising.

I asked myself: "what do I need to do to make myself important enough to make my employer jump through all the hurdles in front of us, how can I work so hard and prove myself beyond a doubt to such an extent that they finally give me what I want"?

I was getting more and more determined.
I was also getting more delusional.

I set my laptop wallpaper to the London skyline as a visual reminder at the start of each day to remind myself of the end goal.

There was simply no other option in my head than to make this work.

I remember starting to look for flats and flatmates in the city the second we submitted my visa application.

Whenever I met new people and they asked me about myself, I'd casually say "I work in marketing, it's a remote job but I'm moving to London soon for it".

8 months after that first conversation with my manager about this, we finally made it happen.

Unhinged self belief + relentless action ➡️ whatever you're manifesting coming true.

Writer at Kurogo | We’ve built 350+ leading personal brands | LinkedIn Creator Accelerator alumni

My daily non-negotiables:

- 3 min meditation
- 5 mins of reading
- 5k steps
- 1 LinkedIn post
- Phoning family
- Tracking my calories
- 2.5L of water

None of these are particularly big.

People usually aim for 10k steps or 10 pages a day.

But these are my minimums I can do even on bad days, weekends, and on vacation.

Consistency > intensity for me.

Happy Women’s Day to all the women who raised me, shaped me, and tolerated me ❤️

Writer at Kurogo | We’ve built 350+ leading personal brands | LinkedIn Creator Accelerator

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At 22, I walked into a hospital and got told I had high cholesterol during a routine health checkup.

This was a wake up call and I needed it.

Back then, I was:

- Overweight
- Drinking & smoking every other day
- In a bad relationship
- Miserable freelancing
- About to do a degree I knew was wrong

At 25, I’m:

- In decent shape
- Have no vices
- Love my own company
- Working a job I love
- Living in London

No 22 year old should have high cholesterol.

But I’m glad I did, because I’d never be here today without that wake up call 3 years ago.

100 years ago, even the richest people in the world had no hot showers, died from a simple infection (no antibiotics), and took 5 days to get to NYC from London - by ship.

The average life today is miles better than the best life just a few decades ago.

An EXTREMELY underrated skill if you're a young person looking to maximise professional growth:

Learn how to be presentable.

"Can I put this person in front of clients"?

That's what every leader is secretly asking themselves while hiring you (or not).

This means:

- What you wear
- How polished you sound
- How much you speak
- Your LinkedIn headline
- How experienced you SEEM
- What you post online

It all matters. A lot.

Having an audience gives you unparalleled confidence.

I have less than 20k followers here, yet I know that:

- I’ll never struggle to get a job again 
- If I start a business, the first couple of leads will be easy
- 80% of the connection requests I send are instantly accepted
- It’s easier to make new friends because people trust you faster
- I can monetise my audience and make extra income whenever I want

A personal brand makes EVERY aspect of your life easier.

2.5 years ago, on the first day of my job, my boss Sam G. Winsbury politely told me everything I'd learnt until then was wrong.

I'd written blogs, worked at multiple agencies, and had been ghostwriting for years at that point.

But I had to learn how LinkedIn copywriting in particular, works at the highest level.

It was humbling. But also a really fun process.

True mastery is impossible if you're not willing to accept that you'll always be a student of the game.

I recently wrote a guide for new content writers who joined our team, a guide to content writing at Kurogo - Personal Branding Agency.

I haven't got it all figured out by any means, but it's a full circle moment to be able to pass on what I've learnt from the best.

Long way to go, but nice to look back on how far I've come :)

P.S. 
Hit me with your weekend plans in the comments 💬

All the best people I know are a little obsessive.

They associate their identity with what they do.

Their job isn’t just clocking in and clocking out, it becomes who they ARE.

Their health isn’t just their another asset to them, they’re addicted to being in shape.

When they’re trying to grow in one aspect of their life, they get obsessed with improving it and happily have tunnel vision and sacrifice everything else.

This isn’t advice, I’m not advocating for mad obsession. I’m not even saying it’s healthy.

Just saying that the people I admire and the people at the top, are usually not the most balanced.

I've been writing for a long time so very little rattles me anymore but this made me want to ragequit.

Kurogo - Personal Branding Agency turned 5 last week 🥳

It's been such a pleasure being here for half that time.

