C17 Lab

Head of GTM Engineering

Building out outbound plays for enterprise clients

Strategic GTM

Clay

Enterprise Partner

Monthly Unlimited Flows for Fixed retainer

Clay Certified Expert 

Unlimited Custom clay workflows for you for a fixed monthly price

24-72 hours delivery, one request at a time.

Free 3000 Credits - 

https://clay.com/?via=6f1999

Clay Creator

Instantly.ai

Certified Instantly Expert

Smartlead

Smartlead Certified Experts

Maildoso

Advisor

Persana AI

Monthly Flows on a fixed price


https://persana.ai/pros/utkarsh-rana

Persana Pro

Adyhere.com

Helping B2B SaaS Companies and Agencies Generate Leads while they sleep via AI-Powered Inbound + Outbound

If you are not from one of the above industries no issues, you just need to be a B2B business.

We do all the heavy lifting, you just attend the meetings!

$200,000+ in REV & $1M+ Pipeline generated for B2B clients via outbound

Website - https://www.adyhere.com/
Email - utkarsh.rana@adyhere.com

Founder

I help B2B SaaS Companies and Agencies Generate Leads while they sleep
$200,000+ in REV & $1M+ Pipeline generated for B2B clients

Unlimited Custom clay workflows for you at $2000/Month

I set content systems that:
-> Builds audience
-> Engage with them while heating their buying intent 
-> Converting warm leads with a high closing rate as the content did most of the work.

Then I use data from over 100+ sources to create smart strategies that find the right prospects. 

This helps your sales team connect with people who are looking for you.

Here’s what I do:
Build Content systems that build an audience
Build targeted lead lists
Set up and warm up inboxes
Write personalized emails & DMs
Manage full campaigns


The aim is to test 
OFFER-MARKET-FIT
TARGET TESTING
MESSAGE-MARKET FIT
PRODUCT-UNTAPPED MARKET FIT


--
If you're a B2B company that wants more demos/sales calls, go to https://www.adyhere.com/

Utkarsh Singh Rana

We don’t use Clay native waterfall.
Even though I love Clay
.
.
Why?

Because we needed full control

Especially around tools like Supabase, BounceBan (Verify risky emails without sending messages), and email domain filtering. 

So, I built a custom waterfall logic. 
We're now on Version 8 and it's been a game-changer for our GTM team.

Thanks to Enzo Carasso 🧲 for letting me spend $$$ on testing tools 😊 

🔁 Our Custom Enrichment Waterfall at C17 Lab:

1️⃣ Supabase First: 
Credit goes to 🦾Eric Nowoslawski and Bharatt Arorah for introducing me to SupaBase

We query by:
LinkedIn Handle (if valid)
OR Full Name + Domain
 This saves us 30–40% of our enrichment credits upfront.

2️⃣ Domain Filter Logic
 If Supabase gives us utkarsh@c17.ai
 but the real domain is c17.com → ❌ rejected.

 No mismatched domains. No noise in the pipeline.

➡️ What if Supabase fails?
We fall back to:
Apollo/CSV email (only if different from invalid ones)
Prospeo.io and Icypeas
But NEVER revalidate already-marked-invalid emails.

 🧠 That alone saved us 154,000+ verification calls last month.

3️⃣ Final Validation
 Every valid-looking email goes through:
✅ MillionVerifier
🚫 BounceBan (Verify risky emails without sending messages) (only if catch-all/invalid by MillionVerifier)

And we use request IDs to fetch final verdicts if needed as sometimes BounceBan gives you request ID

4️⃣ Bonus: ESP Detection
 We tag every email with Gmail, Outlook, etc., via EmailGuard.
 Helps in split testing emails as Outlook deliverability is bad.

5️⃣ Sync Back to Supabase
 Every enriched lead gets written back to Supabase with full data.

 No duplicates. No overwriting.

NOTE: When you cross like a Million records in Supabase, you'll get errors with LookUp as the data is too much

Use ChatGPT to figure out what schema you want with it.

🔍 How We Fixed the Lookup Problem
We use GIN trigram indexes, which are special tools that help Supabase find text very fast, even in millions of rows. 

They let Supabase search company domains and LinkedIn handles without slowing down. 

These indexes act like shortcuts that guide the database to the right place instantly.

