I help B2B companies generate leads.

I've generated over $20M+ in pipeline and $2M+ in revenue for clients. 

Recently helped Alex Hormozi secure 11K leads for his $100M Series book launch, which was a fun project!

How do I do it?

I use data from over 100+ sources to create smart strategies that find the right prospects. 
This helps your sales team connect with people who are already looking for your solution.

I manage the full process: 
➡️ Building targeted lead lists 
➡️ Setting up & warming up inboxes 
➡️ Writing personalized emails and DMs 
➡️ Running and managing the entire campaign

We're constantly testing to find your sweet spot: 
➡️ OFFER-MARKET-FIT 
➡️ TARGET TESTING 
➡️ MESSAGE-MARKET-FIT
➡️ PRODUCT-UNTAPPED MARKET FIT

If you're a B2B company that wants more demos and sales calls, head over to https://www.c17.ai/ 
To see how it works.

Utkarsh Singh Rana

SmartAgents just killed “outbound ops” as a job description.
But not the people behind it.

It killed the manual part 
the repetitive work that slows down creativity and deal flow.

SmartAgents live inside Smartlead as trained AI operators that:
✅ Execute campaigns across email, LinkedIn, CRM, and analytics
✅ Optimize performance in real time
✅ Follow up intelligently and flag replies
✅ Enrich leads and sync data
✅ Learn and improve based on your patterns

They automate what no one loves doing
so humans can focus on strategy, messaging, and closing.

💡 Why this matters
Most GTM teams spend 70% of their time keeping systems running.
SmartAgents turn that effort into leverage.

Build agents using simple prompts - no-code, just “commands.”
Deploy across your team instantly.
Integrate with Hubspot, Pipedrive, HeyReach, Slack, Calendly, Airtable, and more.
Layer multiple agents like a modular workforce - each owning a distinct piece of your outbound engine.

I use one that spots underperforming campaigns.
It tracks reply rates over 30 days and pings me on Slack when something dips
so I can jump in before a problem becomes a pipeline issue.

Utkarsh  Rana 🧲

Head of GTMs @C17 Lab | GTM Systems for B2B Companies

My client research used to stop at “smart enough to present.”
Now it goes so deep my clients ask:
.
.

“Wait… how did you get inside our buyer’s head like this?”

When I do research for enterprise clients, I’ve always had this nagging feeling:
“This is good… but it’s not the full picture.”

I’d pull:
Site + content
ICP docs
Sales conversations
A few internal surveys


Useful. But still two inches deep on a problem that’s ten feet psychological.
So I changed how I work.

Instead of doing another round of manual digging, I messaged my 24/7 AI worker (FlashLabs SuperAgent) and sent it:

 My client’s onboarding form
 Context about their offer & buyer
 A couple rounds of feedback

Then I asked it for one thing:
“Give me an enterprise psychographic profile of their multifamily decision-makers - fears, desires, status games, and real decision triggers.”


The updated research it returned was an 
actual
 deep dive:
Role-specific psyche maps for Regional Managers, Directors, COOs, and Asset Managers
Their unconscious fears (job risk, reputation risk, being seen as outdated)
Their unspoken desires (status, career-defining wins, peer validation, genuine peace of mind)
The exact decision triggers that move them from “this is another vendor” to “I can defend this to the board”
Messaging do’s/don’ts based on loss aversion, social proof, and FOMO


This isn’t a persona slide.
It’s a psychological operating manual for how they actually buy.

The shift for me:

 “Do some research and hope it’s enough.”
 
 “Delegate a full psychographic research & briefing workflow to an AI worker, then refine.”

Same input (onboarding form).
But now my output for the client is:
Sharper positioning
Emotionally accurate messaging
Sales narratives that line up with how their buyers really think


If your work relies on understanding B2B buyers at a deep level, this is where things are heading:

 You message an AI worker.
 It does the deep research.
You focus on strategy and creativity.

I’m using FlashIntel’s SuperAgent for this:
https://lnkd.in/gnSG-ZW4

🚨 Multichannel outreach used to be a mess.

Not because LinkedIn + Email doesn’t work…
But because running both channels at the same time was basically a full-time job.

If you’ve ever tried scaling outbound across LinkedIn + email, you know the workflow:

Too many tabs.
Too many tools.
Too many automations held together with duct tape.

And the worst part?

Leads fall through the cracks every day.

Someone doesn’t reply on LinkedIn?
They never get the email follow-up.

Someone replies in email?
Your LinkedIn flow keeps running like nothing happened.

Your outreach becomes chaotic instead of consistent.

And suddenly your day looks like this:

→ “Did they accept my request?”
→ “Did we already email them?”
→ “Did Aimfox log this?”
→ “Did Smartlead send follow-up #2?”
→ “Did Zapier break again?”

Outbound wasn’t hard.

The workflow was.

That’s why Smartlead's new integration with Aimfox is a big deal.

Because now…

🚀 LinkedIn + Email is one single sequence inside Smartlead.

Powered by SmartAgents.

No switching tools.
No messy zaps.
No manual routing.

Just one continuous multichannel flow.

Here’s what’s insane:

✅ You can build LinkedIn + email touchpoints inside one campaign
✅ If someone doesn’t respond on LinkedIn → they automatically get routed into email follow-ups
✅ Everything stays aligned across both channels
✅ Your team runs outreach from one system, not five

This is what multichannel outreach was always supposed to feel like:

Clean.
Reliable.
Automated.
Scalable.

The real win?

No lead ever slips through the cracks.

Every prospect gets followed up.
Every touchpoint happens on time.
Every campaign runs like a machine.

Multichannel outreach isn’t “more tools.”

It’s one workflow.

And now Smartlead + Aimfox makes that real.

LinkedIn + Email without switching tools? Yes.
And it might be the easiest pipeline unlock I’ve seen in a while.

🔥 Multichannel outreach just became simple.