I've worked with many different agencies in my short career based all over the world.

Nothing comes close to the way we're run.

2026 is a big, big year for us (record months already).

Excited for where the personal branding industry is going, and happy we're the face of it 🏆

Two years ago, the current version of my life was my dream.

Now it’s normal.

And I still catch myself thinking about what’s next… what’s missing… what I haven’t cracked yet.

That’s the trap.

We’re wired to measure the gap, not the gain.

But pause for a second.

You’re probably standing in a chapter you once hoped you’d reach.

The client you wanted,
The confidence you were building,
The skills you doubted you’d ever master,
The conversations you were once too intimidated to have.

Progress doesn’t feel like a big deal when you’re inside it.

It feels messy.
Too small.
Too slow.
Uneventful.

Until you zoom out.

I’m not where I want to be yet.

But I’m closer than I’ve ever been.
And that counts.

Yes I have places I still want to go, but where I am now isn't so bad after all.

I’ve been ghostwriting for the last 5 years. Over this period I’ve got thousands of versions of the same question: how do you start? A good friend asked me this a few days ago, this is what I said to her (simplest possible way to get started) 👇

Something nobody likes to hear but I need to say:

Instead of asking for free value from others, leverage the internet to create opportunities for yourself.

When I started creating content, I didn’t ask anyone for feedback or handouts.

When I was trying to get my dream job, I didn’t ask anyone for referrals or tips.

When I wanted to move to the UK, I didn’t text random people who had a work visa for advice or hacks.

Even when I wanted to start therapy, I just looked up different therapists and platforms on google maps.

Whatever I wanted to do, I just started.

I asked GPT, I spoke to personal connections about their experience, I watched tutorials and YouTube videos.

I’m not against helping people.

I’m just saying there’s so much free info out there today that you don’t have to rely on a stranger’s kindness to go after what you want.

Feb ‘26 recap (my most honest one yet):

1. Sometimes I forget just how beautiful London really is.

2. Getting to be at OT during our first unbeaten run for years was special.

3. Lifting consistently for the first time in my life, baby steps but can see progress already.

4. My biggest motivation to be active physically is so that I can eat like this.

5. Being around people who push me and have high standards inspires me like nothing else.

6. I have enough friends but sometimes I find it so calming to get in a pint alone.

7. There’s nothing that makes Londoners happier than sunlight (did I just call myself that!?)

8. I’ve had insomnia for years so used to take melatonin. I quit, now only get 5 hours a night on average sadly.

9. Nature (the moon, the stars, trees, sunsets) soothe me like nothing else ever can.

10. Indian food will always, ALWAYS be my favourite cuisine in the whole wide world.

How was Feb for you?

I published my first LinkedIn post 6 years ago.

9 things that happened since then:

- Graduated with first-class distinction
- Got into the best unis in the world for post-grad
- LinkedIn paid me to write here every day
- Made $25k in my 2nd year freelancing in India
- Beat 700 people to get my dream job
- Got a sponsored work visa 
- Moved to London
- Built an audience of almost 20k of you
- Made friends I'll keep for the rest of my life

NONE of this would've happened if I didn't force myself to put my work out there.

If you don't know how to leverage your personal brand to attract opportunities, clients, and leads...

Start here (link in comments)

13 things I never ever regret doing:

Being kind when I have reason not to be.
Going on a walk.
Going on a run.
Travelling to new places.
Waking up early to write.
Staying up late to write.
Having a pint with a good friend.
Going to bed on time.
Drinking more water.
Playing more sports.
Calling my grandma.
Lifting harder.
Eating fruits.

A supremely underrated skill to succeed at work as a 20-something:

Emotional equilibrium.

Nobody wants to hire or promote someone whom they can't trust to hold it together.

Can you show up as your best self at work even when life gets messy, other people get on your nerves, or you're just having a bad day, week, or month?

I'm not saying you need to bury your emotions completely and put on a happy face regardless of what's going on in your personal life.

After all, we're only human.

I'm just saying - the people who are given exciting new opportunities are the ones who are trusted the most.

If the powers don't have the confidence that you have your shit together, you're doomed.

It's okay to be emotional, but it's more important to come back to baseline quickly (at least in the workplace).

