Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

Sure, you can still wash clothes by hand.
You can also do “human-only” data analysis.

I get it.
Hand-washing feels honest.
You feel the fabric. You feel the work. You feel in control.

HERE IS THE PROBLEM:
People confuse effort with accuracy.
They confuse “I suffered through it” with “I understood it.”
They confuse tradition with outcomes.

When you insist on human-only analysis, you are basically standing over a sink at 11 PM scrubbing socks, proudly saying: “I just prefer the craftsmanship.” Cool. Also unnecessary.

And AI-only analysis?
That is tossing laundry into a machine with no sorting, no detergent, and no clue what the settings do. Fast. Confident. Wrong. Then you act surprised when everything turns pink.

THE SHIFT:
Use the washing machine the way an adult uses it.

1. Let AI do the agitation
Summaries, clustering, first-pass insights. The repetitive scrubbing, that has proper guardrails.

2. Keep humans for the sorting
Context, business tradeoffs, “does this make sense?”, and the decisions that carry reputational risk.

3. Audit the output like you’d check a stain
If the insight changes a roadmap, pricing, or spend, you do not “trust the cycle.” You verify.

Teams that blend speed with judgment compound.

Human-only will always be available.
So is a washboard.

We are building an advanced app that will allow eCommerce leaders and data people to have a tool that will do the heavy-lifting for them.

Shopify / eCommerce data + GA4 + G Ads + Meta Ads + NLP on Support tickets + Customer feedback + AI CRO audit + User Sentiment + AB testing data + Ad library research 
All pre-calculated data with insights 

AI + Human is the way to go. 

Follow me to get updated when the beta will be ready!

↳ Omniconvert: helping DTC + retailers grow using Data + AI + Experimentation

Most companies have thousands of customer reviews.
Most companies have no idea what they actually say.
We built something about that.
Still in beta. Still free. 
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The Battle

Valentin Radu

Klaviyo

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Engagements

Likes

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