You can scrape 100+ signals, but only recent pain gets replies.

Most teams still miss this.

They pull role, industry, company size.
Then push the same template to everyone.
Then say "outbound is dead."

I saw the same thing in my own numbers.

Here is C17 Lab's January 2026 cold email stats for clients:

Emails sent: 425,327 (First week of Jan was complete holiday)
Leads (active + inactive): 231,448

Replied: 4,152
Reply rate: 1.79%

Positive reply: 870
Positive reply rate: 20.95%

Bounced: 4,592
Bounce rate: 1.98%

Zero opens.
Still 4,152 replies.
870 positive.

On paper that looks crazy.
In practice it is simple.

I do not chase vanity signals.
I chase fresh pain.

Here is how I think about every list now:

“The ideal prospect shows evidence of [specific behavior/change/problem] because it means they feel [pain] right now.”

Some real plays I use:

→ For outbound tools
“The ideal prospect shows evidence of SDR or BDR hiring or manual research mentions because they scale outbound and feel pipeline pressure.”

→ For product video offers
“The ideal prospect shows evidence of pricing tiers with upgrade paths because they push revenue expansion and need more upgrades.”

→ For reputation offers
“The ideal prospect shows evidence of negative Google reviews because they lose deals from bad online perception.”

I do not care if someone is “VP Sales at 200+ headcount SaaS.”
I care if something changed in the last 30–90 days that hurts today.

Here is my 10 minute research stack for each new campaign:

1️⃣ 3 minutes: Case studies

→ Go to company or customers page
→ Pull who they help, what result, in what time
→ Note language they use to describe wins and pain

2️⃣ 6 minutes: One custom signal

→ Claygent, BuiltWith, job page, review sites
→ Only signals that show change in last 30–90 days
→ One strong signal beats 10 weak firmographics

3️⃣ 1 minute: Backup basics

→ Role
→ Tenure
→ One recent LinkedIn post

If I cannot prove fresh pain with that signal, I do not add them.
I change the list or I change the offer.

The list is not “everyone with a title.”
The list is “people with a live problem my offer solves.”

That is how you get replies even when open tracking says 0.00%.

I was dead wrong about AI personalization in cold email. The real game changer is something else entirely.  

For a long time, I thought the end goal was this:  

“By 2026, AI will write a cold email that feels like I spent 10 minutes researching each prospect.”  

That email is good.  
I now see it as an A tier email.  

The real S tier is different.  

It drops a lot of fluffy personalization.  
It leads with value the prospect can touch without talking to you.  
At scale.  

That is where AI-generated lead magnets come in.  

Across campaigns, the replies with highest intent come from emails that are easy to say yes to.  

Not:  
“Can you jump on a quick call?”  

More:  
“Can I send you X that helps you today?”  

AI makes X very powerful. I see 3 main buckets:  

1) Knowledge lead magnets  
Custom reports, market maps, account intel.  
Example: scrape signals for a prospect, turn it into a short “intel report,” send it as a one-click yes in the email.  
No call ask. Pure value.  

2) Micro apps / micro SaaS  
Tiny tools that solve one clear problem.  
Score their pipeline.  
Audit their site.  
Estimate missed revenue.  
You build once with agents / code, then give it away in every email.  

3) Agentic service trials  
“Let us run a free mini-campaign for you.”  
AI handles list building, enrichment, messaging tests.  
Prospect gets real leads before they pay you.  

The shift I see:  

From “personalize the sentence”  
To “personalize the asset you deliver.”  

I keep testing this with C17 Lab and I am all-in on AI lead magnets now.  

Curious what kind of AI lead magnet you would say yes to in one click.

No alternative text description for this image

Your offer is hot.
But you’re a cold provider. That’s why nobody buys.

Read that again.

You do all the “right” things:

- You change the price
- You change the copy
- You change the funnel

Sales still flat.

You think
“I need a new offer”

I thought the same.

Fast forward a few years…
I saw a pattern.

The offer was not dead.
I was invisible.

Here is what I mean in simple words:

Offer awareness
= people know the solution you sell

Provider awareness
= people know you and trust you

Need both.

Miss one → no sale.

Look at these 3 states:

Cold offer + cold provider
- They do not know the problem
- They do not know you
- No replies, no calls, no cash

Hot offer + cold provider
- Market knows the solution already
- You feel new, risky, “who are you?”
- They buy from the “safe” name instead

Hot offer + hot provider
- They know the problem
- They see you talk about it for weeks
- You feel safe, clear, proven

Then sales start to look “easy”
(from the outside)

The truth is
Most of us skip the warm-up.

We try to close people who:
- Never saw our face
- Never heard our name
- Never read one word from us

Then we blame the offer.

Here is the real work from cold to hot
(this is where people stop reading, but you should not):

1) Show up where buyers already are
LinkedIn, niche groups, events, email.
Same places again and again.

2) Say the same clear thing
Who you help
What problem you solve
What life looks like after

3) Share proof that feels real
Screenshots
Short stories
Before / after moments
Names and numbers when you can

4) Stay long enough
Week after week
Month after month
Till people think
“You again?”
Yes. You again.

You can also speed the warm-up if you:

- Join the conversations your buyers already read
- Comment with smart, simple takes
- Show your work in public
- Help without a pitch first

You stop being a stranger.

One day a DM comes:
“I feel I know you already
We should talk.”

Nothing magic.
Only awareness.

Next time you see no sales, pause:

Before you burn the offer ask:
Do people know the solution?
Do people know me as the safe choice?

Short version:
You do not need ten new offers.
You need one clear offer
plus a warm name.

Curious to hear
Where do you feel colder right now
Your offer or you as the provider?

Our client spends $100k+ on ads every month, 
But cold email brings in 2x ROI. 
Why do they keep buying ads?

Because channels change. Frameworks do not.

