Upsquare

What Upsquare is:
AI-first venture builder that co-builds, acquires, and scales tech businesses across SaaS, VoIP, and digital-transformation markets.

What I lead:
- Strategy, capital allocation, and venture road-mapping
- A 200-person execution engine covering product, AI engineering, design, and GTM
- Two internal platforms: 
• House of Starts–venture builder turning early traction into companies
• UCS–consulting arm that embeds AI and cloud at enterprise scale

Key results to date:
- 12+ profitable ventures co-created (ARR range: $1M–$8M)
- 2 strategic exits (incl. mobile-first video storytelling platform, 2017)
- $10M SaaS acquisition integrated and doubled ARR in 18 months
 • Portfolio revenue CAGR > 25 % for five consecutive years

Current focus:
1. Partnering with founders who need product + AI muscle to reach Series A/B
2. Acquiring tech SMEs in Europe & the US for roll-up and platform plays
3. Co-developing AI transformation programs with mid-market corporates

What makes Upsquare different:
→ We co-invest and build—shared upside, shared risk
→ AI execution is in-house; speed > slide-ware
→ Culture of clear systems + long-term alignment

Exploring a build, buy, or partner path?
DM me or book an 18-min growth call to see if there’s a fit.

Founder & CEO

20 + early-stage cheques • LP in 4 funds (Europe & India)

After a multimillion-dollar exit from my mobile-first venture in 2017, I added “backer” to my builder DNA... supporting founders who exhibit the right MSDx mix (Mindset, Skillset, Drive, eXecution).

How I invest:
- First or follow-on cheques in AI, SaaS, and digital-infrastructure plays
- Intellectual + financial capital, plus Upsquare’s EMEA ↔ India network
- Hands-on product, GTM, and ops guidance ... no tourist money

If you’re an early-stage founder with MSDx and a bold path to scale, let’s talk.

Angel Investor & LP

House of Starts

Gujarat, on India’s west coast, breathes entrepreneurship.
“Dhandha” isn’t a dream here ... it’s DNA.

Most IT firms sidestep the state, fearing every pro will start a rival shop.
I saw the opposite: untapped potential.

So, inside Upsquare, I launched House of Starts—a program where talent co-creates ventures using our tech, capital, and know-how.

Demand exploded. We spun it into a standalone venture builder.
Today, House of Starts partners with individuals, startups, and SMBs to turn bold ideas into real businesses.

Purpose remains clear: co-create a shared future ... one venture at a time.

Founder

Early Career (2001-2012):
→ Software Engineer (Pfiger Software) → 
→ Project & Program Manager (Gateway/GTL) → 
→ Engineering Director (Automation Anywhere)

Built & shipped (with some overlaps with Upsquare):
- Pure Software (Domestic B2B apps), 
- Yories (storytelling & publishing),  
- Space-O Digicom (200+ mobile apps, 3M+ downloads)

Early Career — Engineer → Director

I help tech businesses grow faster by embedding AI into what they already do—products, operations, and go-to-market.

As Founder & CEO at Upsquare, I’ve co-built 12+ ventures, exited from two, and grown a 200+ team across engineering, design, and consulting.

Right now, I’m focused on:
- Partnering with aligned founders to scale their AI-first products
- Creating value through acquisitions and strategic co-building
- Helping corporate leaders integrate AI into their business ecosystems

If you’re building something valuable—and want to go further, faster — let’s talk.

Ready to explore collaboration or scale something that matters?

→ Start your 18-min growth call: 
https://calendly.com/utpalmv/growth

Utpal Vaishnav

These days, I spend a lot of time exploring Systems Thinking:

In that journey, I’ve realized something powerful:
Visuals change perception faster than words ever can.

When ideas are drawn, not just described, they bypass analysis and spark clarity.

That’s why I collect visuals that reshape how I see work, life, and growth.

Here are 9 such visuals that changed how I think —
about time, focus, success, and resilience.

They’re not motivational posters.
They’re perception shifters.

#DhandheKaFunda You don’t need new answers. You need new eyes.

