Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

Sure, you can still wash clothes by hand.
You can also do “human-only” data analysis.

I get it.
Hand-washing feels honest.
You feel the fabric. You feel the work. You feel in control.

HERE IS THE PROBLEM:
People confuse effort with accuracy.
They confuse “I suffered through it” with “I understood it.”
They confuse tradition with outcomes.

When you insist on human-only analysis, you are basically standing over a sink at 11 PM scrubbing socks, proudly saying: “I just prefer the craftsmanship.” Cool. Also unnecessary.

And AI-only analysis?
That is tossing laundry into a machine with no sorting, no detergent, and no clue what the settings do. Fast. Confident. Wrong. Then you act surprised when everything turns pink.

THE SHIFT:
Use the washing machine the way an adult uses it.

1. Let AI do the agitation
Summaries, clustering, first-pass insights. The repetitive scrubbing, that has proper guardrails.

2. Keep humans for the sorting
Context, business tradeoffs, “does this make sense?”, and the decisions that carry reputational risk.

3. Audit the output like you’d check a stain
If the insight changes a roadmap, pricing, or spend, you do not “trust the cycle.” You verify.

Teams that blend speed with judgment compound.

Human-only will always be available.
So is a washboard.

We are building an advanced app that will allow eCommerce leaders and data people to have a tool that will do the heavy-lifting for them.

Shopify / eCommerce data + GA4 + G Ads + Meta Ads + NLP on Support tickets + Customer feedback + AI CRO audit + User Sentiment + AB testing data + Ad library research 
All pre-calculated data with insights 

AI + Human is the way to go. 

Follow me to get updated when the beta will be ready!

↳ Omniconvert: helping DTC + retailers grow using Data + AI + Experimentation

Most companies have thousands of customer reviews.
Most companies have no idea what they actually say.
We built something about that.
Still in beta. Still free. 
Worth 90 seconds of your time:

Brand Leadership Community

Head of Community

Founder/Head of Community

Creator & Founder of Brand Leadership Community. Managing editorial content, marketing and event strategies.

Creator, Community Architect & Advisor

Superweek Analytics Summit

Producing and hosting live online TV segments for the Superweek TV, writing and narrating for the annual documentary from the Superweek conference.

Producer and Host

Measurecamp

Responsible for producing Copenhagen MeasureCamp annually since 2017, and active advisor for other MeasureCamps worldwide.
Lead by a team of motivated industry professionals, MeasureCamp Copenhagen has been one of the most memorable MeasureCamp hosting cities. My role essentially has been in supporting the team in their areas of responsibility.

MeasureCamp Copenhagen Organiser 

MUSIC Tribe

Serve, mange and develop the community of 260,000 music professionals (As at 2021), to ensure their experience as a member is invaluable.

Head of Global Community / Community Leader

IIH Nordic

Responsible for the following business areas:
- Client specific Digital Marketing management - Strategy, execution with eCommerce and B2B environments. 
- Managing IIH Nordic Courses & Events, including the Web Analytics Wednesday conference that runs quarterly in Copenhagen, Aarhus and Amsterdam.
- Vendor Relations: Developing and working on channel marketing strategies for technology partners such as the Google suite of marketing solutions (Google360, Adwords & YouTube), Adobe, Tealium and Searchmetrics.

Head of Partner Relations, Events, Courses / Senior Digital Marketing Strategist

Music Producers Forum

Music Producers Forum is a global community of over 60,000+ members on the leading social networks. The main web page attracts over 4,000 unique visitors per month.

Founder

Strategic Media Company

Develop and produce media & content as strategic assets for companies and brands. Clients include Saxo Bank, Disney and Profilbureauet.com.

Development of the Creative Media Network which includes development strategy of events and community for MusicProducersForum.com, TVProductionForum.com.

Key Functions:
Development and implementation of media & content strategies, with the optimal combination of media formats (Online, print, video & audio podcast).

Senior Editor and writer: Produce editorial feature schedules, commissioning industry leading authorities to write content for strategic publishing.

