Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

Sure, you can still wash clothes by hand.
You can also do “human-only” data analysis.

I get it.
Hand-washing feels honest.
You feel the fabric. You feel the work. You feel in control.

HERE IS THE PROBLEM:
People confuse effort with accuracy.
They confuse “I suffered through it” with “I understood it.”
They confuse tradition with outcomes.

When you insist on human-only analysis, you are basically standing over a sink at 11 PM scrubbing socks, proudly saying: “I just prefer the craftsmanship.” Cool. Also unnecessary.

And AI-only analysis?
That is tossing laundry into a machine with no sorting, no detergent, and no clue what the settings do. Fast. Confident. Wrong. Then you act surprised when everything turns pink.

THE SHIFT:
Use the washing machine the way an adult uses it.

1. Let AI do the agitation
Summaries, clustering, first-pass insights. The repetitive scrubbing, that has proper guardrails.

2. Keep humans for the sorting
Context, business tradeoffs, “does this make sense?”, and the decisions that carry reputational risk.

3. Audit the output like you’d check a stain
If the insight changes a roadmap, pricing, or spend, you do not “trust the cycle.” You verify.

Teams that blend speed with judgment compound.

Human-only will always be available.
So is a washboard.

We are building an advanced app that will allow eCommerce leaders and data people to have a tool that will do the heavy-lifting for them.

Shopify / eCommerce data + GA4 + G Ads + Meta Ads + NLP on Support tickets + Customer feedback + AI CRO audit + User Sentiment + AB testing data + Ad library research 
All pre-calculated data with insights 

AI + Human is the way to go. 

Follow me to get updated when the beta will be ready!

↳ Omniconvert: helping DTC + retailers grow using Data + AI + Experimentation

Most companies have thousands of customer reviews.
Most companies have no idea what they actually say.
We built something about that.
Still in beta. Still free. 
Worth 90 seconds of your time:

eCommerce Strategist & Consultant | RETHINK Retail 2024 Top Expert | Producer for RWM Commerce Watson Weekend Podcast | Head of SponsorShip RMW Commerce | CSM Agency Director

With over 15 years of experience in online retail, digital marketing, and ecommerce consulting, I help companies design and execute their global ecommerce omnichannel strategies. As the Group Strategy Director at TRC Solutions, a leading provider of enterprise software solutions, and the Chief Technology Officer at Tranquillity, a startup that offers personalized wellness products, I oversee the technical architecture and marketing technology stack development for both businesses, ensuring scalability, sustainability, and customer satisfaction.

I also leverage my extensive network and industry knowledge to provide strategic advice and guidance to various ecommerce and digital businesses, ranging from automotive, fashion, hard goods, and home verticals. As a mentor, trainer, and board director, I empower and enable entrepreneurs, startups, and established brands to optimize their online presence, performance, and profitability. I am passionate about ecommerce, retail, marketplace, and omnichannel trends and best practices, and I enjoy sharing my insights and learnings through speaking engagements and online platforms.

Vinny O'Brien

Here's the thing about Jeremy Levine that I keep coming back to in my head. He is, by his own account, a recovering "always right" person. "I've always had the mindset of 'I'm right, I know the answer, let me do my job.' That obviously doesn't always work when you have bosses or you're part of a larger company. It took me a long time to figure out how to balance that with building consensus and educating people."

That's not a small thing to say. It's even harder to actually do.

Jeremy is not anti AI and he's not nostalgic for our ecommerce dinosaur era - he's watching and waiting. Jeremy is Head of Client Strategy and Chief Revenue Officer at The Maze Group, a New York-based e-commerce strategy agency. He's been in e-commerce since the internet was, as he puts it himself, "in black and white and we rode dinosaurs to work." Monster.com, Vitamin Shoppe, Michael Kors, Ralph Lauren,  the kind of CV that reads like a greatest hits of the digital commerce era. So when he talks, it is worth listening. He is incredibly self aware, I doubt he would have done this 5 years ago. But like us all, we move with the times. 

