Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

Brand Leadership Community

Head of Community

Founder/Head of Community

Creator & Founder of Brand Leadership Community. Managing editorial content, marketing and event strategies.

Creator, Community Architect & Advisor

Superweek Analytics Summit

Producing and hosting live online TV segments for the Superweek TV, writing and narrating for the annual documentary from the Superweek conference.

Producer and Host

Measurecamp

Responsible for producing Copenhagen MeasureCamp annually since 2017, and active advisor for other MeasureCamps worldwide.
Lead by a team of motivated industry professionals, MeasureCamp Copenhagen has been one of the most memorable MeasureCamp hosting cities. My role essentially has been in supporting the team in their areas of responsibility.

MeasureCamp Copenhagen Organiser 

MUSIC Tribe

Serve, mange and develop the community of 260,000 music professionals (As at 2021), to ensure their experience as a member is invaluable.

Head of Global Community / Community Leader

IIH Nordic

Responsible for the following business areas:
- Client specific Digital Marketing management - Strategy, execution with eCommerce and B2B environments. 
- Managing IIH Nordic Courses & Events, including the Web Analytics Wednesday conference that runs quarterly in Copenhagen, Aarhus and Amsterdam.
- Vendor Relations: Developing and working on channel marketing strategies for technology partners such as the Google suite of marketing solutions (Google360, Adwords & YouTube), Adobe, Tealium and Searchmetrics.

Head of Partner Relations, Events, Courses / Senior Digital Marketing Strategist

Music Producers Forum

Music Producers Forum is a global community of over 60,000+ members on the leading social networks. The main web page attracts over 4,000 unique visitors per month.

Founder

Strategic Media Company

Develop and produce media & content as strategic assets for companies and brands. Clients include Saxo Bank, Disney and Profilbureauet.com.

Development of the Creative Media Network which includes development strategy of events and community for MusicProducersForum.com, TVProductionForum.com.

Key Functions:
Development and implementation of media & content strategies, with the optimal combination of media formats (Online, print, video & audio podcast).

Senior Editor and writer: Produce editorial feature schedules, commissioning industry leading authorities to write content for strategic publishing.

Producer, TV Format for Web: Producer of news/documentary style formats.

Online traffic specialist: Ensuring compliance with SEO guidelines, and optimizing social media traffic initiatives.

Trainer in content production and general media training. Story telling, structure, digital film production and editing basics. Train courses will also be available through www.mediaproductionworkshops.com

Founding Consultant

DIS – Danish Institute for Study Abroad

As a lecturer, Jomar taught both Digital Media in Marketing and Creative Industries classes, both of which are internationally accredited 3 unit courses. These courses are immersive and hands on where the students will also complete projects that are live both online and offline. The courses are aimed to add to the student's professional life skills in areas of personal branding, networking, team building and leadership skills.  Jomar has been a regular guest lecturer at DIS since 2011, and in December 2013 he joins DIS as an external faculty member.

Lecturer - Digital Media in Marketing / Creative Industries

Saxo Bank

Responsible for the content and editorial strategy, media production (Audio podcasts & video) at TradingQuarter.com.

TradingQuarter.com is a special project by Saxo Bank to focus on the Algo Trading market segment. Designed to compliment TradingFloor.com, it produced more easy to understand editorial content for the new Trader and mid level experienced trader.

I was brought on board to launch the site and establish an editorial directions and schedule with news articles, education and video segments.

Editor - TradingQuarter.com

Eye for Image

Online and social media consultant. Ensuring that the agency was focused digital media trends and combining traditional publishing wisdom with the limitless possibilities offered by the Internet and social media.

Activities:
Director of the Think International seminar series.
Strategic digital initiatives with content based marketing, social media and publishing.

Consulting with developing communications, PR & marketing strategy's with traditional media latest in digital. 
(Integrating Social Media, Content, TV/Video, Publishing and Events).

Strategic publishing / Content based marketing (Search optimised)
Corporate publications
Multi platform, media production (Image, Audio & Video production)
Communications Strategy
Events
Content management system 
Social platform development & deployment

Online Media, Events & Marketing Manager

Ex IBM, ACNielsen and Saxo Bank, Jomar is now industry focused building the Brand Leadership Community, serving leading minds (Of today and tomorrow) behind brands. Community creating, building and growing is a core strength that gives a unique edge to his business acumen.

With over 20 years of international business, traditional and digital marketing experience, Jomar is highly experienced in taking strategic approaches to business development and marketing working with the latest marketing technologies, for B2B and eCommerce(B2C). 

He designs and manages the execution of the online marketing ecosystem orchestrating specialists in web analytics for tracking and optimising conversion, Social Media, SEO & content strategy, paid advertising (SEM/PPC/Social advertising). With extensive experience in retail consumer research (With ACNielsen), Jomar has a data driven approach to developing insights that highlight key business opportunities. At IIH Nordic, both develops and executes marketing strategy for clients and also trains marketing managers with in the Digital Strategy Course.

He has consulted directly to and advised leading global brands such as Apple, Adobe, Avid, Autodesk, Dell, Sony, HP, Lenovo, Panasonic and Canon to the professional markets with integrated '360' marketing campaigns. In recent years he has consulted and advised on eCommerce operations for B&OPlay, L'Oreal, Philipson Wine, content marketing (Articles and TV Production) for Saxo Bank, analytics strategy for DR and Unity3D.

Jomar also is an experienced media producer as a film maker, photographer and in sound design. He supported the film industry in Australia in working with events for the Australian Cinematographers Society, served on the board of Society of Motion Picture and Television Engineers and produced the Digital Media Festival (Film/TV/Animation/GamesDevelopment).


Jomar is also an entrepreneurial thought leader in the areas of digital/social media, content and media production. He also lectures in Marketing, Digital Media and the Creative Industries and facilitates and teaches.

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The Battle

Valentin Radu

Jomar Reyes

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