Visuals by Strength Visuals; give them a follow on IG.
~~~
♻️ Repost this to inspire your followers.
🔔 Follow Utpal Vaishnav for more insights like this.

Founder & CEO @ Upsquare • Co-building AI-first businesses with aligned partners

9 views to change your perception:

Tej SolPro Digital Pvt. Ltd.

Tej SolPro is a top-notch B2B digital marketing agency based in Ahmedabad. With over 10 years of experience, they have a proven track record of delivering results for their clients in industries such as ecommerce, education, tech, and SaaS. The team at Tej SolPro is equipped with the knowledge and skills to help businesses reach their digital marketing goals through tactics such as SEO, B2B marketing, digital lead generation, and ecommerce optimization.

Their global client base, including satisfied customers in India, USA, Dubai, Australia, and the UK, speaks to the high-quality services they provide. The team at Tej SolPro stays ahead of the curve by staying up-to-date on the latest trends and advancements in the digital marketing world.

For more information, visit their website at www.tej9.com. Let Tej SolPro elevate your B2B digital marketing game and help your business reach new levels of success.

Chief Everything Officer

Being a TiE Charter Member, Jaydip is a leader in the entrepreneurial community, dedicated to fostering growth and innovation. 

Jaydip Parikh, a seasoned digital marketing expert and TiE Charter Member, brings over 20 years of experience to the table. With a focus on SEO, B2B marketing, digital lead generation, ecommerce, and SaaS marketing, Jaydip has worked with some of the biggest names in the industry, including Fortune 500 companies and large ecommerce businesses.

Charter Member 

GUSEC

The Gujarat University Startup and Entrepreneurship Council (GUSEC) supports startups, entrepreneurs, and innovators in Gujarat, and facilitates the promotion of a culture and spirit of entrepreneurship and innovation across the university in order to sensitize over 3,50,000 enrolled students with 300+ affiliated institutes and 50+ academic departments of the university.

Mentor - Digital Marketing, GUSEC (The Gujarat University Startup and Entrepreneurship Council)

#SEOTalk (Twitter Chat)

Started #SEOTalk with Malhar Barai ( @MalharBarai ) for Digital Marketing community of India. It's India's first & only Twitter Chat about Digital Marketing.

Co-Founder

Hootsuite

Brand Ambassador

Adventure Unlimited Management Pvt. Ltd.

Director

Infibeam.com

Leading Digital Marketing for Infibeam's new product, ".OOO"

AVP - Digital Marketing

Doing various Digital Marketing activities for Infibeam.

Digital Evangelist

Digital Institute of Internet Marketing

Digital Institute of Internet Marketing (DIIM), Ahmedabad is the pioneer in Internet Marketing Training in Gujarat. 

DIIM is conceptualised, established and managed by visionary entrepreneurs having years of experience in helping companies establish emphatic online presence for their businesses. Our aim is to make India’s youngsters more employable by capitalizing upon the huge opportunities arising from the ever growing penetration of Internet in India.

Founder Partner  & Lead Trainer

Tej SolPro

Tej SolPro is Digital Marketing Firm who provides SEO, Social Media, PPC and other Digital Marketing Solutions.

As an Internet Marketing Firm, we know how the internet works and what people search in the web. As an Internet Marketing Firm of some standing, we know that however attractive your website, it means nothing if it does not get noticed. And our business is to get your site noticed by using all the available means. By our relentless efforts, we not only manage top positions on major search engines but also maintain that position.

In the Clutter of SEO Companies, We Aspire to be the Master.

CEO & Founder

Jaydip Parikh is a Digital Marketing Expert with over 20 years of experience in SEO, B2B Marketing, Digital Lead Generation, eCommerce, SaaS Marketing and other aspects. He is an early adopter of new technologies and has worked with large eCommerce companies, product companies, and Fortune 500 companies. He has numerous testimonials on his LinkedIn profile. 

Based in Ahmedabad, Jaydip works with clients from India, USA, Dubai, Australia and the UK. He is the Founder and CEO of Digital Marketing Agency, Tej SolPro. Tej SolPro is a 10+ year old agency that works with B2B, eCommerce, Education, Tech and SaaS companies.