Indexes that make Supabase fast:
➡️ emaildb_companydomain_trgm_idx — helps find company domains quickly
➡️ emaildb_handle_trgm_idx — helps match LinkedIn handles fast
➡️ emaildb_handle_eq_idx — speeds up exact LinkedIn lookups
➡️ emaildb_email_key — keeps emails unique and easy to find


⚙️ Other Automations We Use
➡️ Emails are cleaned automatically before saving
➡️ LinkedIn handles are generated on their own
➡️ Full names and email domains are created automatically
➡️ Duplicate contacts are blocked before saving
➡️ "created_at" and "updated_at" update automatically
➡️ All new records become searchable right away

Utkarsh  Rana 🧲

Head of GTMs @ C17 Lab | Top Clay Enterprise Partner • Sales Tech & Revenue Systems Optimization •

I would still be spending 40+ hours weekly if it wasn't for these tools.
.
.
1. Serper
 Scrape Google Search, Maps, and Reviews.
 → Build targeted business lists
 → Monitor reviews to gauge activity
 → Pull company data fast

2. n8n
 Zapier’s smarter cousin.
 Great for cloud automations and AI workflows—especially if you're technical.

3. Apify
 Custom scraping powerhouse.
 → Grab Meta ads, Google data, TikTok profiles, tech stacks - whatever you need.

4. ZenRows
 Most reliable and cost-efficient scraper I've used.
 → Scrapes full websites (HTML + Text) cleanly.

5. HeyReach.io
 It's Smartlead, but for LinkedIn.
 → Automate connection and message campaigns at scale.

6. SmartProspect (by Smartlead)
 Massive lead database.
 → Easily download leads—top-tier for outbound.

7. Clay
 The glue.
 → Integrates with everything to automate lead enrichment, research, and outreach.

8. Taplio
 Content machine for LinkedIn.
 → Helps you ideate, write, and post consistently.

 If you're not stacking the right tools, you're stacking unnecessary hours.
 
Will it increase your cost? Yes
Will it save your time so that you can re-invest it into scaling your business? Yes

Tools I use everyday!

I used to burn $$$ on B2B lead tools that overpromised and underdelivered.
.
.
.
The worst part?
Even after dropping $1K+ per month, I still had to:

Clean up lists and have 2 verification tools - basic and catchall verification
Deal with bounce-backs

Guess who my real ICP was as list contained leads that didn't match the filters I added

AND somehow protect my domain reputation...

And that was called normal.

The real problem?
Most tools aren’t built to prioritize lead quality.
They bulk scrape, charge you upfront, and leave you holding a bag of outdated contacts.
Their job ends when you pay.

But your job (booking meetings) is just getting started.

Now imagine you're an agency owner or founder...

Every bad lead = wasted rep time.
Every bounce = damaged sender reputation.
Every wrong ICP = campaign fatigue.

When your pipeline depends on cold outreach, these things compound fast.

You’re not just burning ad spend - you’re burning trust, time, and deliverability.

Shared this issue with the Smartlead and next 2 weeks, they launched Smartprospect

✅ 300M+ verified B2B profiles with real-time enrichment
✅ Filters for role, company size, engagement, and more
✅ Multi-step verification waterfall built-in
✅ Push leads directly into your campaigns (no manual export/import)
✅ Flat $59/month fee - and no per-lead nonsense

The result?
Better data. Better replies. Better ROI - all without risking your sender health.

C17 Lab is a proud Smartlead Partner!

Last week: a lead from Samsung ➡️ https://lnkd.in/gE8Ja-Y4
This week: a booked call with Intel.
.
.
.

No warm intros. No magic.
Just a clear offer, a sharp GTM motion, and a real solution to a real problem.

This isn’t luck - this is strategy.

Here’s what we know:
🎯 Who to target
 Enterprise teams feeling the pain - and the exact decision-maker responsible for fixing it.

🔍 What they care about
Not your product — their problem. Even giants like Intel have burning issues they want solved.

📞 How to reach them
 Right message. Right channel. Right timing.

Here’s what we did:
1. Refined the targeting
We reworked the ICP - especially headcount - to align with the client’s enterprise motion.

