GrowthSchool

Become the top 1% professional by learning from the best in the industry 🚀

Founder

Sisinty.com

- Helping startups scale-up and tap the new markets using growth hacking,
- Delivering talks, workshops & seminars in colleges, universities, online & offline summits and other events on growth hacking, marketing strategies and entrepreneurship,
- Teaching online courses on growth hacking (Launched three courses till now Facebook, Linkedin & Instagram)
- Acted as a marketing consultant to startups like Speque, OpenPizza, Linq Stores, FarEye, Eruvaka, ResearchWire, LinkAllData etc.,
- Generated revenue of USD 7.9K with a 2-member team (including me) using AdSense and native ads. Used growth marketing strategy to make 16 posts viral (5000+ shares per post on all social media platforms) within 4 months of execution,
- Helped dropshipping sites to drive sales of INR 2M+ by selling beauty products, gadgets etc using viral video ads, remarketing and unique cart abandonment techniques on Shopify and Woo Commerce stores, 
- Assisted startups to fetch maximum ROI out of influencer marketing using tools like skreem.io, influencer.in etc.

Chief Growth Hacker

BONOMI

Angel Investor

Phot.AI

Avalon Labs 

Angel Investor - Scenes

House of X

Komet

Wall

Shardeum

ChintaMoney

I'm an engineer turned marketer, now a founder. 

I've worked at Uber and Klook, focusing on marketing and growth. 

At Uber, I launched new cities, B2B products, managed rider discounts for millions, and handled strategy for Uber Latam. Was laid off due to a org restructure ( super long story )

At Klook, I led the India and Middle East business, scaling it from $6M to $25M+ USD in just a year before the pandemic led to my second layoff.

After two layoffs,I founded GrowthSchool, an ed-tech startup, in September 2021. 

We've raised $5M from investors like Sequoia and Owl Ventures, helped over a million learners since then from 30 countries, and have a team of 120+ in Bangalore, India. 

Interested in joining us? Email me at v@growthschool.io 😊

Fun fact : GrowthSchool was selected as LinkedIn Top Startup twice( 2022 & 2023 )

Vaibhav Sisinty ↗️

The future belongs to the rapid builders.

Join me at the Google for Startups Startup School: Prompt to Prototype kickoff. 

I'll be sharing my pro-tip: 

The secret to achieving incredible outputs is shifting your mindset to treat AI as a 'brainstorming partner,' not just a passive tool. 

This approach is pretty much what transforms a simple idea into a functional prototype.

More details + registration here: https://lnkd.in/gGUP6GCr

See you there!

Vaibhav Sisinty

Founder, GrowthSchool | On a mission to upskill 100M people globally with AI

I think we just crossed a line in AI.

This weekend I stopped prompting Gemini 3 Pro…

and started giving it objectives.

And it didn’t answer it acted.

Thanks to the Google team for the early access. I spent 48 hours testing Gemini 3 Pro, Agent Mode, Anti-Gravity and the new Generative UI.

What I saw didn’t feel like a chatbot anymore. It felt like a new kind of colleague.

I won’t reveal the use cases here.

I want you to see them, not read about them.

That’s why I filmed everything.

The full breakdown is in here 👇

Watch it and tell me if this still feels like AI…
because I don’t think it does anymore.

Business Coach | Helping MSMEs & Startups Scale | Built a Rs 1000 Crore brand in 5 years | Building Diversified Businesses from 20 years | India's Top 50 Inspiring Entrepreneurs by ET | Public Speaker | Startup Advisor

Over the last 20 years, I’ve Built a 1000+ Crore business from scratch and took 3x businesses to over 100 crores

I’ve coached 6200+ Founders and CEOs

My mission is to empower Indian entrepreneurs to innovate and grow, establishing India as a global leader in business.

Are you struggling to:

- Create systems that automate profit growth?
- Increase profits and cash flow in your business?
- Scale your business without sacrificing valuation?
-  Build a high-performing team that drives growth?
- Stay ahead of the competition and maintain market leadership?


I can help.

Hi, I’m Shripal Gandhi, Founder of Hyperscale Leader Tribe 

I help Business Owners remove themselves from operations, grow on autopilot with HyperScale Systems and Frameworks 

Over the last 20 years:

- Built a 1,000+ Crore business from scratch and scaled multiple ventures to 100+ crores.
- Recognized as one of the Top 50 Inspiring Entrepreneurs of India by Economic Times.
- Successfully raised over Rs 100 Crore from VCs, PEs, Angel investors, and banks.
- Winner of prestigious awards such as National Award and CNBC Young Turk.
- Speaker at renowned institutions like IITs, Symbiosis, TiE, and more.