Jaydip is an experienced digital marketer, who is well-versed in all aspects of SEO, lead generation, social media management and eCommerce. With his extensive knowledge and understanding of the digital marketing space, he has helped numerous businesses achieve their goals. He is an active social media user and is always up-to-date with the latest trends in the industry. 

So, why not let Jaydip be your digital marketing knight in shining armor and elevate your online game to new heights?

Jaydip Parikh

𝗔𝗜 𝗸𝗶𝗹𝗹𝗲𝗱 𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗶𝗺𝗲 𝗯𝘆 𝟳𝟬%. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱. 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸.

Client's content team was drowning:
→ 2 weeks per blog post
→ 8 hours per social media week
→ Quality inconsistent
→ Writers burning out
Then we built the AI content system.

The Problem: Content creation was pure manual labour:

Research: 4 hours
First draft: 6 hours
Editing: 3 hours
Formatting: 1 hour

Total: 14 hours per piece
The AI Framework (Not Just ChatGPT):

𝗦𝘁𝗲𝗽 𝟭: 𝗔𝗜 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁
Competitor content analysis
Trend identification
Keyword clustering
Time: 20 minutes (was 4 hours)

𝗦𝘁𝗲𝗽 𝟮: 𝗔𝗜 𝗢𝘂𝘁𝗹𝗶𝗻𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗼𝗿
Structure based on top-performing content
SEO optimisation built in Angle differentiation
Time: 10 minutes (was 2 hours)

𝗦𝘁𝗲𝗽 𝟯: 𝗛𝘂𝗺𝗮𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗟𝗮𝘆𝗲𝗿
Add unique insights (AI can't do this)
Personal experiences
Contrarian takes
Time: 30 minutes

𝗦𝘁𝗲𝗽 𝟰: 𝗔𝗜 𝗙𝗶𝗿𝘀𝘁 𝗗𝗿𝗮𝗳𝘁
Detailed prompts with brand voice
Multiple variations
SEO-optimized structure
Time: 15 minutes (was 6 hours)

𝗦𝘁𝗲𝗽 𝟱: 𝗛𝘂𝗺𝗮𝗻 𝗣𝗼𝗹𝗶𝘀𝗵
Fact-checking
Voice refinement
Story enhancement
Time: 1.5 hours (was 3 hours)

𝗦𝘁𝗲𝗽 𝟲: 𝗔𝗜 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻
Meta descriptions
Social variants
Email versions
Time: 10 minutes (was 1 hour)

Total Time: 3.5 hours (was 14 hours)

𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗔𝗳𝘁𝗲𝗿 𝟴 𝗪𝗲𝗲𝗸𝘀:
Content output: 4 pieces/month → 12 pieces/month
Organic traffic: +180%
Engagement rate: +67%
Writer burnout: Eliminated

The Key Insight:
𝗔𝗜 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝗵𝘂𝗺𝗮𝗻𝘀. 𝗜𝘁 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝘁𝗵𝗲𝗺.

Use AI for:
✓ Research
✓ Structure
✓ First drafts
✓ Optimization
Keep humans for:
✓ Strategy
✓ Unique insights
✓ Voice
✓ Final polish

Your Action:
Pick ONE content task today. Ask: "Can AI do 70% of this?"
Test it. Most will be surprised.

What content task takes you the longest? Drop it below.

#AIContent #ContentStrategy #ProductivityHack #AIinMarketing #GTM_Gyan

🚀 Go-To-Market [GTM] & Demand Gen. Strategist for B2B • Education • Tech • Manufacturing | 🧠 LinkedIn Top Voice | 👨‍💼 CEO @ Tej SolPro | ☕ chAI Buff | 👨‍👧 Proud Dad

Groww is inching toward a ₹1 lakh crore market cap, and the stock just jumped 17% in a single session. Everyone’s celebrating the number — but the number isn’t the lesson.

The real story is how a company built on simple execution, relentless focus, and zero drama can outrun giants who had a decade-long head start. Groww didn’t win because it was the most innovative. It won because it solved one problem insanely well and refused to complicate things. That’s it. That’s the formula most founders ignore while hunting for “smart” strategies.

Market cap is a scoreboard, not a strategy. A 17% surge looks glamorous, but glamour doesn’t build companies — systems do. The boring work does. The uncelebrated decisions do. And the discipline to keep improving when nobody’s watching… that’s what turns an app into a ₹1 lakh crore beast.

People think this is a story about markets. It’s not. It’s a story about momentum. Momentum you earn by stacking tiny wins for years until they explode overnight.

If you’re building something — agency, product, anything — here’s the takeaway:
Stop chasing hacks. Start chasing repeatability. Groww didn’t go viral. It got consistent.

The market is clapping today. But the reason they can clap is because Groww kept grinding on days when no one was looking.

That’s the part worth paying attention to

The Shift from Automation to Autonomy: Honeywell's New AI Initiative Accelerates Industrial Transformation

Honeywell just announced Autonomy X, a new initiative designed to accelerate the adoption of AI and autonomous control systems across heavy industries like energy, chemicals, and mining.

This isn't just about faster processes; it's about fundamentally rethinking how industrial operations run:

- Human-AI Collaboration: Solutions like their Experion Operations Assistant (piloted with TotalEnergies) empower human operators with real-time predictive insights, allowing them to focus on high-value, complex problem-solving.

- Proactive Maintenance: AI-assisted control rooms can now forecast potential maintenance events before they happen, significantly reducing downtime and minimizing safety risks.

- Cyber Resilience: The push for autonomy is being coupled with a strong focus on AI-enabled cybersecurity solutions to safeguard operational technology (OT) environments.

The future of industrial automation lies in closed-loop AI systems that can "see, think, act, and learn." This move by Honeywell marks a critical milestone in bridging the gap between cutting-edge technology and safe, efficient industrial operations.

#AI #IndustrialAutomation #Honeywell #DigitalTransformation #AutonomyX #FutureofWork

𝗟𝗲𝗮𝗱 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘁𝗶𝗺𝗲: 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝘃𝘀 𝟯𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲? 𝟵𝟬𝟬%.

Most universities don't believe this. Until they see the data.

𝗧𝗵𝗲 𝗦𝗲𝘁𝘂𝗽:

University admission team complained: "Students inquire but don't enroll."

I asked: "How fast do you respond?"

Them: "Within 24 hours. Sometimes same day."

Me: "Show me your CRM."

𝗪𝗵𝗮𝘁 𝗜 𝗳𝗼𝘂𝗻𝗱:

Average response time: 𝟰 𝗵𝗼𝘂𝗿𝘀 𝟮𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀

By then? Student already contacted 3 other universities.

𝗧𝗵𝗲 𝗧𝗲𝘀𝘁:

We split inquiries into two groups:

𝗚𝗿𝗼𝘂𝗽 𝗔: Response within 5 minutes
𝗚𝗿𝗼𝘂𝗽 𝗕: Response within 30 minutes

Same counselors. Same script. Only difference? Speed.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝗳𝘁𝗲𝗿 𝟲𝟬 𝗱𝗮𝘆𝘀:

𝟱-𝗺𝗶𝗻𝘂𝘁𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲:
- 67% answered the call
- 43% scheduled campus visit
- 31% enrolled

𝟯𝟬-𝗺𝗶𝗻𝘂𝘁𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲:
- 18% answered the call
- 7% scheduled campus visit
- 3% enrolled

𝗧𝗵𝗲 𝗺𝗮𝘁𝗵:

5-minute response = 𝟭𝟬𝘅 𝗺𝗼𝗿𝗲 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁𝘀 than 30-minute response.

Same lead. Same offer. Only difference? Timing.

𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀:

When student fills inquiry form, they're HOT. Making decision RIGHT NOW.

Wait 30 minutes? They're cold. Filled 4 more forms. Forgot about you.

𝗧𝗵𝗲 𝗯𝗿𝘂𝘁𝗮𝗹 𝘁𝗿𝘂𝘁𝗵:

Your best students aren't choosing other universities because they're better.

They're choosing them because they responded faster.

𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻:

Set up instant SMS: "Got your inquiry! Calling you in 2 minutes."

Auto-assign to available counselor immediately.

First touch in under 5 minutes. Every. Single. Time.

𝗬𝗼𝘂𝗿 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗰𝗵𝗲𝗰𝗸:

Check your CRM right now. What's your average response time?

If it's over 10 minutes, you're losing students to universities with worse programs but faster phones.

Speed beats quality when quality shows up late.

What's your university's response time? Drop it below - curious to see the reality.

#StudentRecruitment #AdmissionsStrategy #LeadResponse #HigherEducation #EnrollmentMarketing #GTM_Gyan

Gujarat just got its first AI-powered data centre at GIFT City.

Ahmedabad is now officially on India's digital infrastructure map.

What's Live:
Yotta Data Services Private Limited's G1 data centre in GIFT City IFSC:
→ 350+ racks capacity
→ 2MW IT power
→ NVIDIA GPU-powered AI infrastructure
→ IFSC zone advantages

Why It Matters:

For Gujarat:
• Joins hyperscale data league
• Attracts global tech companies
• High-skill tech jobs
• Ahmedabad = emerging tech hub

For Businesses:
• AI-HPC supercomputing (Shakti cloud, Yntraa Cloud)
• Data Embassy (follows home country laws)
• IFSC compliance support
• Free forex convertibility

The Context:
GIFT City already ranked 46th globally in finance, hosts J.P. Morgan, Standard Chartered, Deutsche Bank, and processes $30.6B daily in trading. Now add AI infrastructure.

Personal Take:
As Ahmedabad-based, this is huge. Tech talent can stay local. Startups can scale here. Global firms can operate from Gujarat.

Infrastructure is ready. Ecosystem needs to follow.

Are you considering GIFT City for operations?


#GIFTCity #AIDataCentre #Gujarat #Ahmedabad #GTM_Gyan

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The Battle

Utpal Vaishnav

Jaydip Parikh

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The Battle

Utpal Vaishnav

Jaydip Parikh

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Utpal Vaishnav's LinkedIn Performance

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