CEO @ 2V Modules | UI/UX and software development. Taking founders from idea to MVP and further.

I’m the Founder & CEO of 2V Automation. 
We help service businesses achieve 100% efficiency through technology and automation.

I share real-life ways to grow without hiring in my weekly newsletter (subscribe via link in my profile).

Why we’re different:

1. Engineering-first approach
Our team comes from software engineering.
We build automation like production systems. With error handling, logging, monitoring, and reliability at scale.

2. Real-world experience
I’ve been an entrepreneur and engineer since school. Founded agencies, built apps, and led 2V Modules (our software development arm) before spinning off 2V Automation.
Every project benefits from 15+ years of experience building systems that last.

3. Proven results
Clients consistently report massive efficiency gains, often saving hundreds of hours per month after we implement their automation infrastructure.

What clients say:

⭐ “2V built a fully automated system that generates our global conference programs flawlessly — saving us countless design hours and setting a new internal benchmark for automation.”
— Sebastian A., Strategic Consulting

⭐ “Valerian and the 2V team delivered exactly what we needed — a reliable, scalable automation setup that just works. Great communication and execution throughout.”
— Tim Mektrakarn, Co-Founder @ Bright Defense

If you’re ready to see what reliable automation can do for your business,
👉 Start with a free efficiency scorecard from the featured section of my profile

Valerian Valkin

United Credit Bureau

FinTech JV Experian, Sberbank, Interfax. Market leader in risk management from startup to leading risk service. Big data projects for B2B and B2C. 

Finance Director / CFO and Business Partner (EBIT and ROI-focused)

Shareholders communications;
Strategy, budget, financial modeling,financial and business analysis, forecasting and planning, 
Corporate finance, IAS, Audit Big4, Internal Controls;
Cost optimization and purchasing;
Process Improvement, digital finance, IT systems implementation;
Cross-functional teams coaching.

Impact: Full finance and business partnering structure in place from zero. Turnover $12M>$60M+ profit margin >40%
Revenuer, Profit, dividends growth 4x in 4 years in the very competative data market.
Strategy approved and investments >$30m

Chief Financial Officer

International and local non-public companies

direct report to stakeholders or Board
- Wine import and distribution (local top5),
- Venture providing promo packaging for international brand-named FMCG companies (Danone, P&G etc),
- Automotive components producer, autodealers chains,
- Satellite systems start-up

Major Achievements: 
Net Profit YoY from -5 to +1.7% for wine distribution; cost restructure plan for 5% of revenue,
Commercial policy and sales team incentive plan change, commercial terms control
Management and treasury reporting improvements,
Borrowing and working capital strategy change, mid-term planning implemented,
Citibank and lease-back credit facilities raised for quarter revenue amount,
Systems development (1C & SAP),
Finance team restructure and development.

References at request

CFO and shareholders adviser

CTC Media, Inc.

Finance Director CIS (Assets outside of Russia)  (reporting to CFO; 29 subordinates: 3 country Finance directors and 4 specs in Moscow)
•	3 channels in CIS and abroad assets
•	Full-scope CIS finance management: budgeting&amp; control, US GAAP and Management reporting, treasury, etc.
•	Building finance function from scratch: management aimed for corporate structure, SOX and US GAAP compliance; building management decisions support.
•	M&amp;A abroad cases DDU and business re-structuring.
•	Operational optimization aimed to long-term finance performance and sustainability

Finance Director CIS (Abroad assets)

ROLF

Head of Retail Finance planning Dpt. (13-16 Rolf Dealerships, 4 direct subordinates, 19 functional reports)
•	Financial reporting and controlling setup (move from Quarterly reporting to Monthly IFRS-based)
•	Financial discipline thru procedures and processes implementation
•	Performance benchmarking, profitability KPIs performance implementation
•	Monthly Management reporting to Retail and Group management team
•	Quarterly and Annual Budget reviews
•	Long-range planning
•	IS implementations (accounting and budget software): COGNOS, 1C
•	Retail financial reporting team development

Head of Retail Finance planning

Anheuser-Busch InBev

Responsible for SC P&L bottom line, direct repor to Operations VP:
Monthly Executive Summary to COO (expat): Variable and Fixed production Costs vs Budget, operational KPIs and its financial impact: 9 Breweries in Russia + 6 Malteries)
•	Annual and Quarterly Production Budget reviews: Production& Capacity Planning and KPIs, VIC&FIC, CapEx
Settle Monthly KPIs reporting framework and schedule for timely Corporate reporting
•	Corporate reporting on KPIs to Belgium: Capacity, Operational initiatives, A-category Projects  for RU investments, Supply Chain Financials and KPIs/cost drivers, savings opportunities and value engineering 
•	ERP (SAP) business validation, MES
•	Long-range Planning, Mergers & Acquisitions (e.g. Tinkoff) to InBev Board Approval.

Operations (financial) analyst/Controller/Planning and Performance Manager

Coca-Cola HBC

Monthly and Ad hoc Management &amp; finance reporting to country CFO (expat), bottlers’ and Group directors – Monthly performance reviews: Sales & CapEx KPIs, Working Capital and Entity P&L)
Annual Budget and quarterly reviews, Treasury activities incl. off-shore accounts; Import/Export transactions payments, foreign exchange management; Bank&amp; Insurance companies relationship

Treasurer, Finance analyst

Result oriented CFO, FP&A head, Sr. Finance Manager, Sr. Business Partner
Located in Europe now, flexible to move, ready to jump in to drive results

•	20+ years in listed and startups finance: e.g. Experian JV, InBev, The Coca-Cola, Sber
•	Champion action-oriented finance business partnering at operational and strategy levels;
•	Investment efficiency and productivity with financial analysis and data insights;
•	ROI and EBIT performance management International FMCG, FinTech, IT, Media B2B, B2BC;
•	Digital finance transformation; simplification;
•	Motivated and coached BPA teams and ERP systems from scratch


Locations: remote or inhouse Europe, MENA,

taplio

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Valerian Valkin

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