Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

Carrefour România

- Coordinating the Hypermarket Unit (>1.5 bln€ yearly turnover, >10.000 colleagues) and the Hypermarket Expansion Team;
- Responsible to carry on the Cora integration.

Hypermarket Business Unit Director, Executive Board Member

Leroy Merlin

Developing the area of the customer services of Leroy Merlin  in Romania through effective and proactive communication with the teams and the customers, personalised support, community building, increasing the customer satisfaction.

Company Description:

Member of the French Adeo Group, the Leroy Merlin company is number 1 in Europe on the DIY market and number 3 worldwide. An achievement to which we have added one brick each year for almost 100 years. We've built a safe and comfortable home for ourselves because we don't believe in half-measures.

The 21 stores in 15 cities in the country are our pillars of resistance and proof of our ambition to be the best. And we don't stop there. The story started with building a solid foundation – our team. That is, the more than 3000 great people who make up the Leroy Merlin family. Together, we are creators of experiences, strategies and stories. We want to contribute every day to improving the world in which we live. And it's no small thing that we've managed to make hundreds of millions of people's day better so far.

Leader Customer Services

Sam Trends Solutions SRL

Consultancy&project management in food retail,e-commerce and digital transformation.

Company’s motto : “We move forward, hitting the nail on the head, being always in trends”.

Independent Consultant

Bringo

- Servant leader at International Level for all the Bringo app colleagues under its  different brands and geographies (3 countries : 🇷🇴, 🇧🇪, 🇲🇦 ) from January 2022 as Bringo International Director; 

- An interesting and exciting switch after more than 21 years of selling cucumbers to selling technology. And cucumbers through technology;

- Leading the international technological approach of the app for all the countries as General Manager in BringoTech;

- Leading the international expansion of the commercial model;

- Sole director for Romania, in charge of the country strategy and also for the implantation of the action plan, along with a young, ambitious and tenacious local team.

CEO Bringo International & Bringo Tech (Carrefour Group)

- Executive Board Member 
- COO of all the physical formats of the company : Hypermarkets, Supermakets, Proximity and Discount stores (>360 stores, 1 e-commerce site, 2 commercial apps) generating a yearly turnover of 2.5 bln €;
- in charge of the e-commerce strategy of the company in carrefour.ro site and Carrefour app, also including the presence of all Carrefour formats in Bringo app 
- Managing the Assets & the Cash-Line teams

COO, Executive Board Member

- Executive board member 
- From December 2017, in charge of the commercial marketing ( communication, digital marketing, catalogues/flyers , tv, radio, OOH, decoration of the stores),          e-commerce & the digital transformation of the company ( IT systems, apps for the clients & the employees, online, marketplace, big data) & clients and financial services (cobranded cards, ticketing etc);
- Coordinating & animating the organisation & the processes in an omnichanel approach in all the formats of the offline stores (hypermarkets, supermarkets) and the online in stores activities
- In charge of the development of Bringo MAGAZIN SRL, as administrator of it.

Marketing Officer, Chief digital,E-commerce,IT,clients services, Executive Board Member

- In charge of the operations (sales) of 17 hypermarkets: 7 in Bucarest(Orhideea,Colentina,Colosseum,Vitantis, Vulcan,MegaMall et Obor),1 in south-east area  (Constanta), 9 in the northwest of the country (Buzău, Focsani, Braila, Galați, Iași Felicia, Iași Era, Suceava,Botoșani & PiatraNeamt). The main mission : putting in place all the commercial plans of the  company in the hypermarkets. 

- In charge of the organisational processes (méthodes & processes ) for all the BU of the hypermarkets Carrefour Romania , and the digitalisation of the operational processes in the BU. 

- From September  2016, in charge of the implémentation & the functionality of Carrefour in the digital app  called Bringo, with > 35.000 SKU food & nonfood.

- From April 2017, administrator of BRINGO MAGAZIN SRL, managing the  4 strategic pillars of the company : the partners (suppliers in the app) , the delivery team, the technological developments & the marketing  strategy of the company.

Hypermarkets Chief Operations Officer, Executive Board Member 

In charge of 13 hypermarches - 2 in Bucharest (Colentina & Vitantis),1 in southeast (Constanta), 7 in northeast (Buzau, Focsani, Braila, Iasi Felicia, Iasi Era, Suceava et Botosani), 3 in northwest (Cluj, Oradea Lotus, Oradea Era)

Regional Hypermarkets Director, Executive Board Member

Purchasing Director for electronic products

Hypermarket Director in different cities of Romania

Rayon & department manager appliances in Chiajna (Militari), the first Hypermarket in Romania, followed by fresh departament manager in Colentina Hypermarket

Management roles in store

In less than 3 years, Bringo reached to cover from 1 city (Bucharest in April 2017) to 24 cities in Romania 🇷🇴 (november2019) and 2 cities in Belgium 🇧🇪 (Brussels & Anvers, under the ShipTo brand). 

My dream and my ambition in this fantastic business model were to create a unique experience. Vision&mission: “Make shopping a simple and joyful experience” is the motto of the company. The last mile delivery, based on a personal shopper delivery in 90 minutes of the products, at the same price as in the stores was the way to realize  our vision. 

As business administrator, I was directly in charge of both strategy and current operationally side of the business, but also for its national and international development.

Sole Director  Bringo Romania

CEO Bringo International & Tech (Carrefour Groupe)

Experienced executive passionate about retail, customer service, digital transformation, and e-commerce : 
-Always ahead of trends, I thrive in environments that blend innovation with execution, communicating seamlessly from the shop floor to the boardroom;
-Energized by visionary people and bold ideas, I drive businesses toward sustainable growth and transformation.

Leadership & Strengths:
-Strategic Leadership: Cultivating innovation, managing ambiguity, and driving global perspectives;
-People Development: Building and mentoring high-performing teams;
-Agility & Energy: Leading with adaptability, resilience, and a results-driven mindset.

Guiding Philosophy:
- “Our business is change. We’re on offense all the time.” – Nike;
- “Don’t let the little things divide you when your agreement on the big things should bind you.” – Ray Dalio;
- Keep it simple.

Customer-Driven & Results-Oriented with Multi-Stage Expertise : 
-Extensive experience navigating various business phases, including pioneering, crisis management, transformation, turnaround strategies, and expansion, always with a strong focus on customer and team satisfaction.

Professional Journey with 25+ Years in Retail & Digital:
-Retail Expertise (Since 1999): Strong background in offline retail (high in-store expertise across multiple roles) and online retail, leading Carrefour Romania’s digital transformation—including e-commerce, digital apps, and internal productivity tools;
-National Executive Leadership: Key management roles in Carrefour Romania, serving as a member of the Executive Board;
-International Executive Leadership : leading Bringo, a Carrefour Group digital app, expanding internationally and positioning it as the leader in Romania’s e-grocery market with the highest NPS in Carrefour’s e-commerce division, transforming it into a SAAS technology platform centered around a unique “personal shopper” model, merging retail with cutting-edge tech, being part of a fascinating shift—from selling cucumbers to selling technology… and cucumbers through technology.

Comprehensive Expertise:
-Operations Management;
-Commercial & Negotiations;
-Marketing & Digital Innovation: Driving digital transformation with a future-focused mindset.

Education & Languages:
-Studied at top institutions in Romania and France;
-Fluent in French & English.

Beyond Work: 
-Passionate about sports, music, concerts, reading, and travel—always seeking new inspiration.

taplio

The Battle

Valentin Radu

Catalin-Dumitru Samara

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