When you’re ready, I will help you:

- 2X your profits
- 3X your cash flow
- 10X your valuations
- Build a system that accelerates your business profits exponentially
- Build & retain a high performance team that maximizes your profits on autopilot
- Explore winning strategies that will help you to win over your competitions easily

Dm me “HyperScale” to know more

Connect with me:

Twitter: @shripal_gandhi
Instagram: @shripal_gandhi
YouTube: @ShripalGandhiHyperScale

P.S. I also host a community of Top Indian Founders helping each other to HyperScale their business 

(checkout link in bio)

Shripal Gandhi

𝗧𝗵𝗲 𝐀𝐦𝐚𝐳𝐨𝐧 𝐄𝐱𝐞𝐜 𝐖𝐡𝐨 𝐐𝐮𝐢𝐭 𝐭𝐨 𝐇𝐲𝐩𝐞𝐫𝐒𝐜𝐚𝐥𝐞𝐝 𝐈𝐧𝐝𝐢𝐚'𝐬 ₹𝟱 𝐋𝐚𝐤𝐡 𝐂𝐫𝐨𝐫𝐞 𝐉𝐞𝐰𝐞𝐥𝐥𝐞𝐫𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲!

Gaurav Singh Kushwaha walked away from his lucrative Amazon paycheck in 2011 to solve what millions ignored: India's jewellery industry was stuck in medieval times. 

Limited designs. Opaque pricing. Zero personalization. While everyone saw tradition, he saw a broken system ripe for disruption. 

Today, BlueStone commands ₹7,800 crore valuation with ₹1,770 crore annual revenue -  proving tech thinking can revolutionize centuries-old markets.

𝗧𝗵𝗲 𝗧𝗿𝘆 𝗮𝘁 𝗛𝗼𝗺𝗲 𝗚𝗮𝗺𝗯𝗹𝗲 𝗧𝗵𝗮𝘁 𝗕𝗿𝗼𝗸𝗲 𝗘𝘃𝗲𝗿𝘆 𝗥𝘂𝗹𝗲

Traditional jewellers controlled the game through showroom intimidation and price manipulation. 

Gaurav identified the brutal truth: buying jewellery online needed trust that photos couldn't build. His radical solution - Try at Home before purchase. 

Critics called it operational suicide. 

How do you track inventory? Prevent theft? Manage logistics nightmares?

He made the category-defining move: transparent pricing, certified hallmarking, modern designs for young India, home trials that eliminated purchase anxiety. Convert the biggest objection into the biggest differentiator.

𝗧𝗵𝗲 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗠𝗮𝘀𝘁𝗲𝗿𝘀𝘁𝗿𝗼𝗸𝗲

While pure-play online brands struggled with jewellery's touch-and-feel barrier, BlueStone executed the perfect hybrid. Started digital-first, then deployed physical stores strategically. 

Today: 309+ stores across India, online-offline integration that lets customers browse online and experience offline, inventory systems connecting every touchpoint seamlessly.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗝𝗲𝘄𝗲𝗹𝗹𝗲𝗿𝘆 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿

𝗧𝘂𝗿𝗻 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗜𝗻𝘁𝗼 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Try at Home converted the biggest barrier into competitive moat.

𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗪𝗶𝗻𝘀 𝗧𝗿𝘂𝘀𝘁: Clear pricing destroyed the industry's opacity advantage.

𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗢𝘃𝗲𝗿 𝗣𝘂𝗿𝗲-𝗣𝗹𝗮𝘆: Physical stores amplified digital reach instead of competing with it.

Today, BlueStone proves that leaving comfortable corporate jobs to fix broken industries creates unicorns!

#founders #hyperscale #jewellery #growth

Shripal Gandhi 📈

Business Coach & Mentor | Helping Jewellers, D2C Brands & MSMEs Scale | Built a Rs 1000 Crore brand in 5 years | Building Diversified Businesses from 20 years | India's Top 50 Inspiring Entrepreneurs by ET

𝗧𝗵𝗲 𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐭𝐞𝐮𝐫 𝐖𝐡𝐨 𝐒𝐨𝐥𝐝 𝐇𝐢𝐬 𝐇𝐨𝐮𝐬𝐞 𝐭𝐨 HyperScale 𝐈𝐧𝐝𝐢𝐚'𝐬 ₹𝟏,𝟎𝟎𝟎 𝐂𝐫𝐨𝐫𝐞 𝐒𝐚𝐮𝐜𝐞 𝐄𝐦𝐩𝐢𝐫𝐞!