The right companies will always take a chance on people with potential.

When I started my job, the company was hiring for a full-time, remote role.
But they ended up hiring me part-time, in the same city (London).

I was an incoming Masters student and could only work 20 hours a week.

Then, 2 weeks into the job, I dropped out and told them I was moving back home.

Since it was supposed to be a remote role anyway - they were fine with it.

I kept the part-time job, and since I no longer had visa restrictions, went full-time a couple of months later.

Then a year later, when I wanted them to sponsor my work visa and move back to the UK…

They eventually agreed.

Mind you - this was also a remote role with occasional in-person stuff, and sponsoring a work visa in the UK is no cheap endeavour, I was ALSO only the 2nd person they’d ever sponsored, and the first writer ever.

So I really had no business getting my way.

But they took a bet on me anyway.

Sure, one could argue I’d earned it.

But in other ways, I also got lucky, I was fortunate that the people in charge were good at spotting potential and great at taking care of their people.

Takeaway: it’s easier to get what you want when you make yourself indispensable at the right organisation.

Weekly review ⤵️

- Win: I’m finally STARTING to feel settled in London, I have a group for every sport I play, am meeting new people every now and then, and have a solid routine. 

- Loss: Had to cancel a fair few sports games this week because I was just too tired after work to do anything. Lost a good chunk of change as a result. Need to be better with money moving forward.

- Learning: It’s completely okay to spend a Saturday rotting in bed and catching up on chores every now and then. I finished a whole season of a show in one day for the first time ever (I usually never binge anything).

If you correctly guess which show it was, I’ll answer any question you have (via DM) 😇

📷 - worked from a place near St. Paul’s this Wednesday!

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best. 

But you just don’t seem to have the reputation you deserve. 

You want to be the go-to authority in your industry and become an opportunity magnet. 

That way you could… 

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract media features 
- Attract top talent 
- Speak on stage 

The list is endless. 

We help our clients do just that through the power of personal branding, by: 

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 150+ personal brands, we’ve got quite good at it, achieving results like these in the process: 

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset. 

Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself

Charlie Heritage

Bad days at work are inevitable.

What makes the difference long term isn’t avoiding them or forcing yourself to “stay positive,” but learning how to respond when things don’t go your way.

You lose the sale. 
Opportunities don’t materialise.
Decisions are made without context or explanation.

Most people feel the frustration immediately, and understandably so. The problem is what happens next.

It’s easy to disengage, become cynical, or quietly lower your standards. Not as an active decision, but as a reaction.

The people who continue to progress tend to do something more deliberate.

They pause long enough to separate emotion from information.

Staying constructive in these moments doesn’t mean pretending it’s fine or suppressing how you feel. It means recognising that your response is one of the few things still fully in your control.

Asking questions like:
What part of this can I influence?
What is this situation actually showing me?
What would a more useful response look like right now?

Handled well, moments like these become data rather than damage.

While others stay stuck in frustration, you keep building capability, judgement, and credibility. Over time, that difference becomes visible.

This is often how real progress happens, quietly and consistently, before it ever looks like recognition.

If you’re dealing with a tough moment at work, you don’t need to rush past it or dramatise it.

Pause, look closely, and respond intentionally.

That’s usually where the leverage is.

♻️ Repost if this resonates.

Image: Rob Dance

We Create Thought Leaders Through Personal Branding - Growth Manager @ Kurogo

12 reasons you should build your personal brand if you actually care about your career:

1. If you’re not visible, you’re replaceable.
2. Opportunities flow to people who are easy to find.
3. If you don’t define your narrative, the market will.
4. Authority is built in public, not in silence.
5. Visibility creates leverage in every negotiation.
6. Your reputation should outlive any single job.
7. The right network forms around clear positioning.
8. Trust compounds when your thinking is consistent.
9. Documented thinking is proof of expertise.
10. Attention is an asset if you use it strategically.
11. Clarity builds confidence and momentum.
12. Great work that no one sees is career risk.

Your personal brand is not about ego.
It’s about leverage.

If you actually care about your career, start showing your thinking.

What are you waiting for?

P.S. February was a great month both professionally and personally. Anyone else celebrate their birthday last month?

We’ve Built 350+ Leading Personal Brands - Growth Manager @ Kurogo

The gap between average and exceptional is smaller than people think.
It’s mostly discipline.