2. Rewrote the messaging
Enterprise-grade clarity, but still easy to digest and imagine in action.

3. Shifted personalization
We don’t care about their nearest KFC.
We care about their problem.
Messaging anchored in their challenges - not surface-level flattery.

The best GTM strategies don’t start with the product.
They start with pain - and offer a clear path to relief.

You’re not burning your TAM.
You’re not annoying anyone.

You’re stepping up with relevance and precision - and that gets responses.

If your offer can solve problems for Intel…
Why wouldn’t smaller companies take notice?

🚫 Stop playing small.
✅ Start executing like it’s enterprise.

That’s the C17 Lab way.

We made 40% fewer dials than usual for a client… 
And still hit the meeting KPI 🤯 for them
That’s not a fluke.
.
.


📅 On Nov 11, we dialed 40% less than our usual volume for this client.
 🎯 Still booked 4 meetings a day - exactly what we needed to hit target.

Here’s what I learned:
🚀 Quality wins if you don't have much quantity - especially when your data source is 🔥

BetterContact is turning out to be a total powerhouse for phone numbers.

I still remember Roman Hipp telling me they were rolling out Phone Number Waterfall.

 And I was like:
 💳 “This is gonna hit the credit card HARD.”

But nope.
💡 The quality, the hit rate, and the ROI we’re seeing - it’s totally worth it.

And I don’t even validate phone numbers manually.
Yeah, there are tools for that…
 But honestly?

📞 The only way to validate a phone number is by actually calling it.

Just like how Scrubby | Complete email validation validates emails by sending actual emails - max accuracy, no guesswork.

Cold + Warm Calls = 💘 
Cold emails + Cold Calls + Warm Calls = 👩‍❤️‍👩

Six Figure Consulting

✔️ We help Agencies, B2B Consultants, and Service Businesses get consistent appointments per month via AI Prospecting

✔️ Handling GTM Outbound Strategy, Campaign Management, Appointment Setting and Closing for the agency and clients and have generated over $1Mil in Pipeline Value combined

✔️ Go-To-Market (GTM) Engineer specialized in outbound sales campaign execution, tool management, and client enablement.

✔️ Experienced in using platforms like Apollo, Clay, Smart Lead, Getsales and Instantly to build, optimize, and scale B2B outbound strategies.

✔️ Comfortable managing sales tech stacks, analyzing data to drive results, automating workflows, and communicating directly with clients to deliver success.

✔️ Passionate about leveraging technology and automation to drive faster, smarter GTM strategies.

Co-Founder

GTM Engineer 

Outbound

10-Pro Consulting 

☛ Drive digital strategy, execution, and analysis of digital marketing campaigns to reach/exceed revenue goals and KPIs while maximizing ROAS/ROI
☛ To manage and work with a team of Developers, Designers, SEO Experts, SEM Managers, SMM team, Content Writers & Vendors to execute all campaigns smoothly.
☛ Executing digital marketing campaigns onsite on-time and without error – including checking links, collaterals, product, and pricing information on campaign launch and ongoing, particularly in relation to monthly social media marketing content as per Calendar.
☛ Strategizing & Monitoring closely Google Ads campaigns for agency and clients to generate effective CTRs and Conversions.
☛ Monitor digital marketing channels on a weekly and monthly basis (e.g. website, blogs, and social media) and ensure brand consistency
☛ To be in constant touch with sales team & regularly keep them posted about projects/campaign status, results, requirements, achievements, etc.
☛ Building and maintaining landing pages that are visually appealing, Search Engine Optimised, on-brand, and support the overall objectives of the business and campaign.
☛ Manage and improve online content, considering SEO and Google Analytics results.

Digital Marketing Manager

Alchemist Digital LLC

As a Strategy Manager my Job Responsibilities include but not limited to: 

☛ Overseeing Digital Lead Sourcing for the agency through Inbound Marketing Campaigns on Google Ads, LinkedIn Ads, etc.
☛ Building a strong network through Calling, Emailing, LinkedIn, Conferences, Meetings, and industry events.
☛ Researching the needs of potential clients and learning about the decision-making process within the organization.
☛ Contacting potential clients via email or phone calls to establish rapport and set up meetings
☛ Preparing Proposals in PowerPoint presentations format
☛ Contacting clients to inform them about new developments in the company’s products/services
☛ Developing quotes, proposals & negotiating with potential clients
☛ Attainment of signings objectives & contracts 
☛ Accurate & Timely Documentation of Leads Status on CRM(Hubspot)
☛ Presenting Sales Reports in weekly meetings to the higher management