When Viraj Bahl's restaurant business collapsed, most entrepreneurs would've called it quits and returned to corporate safety. 

Instead, he made the ultimate bet: sold his house, gathered whatever cash remained, and dove headfirst into India's crowded condiments market.
 
While established giants controlled supermarket shelves with legacy brands, he saw what others missed: Indian taste buds were evolving faster than the sauces industry could adapt. 

Today, Veeba commands ₹1,000+ crore valuation with products in millions of homes - proving that second chances backed by conviction can outperform first-mover advantage.

The Domino's Deal That Changed Everything

Convincing anyone to take a chance on an unknown brand when Heinz and Kissan owned the category was the hard part. Month after agonizing month passed with minimal traction, capital bleeding, and doubt creeping in.

Then came the breakthrough moment: a single 20-ton mayonnaise order from Domino's Pizza.

That one institutional client validated everything Viraj believed about product quality and taste innovation. 

The order didn't just bring revenue - it brought credibility. When other QSR chains and food businesses saw Domino's backing Veeba, doors that were previously locked suddenly swung open. B2B became the launchpad for B2C domination.

𝗧𝗵𝗲 𝗗𝘂𝗮𝗹-𝗧𝗿𝗮𝗰𝗸 𝗠𝗮𝘀𝘁𝗲𝗿𝘀𝘁𝗿𝗼𝗸𝗲

While competitors fought solely for retail shelf space, Veeba executed a brilliant two-pronged strategy. Build institutional credibility through restaurant and QSR partnerships, then leverage that trust to penetrate retail with aggressive innovation. 

New flavors catering to Indian palates, premium positioning without premium intimidation, packaging that spoke to modern consumers tired of outdated brands.

The model worked: funding rounds followed, manufacturing scaled exponentially, and profitability arrived ahead of most FMCG startups. 

Today Veeba sits on supermarket shelves nationwide while simultaneously supplying India's biggest food chains - a distribution moat that new entrants can't easily replicate.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗦𝗮𝘂𝗰𝗲 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿

1. Failure Is Data, Not Destiny: Restaurant failure gave Viraj insights desk research never could.

2. B2B Credibility Fuels B2C Growth: That Domino's order was a trust certificate that unlocked retail expansion.

3. Skin In The Game Creates Conviction: Selling his house meant no safety net - only total commitment. 

Today, Veeba proves that losing everything can be the setup for winning bigger - if you're willing to bet on yourself one more time! 

#hyperscale #D2C #growth #strategy #founders

𝗧𝗵𝗲 𝐈𝐈𝐓 𝐆𝐫𝐚𝐝 𝐖𝐡𝐨 𝐅𝐚𝐢𝐥𝐞𝐝 𝟭𝟳 𝐓𝐢𝐦𝐞𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 𝗛𝘆𝗽𝗲𝗿𝗦𝗰𝗮𝗹𝗲𝗱 𝐈𝐧𝐝𝐢𝐚'𝐬 𝟯𝟮𝟱 𝐌𝐢𝐥𝐥𝐢𝐨𝐧-𝐔𝐬𝐞𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐄𝐦𝐩𝐢𝐫𝐞!

Ankush Sachdeva's journey destroys the myth of overnight success. Born in Ghaziabad in 1992, this IIT Kanpur graduate launched 17 startups - all crashed and burned. 

While most would quit after three failures, he kept building, kept learning, kept obsessing over one insight: 90% of India doesn't speak English, yet every social platform forced them into linguistic colonization. 

Today, ShareChat and Moj command 325 million monthly active users – proving that serving Bharat over India creates category dominance.

𝗧𝗵𝗲 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗕𝗲𝘁 𝗧𝗵𝗮𝘁 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗜𝗴𝗻𝗼𝗿𝗲𝗱

Silicon Valley clones focused on metro English speakers, ignoring 800 million Indians. 

Ankush identified the brutal truth: social media adoption wasn't about features - it was about feeling home in your mother tongue. 

His radical move with ShareChat: 15+ Indian languages from day one, content created by users in their native language, no English-first mindset forcing translations.