More often it’s doing the same unglamorous work long after the novelty has worn off, when no one’s paying attention and you’re not even sure it’s making a difference yet.

Most people know what to do. Very few keep doing it.

They start strong, then slowly drift.
They’re engaged when it’s new, then lose interest once it turns into routine.
They mistake being busy for actually making progress.

Disciplined people tend to behave differently.

They make the work simpler.
They reduce the number of decisions they have to make.
They show up because that’s the standard they’ve set for themselves, not because they feel motivated that day.

Over time, this compounds in ways that are easy to underestimate.

People trust you more.
Your judgement improves.
Your output becomes more consistent.

And in most careers, that reliability is what separates the people who keep moving forward from the ones who stay stuck. 

You don’t need to be extraordinary to stand out.
You just need to keep showing up.

Image: Sahil Bloom
♻️ Repost if this resonates & follow Charlie Heritage for similar content.

Today is Sunday, 

Make sure you:

Get off of LinkedIn, and get a life.

11 things I did this weekend that will make me more productive this week.

1. Reviewed what went well last week
2. Looked honestly at what didn’t
3. Planned this week yesterday 
4. Spent time with family
5. Went on a long walk
6. Went on a long run
7. Trained BJJ
8. Lifted weights
9. Took time fully offline 
10. Ate well and slept properly
11. Reset standards for the week ahead

P.S. I also drank a lot of coffee.

Not all feedback is equal. Learning that changes everything.

I’m a big fan of feedback.
I actively seek it out & ask for it.

But not all feedback deserves equal weight.

Here’s how I think about it:

1. Earned feedback
From people who’ve actually done what you’re trying to do. This is gold.

2. Well-intentioned feedback 
Helpful in spirit, but not grounded in experience. Acknowledge it but use your discernment on its helpfullness. Don’t overcorrect.

3. Unqualified criticism
Strong opinions with no experience. This gets ignored.

Most people stall because they either:
• block all feedback
• or chase all of it

Both are mistakes.

Progress comes from listening to the right voices and staying focused on the work. 

If you can find someone willing to share feedback who is ahead of you, do not be defensive, be open. This type of feedback can literally shave years off of your progress. 

Whose feedback has made the biggest difference for you?

One bad day doesn’t derail you.

But if you drag it into tomorrow it will.

It's normal to fall below the standards we set for ourselves sometimes (especially if you are aiming for high performance). 

The problem starts when you turn one moment into a story about who you are.

You miss:
• One workout → “I am lazy”
• One good habit → “I am not disciplined”
• One deal → “I am bad at sales”

None of that is true.

• One missed workout does not ruin your fitness
• One bad meal does not ruin your health
• One tough day does not ruin your week
• One mistake does not define your character

The event itself won't cost you if you learn from it and use it to improve. If you chose to carry it though, It certainly will cost you. 

You can reset in the same day.
The same hour.
The same minute.

The trick is getting back to your baseline as quickly as possible. One small positive task can get you right back on track: 
→ Drink water
→ Take a walk
→ Do a 10 minute workout
→ Open the laptop and do one small task

I've noticed people who perform at a high level are not always perfect. 

They fail.
They fall short.
They lose focus.

They do recover super quickly and get back on track though. 

Next time you slip, do not wait for Monday, next month or next year.

Begin again today.

Follow Charlie Heritage for similar insights.

10 things I wish I knew before I started posting on LinkedIn:

1. Posting & content is a skill you develop over time
2. You will want to stop when views are low, but you must keep going
3. Writing simple beats writing smart every time
4. Your early content will be average, but it’s the only way you learn what actually works
5. Posting consistently for a year will change your pipeline more than anything 
6. You can generate serious revenue if every post has a clear job: awareness, trust, or conversion
7. Most people you DM are more open and helpful than you expect if your message is clear and genuine
8. You will doubt yourself at every new level: first 10k, first viral post
9. Quantity, then quality – volume gives you the data to refine your positioning and message
10. One day you stop overthinking and start treating content like a system

If you’re serious about building a personal brand this year, save this and come back to it.

What’s one thing you wish you knew before you started posting on LinkedIn? Let me know in the comments and follow Charlie Heritage for more content like this.