 Other typical duties:

☛ Effective Onboarding of New Clients and efficient Account Handling
☛ Prepare Digital Marketing industry-specific strategies for client businesses
☛ Create campaign timelines and action plans for clients and briefing the team 
☛ Effective Team Management and making sure clients deliverables are achieved.
☛ Working closely with the Execution Team to run various Paid Campaigns on various platforms like Google Ads, LinkedIn Ads, Facebook Ads, Adroll, MailChimp, etc. as per the client's campaign scope. 
☛ Overseeing Digital Marketing projects for clients and ensuring key deliverables are met.
☛ Cross-selling and up-selling required services to existing clients to improve further ROI

Business Development Manager

Datagrid Solutions Pvt. Ltd.

☛	To assist sales team and if required go for sales meetings and create the perfect project/campaign proposal/s, accurate quotations based on client goals, requirements and budget.
☛	To successfully retain over 70% of all new clients post initial contract by generating expected Agency KPIs.  
☛	Drive digital strategy, execution and analysis of Agency and Clients digital marketing programs to reach/exceed revenue goals and KPIs while maximizing ROAS/ROI
☛	Build Agencies and Clients quarterly, half yearly or yearly digital roadmap as required.
☛	To manage and work with Developers, Designers, SEO Team, SEM Team, SMM team, Content Writers & Vendors to execute all campaigns smoothly.
☛	Executing marketing campaigns onsite on-time and without error – including checking links, collaterals, product and pricing information on campaign launch and ongoing, particularly in relation to monthly social media marketing content as per Calendar.
☛	Strategizing & Monitoring closely Google AdWords campaigns for agency and clients to generate effective CTRs and Conversions. 
☛	Monitor Agencies and Clients digital marketing channels on a weekly and monthly basis (e.g. website, blogs and social media) and ensure brand consistency
☛	To be in constant touch with clients & regularly keep them posted about projects/campaigns status, results, requirements, achievements, etc. 
☛	Building and maintaining landing pages that are visually appealing, Search Engine Optimised, on-brand and support the overall objectives of the business and campaign.
☛	To review agencies and clients campaign reports on weekly/monthly/quarterly basis based on requirements and share/present regularly with the clients and management.
☛	Manage and improve online content, considering SEO and Google Analytics results.
☛	To monitor individual team members performance, encourage them to deliver their best, guide them wherever required and constantly work with them to ensure a goal-oriented approach is followed.

☛	Drive digital strategy, execution and analysis of Agency and Clients digital marketing programs to reach/exceed revenue goals and KPIs while maximizing ROAS/ROI
☛	To manage and work with Developers, Designers, SEO Team, SEM Team, SMM team, Content Writers & Vendors to execute all campaigns smoothly.
☛	Executing marketing campaigns onsite on-time and without error – including checking links, collaterals, product and pricing information on campaign launch and ongoing, particularly in relation to monthly social media marketing content as per Calendar.
☛	Strategizing & Monitoring closely Google AdWords campaigns for agency and clients to generate effective CTRs and Conversions. 
☛	Monitor Agencies and Clients digital marketing channels on a weekly and monthly basis (e.g. website, blogs and social media) and ensure brand consistency
☛	To be in constant touch with clients & regularly keep them posted about projects/campaigns status, results, requirements, achievements, etc. 
☛	Building and maintaining landing pages that are visually appealing, Search Engine Optimised, on-brand and support the overall objectives of the business and campaign.
☛	Manage and improve online content, considering SEO and Google Analytics results.