Their numbers right now:

→ Cold email ROI: 2x ad spend
→ Cost per meeting: 25% of their other channels
→ Pipeline from cold email: growing every single month

Cold email is not “the hero.”

The real hero is how you think about acquisition:

1️⃣ Start with the market
We map the full TAM
We ask: who should we talk to, in what order, and why now
No random lists
Only accounts that line up with the pain we solve

2️⃣ Build systems, not blasts
We set infra once, then let it run:
→ Multiple warmed inboxes
→ Clean domains and sending limits
→ Smart cadences that touch 100% of the market every 30–60 days
No spam storms
Only steady passes over the same market

3️⃣ Lead with relevance
We write copy for one person with one clear problem
Short, direct, easy to read in 10 seconds
No hard pitch on email one
We focus on “useful and interesting,” not “buy now”

4️⃣ Layer channels later
Cold email proves the offer
Then we add paid, retargeting, LinkedIn, content
Ads sit on top of a working outbound engine
That is why they keep buying ads even when email outperforms them

The exact playbook today will change in a month
The way you think about TAM, infra, and relevance will not

If you are a B2B company and want to test a cold email GTM without burning 6 months,

We can set you live in 1–3 weeks and give you a full no-cost test campaign to see the numbers yourself.

Free campaigns that actually deliver leads-no catch, no BS.

Here is what we do at C17 Lab 

We run your first outbound campaign for free.
One full campaign.
No fee.

You see real leads.
If you get no results, you do not spend money or time on us.

Simple deal.

Here is how the free test works:

• We do strategy call with you
• We study your offer and ICP
• We build the lead list
• We write all emails
• We use pre-warmed inboxes
• We run the campaign like any paid client

No hacks.
No “lite” version.
No automation tricks behind the scenes.

We do the work end to end:

• Prospecting from 100+ data sources
• Copywriting for all touch points
• Inbox setup and warmup already done on our side
• Daily checks on replies and performance

You see the full flow.
You see the leads.
You see how your offer lands in the market.

Here is the message we love to send you during the test:

“Hey, we got you a lead.
Here is what we said.
Here is what they replied.
I am connecting you now.”

If you want this every week, then we talk about a paid plan.
If not, you walk away with data, scripts, and no bill.

Who can get the free campaign?

If you fit that, we can run your no-cost test campaign.

You keep the leads.
You keep the learnings.
You only stay if it prints pipeline.

Curious if your B2B offer would hit with a test like this?
You can see how we run it at https://www.c17.ai/

Most founders ask “email or video?”
They should ask “high-ticket or low-ticket?” first.

If your offer is $10k+
You are not selling to everyone.
You are hunting whales.

For high-ticket, cold outreach prints money when done right.

You can:
→ Build a tiny list of exact buyers
→ Personalize hard
→ Start real 1:1 conversations

You do not need 100,000 views.
You need 10 right people.

If your offer is low-ticket ($20 product, $200 course, etc.)
Cold outreach turns into a grind.

You need to:
→ Hit thousands of people
→ Fight low response rates
→ Do a lot of manual work for very low deal value

For low-ticket, content + ads win.
They reach more people.
The math starts to work.

But even when outreach is the core play, you still need one thing: minimum viable organic.

Because when someone gets your cold email, they click your profile.

If they see:
→ Zero posts
→ No proof
→ No point of view

You look like spam.

If they see:
→ Simple posts with insights
→ A few client wins
→ Clear offer

You look real. You look safe.

Those posts then become sales assets.
Your team can drop them in threads:

→ To answer objections
→ To show how you think
→ To prove you get the problem

My mental model:

Cold outreach → starts the chat
Organic content → builds trust
“Greatest hits” posts → help close

Hunt whales with a harpoon, but make sure they see your campfire burning too.

If you are a B2B company and want a cold outreach system that matches your ticket size, I am happy to walk you through how we build it at C17 Lab .

Cold email never works? 
CEOs reply more than anyone. 
Here’s why:


Most people write to the person with the job title on the website.
I write to the person who feels the pain.

Biggest surprise for many founders:
CEOs reply more than heads of HR, RevOps, IT, or middle managers.

They carry the real weight.

Every single day they think about:
payroll
cash in bank
missed targets
angry customers
legal risk
hiring gaps
pipeline

They do not care about “nice tools”.
They care about “does this fix a real problem fast”.
When I build a campaign, I do three simple things.

1️⃣ I build the list from the outcome back
I start with one clear win.

Example:
save tax
cut SaaS cost
fix billing gaps
get more meetings

Then I go into Clay.

I search for the small group with that exact problem.
Not “all SaaS companies”.
More “US SaaS with 30–300 staff, many remote, 3+ states, hiring finance”.

I use:
➡️ filters
➡️ signals
➡️ niche words
➡️ weird industries

I stop when the list feels like “these 500 people wake up with the same headache”.

2️⃣ I make the pain the first line
I do not write:
“We help companies optimize and streamline…”

I write:
“Saw you hire in 5+ states. Are you dealing with sales tax mess in any of them?”

Short.
Clear.
Easy “yes” or “no”.

For a sales tax firm, this works well.

Every CEO in that group already knows the problem.

They have a folder in their mind called “tax risk I hope does not explode”.

My email walks right into that folder.

3️⃣ I give a tiny, safe next step
I think “what can we do in 15–30 minutes that feels safe and clear”.
Example offer I use:
“Bring three contracts you think you overpay for.
We compare with our data.
You pay only if we find savings.”

No long call.
No deck.
No “discovery”.

The CEO sees:
low risk
clear start
clear end
hard dollars

Now an email from a stranger looks like a small bet, not a big project.

Cold email fails when you:

talk about your stack
tell your life story
try to sell the full platform

Cold email works when you:

pick one pain
talk to the owner of that pain
give one clear, small step

If you are a B2B company and want to test a cold email GTM without burning 6 months,

We can set you live in 1–3 weeks and give you a full no-cost test campaign to see the numbers yourself at C17 Lab

Follow Utkarsh Rana 🧲 for more content around B2B Sales, Outbound, GTMs !