Turn the market's blind spot into your unfair advantage. 

While Facebook and Twitter celebrated English engagement, ShareChat built sticky communities in Tamil, Telugu, Marathi, Bengali - languages that represented real India.

𝗧𝗵𝗲 𝟯𝟬-𝐇𝐨𝐮𝐫 𝐌𝐚𝐬𝐭𝐞𝐫𝐬𝐭𝐫𝐨𝐤𝐞 𝗧𝗵𝗮𝘁 𝗖𝗮𝘂𝗴𝗵𝘁 𝗟𝗶𝗴𝗵𝘁𝗻𝗶𝗻𝗴

June 2020: TikTok banned. Instant vacuum of 200 million Indian users craving short video content. 

Most companies would need months to pivot. Ankush and his team executed the impossible – launched Moj in 30 hours. 

No perfect product. No elaborate strategy. Just speed and survival instinct. Result: 10 million downloads in one week, capturing momentum competitors couldn't match.

𝗧𝗵𝗲 𝗛𝘆𝗽𝗲𝗿𝘀𝗰𝗮𝗹𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

From zero to 180 million ShareChat users required understanding Tier 2 and 3 India better than anyone. Moj added another 145 million users. 

Together: 325 million monthly active users, homegrown tech success without copying Western playbooks, valuation reflecting India's digital future.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗮𝗶𝗹𝘂𝗿𝗲-𝗧𝘂𝗿𝗻𝗲𝗱-𝗙𝗼𝘂𝗻𝗱𝗲𝗿

𝗙𝗮𝗶𝗹𝘂𝗿𝗲 𝗜𝘀 𝗗𝗮𝘁𝗮: Seventeen failed startups taught Ankush what India actually needed versus what sounded impressive.

𝗦𝗲𝗿𝘃𝗲 𝘁𝗵𝗲 𝗜𝗴𝗻𝗼𝗿𝗲𝗱 𝗠𝗮𝗷𝗼𝗿𝗶𝘁𝘆: Building for non-English speakers created a moat Silicon Valley couldn't cross.

𝗦𝗽𝗲𝗲𝗱 𝗧𝗿𝘂𝗺𝗽𝘀 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻: Launching Moj in 30 hours captured opportunity that waiting would've killed.

𝗣𝗲𝗿𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝗲 𝗢𝘂𝘁𝗹𝗮𝘀𝘁𝘀 𝗧𝗮𝗹𝗲𝗻𝘁: IIT degree didn't guarantee success – surviving 17 failures did.

Today, ShareChat stands as proof that understanding your own country better than foreign competitors creates unstoppable momentum!

#hyperscale #successstory #businessstrategies #businesscoach

𝗧𝗵𝗲 𝗠𝗮𝗻 𝗪𝗵𝗼 𝗕𝘂𝗶𝗹𝘁 𝗮 $𝟭𝟱𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗔𝘂𝗱𝗶𝗼 𝗘𝗺𝗽𝗶𝗿𝗲 𝗔𝗳𝘁𝗲𝗿 𝟯𝟬 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗦𝗮𝗶𝗱 "𝗡𝗼"!

Rohan Nayak's journey destroys every myth about needing perfect timing to win. When 30 investors rejected Pocket FM asking "Who wants to listen to audio content?", Rohan had just 3 months of runway left and a vision nobody believed in. 

Today, Pocket FM generates $150 million ARR with over $100 million coming from the U.S. alone.

From near-bankruptcy to audio entertainment domination, he didn't just survive the crisis - he rewrote the entire playbook for digital storytelling through relentless pivoting and execution mastery.

𝗧𝗵𝗲 𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵 𝗠𝗼𝗺𝗲𝗻𝘁

2019 became their defining crucible. After 30 rejections, Rohan finally secured $5.6 million from Lightspeed India and Tencent. The twist? Even with funding in the bank, they only had one week of survival capital. Most founders would've panicked. Rohan pivoted harder.

𝗧𝗵𝗲 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗣𝗶𝘃𝗼𝘁

When podcasting delivered just 5 minutes of daily engagement, they made their masterstroke: episodic audio fiction. Inspired by binge-worthy TV series, they created daily audio episodes users couldn't stop consuming. 
Engagement exploded from 5 minutes to 120 minutes per day. This wasn't content - it was audio addiction by design.