Assistant Digital Marketing Manager

Versatile Branding Solutions

☛	To assist sales team and if required go for sales meetings and create the perfect project/campaign proposal/s, accurate quotations based on client goals, requirements and budget.
☛	Involved in generating new business via networking in various smart cities of Maharashtra like Aurangabad, Pune, Mumbai, etc.
☛	Handle end to end branding and digital marketing project execution involving website development, digital campaigns, outdoor, PR & Email Outreach, Merchandising, etc. for clients via regular team and vendor management. 
☛	Build Agencies and Clients quarterly, half yearly or yearly digital roadmap as required.
☛	To manage and work with Developers, Designers, SEO Team, SEM Team, SMM team, & Vendors to execute all campaigns smoothly.
☛	Strategizing & Executing Google AdWords, Facebook Advertising & Social Media Marketing campaigns for agency and clients also handle Lead Conversion process by scheduling sales meetings with clients remote/on-site. 
☛	To be in constant touch with clients & regularly keep them posted about projects/campaigns status, results, requirements, achievements, etc. 
☛	Building and maintaining landing pages that are visually appealing, Search Engine Optimised, on-brand and support the overall objectives of the business and campaign.
☛	To review agencies and clients campaign reports on weekly/monthly/quarterly basis based on requirements and share/present regularly with the clients and management.

Digital Account Manager

Helping you Book 20-30+ Appointments per Month via Outbound! 🚀

I started generating consistent appointments for B2B businesses in 2021.

By 2024, I got pretty good at LinkedIn DM outreach, helping businesses generate 500+ appointments without paid ads. 

Now I run Six Figure Consulting, an appointment-setting agency that helps service-based businesses, agencies, and consultants book qualified sales calls consistently using our proven AI Omnichannel Outbound System.

All you need is a proven offer and a few case studies to back it up.

We’ll help you add an extra 15+ qualified appointments in the next 90 days.

Some recent wins:

Scaled a Funnel agency from $0 to $10K/month with our LinkedIn outbound strategy.

Scaled a Content agency from $0 to $3k/month with our LinkedIn Outbound strategy. 

Helped a Business Consultant go from $5k/month to $10k/month using LinkedIn Outreach.

Generated 10 Opportunities in less than 5 days via Cold Email for a Content Agency. 

What our clients say:

"We went from struggling to get meetings to booking 30+ calls a month consistently. Their process just works."

Damini Sharma, Business Consultant at Sell and Scale

"They helped us get high-quality appointments from LinkedIn almost instantly"

Ricardo Mong, Owner of Arch Angel Group

Want to book 15+ qualified sales calls in the next 90 days?

Book a free consultation here to see if you’re a fit:

https://www.sixfigureconsulting.co/sfa-application-call

Ankit Modi

It's over between Clay and me

Firstly, let me clarify what I mean by that

I've been using Clay for the last 1 year now and feel it is an absolute beast when it comes to AI GTM Workflows.

There’s no debate about its power, enrichment quality, or automation depth.
For data, integrations, and features, it’s still on another level.

But here’s the reality when you’re running a client-facing agency:

You don’t just need power — you need power at scale, across multiple clients, at the best cost possible.

Because the moment your client count grows, two things become true:

Your tools need to handle 10–20 workflows simultaneously.

Your costs can’t explode every time you add a new client.

That’s exactly where Floqer entered the picture for me.

The real reason I added Floqer to our stack

I needed a tool that:
- lets me build intent signals fast
- helps my team generate lead lists without training for weeks
- allows us to customize workflows client-by-client
- and still keeps our tooling cost sustainable as our agency scales

And Floqer checked all those boxes.
The best way I can describe it:

The signals + enrichment layer remind me of Clay
And the simplicity + affordability are what make it perfect for agency use

We can now build:
- Website visitor Signals
- CRM Enrichments
- Multi-intent lead engines
- ICP-based scoring workflows
- Real-time triggers
- Client-specific data pipelines
…in no time, without burning budget or overwhelming the team.

To be clear:
Clay is still the most advanced data tool in the space for workflows that require deep logic, complex enrichment, and heavy automation.

But for fast implementation, client-by-client customization, and scalability without tool creep?

Floqer is the perfect addition to the stack.

It gives us the best combination of:
power
speed
cost efficiency
modular workflows
and agency-ready scalability

Which is exactly what we need to deliver top-tier results to every client we work with.

If you want the exact workflows we’re using inside Floqer (signals, scoring, automations, outreach triggers), comment “SIGNAL” and I’ll share them.

Build a 6 Figure Pipe using Multichannel AI Systems! 🚀

taplio

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Utkarsh Singh Rana

Ankit Modi

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taplio

The Battle

Utkarsh Singh Rana

Ankit Modi

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Utkarsh Singh Rana's LinkedIn Performance

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