Building unstoppable pipelines | Get free sales opportunities with our no-cost, no-risk pilot campaign | Founder @ C17 Lab

Most outbound agencies take your money and deliver nothing - zero meetings, zero learnings.

I do the opposite - you see results before you pay a dollar.

I launched Square in France and was the top growth performer at Booking.com for two consecutive years, driving over $50M in GMV. After realizing I could earn more by owning even 1% of the value I created, I started C17 Lab, the first revenue engineering firm focused on outbound-led growth.​

Who I help

You’ve built a solid business through paid media, inbound, and referrals, but growth has plateaued.
You know outbound can work - you’ve seen others scale with it - but every agency you’ve tried delivered excuses instead of pipeline. Maybe you tried DIY outbound and ran into technical complexity, deliverability issues, or data problems. You’re done with the “trust us, it takes 6 months” narrative.

How I help

C17 Lab engineers outbound systems that consistently generate pipeline for:

1. Manufacturers
2. B2B SaaS selling into traditional industries
3. Professional services firms doing $2M+ in annual revenue

My team of GTM engineers and SDRs will run a free pilot campaign that books you 3-4 qualified meetings. No payment required.

If we can generate pipeline when we barely know your business, imagine what happens once we deeply understand your product and market.

Ready to see what high-performance outbound actually looks like?

Book a free pilot campaign at c17.ai.

Enzo Carasso 🧲

Realized I forgot to share the most important executive decision at C17 Lab in 2025.

After careful review, the board determined I needed more oversight -so they appointed me my own CEO.

She’s tougher than any client I’ve ever had:

→ Non-negotiable deadlines (1AM, 2AM and 3 AM, every night)
→ Zero tolerance for excuses
→ Already running the entire operation

Meet My daughter - the newest and most important member of C17 Lab.

Everything I’m building is for her.

Marketers call it an investment.

CFOs call it an expense.

And when money gets tight, the CFO wins.

Marketing gets paused. And then this happens:

Weeks 1-4: "See? Nothing's changed."
Weeks 5-8: "Hmm. Calendar's looking a bit thin."
Weeks 9-12: "Where did the leads go?"
Week 13: "Turn it back on. Everything. Now."
Weeks 14-20: Spending money to fix the money they were trying to save.

Congratulations. You just ran the most expensive experiment in your business.

The result? You proved that turning it off was a bad idea.

You didn't save money.
You just paid twice.

You could have just... not turned it off.

The real issue isn't budget.

Marketing isn't a Netflix subscription you cancel when you're not watching.

You can't pause what took 6 months to build and expect it to restart in a week.

The CFO sees a line item.

The marketer sees a system.

The founder sees both and cuts the wrong one anyway.

Don't be that founder.

Apply for our pilot instead: https://bit.ly/C17Pilot

We build it, prove it works with real meetings, then hand you a system that stays on.

Repost if someone in your network is about to cut their marketing budget.

Follow Enzo Carasso 🧲 for systems that treat outbound like infrastructure, not a nice-to-have.

I quit my job one month before I turned 30. 

No backup plan.

Most people thought I was taking a risk. 
Wrong.

Staying was the risk.

I was in acquisition at Booking.com and Square. 

Top performer in North America two years running. 

My deals hit $20M in GMV in a single year.

And I looked at what I was producing versus what I was keeping.

Massive gap.

Not just in earnings. 

In ownership. 
In upside. 
In control.

Their ceiling kept rising. 

Mine was fixed.

People think risk lives in the unknown. 

But risk also lives in the gap between what you produce and what you capture.

When you're delivering outsized results and your upside doesn't move with it, you're not being conservative.

You're being underpriced.

Here's the math most people never run:

→ Track your output in business terms. Not deals closed. Revenue created. 
→ Compare it to your upside.
→ If the gap is growing and there's no path to close it, that's not stability. That's a leak.

So I left. 

Built C17 Lab.

The difference between capped upside and uncapped upside isn't incremental.

It's exponential.

What's the gap between what you produce and what you capture?

♻️ Repost if staying felt riskier than leaving.

Follow Enzo Carasso 🧲 for more on outbound and building systems that scale.

Our client just fired us.

Not because we weren't getting results... 

Because they can't keep up with the leads we're sending.

Their exact words: "We have far more demand than we can handle right now."

This is what happens when you build outbound correctly.

Most companies pause agencies because:

❌ Reply rates drop
❌ Leads don't qualify
❌ Nothing converts

We paused because their sales team is drowning in qualified meetings.

The system:

We rebuilt their offer from scratch.

Cold audiences don't respond to the same value prop that works for inbound. 

So we designed something specific for people who've never heard of them.

Then we built the infrastructure to send volume without breaking:

→ Email deliverability that holds at scale
→ Cold calling workflows that don't rely on one rep
→ Data systems that keep campaigns running when lists run dry

Most agencies test at low volume and call it done.

We built for scale from day one. 

Result: quality leads filling their calendar faster than they can work them.

If demand outpaces capacity → your outbound worked.

Most companies never get there.

Want outbound that creates this problem? 

Apply for our free pilot campaign at https://bit.ly/C17Pilot

Repost to help others build infrastructure before they need it. 

Follow Enzo Carasso 🧲 for systems that survive scale.

No founder is too good for the fundamentals.

The top 1% always go back to basics:

(repost from Chris Donnelly)

Most founders skip the language of execution. They think knowing EBITDA or product-market fit won't help them close deals or build pipeline.

Wrong.

You can't scale what you can't measure. And you can't measure what you don't understand.

7 terms that separate operators from amateurs:

1/ EBITDA

→ Earnings Before Interest, Taxes, Depreciation, Amortization.
→ This shows investors how much your business actually makes before accounting noise.
→ It's one of the key numbers used to value a company.