He earned his stripes under or rather beside David Lauren, no easy feat. He learned that the brands that obsess over details that don't scale, that insist on things that slow you down,  sometimes they're right. Not always. But more often than the pure optimisers would have you believe.

Jeremy brought that lesson directly into The Maze Group culture. Most of their employees came from the brand side. They built an agency designed to be what Jeremy always wanted an agency to be when he was the client: an actual partner. Someone who understands the politics, the constraints, the history,  not just the brief. Today this partner earns trust and values it - today's and tomorrows currency. 

Thanks to his friend Nick Thomson for some steer. 

Read the full episode review on substack. 

https://lnkd.in/dPHfx3WP

Thank you to my brilliant partners: 

ParcelPlanet - there is no last mile. There is just continuing brand experiences. 

Trustap Payment partner to marketplaces the world over. 

Omnisend - want to talk about migration but always too shy.

eCommerce Strategist & Consultant | RETHINK Retail 2026 (3x) Top Expert | Host of the Ostrich Report | The V Spot Host | Host of The Struggle Bus Pod

Open article: Jeremy Levine A recovering “Always Right” person. by open.substack.com

Jeremy Levine A recovering “Always Right” person.

Yesterday I placed my first article about earnings reports, focused on 2 wonderful EU ecomm and retail tech companies - Mirakl and Vusion - this is paywalled on Substack and will continue to be. The underreporting of these two proven, capable and scaled technologies is my opportunity. Things we love in Spring - Paris and French Rugby, even when they beat us - read on. Thoughts welcome.

New - Earnings and me. Me covering earnings is new. Vusion have long been on my radar and I admire them from a distance. I planned on reporting them t

Open article: Two French Companies, Two Very Different Battlegrounds by Vinny O'Brien • 11 min read

Two French Companies, Two Very Different Battlegrounds

I spent months trying to answer a simple question about ecommerce lending.
I ended up learning more from getting it wrong than I ever would have from getting it right. I was trying to see are there clues to brand stress and available cash flow during 2026. All way above my paygrade, but the signals are interesting to say the least. Here's what happened. 

I wanted to compare the credit data behind Shopify Capital, Amazon Lending, Wayflyer, and Buy Now Pay Later. Billions of dollars flowing through commerce platforms every year. Shopify alone pushed $4.2 billion in merchant funding last year. Wayflyer has deployed $6 billion since 2020. BNPL hit $70 billion.

My assumption: this data is public, it's comparable, and I can chart the trends side by side. I was wrong on two out of three. The data exists,  in SEC filings, CFPB reports, Irish company accounts, leaked internal documents, and industry trackers. But when you try to lay it all on the same table, it falls apart. Different borrowers. Different products. Different disclosure rules. Different ways of measuring the same thing.

Shopify gives you quarterly delinquency ageing tables. Amazon never published a loss rate, and killed the programme entirely in 2024. Wayflyer's biggest data point was a €41 million hit from a single customer default. BNPL charge-offs are declining at the same time consumers say they're making more late payments.

None of it lines up.And that's actually the point. Ecommerce has quietly become a massive credit channel. But the transparency hasn't kept up with the lending. The data infrastructure is lagging the financial infrastructure. I shared my full journey, what I found, what I got wrong, and some things I think are worth watching from here, on Substack this week. Keeping this article in front of the paywall.

Open article: I Tried to Compare Ecommerce Lending Data. It Broke My Brain. by open.substack.com

I Tried to Compare Ecommerce Lending Data. It Broke My Brain.

taplio

The Battle

Valentin Radu

Vinny O'Brien

Followers

Posts

Engagements

Likes

Performance ScoreValentin Radu's LinkedIn Performance

Performance ScoreVinny O'Brien's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Valentin Radu

Vinny O'Brien

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Valentin Radu's LinkedIn Performance

Performance ScoreVinny O'Brien's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreValentin Radu's LinkedIn Performance