My weekend non-negotiables:

- Training (usually jiu jitsu + one long run)
- Reading
- Spending time with family
- A long walk together
- Eating healthy food
- Proper downtime
- Grabbing a good coffee somewhere

Nothing extreme.

Just the fundamentals.

Move the body.
Feed the mind.
Be present with family.
Reset for the week ahead.

What are your weekend non-negotiables?

I don’t post for likes.
I post so my ideal clients see my name every single week.

Some weeks my post does well.
Some weeks no one cares.

Some days I enjoy LinkedIn.
Some days I want to log off.

The truth is: none of that matters.

I know my clients spend time here.
I know they check the feed.
I know they notice who keeps showing up.

So here is my simple system:

1️⃣ I show up every single week
2️⃣ I speak to the same type of person
3️⃣ I talk about the same set of problems
4️⃣ I repeat that again next week

No LinkedIn 'hacks'.

Here is what each post gives me:

→ One more touch point with a future client
→ One more reminder of what I do
→ One more sign I know their world
→ One action supporting my long term reputation

Fast forward 6 months:

They see my face many times.
They read my thoughts many times.
They feel they know me before we speak.

When they need help with personal branding, who do you think they message?

The person who went viral once?
Or the person who showed up every week?

Most people in your feed do not post weekly.
They lurk.
They scroll.
They disappear for months.

You stand out when you keep turning up.

Not with one big post.
With small consistent posts that never stop.

My rule for LinkedIn is very simple:

✅ Know who I speak to
✅ Talk about their pain in clear words
✅ Share what I learn with real examples
✅ Do it again next week

Results do not come from one post.
They come from having patience and sharing value in public.

If you want more content on how I use LinkedIn for personal branding and clients, follow Charlie Heritage for more content like this.

Your life can completely change in 12 months if you post content consistently.

Don't underestimate what a year of content can really do. Forget about going viral from one post, think more about showing up regularly and letting the impact compound over time.

Here’s what consistent posting gives you.

1️⃣ A 24/7 salesperson
Every post works quietly in the background, telling your story, showing your expertise, and building trust with the right people while you focus on your actual work. You write it once, but it keeps working long after.

2️⃣ A reputation that follows you
When you post consistently, people start to recognise your name, understand what you do, and trust you enough to spend real money with you. You stop chasing opportunities and start getting found.

3️⃣ Compounding opportunities
High-quality posts become assets. Stack them over 12 months and they naturally turn into inbound leads, speaking invitations, job offers, and partnerships.

You go from being unknown to hearing, “I keep seeing you everywhere.”

Posting will make you known by the right people. The ones who buy and the ones who refer.

Your future self in 12 months will thank you for starting today.

Your reach isn’t broken.
It’s leaking.

Stop blaming the algorithm.

In reality, these 5 things could be killing your momentum:

1️⃣ Content
You sound like everyone else. Don't be afraid to have an opinion. 

2️⃣ Proof
You share value without evidence. Advice lands better when it’s backed by results, reps, or real examples.

3️⃣ Consistency
You post in bursts, then disappear. Reach compounds through showing up consistently, not when you feel motivated.

4️⃣ Credibility
Your profile doesn’t scream “expert.” If someone clicks through and hesitates, you lose them right there.

5️⃣ Conversion
No clear next step. Even interested people don’t know what to do next.

Fix these and I guarantee your reach will improve over the next 30 days. 

Shout out to Sam G. Winsbury for this framework. If you like simple, practical breakdowns like this, go check him out.

💾 Save this post to check back on if your reach is low.

“Just post” is the reason most people quit LinkedIn, not why they win.

Here is how it usually goes:

Post
→ Average content
→ Poor results
→ Loss of motivation
→ Quit

They think the problem is LinkedIn.
The problem is the system.

“Just posting” skips the basics:

Who is your content for?
What do you want to be known for?
Why should someone follow you?

Without clear answers, people post random thoughts.
Views stay low.
Leads stay at zero.
They decide LinkedIn “doesn’t work”.

Before you post more, build a simple strategy around three things.

1️⃣ Clear positioning
People should know in 3 seconds:
→ What you talk about
→ Who you help
→ Why it matters to them

If your profile and content feel vague, you lose the right people.