𝗧𝗵𝗲 𝗚𝗹𝗼𝗯𝗮𝗹 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘆

Building in India gave them cost-efficient growth playbooks they deployed globally. U.S. expansion in 2022 proved the model's power. Hit shows like "Saving Nora" and "Insta Millionaire" generated millions while building a 250,000-strong writer community earning up to $50,000 monthly. Next targets: Germany, Brazil, UK.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗔𝘂𝗱𝗶𝗼 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗼𝗿

𝗥𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗜𝘀 𝗗𝗮𝘁𝗮: 30 "no's" refined their pitch and strengthened their conviction.

𝗣𝗶𝘃𝗼𝘁 𝗨𝗻𝘁𝗶𝗹 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀: Moving from podcasting to episodic fiction 24x'd their engagement.

𝗕𝘂𝗶𝗹𝗱 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆: India's low costs created replicable playbooks for expensive markets.

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗜𝘀 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: 250,000 writers became their unstoppable content engine.

Today, Pocket FM stands as proof that believing in your vision when everyone doubts it creates global empires! Every minute streamed validates Rohan's original conviction: the world was hungry for audio stories - they just needed the right format.

#hyperscale #D2C #successstory #growth #businessstrategy

After raising around 𝐔𝐒 $20 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 and scaling rapidly, building more than 𝐔𝐒 $100 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐚𝐬𝐬𝐞𝐭𝐬 𝐮𝐧𝐝𝐞𝐫 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 (𝐀𝐔𝐌) and reaching over 170 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐮𝐬𝐞𝐫 𝐟𝐥𝐨𝐰𝐬 - Niro announced its shutdown after 4½ years of operation. 

The reasons cited: regulatory pressure, deteriorating credit quality and limited capital to sustain the model. 

What we can learn:

1. 𝐒𝐜𝐚𝐥𝐞 ≠ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲

It’s tempting to equate rapid user growth and large AUM with long-term success - but without solid unit economics, risk management and regulatory alignment, scale can evaporate quickly. 

Niro’s revenue dropped sharply (e.g., a ~59% decline in FY24) even as the business model required increasing capital and managing higher risk.

2. 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫𝐲 & 𝐂𝐫𝐞𝐝𝐢𝐭 𝐑𝐢𝐬𝐤 𝐌𝐮𝐬𝐭 𝐁𝐞 𝐅𝐫𝐨𝐧𝐭-𝐨𝐟-𝐌𝐢𝐧𝐝

Especially in fintech and lending business models, the external environment can change fast. Regulation tightened, credit quality eroded, and capital dried up for Niro.

As leaders, we must assume change is inevitable, build scenario plans and maintain flexibility to pivot in time.

3. 𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐂𝐚𝐩𝐢𝐭𝐚𝐥 𝐃𝐞𝐩𝐭𝐡 𝐚𝐧𝐝 𝐓𝐢𝐦𝐢𝐧𝐠

Being high on promise and backing isn’t enough if the market or operating conditions suddenly shift. 

Having enough runway, conservative assumptions, and optionality is critical. In Niro’s words: “A perfect storm of regulatory push-back … credit deterioration and sub-optimal capitalisation forced us to … pivot just as capital ran out.” 

Yes, the outcome for Niro may appear as a lesson in what went wrong. 

But it’s also a message of humility and courage. 

The founders said they’d “do it all over again”. 

That mindset, of learning deeply and staying bold, is what truly matters for any business leader. 

Use this story to sharpen your risk radar, strengthen your model and remain adaptable.

#hyperscale #D2C #founder #mindset #growth

Last week, Isha Ambani co-hosted the CFDA/Vogue Fashion Fund Dinner in New York with Anna Wintour. If you think that's just another celebrity appearance, you're already behind.

After helping 200+ D2C brands cross ₹1000 crore, I can tell you this: 

𝐓𝐡𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐬𝐜𝐚𝐥𝐞 𝐚𝐫𝐞𝐧'𝐭 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐰𝐢𝐭𝐡 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬. 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐰𝐡𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐢𝐬 𝐛𝐞𝐢𝐧𝐠 𝐩𝐥𝐚𝐲𝐞𝐝.

Here's what just happened:

India's fashion market is $120.36B today, projected to hit $178.5B by 2035. But here's the truth - 𝐬𝐢𝐳𝐞 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚𝐜𝐜𝐞𝐬𝐬.

