Omniconvert

Omniconvert is the straightforward solution for eCommerce experimentation 

Our suite:

Explore 
- real-time web personalization (based on weather, geolocation, cookie and behavior data, etc)
- A/B testing using an advanced WYSIWYG editor
- triggered mobile and desktop interactions (exit-intent technology, on-load, on-scroll or on-click)
- surveys with branching logic that you can easily build in order to get strong insights about specific segments of visitors (new, returning, sleepy, lost, VIP, etc)

Pulse
- NPS monitoring
- real-time alerts based on NPS + RFM segment
- advanced NLP analysis of customer feedback

Reveal: 
- Advanced customer segmentation 
- Customer analytics - CLV, retention, cohorts, etc
- Audience Builder - target customers based on their NPS, RFM, product, category, time since the last order, city, etc

Orgo.space

Investor

Omniconvert CVO Academy

There's a shift going on in the entire retail industry: from products to customers and from acquisition to retention. 
To be able to make the shift, companies have to understand the customer behavior and the jobs that their products are being hired for by their customers. 

Amazon makes a great job on this aspect: they manage to keep 9 out of 10 customers coming back and buy again. 
Customer lifetime value should be the north star metric for any eCommerce company willing to thrive.

Together with 8 great minds in the digital eCommerce and marketing arena, I am starting an online academy to help companies understand and improve customer lifetime value. 
It is a serious endeavor - for the first course, we condensed all our knowledge about customer lifetime value into >100 lessons.

In a world where 3rd party cookies are becoming irrelevant, becoming an expert in a field that’s just shaping up will be an unfair advantage for you and your company. 

Working in an email marketing, CRO, or PPC agency? This is going to give you huge leverage: you will be able to actually know what’s going on with your eCommerce customers better than they do. 

Leader of a retailer willing to nail digital transformation? Don’t neglect this: the main reason that you’re in the digital transformation is to become customer-centric and adapt to the new market conditions. 
How can you do that, if your team has outdated knowledge?

Founder & Course Instructor

Pintilie Broker de Asigurare

Business development
Marketing strategy
Innovation

Marketing Manager

Co-founder

Etcetera

Owner

Sover Optica Shops

Sales Trainer

BNet Computers

Co-owner

Sover Optica

Key Account Manager

Delta RFI

Weekly radio-show producer, just for fun: getting in touch with thousands of ears might be delightful:)

Radio-Show Producer

Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging CRO & CLV! 

I’m the founder of Omniconvert, where we empower eCommerce players like Patagonia, Shiseido or Tempur make progress through experimentation & AB testing 

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

15 years ago, I was an eCommerce founder with a tiny budget and a big problem. 
I kept guessing. 
New tools, new hacks, more guessing. 
Money burned, momentum stalled, customers misunderstood.
Then I flipped the script. 

I treated growth like a lab: small tests, fast cycles, pissed-off developers, and ruthless honesty with the data. 
Quali + Quanti started to tell a story. Conversions climbed. CLV followed. 
No massive budgets, no heavy dev teams, just disciplined experimentation and clear decisions. 

The company that I co-founded with $700 was making 14M in turnover, and 12 months of ruthless experimentation led to 60% in conversion rate. 
After that, Omniconvert was born. 
A platform built to help eCommerce teams learn faster than they spend. 

Since then, thousands of users have run more than 70kA/B tests and keep rating us highly for one simple reason:
we are small enough to care.

We are not a vanity-metric company. 
We are a results company. 
We strip out the noise, help you focus on customer behavior, and turn experiments into compounding gains.
Now we are launching Omniconvert 3.0. 

It is the next leap in AI experimentation, engineered to make advanced CRO, fast, and accessible to any store, any team size, any budget.