2/ Product-Market Fit

→ When your product solves a problem customers want to pay for.
→ No amount of outbound can fix a product nobody needs.
→ If your offer doesn't resonate, your pipeline will always leak.

3/ Working Capital

→ Current Assets minus Current Liabilities.
→ This is the cash you have available to keep operations moving day to day.
→ No working capital means no real business.

4/ Assets

→ Everything your business owns that makes you money or holds value.
→ Cash in the bank, equipment, property, your brand, your IP.
→ The stronger your assets, the stronger your foundation.

5/ Leveraged Buyout (LBO)

→ Buying a company with borrowed money.
→ You use the company's cash flow and assets to back that loan.
→ If it works, you get the reward without risking all your own cash.

6/ Amortization

→ Spreading the cost of intangible assets over the time you use them.
→ Patents, trademarks, licenses.
→ These are invisible assets that give your business real value.

7/ Liabilities

→ What your business owes rather than what it owns.
→ Wages, loans, mortgage, tax.
→ Knowing assets and liabilities is how you stay in control of your business.

If you don't know the parts of your business and how they function, you'll waste time and resources trying to muddle through.

These terms aren't optional. They're the foundation of every scalable business.

Want to build predictable outbound pipeline engineered for scale?

Apply for our pilot campaign. We'll book 3-4 ICP-fit meetings in your calendar for free. 

Book your pilot: https://bit.ly/C17Pilot

Repost to share these with your network.

Follow Enzo Carasso 🧲 for more outbound and GTM engineering.

7 Business Terms

Far too many agencies promise the world (for a fee). 

They pitch precision targeting, expert copy, and qualified leads on autopilot.

What you get:

→ 3 meetings in 4 months
→ Two no-shows
→ One who wasted 30 minutes then ghosted

Sound familiar?

Their excuses:

"We need better data."
"Your ICP is off."

Not once did they ask: 

"Why would someone who's never heard of you agree to meet?"

They just took your inbound pitch, slapped on a personalization token, and hit send.

That's not outbound strategy.

Here's the real issue:

→ Most agencies are selling your existing offer to a cold audience.
→ They're not designing offers specifically for outreach. 
→ They're repurposing what already works for warm leads and getting no results. 

If your agency isn't engineering the offer, the targeting framework, and the entire outbound system, they're just sending emails.

You're paying for distribution, not strategy.

And that's why you keep getting stick figures instead of meetings.

Tired of agencies blaming your data when their offers don't work?

Apply for our free pilot campaign: https://bit.ly/C17Pilot

We build the offer, prove it converts with real meetings, then you decide if you want to continue.

♻️ Repost for someone in you network.

🧲 Follow Enzo Carasso 🧲 for outbound systems built to scale, not break.

Cold emails not getting results?

Here’s 7 ways to 10x your performance.

1/ Strengthen the Offer
→ Low reply rates are often a result of weak offers.
→ Lead with a measurable outcome tied to a real problem.
→ If your prospect can’t picture the result in 10 seconds, it’s not strong enough.

2/ Narrow Your ICP
→ Tighter targeting = cleaner replies.
→ Use revenue range, role, and intent signals.
→ Broad ICPs dilute your message before it lands.

3/ Improve Data Accuracy
→ Bad data kills deliverability before you start.
→ Verify emails and phone numbers before launching a campaign.
→ Clean data means you actually reach the right inbox.

We use BetterContact, a data enrichment tool that cross-checks 20+ data sources to find and provide you with the most accurate emails and phone numbers.

4/ Write Direct, Specific Emails
→ One problem. One outcome. One next step.
→ If your email could apply to any company, it’s not strong enough.
→ No generic statements. Be specific about the pain you’re solving.

5/ Increase Speed to Respond
→ An MIT study found responding in 5 minutes vs. 30 minutes = 21x better qualification.
→ Slow response = lost deals.

6/ Qualify Before Booking
→ Not every reply deserves a meeting.
→ Qualify role, urgency, budget, and authority before you book.
→ Unqualified meetings tank your close rate.

7/ Build Infrastructure for Scale
→ Warm domains. Multi-touch sequences. Reply workflows.
→ If your system breaks when you increase volume, you can’t rely on it.
→ Performance improves when infrastructure can handle pressure.

Ready to get results from your outbound efforts?

Apply for our free pilot campaign: https://bit.ly/C17Pilot

Repost for anyone running outbound.

Follow Enzo Carasso 🧲 for outbound systems that work at volume.

7 Ways to 10 X Your Cold Email Results

Lead gen and demand gen are both essential to business growht. 

But you need to know where they fit. 

LEAD GENERATION is about capture.

You're converting existing demand into meetings and pipeline.

Someone clicks an ad, fills out a form, or replies to an outbound sequence.

The demand already exists. You're just capturing it.

Lead gen is tactical. Volume, response rates, conversion efficiency.

→ Cold email
→ Cold calling
→ Paid ads
→ Gated content

All lead gen.

DEMAND GENERATION is about creation.

You're building awareness and intent where none existed before.

The goal isn't an immediate meeting. It's shifting how buyers think so they eventually come to you.

Demand gen is strategic. 

It's about perception, trust, and timing.

Here's where most companies mess up:

They treat them like competing strategies instead of complementary systems.

Or they run one, see no results in 30 days, and assume it doesn't work for them.

The truth is simpler.

Lead gen gives you:

→ Speed and control
→ Feedback in days, not quarters

Demand gen gives you:

→ Leverage and compounding
→ Content that pulls leads for months

The best GTM strategies use both.

→ Outbound to create pipeline now and test messaging in-market
→ Demand gen to build authority and inbound flow over time

Lead gen without demand gen is a treadmill.

Demand gen without lead gen is a gamble.

Most B2B companies I work with start with outbound because they need signal fast.

We launch cold email and cold calling campaigns, test offers, and iterate based on real responses.

