Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

I didn’t start my career thinking I’d become a GTM (Go-to-Market) engineer.
In fact, my journey began with words, not workflows—as a content writer.

But as I wrote campaigns, I kept asking myself: “What happens after the message is sent?”
That curiosity pulled me into outbound prospecting—where I learned how strategy, data, and execution come together to generate real pipeline.

Soon, I wasn’t just sending campaigns. I was building systems:

Designing outbound email strategies

Running experiments to improve deliverability

Automating workflows with tools like Clay, n8n, and Zapier

Setting up domains, integrations, and QA processes so nothing slipped through

Every step, I was moving closer to what I now see as my calling: GTM Engineering.

💡 For me, GTM isn’t just about campaigns. It’s about building scalable, automated growth engines that allow sales and marketing teams to focus on what they do best—closing deals and building relationships.

That’s why I’ve taken on a 60-day upskilling challenge—from Python scripting to sales operations automation—documenting my journey and sharing my learnings. Because I believe expertise isn’t built overnight; it’s built in public, step by step.

🌍 My goal?
To become part of the top 1% of GTM engineers, known not just for execution, but for vision, helping companies design systems that make growth inevitable.

If you’re building outbound systems, exploring GTM automation, or just curious about where sales and engineering intersect, let’s connect.

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The Battle

Valentin Radu

Supriya Agrahari

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