Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

Sure, you can still wash clothes by hand.
You can also do “human-only” data analysis.

I get it.
Hand-washing feels honest.
You feel the fabric. You feel the work. You feel in control.

HERE IS THE PROBLEM:
People confuse effort with accuracy.
They confuse “I suffered through it” with “I understood it.”
They confuse tradition with outcomes.

When you insist on human-only analysis, you are basically standing over a sink at 11 PM scrubbing socks, proudly saying: “I just prefer the craftsmanship.” Cool. Also unnecessary.

And AI-only analysis?
That is tossing laundry into a machine with no sorting, no detergent, and no clue what the settings do. Fast. Confident. Wrong. Then you act surprised when everything turns pink.

THE SHIFT:
Use the washing machine the way an adult uses it.

1. Let AI do the agitation
Summaries, clustering, first-pass insights. The repetitive scrubbing, that has proper guardrails.

2. Keep humans for the sorting
Context, business tradeoffs, “does this make sense?”, and the decisions that carry reputational risk.

3. Audit the output like you’d check a stain
If the insight changes a roadmap, pricing, or spend, you do not “trust the cycle.” You verify.

Teams that blend speed with judgment compound.

Human-only will always be available.
So is a washboard.

We are building an advanced app that will allow eCommerce leaders and data people to have a tool that will do the heavy-lifting for them.

Shopify / eCommerce data + GA4 + G Ads + Meta Ads + NLP on Support tickets + Customer feedback + AI CRO audit + User Sentiment + AB testing data + Ad library research 
All pre-calculated data with insights 

AI + Human is the way to go. 

Follow me to get updated when the beta will be ready!

↳ Omniconvert: helping DTC + retailers grow using Data + AI + Experimentation

Most companies have thousands of customer reviews.
Most companies have no idea what they actually say.
We built something about that.
Still in beta. Still free. 
Worth 90 seconds of your time:

Vend Agency

Digital Agency with a strong focus on Paid Social and data-driven marketing. We help eCommerce businesses to increase their revenue:

What we can do for you:
🟢 Defining objectives, goals, and KPI
🟢 Strategy elaboration
🟢 Funnel assessment
🟢 Implementing Pixel and Third-Party attributional services
🟢 Helping with CRO
🟢 Defining Target Audiences
🟢 Creating ads designs and copy
🟢 Providing tests
🟢 Controlling and optimizing campaigns
🟢 Retention of target cost of CPA
🟢 Building retargeting funnel
🟢 Providing additional campaigns by using different objectives
🟢 Campaign scaling
🟢 Reports

Our average monthly budget starts from $20 000 by project and maximum hits more than $200 000 per month. So we know how to manage big budgets — experience is the major thing in our work.

However, most of our clients started our cooperation from $1000-$5000 per month. That’s why if you have a new project, we’d be happy to help you grow it.

For the last 5 years, we’ve helped many businesses in more than 60 niches and 20 countries to increase their revenue.

Our maximum ROAS was more than x30 per month.
I have 100% confidence in what I’m selling and drive results for Facebook Ads, especially navigating the campaigns after the iOS changes.

And we can repeat this result for you!
https://vend.agency/

CEO Vend Agency

I help eCommerce CEOs & Founders 2x their annual yearly revenue through Meta & TikTok ads

Another day, another visit to your Shopify dashboard… and still zero sales?

Hiring a new marketing agency that ghosts you for days?

Trying to keep up with unnecessary metrics, struggling to figure out which ones actually drive sales?

Thousands of people have come to me with the same problems.
It’s a common situation in the eCommerce business.

Founders, owners, top managers — everyone wants to boost their sales.

So they hire an agency.
The agency burns through their budget.
They end up disappointed.

I want to break this cycle.

We position ourselves as growth partners, not just ad buyers who press buttons in the Ads Manager.
We don’t just run ads — we dive deep into your business.

We combine data-driven analytics with a deep understanding of digital marketing.

For the past 7 years, my team and I have worked across 60+ eCommerce niches, managing $100K-$200K monthly ad budgets and delivering consistent, high-ROI campaigns.

We provide structured testing and scale campaigns — without burning cash.

Your competitors are spending money on ads. Are they spending it better than you?

Let’s change that.
💬 DM me or book a call: vend.agency

Danil Chernukha

How We Fixed AOV for a Clothing Brand — And Scaled Profitably with Meta Ads

This is from a fashion eCommerce brand we started working with earlier this year.

They had great products.
They had solid creatives.
They even had a few winning campaigns already running.

But still, they couldn’t scale past $5K/month in ad spend without profitability crashing.

So what did we do?

We didn’t start with the ads.
We started with the offer.

Here’s the strategy we implemented:
✅ Introduced a Mix & Match offer — every additional product in the cart increases your discount.
✅ Built outfits as bundles instead of selling one item per cart
✅ Created style packs (ex: 3 tees for X, 2-piece lounge sets, full look kits)
✅ Optimized the post-purchase flow with cross-sells like accessories

The result?
📈 $12.9K in ad spend
🛍 321 purchases
💰 AOV: $188
💸 CPA: $40.26
🔥 4.69 ROAS average across campaigns

Here’s the kicker: they went from selling single items at $60 per order to consistently pushing $180+ carts — without needing heavy discounts.
The difference wasn’t better ads.
It was a better shopping experience and a higher-value cart.

Btw, we're opening 3 slots for Meta Ads management this month. 
👉 DM me and I’ll walk you through exactly how we can help your store.

I help eCommerce CEOs & Founders 2x their annual revenue through Meta & TikTok ads

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The Battle

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