Producer, TV Format for Web: Producer of news/documentary style formats.

Online traffic specialist: Ensuring compliance with SEO guidelines, and optimizing social media traffic initiatives.

Trainer in content production and general media training. Story telling, structure, digital film production and editing basics. Train courses will also be available through www.mediaproductionworkshops.com

Founding Consultant

DIS – Danish Institute for Study Abroad

As a lecturer, Jomar taught both Digital Media in Marketing and Creative Industries classes, both of which are internationally accredited 3 unit courses. These courses are immersive and hands on where the students will also complete projects that are live both online and offline. The courses are aimed to add to the student's professional life skills in areas of personal branding, networking, team building and leadership skills.  Jomar has been a regular guest lecturer at DIS since 2011, and in December 2013 he joins DIS as an external faculty member.

Lecturer - Digital Media in Marketing / Creative Industries

Saxo Bank

Responsible for the content and editorial strategy, media production (Audio podcasts & video) at TradingQuarter.com.

TradingQuarter.com is a special project by Saxo Bank to focus on the Algo Trading market segment. Designed to compliment TradingFloor.com, it produced more easy to understand editorial content for the new Trader and mid level experienced trader.

I was brought on board to launch the site and establish an editorial directions and schedule with news articles, education and video segments.

Editor - TradingQuarter.com

Eye for Image

Online and social media consultant. Ensuring that the agency was focused digital media trends and combining traditional publishing wisdom with the limitless possibilities offered by the Internet and social media.

Activities:
Director of the Think International seminar series.
Strategic digital initiatives with content based marketing, social media and publishing.

Consulting with developing communications, PR & marketing strategy's with traditional media latest in digital. 
(Integrating Social Media, Content, TV/Video, Publishing and Events).

Strategic publishing / Content based marketing (Search optimised)
Corporate publications
Multi platform, media production (Image, Audio & Video production)
Communications Strategy
Events
Content management system 
Social platform development & deployment

Online Media, Events & Marketing Manager

Ex IBM, ACNielsen and Saxo Bank, Jomar is now industry focused building the Brand Leadership Community, serving leading minds (Of today and tomorrow) behind brands. Community creating, building and growing is a core strength that gives a unique edge to his business acumen.

With over 20 years of international business, traditional and digital marketing experience, Jomar is highly experienced in taking strategic approaches to business development and marketing working with the latest marketing technologies, for B2B and eCommerce(B2C). 

He designs and manages the execution of the online marketing ecosystem orchestrating specialists in web analytics for tracking and optimising conversion, Social Media, SEO & content strategy, paid advertising (SEM/PPC/Social advertising). With extensive experience in retail consumer research (With ACNielsen), Jomar has a data driven approach to developing insights that highlight key business opportunities. At IIH Nordic, both develops and executes marketing strategy for clients and also trains marketing managers with in the Digital Strategy Course.

He has consulted directly to and advised leading global brands such as Apple, Adobe, Avid, Autodesk, Dell, Sony, HP, Lenovo, Panasonic and Canon to the professional markets with integrated '360' marketing campaigns. In recent years he has consulted and advised on eCommerce operations for B&OPlay, L'Oreal, Philipson Wine, content marketing (Articles and TV Production) for Saxo Bank, analytics strategy for DR and Unity3D.

Jomar also is an experienced media producer as a film maker, photographer and in sound design. He supported the film industry in Australia in working with events for the Australian Cinematographers Society, served on the board of Society of Motion Picture and Television Engineers and produced the Digital Media Festival (Film/TV/Animation/GamesDevelopment).


Jomar is also an entrepreneurial thought leader in the areas of digital/social media, content and media production. He also lectures in Marketing, Digital Media and the Creative Industries and facilitates and teaches.

Jomar Reyes

For 22 years on Linkedin my alter-ego with 40 years of music has been well hidden. (Link to my weekend playlist featuring me and some friends) 
https://lnkd.in/dehhHNk6

Fast forward to Superweek Analytics Summit 2026 I meet my soulbrother Josh Silverbauer👨‍🎤 (Together with my SuperweekTV soulsister 🦊 Fosca Fimiani - I think I need an emoji on my Linkedin now). Josh told me not to hold back.

