ICUC

Senior Content Specialist

- Monitoring and responding to comments on clients’ social channels using their brand voice.
- Creating engaging content to enhance audience participation across platforms.
- Aligning with clients’ social media strategies and brand guidelines to ensure excellent audience experiences.

Social Media Content Specialist

Portage Luxury Eyewear

- Guided over 60 customers monthly in eyewear selection, providing expert advice and product knowledge. 

- Promoted specific products, resulting in a 20% boost in sales and enhancing the store's visual appeal to attract more customers. 

- Processed customer payments with 100% accuracy, ensuring precise receipt issuance.

Retail Sales Associate

Kinnect

- Maintained client relationships, evaluated client needs, and created upsell/cross-selling opportunities. 

- Built trust with higher-level POCs within brand teams. 

- Strategized jointly with other teams for social media posts, ORMs, collaborations, and larger campaigns, increasing social media engagement by 10%. 

- Established, documented, and implemented account management processes and procedures, reducing response time to client inquiries by 24%. 

- Led 2 major campaigns for TVS Raider: Sunburn and TVS MotoSoul, contributing to a 14% increase in brand visibility.

Senior Account Executive

SoCheers

- Ideated and executed social media posts and campaigns across platforms for Amazon Prime Music and Godrej Interio, resulting in a 25% increase in follower engagement. 

- Built and strengthened relationships with new and existing accounts, contributing to a 15% increase in revenue growth over 12 months. 

- Led a collaboration campaign between Amazon Prime Music & T-Series, achieving a 13% boost in cross-platform engagement and an 18% increase in streaming numbers.

Account Executive

Hello, I'm Varun Bosmia, a Digital Marketer with 3+ years of experience in creating and executing impactful digital advertising and social media campaigns.

With a track record of driving brand growth and engagement, I've worked with top-tier clients like LinkedIn, Amazon Music, Mahindra Electric, Godrej Interio, and many more. Now, at ICUC, I handle major brands such as Michaels, Straight Talk, Eckankar, and Autobell, ensuring their social presence stays engaging, responsive, and impactful.

At Kinnect and SoCheers, I led campaigns that significantly boosted brand visibility and audience engagement. My expertise in social media marketing, client servicing, and content strategy has helped brands strengthen their online presence and build lasting customer relationships.

As a recognized LinkedIn Creator, I’ve built a personal brand with a community of over 33,000 members, sharing insights on digital marketing, personal branding, and growth strategies.

🔑 Key Highlights:

🚀 Campaign Leadership: Led major campaigns for TVS Raider and collaborated with brands like T-Series and Allen Solly, achieving high engagement and visibility.

🤝 Client Relationship Management: Successfully nurtured client relationships, leading to a 10% growth in account revenue and long-term partnerships.

📈 Content Strategy & Community Engagement: Developed and executed strategies that increased audience interaction and brand impact across social platforms.

🌟 LinkedIn Achievements: Part of the LinkedIn Creators Program, building an engaged community of professionals and marketing enthusiasts.

I recently completed my advanced studies in Project and Marketing Management at Georgian College, Toronto. Now, I continue to apply my knowledge and experience to help brands connect with their audiences in meaningful ways.

Let’s connect and explore opportunities! Reach out at varun.bosmia10@gmail.com or connect with me on LinkedIn.

Varun Bosmia

Wealthy

Campaign Manager 

FloBiz

-Conducted market research and competitor analysis to identify target demographics and refine brand positioning.
-Managed end-to-end Clevertap Campaigns & Journeys & increased mobile campaign CTRs from 0.46% to 2.5% for push notifications. 
-Utilized marketing analytics tools like Amplitude to track campaign performance, analyze data, and optimize marketing efforts.
-Created walk-through tutorials & testimonials for myBillBook
-Drove 85% CTR on WhatsApp through strategic budgeting and campaigns.
-Managed email marketing campaigns that focused on re-engaging inactive customers & achieved CTR of 35%
-Generated 20k+ leads for credit products. 
-Lead content marketing initiatives to elevate brand storytelling.

Senior Executive Marketing - Brand & Product

-Participated in the successful launch of brand campaign with Manoj Bajpayee & increased
brand visibility to 16.5 Million online audience.
-Collaborated with cross-functional teams, including product management, engineering, and
sales, to drive successful feature launches.
-Collaborated with external agencies and vendors to create marketing materials, ensuring
brand consistency and high-quality deliverables
-Managed product messaging and content creation, including sales presentations, product
brochures, website content, and product descriptions, to effectively communicate product
features and benefits.
-Managed a telegram community with an engagement rate of 32%

Marketing Executive

-Managed all social media platforms and grew Instagram by 15x, Facebook by 25x and
Linkedin by 20x
-Collaborated with 30+ Influencers & drove customer acquisition

Social Media Marketing Intern

ELECSHINE ENGINEERING PVT. LTD.

Team leader, Digital marketing and Social media marketing

Digital Marketing Intern

I craft compelling brand narratives and drive successful product launches with a strategic focus.  Leveraging my expertise in market research, product marketing, customer lifecycle management,  and content strategy, I develop engaging campaigns that resonate with target audiences and achieve marketing goals.

Thriving in fast-paced environments, I excel at turning brands or product visions into tangible results.

Connect with me to discuss:
-Product positioning and go-to-market strategies
-Audience engagement tactics for social media and beyond
-Developing effective content marketing campaigns

In my free time, I actively engage with the latest marketing trends and stay connected on Twitter (@astha_o).

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The Battle

Varun Bosmia

Astha Ojha

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