If you are done guessing, or simply want to see what we're all about, join me for the 3.0 launch:

https://lnkd.in/dqCP7Bts

Omniconvert: we help companies grow with AI / AB testing

CRO isn’t broken, the incentives are. 
We’ve turned rigorous experimentation into a stage show that rewards loud wins, cherry‑picked stats, and “lift” that never hits the P&L.

I wrote about the CRO disinformation circus: why vanity testing thrives, how weak hypotheses and bad math poison decisions, and what it takes to rebuild trust with customer research, proper stats, and a CLV compass. 

If the goal isn’t profitable growth, it’s theater.

If you’re done with “+40% CVR” posts that don’t move margin, this is for you. 
I break down the traps, the incentives behind them, and a practical path back to evidence and outcomes.

Read the whole guide here : https://bit.ly/CRO-circus

I'm Valentin. I write (almost) daily about growing eCommerce companies through data, experimentation, and deep customer insights.
If you want to scale smarter, click that bell button on my profile.

The CRO Disinformation Guide

Defiant | eCommerce Growth Consultancy

Founder

Blend | Customer Experience (CX) agency for Shopify businesses

Devised and implemented a new Customer Value Optimisation Service, enhancing the company’s strategic offering.

Lead the strategy for a range of clients, developing recommendations and strategic insight to help develop the businesses.

Determine schedule of work for clients, writing briefs and signing off creative and development tasks.

Running A/B tests to experiment with theories and hypothesis.

Run regular client calls, compiling, analysing and communicating complex data and theory.

Managing stakeholders as well as building and maintaining relationships with all key client decision makers at both senior and operational levels.

Effectively communicate and consult on complex subjects, identifying pain points and risks, providing solutions and defining programme scope and cadence.

Client 1: 
Increased revenue by 254% vs. Previous 6 months to over $5m.
This was done by increasing conversion rate by 60%, coupled with an uplift in average order value of 13%, whilst traffic volume only increased 15%.

Client 2:
Revenue increase by 61% vs. Previous 6 months.
14% increase in conversion rate to over 4.9%.
Increased subscriptions from 99 to over 480 in 6 months.

Head of Client Strategy

Eastside Co (Shopify Plus Agency)

Responsible for the management and development of a team of 20, consisting of a Client Strategist, Traffic Manager, Account Managers and Directors, and Project Managers. 

Led the restructuring of the Client Services department, defining roles and responsibilities, placing the client at the heart of the offering.

Devised and implemented efficiencies in the ongoing support of client accounts with both process and a more strategic, proactive offering. 

Conduct quarterly business reviews, developing strategic client plans and growth strategies.

Identify and develop sales opportunities with clients, negotiating commercial terms.

Drive and oversee the strategic direction of all client projects ensuring measurable ROI and business objectives are delivered.

Increased retained work by +4X with an enhanced strategic offering.

Head Of Client Services

Kyan

Client Partner

Gallagher Communication

Responsible for the management and development of a team of 11 consisting of Account Executives, Project Managers and Account Directors across 3 sites in the UK and US. 

Responsible for client accounts and growth worth in excess of £6m, with projects ranging from £40k - £1m+, managing opportunities, project pipeline and team capacity.

Oversee and identify growth and cross sell opportunities within the current client base ensuring targets are met.

Drive and oversee the strategic direction of all client projects ensuring measurable ROI and business objectives are delivered.

Effectively communicate and consult on complex subjects, identifying pain points and risks, providing solutions and defining programme scope and cadence.

Engaged throughout the sales cycle, responding to RFP’s, taking briefs, writing proposals and delivering presentations, facilitating workshops to engage and identify opportunities, as well as providing ongoing strategic input and support. 

Manage financial forecasting, P&L, budgeting and capacity planning.

Confident and experienced at managing all internal and external stakeholders as well as building and maintaining relationships with all key decision makers at C-Suite, senior and operational levels.

Responsible for compiling, analysing and negotiating commercial and supplier contracts.

Managing stakeholders as well as building and maintaining relationships with all key client decision makers at both senior and operational levels.

