IgnitedNeurons

Our Mission is to inspire & ignite your spark & be part of your journey as you discover your true self.

We are an organization driven by a sense of purpose and a clear focus on delivering impact with every life we touch. The three values are a part of our DNA and are expressed in our every interaction, every action.
> Excellence श्रेष्‍ठता - the quality of being very good
> Empathy समानुभूति - the ability to imagine how another person is feeling
> Equality समानता - everyone has the same rights and advantages

We truly believe that each one of us has greatness within us. Our objective is to be with you on that journey to discover who you are and who you can be.

We provide the following services - 
1. Executive and Leadership Coaching
2. First Time Manager Coaching Journeys
3. Happiness Coaching
4. Sessions on Well-being, Finding Purpose
5. Co-create Journeys to Help Each One be their Best Self

Founder

The IgnitedNeurons Podcast

I am the host of The IgnitedNeurons podcast that aims at humanising leadership by building conversations with guests and amplifying their stories globally!

Podcast Host

Can We Talk

Learning and Development Manager

BetterUp

BetterUp partners with global enterprise customers to bring transformation experiences to their people and measurable growth to their organizations. At BetterUp, I coach executives from Fortune 500 companies across the globe to help them navigate workplace challenges and achieve professional goals for career success. The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale - improving individual resilience, adaptability, and effectiveness.

Fellow Coach

Associate Coach

Torch

Torch is an integrated platform for Learning and Development leaders to deliver, manage, and measure employee growth at scale. In this role, I will be an Executive Coach to the clients that Torch onboards onto their platform.

Executive Coach

Mentora

In this role, I am heading the India Office for the organization & working closely with clients in the Asia-Pacific region. I enjoy the challenge of keeping pace with the changing external conditions while staying authentic to who I am as an individual and we are as a team.

Director Of Operations & Client Development

Director Of Marketing

Director Of Photography

Production Manager

Narang Healthcare and Wellness

Director & Founder

Executive Coach | Your Copilot to a Fulfilling Life and Career Growth | Powered by the Ignite Life Method™ | Coached 1,200+ Leaders at Dropbox, Salesforce, Coinbase | Take the Quiz to See What Needs to Shift — Now

Do you feel that you are stuck in your career,
life overwhelmed with busyness, 
and you are disconnected from yourself... 
then we need to talk.

Most high achievers I coach aren’t broken — they’re just disconnected.

🚨 Disconnected from their purpose.
🚨 Disconnected from the work they once loved.
🚨 Disconnected from the life they truly want to live.

It shows up as: STUCK, FRUSTRATION, LOST.

❌ Career stagnation
❌ Constant firefighting
❌ Burnout masked as busyness
❌ Imposter syndrome despite success

I help ambitious professionals — founders, product leaders, and emerging executives — reignite clarity, rebuild courage, and create conscious impact using The Ignite Method™.

You don’t have to choose between growth and fulfilment. You can have both.

🔥 The Ignite Method™

1. Clarity Journey — Rediscover who you are and what truly matters.
2. Courage Building — Move through fear and start acting boldly.
3. Conscious Impact — Create a career and life that actually feels like success.
4. Cohesive Action — Align what you think, feel, and do every single day.

🎯 What My Clients Gain

✅ Unshakable clarity on what’s next
✅ Courage to make big, aligned decisions
✅ Confidence to lead teams or businesses with purpose
✅ Energy and ownership to thrive at work and at home

📍 A Bit About Me

- PCC Certified Coach (ICF)
- 1,200+ leaders coached in 18+ countries
- Clients from Google, Coinbase, Dropbox, Salesforce, Intel, EA Sports, Rubrik, Visa, Zynga and more
- TEDx Speaker: Can Fear Push Us to be Courageous? Google it!
- Founder, IgnitedNeurons — a platform helping build a culture of high performance, growth mindset and based in values!
- Building the IgnitedNeurons Podcast to extract lessons you and I can apply in everyday life

💼 If You’re Leading a Team or Organisation:
I also partner with founders, HR heads, and L&D leaders to design bold cultures, build values-driven teams, and humanise leadership.