The CFDA/Vogue Fashion Fund isn't a competition. It's a $300K entry ticket to:

→ Global manufacturing networks
→ Tier-1 retail partnerships
→ Designer-level brand positioning
→ Media coverage money can't buy

Isha wasn't there for networking. She was there scouting talent, infrastructure, and collaboration models that Reliance Retail will deploy at scale across India.

𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮:

The brands I've scaled to ₹1000 crore didn't just build great products. They built:

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 - They showed up where decisions were made, not where everyone else was posting

𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 - They could handle 10x demand overnight without breaking

𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐜𝐚𝐩𝐢𝐭𝐚𝐥 - They knew the right 20 people who could unlock the next ₹500 crore

The local D2C playbook is dead. Performance marketing + good packaging isn't enough anymore.

𝐇𝐞𝐫𝐞'𝐬 𝐲𝐨𝐮𝐫 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞 𝐚𝐜𝐭𝐢𝐨𝐧 𝐩𝐥𝐚𝐧:

𝐐1: Can your brand handle international quality standards today? 

𝐐2: Do you have ONE person in your network who can open doors to global retail or manufacturing? 

𝐐3: If Reliance or Tata called tomorrow to discuss partnership, would your backend collapse or scale?

The ₹1000 crore brands I've built didn't wait for readiness. They 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐫𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬 𝐛𝐲 𝐫𝐞𝐯𝐞𝐫𝐬𝐞-𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐨𝐨𝐦𝐬 𝐭𝐡𝐞𝐲 𝐰𝐚𝐧𝐭𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐢𝐧.

Isha's dinner wasn't fashion news. It was a market signal that India is moving from supplier to strategic player and only the prepared will benefit.

#founders #hyperscale #fashionnews #D2C #brand

You're launching nationwide because it sounds ambitious. Meanwhile, the ₹1 lakh crore brands started with one city and absolutely owned it.

Look at India's Snack Kings. 

Ravi Jaipuria's Varun Beverages sits at ₹1,17,040 crore. 

Haldiram's at ₹79,200 crore. 

Parle at ₹75,680 crore. 

Marico at ₹60,720 crore. 

Britannia at ₹55,880 crore.

Here's what nobody tells you about these empires: none of them went national on day one.

The Hidden Pattern:

Haldiram's spent decades perfecting their craft in Bikaner and Delhi before even thinking about Mumbai or Bangalore. Parle dominated Mumbai's retail ecosystem so deeply that by the time they expanded, replication was easy. Varun Beverages didn't spread thin—they became the Pepsi bottling monopoly in North India first, then methodically added states.

So, Why Does This Matters to You?

Most D2C founders I meet are obsessed with "pan-India presence." They're shipping to 28 states with wafer-thin margins, zero brand recall, and exhausted teams. 

Meanwhile, regional FMCG players grew 12.7% in FY24 while national brands managed just 7.9%.

The Real Strategy:

Pick ONE city. 

Own every retailer, every distributor, every consumer conversation in that geography. 

Build density so deep that word-of-mouth becomes your cheapest marketing channel. 

Let customers in Pune wonder why "that brand from Delhi" isn't available yet - that's called demand creation through scarcity.

The Math is Simple:

It's cheaper to dominate 500 stores in one city than be mediocre in 5,000 stores across India. Deep distribution compounds. Shallow distribution just burns cash.

Scale isn't about being everywhere. It's about being unavoidable somewhere first.

#FMCG #hyperscale #D2C #businessstrategy #distribution #growth

D2C founders, here's your wake-up call: nobody wants to buy your product. They want to buy confidence, connection, and the feeling of being seen.

This framework isn't just clever marketing - it's the difference between a transaction and a relationship. 

When you sell the product (specifications, materials, ingredients), you're competing on price. 

When you sell the benefit, you're selling a better version of your customer.

Break down every product through these five lenses:

Functional → What problem does it solve? 

Sensorial → How does it feel to use? 

Emotive → What emotion does it unlock? 

Social → How does it change their relationships? 

Symbolic/Expressive → What does it say about who they are?

Your customers aren't rational decision-makers. 

They're buying identity, status, and transformation wrapped in a package. 

The tangible benefits get them in the door. The intangible benefits make them loyal advocates.

Challenge for this week: Audit your homepage copy. Count how many times you mention specs versus outcomes. If you're talking more about what it is than what it does for them, you're leaving money on the table.

Sell the life they want. The product is just the vehicle.

Image Credit: Reserved with the original creator. Used only for informational purpose.