Once we know what works in outbound, we scale it through demand gen.

That's the sequence.

Don't pick one and ignore the other.

Build systems that do both jobs at the right time.

If you want to test outbound without the guesswork, we run a no-cost pilot that shows you what actually happens in-market.

Apply here: https://bit.ly/C17Pilot

♻️ Repost if someone in your network is confusing lead gen with demand gen.

Follow Enzo Carasso 🧲 for GTM systems, outbound execution, and offer design.

Most B2B founders think they have a lead quality problem.

They don't. They have a system problem.

The companies that scale sales aren't just hiring more reps.

They're building repeatable systems.

Here's 7 proven steps to scale your B2B business:

1. Design a Cold-Ready Offer

→ If your offer takes 10 minutes to explain, it won't work.
→ Structure: outcome + time frame + proof.
→ Example: "We help manufacturers book 20+ meetings in 90 days through cold outreach."
→ One sentence. Clear outcome.

2. Lock the Buying Criteria

→ Set hard filters: revenue, deal size, decision authority.
→ If they need 6 months or 5 departments to decide, they're out.
→ At C17 Lab: $2M+ revenue, $7K+ LTV minimum.

3. Build Infrastructure Before Volume

→ Separate domains. Warmed inboxes 2-3 weeks minimum.
→ Track bounce rate, spam placement, reply decay weekly.
→ Volume without infrastructure kills deliverability.

4. Run Email to Qualify, Not Convince

→ Write around one trigger: cost, inefficiency, or risk.
→ Binary CTA: "Worth a check?" or "Not relevant?"
→ If replies don't clarify fit, the message is broken.

5. Control Data Quality at the Source

→ Verify role, company, email before adding leads.
→ Clean data before scaling, not after drops.
→ Validate numbers before SMS.

We use BetterContact, an enrichment tool that finds mobile numbers from LinkedIn profiles and other platforms. It cross-checks 20+ data sources to find and provide you with the most accurate number. You only pay for verified data.

6. Layer SMS Only After Context Exists

→ SMS after reply, click, or signal. Not before.
→ Under 160 characters. One action.
→ SMS removes friction, doesn't restart the pitch.

7. Gate Meetings Before Sales Touches Them

→ Two qualifiers: real problem + decision authority.
→ Track show rate and qualified rate, not meetings booked.
→ If meetings don't convert, tighten qualification.

Most companies optimize messaging.

We rebuild systems.

Want to see how this works? 

Pilot campaign. Real meetings.

Apply: https://bit.ly/C17Pilot

Repost this if your founder keeps asking why outbound isn't working.

Follow Enzo Carasso 🧲 for more on outbound and GTM.

7 Proven Steps To Drive B2B

You have 50 warm leads in your CRM.

How many have you actually called?

You know you need to call them.

You've known for 2 weeks.

The phone sits there.

You know how it works.

But first you need to:

- Rewrite that subject line one more time
- Watch one more video on "tonality"
- Reorganize your CRM by industry (very important)
- Make another coffee
- Check LinkedIn
- Suddenly remember you need to update your email signature

You're not avoiding, you're "optimizing."

Anything except dialing.

Congrats. Your leads are still sitting there.

Meanwhile, someone less qualified than you called them yesterday and booked the meeting.

Cold calling sucks.

Until it doesn't.

→ Call 1: You sound like a hostage reading a ransom note.
→ Call 10: You're still bad, but faster.
→ Call 100: You stop caring and start qualifying. It works.

The fear is worse than the rejection.

Prospects don't care if your voice cracks.

They care if you're wasting 30 seconds of their day or solving a real problem.

The math is simple:

100 emails = 10 replies.
10 calls to those replies = 8 conversations that move forward.

Email finds them.
Calling qualifies them.

One without the other is leaving pipeline on the table.

Your warm leads aren't getting warmer.

Call them today.

Or don't, and watch your competitor close them.

At C17 Lab, we run cold email at volume and turn replies into pipeline.

Want to see how we engineer outbound systems that actually book meetings?

Apply for our free pilot: https://bit.ly/C17Pilot

Repost this for those avoiding the phone. 

Follow Enzo Carasso 🧲 for more cold outbound reality checks.

I've sent 13M+ cold emails for manufacturers and professional services companies last year.

Most teams optimize messaging. 

Almost nobody optimizes the foundations:

1/ Offer Design
→ If your offer needs a 30-minute call to make sense, it's a pitch deck.
→ Buyers should know what they're getting in 10 seconds.
→ If you're explaining value on the discovery call, your outbound was already dead.

2/ Market Selection
→ Precision is useless if you're precise about the wrong people.
→ Don't build perfect lists of people who need 6 approvals and 9 months to close.
→ Outbound works when buyers have budget pressure and a reason to move now.

3/Control Systems
→ Most teams let every reply become a meeting.
→ Build gates that separate interest from intent.
→ Remove bad fits before they reach sales.
→ Make access something prospects earn, not something you give away.

Without control systems, everything falls apart:

→ Bad fits flood the calendar
→ Sales gets buried in junk meetings
→ Qualification rates tank

Volume doesn't fix a broken system.

It just breaks it faster.

Build the gates first 
→ Prove the filter works 
→ Then scale.

The hardest part of outbound isn't the copy.

It's building infrastructure that survives contact with reality.

Want to see this framework in action?

We run a no-cost pilot campaign at C17 Lab. Generate outbound leads and show the system working before you commit.

Apply: https://bit.ly/C17Pilot

♻️ Repost this if you know someone scaling outbound.

Follow Enzo Carasso 🧲 for more on building GTM systems that actually work.

You think you're doing outbound.

But you're only running 10% of what actually works.

Companies send 1000 emails. Get 3 replies. Book 1 meeting that ghosts.

Then they say outbound doesn't work.

The problem isn't outbound. It's that they approach outbound like a beginner.