Determine and manage the current and future recruitment needs, as well as onboarding and management of Client Services team members.

Group Account Director

Flourish

Working with a range of brands across multiple sectors delivering new and updated branding, brand direction, online and offline marketing campaigns, internal communications, and strategic planning helping deliver against measurable business objectives.

Experienced in dealing with both B2B and B2C clients identifying and implementing effective growth strategies and plans for both internal and external communication. 

Delivered significant business development every year, acquiring, growing and retaining clients delivering over 90% client retention rate. 

Heavily involved with new business from initial contact through to pitch planning, writing and delivery as well as bedding in the client relationship, and strategic business development where relevant.

Managed and planned client and agency budgets.

Responsible for projects from initial briefing all the way through to final delivery. Keeping clients up to date with progress and ensuring the team stayed on brief, on budget, and on time to meet and exceed client expectations.

Led project and website planning both internally and with clients with solid understanding of both UI and UX across desktop and mobile solutions.

Led quality control with a keen eye for detail, overseeing all design and digital outcomes from branding through to collateral as well as digital design and development ensuring projects were on brand, on brief and on budget. Most of all ensuring that the solution was appropriate for both sector and market, and that a distinct USP was portrayed and communicated.

Director

Intelligent Digital Media

Website and UI Design, web traffic development, SEO, online and offline brand development, online advertising. Oversee the development of websites, Creation of print and offline design.

Design Director

Wisetiger

Working as part of the design team on website design, online media and design for print. Materials included websites, printed materials such as brochures, annual reports and promotional material.

Designer

Freeads

Lead the design and U/X of the website for several years, working on brand development both on and offline

Bearfoot Graphics

Logo and brand design as well as brochures and printed materials alongside website and presentation design.

Graphic Designer

Increasing Customer Lifetime Value by identifying, converting and retaining your most valuable customers

Has your growth stalled? Your customer acquisition costs have gone through the roof? And your customer retention could could use some improvement?

Despite all of this you need your eCommerce store to keep growing. More than that, you need to make a profit.

So, what's the answer?

A highly profitable, engaged customer base with high retention levels that you could confidently acquire more of, right?

By placing the customer at the heart of your offering, I help you increase your Customer Lifetime Value (CLV) by clearly defining your ideal customer profile. When you know who your target customer is, acquisition, conversion and retention all become much easier. 

Not sure where to start?

In 30 minutes I can tell you where you should be placing your money to get the greatest return on investment. Want to see it in action? Book a call with me by emailing jason@wearedefiant.io.

One thing to remember, not all customers were created equal.

When you acquire better customers, you retain more customers. 

When you analyse your retention data, you’ll find some customers are way more valuable than others. It’s time to use this data to enhance your acquisition strategy, delivering even better customers, which leads to better conversion and even better retention.

Rather than pitting acquisition against retention, I help you bridge the gap on growing your customer base by using learnings from one to enhance the other in an infinite growth loop. ♾️

Some call this an unfair advantage, I call it Customer Value Optimisation. 

Want to find out more about how it all works? 
Drop me a DM or email me on jason@wearedefiant.io.

I’ve worked with brands big and small. From start ups and challenger brands to some of the worlds biggest and best. 

I’ve worked with DTC brands such as Absolute Collagen, Oliver Sweeney, and Tropic Skincare to name a few, but some of the greatest success I’ve had has been taking unknown brands into millions of dollars of revenue (and more importantly, significant profit). One of the smaller brands I have worked with achieved over 5x growth in their subscriber base in 6 months, and saw their revenue increase by more than 60%.

The one thing that all of the brands I work with have in common is a growth mindset. Whatever the market conditions, they weren’t about to let that deter them.

If you want to know more about how Customer Value Optimisation can help grow your brand, send me an email on jason@wearedefiant.io or drop me a DM.

taplio

The Battle

Valentin Radu

Jason Chappel

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