P.S. If you want to HYPERSCALE your jewelry business OR D2C business, with proven strategies that build customer loyalty and drive exponential growth, DM us "TRUST" right now.

#hyperscale #D2C #strategy #growth

Every founder loves retention. We celebrate repeat customers, steady revenue, high CLTV.

But over-relying on your best customers might silently be killing your growth.

When 80% of your revenue comes from the same 20% of loyal buyers, your business becomes comfortable. 

Innovation slows. Risk-taking fades. You start optimizing for the same people over and over again - while the market moves on. 

That’s the 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐚𝐝𝐨𝐱, the very customers who built you can eventually limit you.

𝐀 𝐫𝐞𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞:

BlackBerry listened too closely to enterprise clients. Those customers insisted: “We need physical keyboards, email security, no distractions.” BlackBerry delivered - again and again until a new category of consumers demanded touchscreens, apps, and superior UX. Apple listened to the next customer, not the current one. The rest is history.

𝐒𝐨 𝐰𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐝𝐨?

1. 𝐁𝐮𝐢𝐥𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 “𝐍𝐞𝐱𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫”

Balance current feedback with upcoming market behaviour. Analyze silent needs, not just spoken demands.

2. 𝐒𝐩𝐥𝐢𝐭 𝐲𝐨𝐮𝐫 𝐠𝐫𝐨𝐰𝐭𝐡 𝐦𝐨𝐭𝐢𝐨𝐧

50% retention → deepen love with loyalists
50% acquisition → unlock new geographies, products, personas

3. 𝐊𝐢𝐥𝐥 𝐭𝐡𝐞 𝐜𝐨𝐦𝐟𝐨𝐫𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬

Quarterly audit every SKU/feature. Scale what wins future segments, retire what only maintains comfort.

Retention makes you stable.
Expansion makes you unstoppable.

Are you building for the future or just protecting the past?

#hyperscale #D2C #retention #growth #strategy

𝐘𝐨𝐮'𝐫𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐭 𝐚 "𝐬𝐭𝐚𝐛𝐥𝐞" 𝐣𝐨𝐛 𝐰𝐡𝐢𝐥𝐞 𝐲𝐨𝐮𝐫 𝐞𝐱-𝐜𝐨𝐥𝐥𝐞𝐚𝐠𝐮𝐞𝐬 𝐚𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐛𝐢𝐥𝐥𝐢𝐨𝐧-𝐝𝐨𝐥𝐥𝐚𝐫 𝐞𝐦𝐩𝐢𝐫𝐞𝐬.

That's exactly what happened with the PayPal Mafia - a group of early PayPal employees who left to create companies that changed the world.

The ringleader - Elon Musk, who went on to build Tesla and transform Twitter into X. 

Then there's Peter Thiel, who founded Palantir and launched the Thiel Fellowship, helping entrepreneurs like Ritesh Agarwal of Oyo turn their ideas into reality.

But it doesn't stop there. 

The PayPal alumni list reads like a who's-who of tech royalty: Steve Chen, Chad Hurley, and Jawed Karim created YouTube. 

Reid Hoffman built LinkedIn, now a Microsoft powerhouse.

What's the lesson? Sometimes the biggest risk isn't leaving, it's staying too long in your comfort zone.

These founders didn't wait for permission or the "perfect moment." They saw opportunities, took calculated risks, and bet on themselves when it mattered most.

While you're climbing someone else's ladder, your former colleagues might be building their own skyscraper. The question isn't whether you have what it takes, it's whether you're willing to take the leap.

The PayPal Mafia proves that your next job could be the launchpad for something extraordinary. 

P.S. If you want to HYPERSCALE your jewelry business OR D2C business, with proven strategies that build customer loyalty and drive exponential growth, DM us "TRUST" right now.

#hyperscale #D2C #businessstrategy #growth

ATTENTION Indian Jewellery Business Owners: The Gold Rush of 2025 Is YOUR Once-in-a-Lifetime Opportunity!

While you're reading this, history is being made. Gold just became the first asset EVER to cross $30 trillion in market cap, with prices hitting $4,357 per ounce and most jewellery business owners are missing the strategic plays hidden in this mega trend.

Here's What's Happening Right Now:

Gold has exploded 64% in 2025 alone. Meanwhile, gold's $30 trillion valuation now dwarfs the combined $20 trillion market cap of tech titans like Nvidia, Microsoft, and Apple. Even Bitcoin, the so-called "digital gold," is trailing badly at just $2.1 trillion.