Here's the progression:

Layer 1: Beginner

→ ICP definition, list building, and basic campaign structure
→ Identify intent signals and match outreach to real buying problems
→ Write cold emails, structure calls, handle objections, and book meetings
→ Build sequences with the right timing, channels, and follow-ups

This is where most people stop. And where outbound breaks.

Layer 2: Intermediate

→ Segment by pain, buying context, and urgency, not just firmographics
→ Protect inbox reputation, manage domains, warming schedules, and sending limits
→ Design offers people respond to without prior trust
→ Personalize at scale without breaking volume

This is where outbound starts working consistently.

Layer 3: Advanced

→ Build programmatic outbound with automation, and dynamic data sources
→ Optimize the full journey from first touch to booked meeting
→ Handle routing, enrichment, QA, analytics, and workflow automation
→ Treat outbound as a controllable revenue channel

This is where outbound scales.

The gap between layer Beginner and Advanced is massive.

Most people think better copy will fix a deliverability problem. Or that more volume will fix a weak offer.

It won't.

- Beginner teaches mechanics. 
- Intermediate builds infrastructure. 
- Advanced creates systems that scale.

Each stage requires more technical depth and willingness to build what's difficult instead of what's easy.

That's the only work that produces predictable pipeline.

Want to see what professional looks like in your business?

Apply for a pilot campaign. We'll book 3-4 qualified meetings in your calendar for free.

No commitment or cost. Just proof.

Apply here: https://bit.ly/C17Pilot

Repost this to help others break out of the beginner layer.

Follow Enzo Carasso 🧲 for more on outbound engineering, GTM systems, and controllable pipeline.

You're writing cold emails wrong.

Actually, you shouldn't be writing them at all yet.

Most founders start with copy. 

They workshop subject lines or hire agencies to "fix the messaging."

Then they send volume and get nothing.

The problem isn't the email.
It's the approach. 

Here's what to do instead: 

1/ Craft an irresistible outbound offer

→ Not your pitch. Not your product description.
→ An offer built for cold audiences.
→ Valuable enough that saying yes feels like a must. 

2/ Select an ICP where the economics make sense

→ If your LTV is under $7K, outbound economics break fast.
→ Long cycles and low close rates will kill you.
→ Pick accounts where a single deal justifies the effort.

3/ Design value that lands before the meeting

→ Most outbound promises value during the call. That's too late.
→ Deliver insight, analysis, or something tangible upfront.
→ Make the meeting a continuation, not a starting point.

4/ Package it into a simple outbound message

→ Now you write the email.
→ You're explaining what you're sending and why it matters.
→ Keep it clear. Then send it.

5/ Review for clarity, then send at volume

→ Read it once. Cut anything that doesn't support the offer.
→ Then scale it.
→ Volume shows what holds up.

Outbound isn't a copywriting problem.

It's an offer design problem that gets tested at scale.

Ready to see if your offer holds up?

Apply here for a pilot campaign.: https://bit.ly/C17Pilot

Repost for anyone running outbound campaigns.

Follow Enzo Carasso 🧲 for outbound systems that actually work at volume.

You're drowning in activity but starving for results.

Here's why:

Most teams confuse motion with progress.

They spend 80% of their time on low-leverage activities that feel productive but don't book meetings.

Here's the 2026 Outbound Leverage Map I used to drive revenue:

High Ongoing Effort / Low Revenue Impact

→ Persona modeling
→ Copy optimization 
→ Channel experimentation
→ SDR performance management
→ Engagement metric analysis
→ Tool stack expansion
→ "Best practice" enforcement

Feels important. Doesn't book meetings.

High Ongoing Effort / High Revenue Impact

→ Deliverability management
→ Outbound infrastructure design
→ Qualification system architecture
→ Routing and handoff logic
→ Volume control mechanisms
→ ICP definition and correction
→ Offer engineering

This is where outbound becomes predictable. Hard to build. Harder to break.

Low Ongoing Effort / Low Revenue Impact

→ Founder-led outbound
→ CRM hygiene
→ Reporting dashboards
→ Playbook documentation
→ Generic outbound execution
→ Internal enablement

Only do this if you're pre-revenue.

Low Ongoing Effort / High Revenue Impact

→ Meeting gating criteria
→ Lead response routing
→ Show-rate control
→ Value articulation 
→ ICP filtering
→ Disqualification rules
→ Economic constraint identification

This is where pipeline becomes controllable.

Run this audit on your team:

Track every 15 minutes for one week. Map activities to these quadrants.

If more than 30% of time lives in the left column, you're burning cash on theater.

We operate at 90% right column. That's why we hit 12%+ reply rates while most agencies sit at 2%.

Leverage isn't about working harder. It's about working on the things with the biggest ROI. 

Repost if you're cutting outbound waste in 2026.

Follow Enzo Carasso 🧲 for outbound systems that survive high volume.

Three reasons your outbound efforts are failing you: 

1. Volume.
2. Validity.
3. Value.

Volume 
→ Not reaching out to enough people.
→ Infrastructure is broken or never built for scale.

Validity 
→ Not reaching out to the right prospects.
→ Your list is filled with accounts that can't or won't buy.

Value 
→ Not providing enough value upfront.
→ The offer doesn't give them a reason to respond.

When any of these break, the system stalls.

Here's how to build a reliable outbound system that keeps all three working: 

1/ Define the core problem
If the problem isn’t obvious, buyers hesitate.
When hesitation appears, everything downstream slows.

2/ Lock the target market
A tight ICP creates focus.
It also removes accounts that were never going to buy.

3/ Analyze demand and competition
You need to know what buyers already believe.
And where existing options fail to deliver.

4/ Set positioning and messaging
Good messaging doesn’t persuade.
It makes the decision obvious.

5/ Map the buyer journey
Every step should reduce friction.
Confusion and effort stall decisions faster than price.