2️⃣ Valuable content
Share what you know in a clear way:
→ Simple frameworks
→ Lessons from your own work
→ Opinions that cut through noise
→ Stories with a clear point

Your goal is not to sound smart.
Your goal is to be useful.

3️⃣ Intentional distribution
Do not hit post and disappear.
→ Comment on posts your audience reads
→ Reply to every comment you get
→ Build real relationships in DMs

Posting is the final step.
Strategy creates the results.

If you want LinkedIn to bring you clients, trust, and real opportunities, do not just post.
Post with purpose.

Follow Charlie Heritage for more content like this.

P.S. Make sure to stick around for over 6 months

One thing that’s taken me a while to learn:

Nothing in your career is permanent.

Not the losses.
But not the wins either.

I've both panicked when things felt messy and relaxed too much when things were going well. Both were mistakes.

What actually helps is learning to read the season you’re in.

When things aren't going well, it’s usually just a signal.
Something needs attention, adjusting, or letting go.

When things are clicking, that’s not the time to coast.
It’s the time to build momentum while you can. Keep your foot fully on the gas.

Regardless of the season however the only thing you can guarantee is that it will pass. Progress comes from staying focused through both & not overreacting to either.

Take what’s useful.
Apply it.
Move on.

♻️ Repost if this resonates

Image: Rob Dance

P.s. Whats your plans for the weekend? Let me know in the comments below.

What’s actually working for tech leaders building demand right now

1. Founder-led personal brands are the new demand gen

In B2B tech, the founder’s LinkedIn now beats the company page every time. I see it daily. A strong founder brand can build more pipeline than a paid campaign, because it talks about real customer problems in simple language. For early-stage SaaS, this is how you land your first serious users. For more established teams, it helps you:

A) Turn your founder into a repeatable growth channel
B) Shorten sales cycles because buyers already trust your thinking

2. Content-led GTM is replacing “demo-first” selling

The old “book a demo → get a trial → push to close” flow is fading. The best tech companies now ship value before they sell. They share their best frameworks, before-and-after stories, and decision models in public. Prospects use that content to self-qualify. By the time they talk to sales, they already believe in the approach. This keeps CAC stable while ad costs and outbound noise go up.

3. Team-led content wins attention faster than campaigns

Your product, sales, and CS teams hold the real stories. When your engineer explains how they solved a messy integration, or your CS lead breaks down how a client cut onboarding time in half, it hits harder than a polished case study. Tech companies that turn employees into creators multiply their reach by the size of the team and feel more human at the same time.

The tech companies still relying on cold outbound and brand-only pages are seeing costs rise while those building founder and team brands are scaling with less friction.

If you lead a SaaS or B2B tech company and you’re not using your people as your main growth channel yet, now is the time to start.

Follow me, Charlie Heritage, for more on personal branding and content-led growth.

If you run a B2B business and still have no LinkedIn strategy for your execs…
You are choosing to leave money on the table.

2026 is the year of the LinkedIn B2B creator & most CMOs are still underestimating the biggest marketing channel in front of them.

I have been writing on LinkedIn for a little over a year & building my profile.
During that time I've also worked with some of the biggest execs on here.

Here is what I see behind the scenes.

For nearly every “known” exec on LinkedIn there is a team in the background:
→ Community manager
→ Content strategist
→ Content writer

They own:
→ Strategy
→ Consistency
→ Positioning
→ Editing
→ Distribution

They turn an exec into a creator.
They turn a profile into a pipeline asset.

The companies winning in B2B all understand one simple thing.

Putting yourself out there is the gateway to momentum.

Every B2B brand will need known execs in 2026, or they risk losing to much louder competitors. 

Follow Charlie Heritage for more content like this.

P.S. Want to start building your exec personal branding programme but don't know how? Download our free guide - everything you need to know is in there.

https://lnkd.in/ghcndfvP

10 sales lessons I’ve learnt the hard way:

1️⃣ If it’s not a clear yes, it’s a no.

“Maybe” is where I lost the most time.
If they will not commit to a next step, I move on.

2️⃣ Hope is not a pipeline strategy.

I used to “hope” deals would close.
Now I track: next step, date, owner, reason to move.

3️⃣ The longer you talk, the less you sell.