I've always partaken in the Superweek musicians lounge, featuring fellow amazing musicians Fred Pike, Lukáš Čech, Julius Fedorovicius and this year the addition of Jason Packer and of course Josh, and more and more musically abled data analysts, marketers, engineers and developers are coming out of the woodwork!  More magic for musicians at an already magic event on the mountainside of Hungary.

When communities collide, magic happens. We move closer towards each other, we have more to share and we build stronger connections.

If you are musically performance abled at any level, PLEASE LET YOURSELF BE KNOWN! 

I hope you enjoy the above linked Weekend Playlist, and see if you can hear my voice in the mix.

Brand Leadership Community founder - Former IBM, ACNielsen, SaxoBank & IIH Nordic - CRM Strategist (Hubspot) - Brand Community Consultant- MeasureCamp CPH organiser since 2017 - Independent Music Producer by Night

With an inspirational opening from LEGO's Bryan Williams talking about the power of people behind brands, the first Brand Leadership Connect one to remember!

Thanks to Thomas Wilson of Channable,  Adam Smith of &Allies, Elena Nesi of Monks and of course Steen Rasmussen for sharing their insights on stage.

The balance of performance marketing and brand marketing were top of the discussions, as well as the impact and possiblities with artificial intelligence. With representatives from leading Nordic brands in the room (Such as Maersk, LEGO and DFDS), it was powerful forum for leading minds from these companies to be inspired but also inspire each other. 

As always, never enough time to spend with all the amazing people individually but it was great sharing conversions with Anders Rosenqvist, Annika Hällsten, Carl Johannes Borris, Caroline Ta, Dimi Långström & Tea Wester, Sara Sandström, Sarah Grande-Hill,  Leonardo Tamashiro Silva, Ole Gregersen, Victoria Vengsgaard... Spread myself thin! So many faces I got to just say hi!

To the BLC Crew. A great team in the making! Anjini Krishnan, Athene E., Emelie Persson, Galina Shahova, Jackson Heeley, Mikkel Lilholt and Sam Madhavan!

Look out for articles from the event!!!

The team at Accutics are always great at attending Brand Leadership Community events, it was really great to attend one of their’s!
Orchestrated by my former team mate Julianna H., it was executed in style with cocktails.
Great to see Martech vendors investing in community!!
Great to see Anders Rosenqvist take the stage once again, and be welcomed by Nichlas Toft Nielsen, Casper Noreen Frid, Kasper Bossen-Rasmussen, got served a cocktail by Jonas Frydenlund Hansen and awesome to catch up with former colleague Anine Klint Arnild!
Had a good chat with Sara Sandström, Juliana J. and made some new connections! 

Always great to be an attendee!

No alternative text description for this image

A big part of community is conversations with those you learn and grow with. So please join!
https://lnkd.in/eX_p5q4E
Today, I'll be producing behind the scenes some conversations from great minds in the community. You too can join in on the live conversation! 

As the first episode of the Brand Analytics Insights podcast series, hosts Steen Rasmussen and Gunnar Griese will have Julius Fedorovicius of Analytics Mania, Caroline Vidal co-founder of Women in Data & Analytics - Nordics and the newest edition Dan Murovtsev of Stape.

Time for a boost! Conversionboost Conference Copenhagen is on! Great to see another great community in action.

Great to catch up with internationals Ton Wesseling, Valentin Radu, Milo Bengtsson (Yeah, Malmo is still international). 

Congrats Ole Gregersen for another great year of thoughtleaderahip in experimentation, innovation and conversion optimization.

taplio

The Battle

Valentin Radu

Jomar Reyes

Followers

Posts

Engagements

Likes

Performance ScoreValentin Radu's LinkedIn Performance

Performance ScoreJomar Reyes's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Valentin Radu

Jomar Reyes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Valentin Radu's LinkedIn Performance

Performance ScoreJomar Reyes's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreValentin Radu's LinkedIn Performance