6/ Choose distribution channels
Channels must be controllable and measurable.
If you can’t diagnose them, you can’t scale them.

7/ Design the sales motion
Sales should match how buyers assess risk.
Not how the team prefers to sell.

8/ Define metrics that matter
Activity shows motion.
Pipeline and revenue show control.

9/ Review and iterate
What works early will break at scale.
GTM only holds when it’s revisited consistently.

Most teams skip the early steps and try to compensate later.

The teams that scale do the opposite.

They build the system first.

Then they turn up volume.

Want to see how this works end to end?
That’s what we do at C17 Lab.

We: 

- Run a no-cost pilot campaign, 
- Generate outbound leads, 
- Show the system working before you commit.

Apply here: https://bit.ly/C17Pilot

Repost this for someone who needs help building GTM systems.

Follow Enzo Carasso 🧲 for more on outbound and GTM execution.

I've sent millions of cold emails.

The teams that fail all waste energy on the same variables.

How most teams operate:

→ 50% writing and rewriting cold emails
→ 30% tweaking copy and subject lines
→ 20% asking for meetings

You're optimizing for precision in a commodity offer.

Better copy won't fix a broken system.

What Actually Drives Results:

1. Offer design for cold audiences
If it requires explanation, it's not built for outbound.
Your value prop should make sense to someone who's never heard of you.

2. ICP based on economics
Pick targets based on LTV, buying power, and deal size.
$8K average deal with $3K CAC = No room for error.

3. Deliverability infrastructure
Your copy doesn't matter if emails never reach the inbox.
Domain health and sender reputation are the foundation.

4. Systems built for volume
500 emails works. 5,000 breaks everything.
Manual intervention = you built a job, not a system.

5. Outbound as qualification, not persuasion
Meetings confirm fit, they don't create it.
Filter for intent before you book the call.

6. Meetings that convert
Show rate means nothing if deals don't close.
Optimize for quality, not quantity.

Outbound fails when teams treat it like just a copy problem.

C17 Lab builds systems that survive at scale. 

Apply for our free pilot campaign here: https://bit.ly/C17Pilot

Repost to help others in your network do outbound properly. 

Follow Enzo Carasso 🧲 for systems-first outbound.

Your targeting is fine. Your messaging is fine.

So why aren't you getting sales?

The problem is probably your offer. 

Alex Hormozi's book, $100M Offers, breaks down how to craft an offer too good to say no to. 

1/ Find a Starving Crowd
Pick problems people are already paying to fix. 
If demand doesn't exist, you're looking in the wrong place. 

2/ Build the Value Equation
Increase the dream outcome. Add proof and guarantees. 
Shorten time to results. Remove friction from the experience.

3/ Stack the Offer
Bonuses aren't features. They're answers to hesitations. 
Each component should solve a pain someone is dealing with. 
Anchor the price to a high-value outcome.

4/ Deliver on the Promise
The offer gets them to buy. Execution keeps them. 
Standardize delivery and track outcomes, not activity.

The strongest offers don't compete on price.

They remove price as a variable entirely.

What most people get wrong:

→ They add features instead of removing objections
→ They promise outcomes instead of engineering likelihood
→ They optimize messaging instead of fixing the core offer
→ They focus on tactics instead of the value equation

If the offer is weak, no amount of marketing can save it.

If the offer is strong, everything else gets easier.

Repost to help others build stronger offers. 

Follow Enzo Carasso 🧲 for what works in outbound at scale.

Your team is chasing 100s of leads per month. 

But only 2 turn into deals.

To understand the problem, you have to understand the data. 

Here's what to measure:

1/ Speed to First Meeting
→ How fast you go from "they replied" to "meeting is scheduled."
→ Reply Monday, calendar link Thursday? That deal is cold.
→ Slow speed = broken routing, not qualification issues.

2/ Show Rate
→ The percentage of booked meetings that actually happen.
→ Under 70%? Targeting is broken. You're booking calls with people who won't buy.
→ High volume, low show rate = full calendars, empty pipeline.

3/ Close Rate
→ Meetings that turn into revenue.
→ If this is low, the problem started earlier. Wrong targeting. Weak offer.
→ You don't train your way out of bad inputs.

Most teams do this backward:

Close rate is low → blame the rep
Show rate is low → blame the scheduler
Speed is slow → ignore it completely

All three metrics break when your infrastructure can't handle volume. 

That's the part nobody wants to admit.

Done with agencies that promise the world but fail to deliver? 

At C17 Lab we prove we can get you quaified leads before asking you to commit. 

We design your offer, build the infrastructure, track the data and book meetings.

Apply: https://bit.ly/C17Pilot

Repost this if your team needs to see this.

Follow Enzo Carasso 🧲 for outbound that actually works.

Too many companies collapse under their own confusion.

Same pattern every time.

Nothing dramatic. Just small decisions that looked fine in the moment.

Then volume hits. And everything breaks.

Here's why it happens: 

1/ No clear strategy

Teams are busy. Work gets done. Calls happen. Meetings book.

But no one can tell you what the system is supposed to produce.

So nothing builds.

2/ Inconsistent execution

New direction every quarter. New messaging. Different priorities.

You can't improve what you won't repeat.

3/ Ignoring the buyer

Everything is built around what you sell. Not what they need.

First contact exposes this every time.

4/ Chasing activity

Calls logged. Emails sent. Tasks completed.

Meanwhile, deals stall and no one asks why.

5/ Skipping the data

If you're not measuring it, you're guessing.

Most teams guess.

6/ No clear offer

When everyone sounds the same, being precise doesn't help.

You still lose.

7/ Trying to scale too early

More reps. More budget. More channels.

Scale doesn't fix broken systems. It exposes them.

The companies that win?

They pick one system. 
Build it to work under pressure. 
And don't move until it does.

Repost if your team needs to see this.

Follow Enzo Carasso 🧲 for systems that hold up under volume.

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The Battle

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Posts

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