Why This Matters to YOUR Business:

Global investors are dumping dollars and racing into gold amid U.S.-China tensions, inflation fears, and economic uncertainty. Central banks worldwide are aggressively stockpiling gold reserves and wealthy Indians are following suit.

Your Action Plan - Do This NOW:

1. Pivot Your Messaging Immediately: Stop selling "jewellery." Start selling "wealth preservation" and "generational assets." Your customers aren't buying gold anymore, they're buying financial security.

2. Launch Investment-Grade Collections: Create dedicated lines of high-purity (22K-24K) gold coins, bars, and minimalist jewellery designed for investment, not just adornment. Market them as "liquid assets you can wear."

3. Educate to Dominate: Host workshops on "Gold as Your Inflation Hedge" or "Why Smart Money Is Moving to Gold in 2025." Position yourself as the trusted advisor, not just a seller.

4. Double Down on Digital: If you're not selling online with home delivery and buyback guarantees, you're leaving crores on the table. The gold rush is happening on smartphones.

5. Create Urgency (Ethically): With gold at record highs, customers are hesitant. Flip the script: "Prices may cool temporarily, but the long-term trend is clear - buy strategically now, not emotionally later."

Gold is adding $300 billion in value in single days, that's explosive momentum. Indian jewellery businesses sitting on inventory are sitting on goldmines (literally). But only those who adapt their strategy from "selling ornaments" to "providing wealth solutions" will capture this windfall.

The question isn't whether gold will continue rising, it's whether YOU'LL position your business to ride this wave or watch from the sidelines.

What's your move? 

#hyperscale #D2C #gold #jewellery #business #strategy

Why Baniyas Dominate Indian Business (And What We Can Learn)

Ever wonder why 5 out of 7 Shark Tank India judges share the same community background? Or why names like Ambani, Adani, and Birla consistently top wealth rankings?

The numbers tell a compelling story: 70% of India's wealthiest individuals are Baniyas, and 4 of the top 10 e-commerce companies were co-founded by them.

But this isn't coincidence - it's centuries of business DNA passed down through generations.

The word "Baniya" comes from Sanskrit "Vanija," meaning trade or commerce. For over 600 years, this community has perfected three critical business principles:

Extreme Cost Discipline: Billionaires who could afford private jets still choosing practical transportation, because wealth isn't about spending, it's about preserving.

Negotiation Mastery: Never settling for the first price, always seeking optimal deals in every transaction.

Generational Wealth Mindset: While many cultures emphasize secure employment, Baniya children grow up learning to create jobs, not just fill them.

The lesson isn't about heritage - it's about adopting a wealth-building culture. Business success stems from mindset, discipline, and long-term thinking rather than just capital.

What financial principles were you taught growing up? 

P.S. If you want to HYPERSCALE your jewelry business OR D2C business, with proven strategies that build customer loyalty and drive exponential growth, DM us "TRUST" right now.

#business #entrepreneurship #D2C #strategy #India

Aman Gupta stepping down as CMO of boAt - just 29 days before the IPO filing, is a reminder every D2C founder needs to pay attention to.

Because this move wasn’t about distancing himself from the brand…

It was about distancing himself from operations so the company could scale without depending on one person.

And that’s the lesson most founders miss.

In the early years, you have to be in the trenches - fixing supply chain issues at midnight, approving creatives, negotiating with vendors, fighting for margins.

But if you’re still doing the same things by the time you hit ₹100–200 crore ARR, you’re not leading anymore. You’re limiting your company.

Aman and Sameer moving to board-level roles with zero salary isn’t a “step back.”

It’s a sign of a founder who knows when to let the system run without him.

Here’s what every D2C founder can learn:

1. 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐲𝐨𝐮.
If the company collapses when you step away, you’ve built a job, not a brand.

2. 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐞𝐚𝐫𝐥𝐲.
Hire people who are better than you in operations, marketing, finance, and CX.

3. 𝐏𝐫𝐞𝐩𝐚𝐫𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐈𝐏𝐎 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐥𝐨𝐧𝐠 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐈𝐏𝐎.
Governance, processes, and autonomy start years before the bell rings.

Great founders don’t just create companies.
They create leaders who can run them.

P.S. If you’re a D2C founder trying to scale without burning out, I help leaders build teams, systems, and clarity. DM me "TRUST" right now.

#hyperscale #D2C #boAt #businessstrategy

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