My worst calls were monologues.
My best calls feel like coaching sessions. They do most of the talking.

4️⃣ Clarity beats volume every time.

Fewer slides. 
Clear problem. Clear impact. Clear next step.

5️⃣ Urgency you create is weak. Urgency they say is real.

“When do you need this live?”
“What happens if nothing changes in 6 months?”
Their words build the timeline, not mine.

6️⃣ Follow-up isn’t annoying. Bad follow-up is.

“Just checking in.” is lazy.
Value sounds like: “I saw this and thought of you.”

7️⃣ Objections are rarely about price.

Price feels high when trust is low.
Most pushback is about risk, trust, or timing.

8️⃣ Deals are lost early, in discovery.

When I stay surface-level, I pay for it later.
Depth beats speed. Always.

9️⃣ You do not need better closing lines.

You need better qualifying questions.
Strong questions make the close feel natural.

1️⃣0️⃣ Detachment is power.

When I stopped needing every deal, I closed more of them.
Sales taught me: patience, listening, handling silence, rejection.

It’s not only about what you earn.
It’s about who you become in the process.

Follow Charlie Heritage for similar insights.

I spoke with someone last week who’s been building their personal brand for over a year.

Not a single lead to show for it.

Here’s why most people fall into this trap:
They only post growth content.

Because it performs well & gets likes.

But they neglect authority content.

And that’s what will actually:
• Build trust
• Signal expertise
• Make buyers lean in
• Turn attention into revenue

Growth content attracts an audience.
Authority content converts that audience.

If your content only says:

“Look how fast I grew”
But never says:
“Here’s why you should trust me”

You’ll keep getting engagement without opportunity.

Post both.

Visibility gets you seen.

Authority gets you paid.

If you want leads, not just likes, you know what to fix.

P.S. If you want to learn how to build a profitable personal brand, sign up to our waitlist for the next FREE personal brand workshop. Link posted below

You don’t need to go viral to build a profitable personal brand.
You need a system.

Here’s the system I use, we've also used the same system to help clients get results like: 

- One client confirmed £120,000 of new business
- One client got 2 leads generated from just 2 posts
- One client gained 14,000+ new followers 

Save this: 

1️⃣ Turn your profile into a sales page
Clarity wins. Lead with who you help, the problem you solve, and proof.

2️⃣ Post content that supports your positioning 
Share processes, lessons and insights - demonstrate your expertise. 

3️⃣ Create a repeatable cadence
You need to post content to grow your audience (2x per week), nurture trust (2x per week) & convert (1x per week) if you actually want to make money. 

4️⃣ Treat engagement as signals 
Respond to your comments to build relationships. Message prospects who comment or view your profile. 

5️⃣ Write interesting content 
If it doesn’t interrupt someone's pattern, they likely won't read it.

This is how personal brands generate:
- Revenue
- Inbound leads
- Long-term authority

If you want your expertise to create real opportunity, this is where to start.

The Trust Gap is where your deals die.
Most leaders don’t even know it exists.

For years, having a great product felt enough.
Your work would do the talking.

That world is closing. Fast.

Here is what the data says:

→ 90% of executives think people trust them
→ 30% of customers actually do

PWC call it “The Trust Gap”.

That gap is where deals stall, go dark, or move to your competitor.

Across 350+ personal brands we have built, the ones who win treat personal branding as a tool, not an ego trip.

They use it to close that gap.

They follow a simple flow:

1️⃣ Position

You become “THE person for X”, not “Another option”.

→ Clear proof
→ Clear promise
→ Clear point of view

When your positioning is sharp, you feel “known” before the first call.

2️⃣ Amplify

You show up where your buyers already spend time.

→ Content that speaks to their pain
→ Opinion, frameworks, predictions
→ A feed that works as a 24/7 salesperson

Trust builds before they hit your website.

3️⃣ Convert

You turn attention into pipeline, not vanity.

→ Clear, low friction next steps
→ Nurturing focus, not chasing
→ Ecosystems, not funnels

The Trust Gap does not close in one call.
It closes across touchpoints with a face people know and a voice they trust.

We are in the reputation economy.

If you want your face to be the one people trust in 2026, now is the time to build it.

Follow Charlie Heritage for more content like this.

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Charlie Heritage

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The Battle

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