📩 Ready to Take the First Step?
Take the free 5-minute Ignite Life Quiz to discover what’s holding you back.

Let’s ignite your next chapter.

Utkarsh Narang

Stuck isn’t a place. 
It’s a mindset.

At the start of 2025, I thought clarity would just show up.

Spoiler: it didn’t.

What worked instead? 
Courage. 
Curiosity. 
Imperfect action.

Now as the year closes, ask yourself: Am I where I want to be?

If not, don’t wait for January 1. Change begins the moment you choose.

Here are 25 ways to get unstuck before 2026 begins:
1.	Reconnect with your values.
2.	Follow curiosity.
3.	Reach out to old peers and mentors.
4.	Test-drive skills through side projects or volunteering.
5.	Build something of your own.
6.	Learn: courses, books, workshops.
7.	Shadow someone in a role you admire.
8.	Refresh LinkedIn and your CV.
9.	Explore a new industry.
10.	Start small, aim consistent.
11.	Join inspiring communities.
12.	Reflect: what’s working, what’s not?
13.	Protect your energy.
14.	Ask for feedback.
15.	Attend events,online or offline.
16.	Embrace imperfection.
17.	Find a mentor or coach.
18.	Tap into online resources.
19.	Research company cultures.
20. Sharpen soft skills.
21.	Track and celebrate wins.
22. Stay open to surprise paths.
23. Try coaching for clarity.
24. Take the risk you’ve avoided.
25. Keep going.

Progress is rarely perfect but it is possible.
And sometimes, one small step is all it takes to open the next big door.

💬 What’s one step you’ll take before the year ends?

♻️ Share this with someone who feels stuck right now.

👋🏼 I’m Utkarsh Narang, Executive Coach and lifelong learner. I share ideas on leadership, growth, and living courageously. Follow along for more.

li_at

JSESSIONID

LinkedIn Login, Sign in | LinkedIn

(1) Messaging | LinkedIn

Talks about #personalgrowth, #bebettereveryday, #leadershiplessons, #utkarshbrainspark, and #leadershipcoaching

Executive Coach Helping Ambitious Professionals Breakthrough Stuck Careers & Inner Frustration | Ignite Life Method™ | Coached 1,200+ Leaders at Dropbox, Salesforce, Coinbase | Take the Quiz to Reignite Yourself

Your past doesn’t define you.

Your next choice does.

We spend so much of our lives replaying old memories: 
the job we left, 
the words we wish we hadn’t said, 
the version of ourselves we can’t seem to forgive.

Yes, your past shaped you.
Yes, it taught you lessons.

But it doesn’t decide who you become now.

The future? It’s a man-made illusion.

Will you or I even be here for it? No one knows.
And that’s the whole point. The only thing that truly exists is this moment, and the choice you make in it.

Viktor Frankl once said:

“Between stimulus and response, there is a space.
In that space is our power to choose our response.
In our response lies our growth and our freedom.”

That space is where life changes.
It’s where courage replaces fear.
It’s where awareness turns into action.

Every time you choose with awareness, you rewrite your story.
You move from reacting to responding.
From surviving to living consciously.

If you’re at that point where you’re ready to choose differently, to build a life rooted in clarity, courage, and conscious impact, that’s exactly what we do through the Ignite Life Method.

Because your next choice can change everything.

💬 What’s one choice you’re ready to make, consciously, today?

Are you winning in life? I am. 
And yes, I don’t have the CXO title or a billion dollars in my bank.

If you want to win in life, 
you need to know what it actually means to win.

Here are 4 hard truths most people learn the hard way 👇

I promise that if you can put these into practice, 
You will get closer to winning life, and very few are lucky enough to achieve this.

1️⃣ You won’t be liked by everyone.
The moment you start choosing yourself, someone will call you selfish.
Let them.
You’re not here to be universally liked. You’re here to live truthfully.

2️⃣ Not everyone deserves access to you.
Your time, energy, and attention are currency.
Spend them on people who expand you, not those who drain you.

3️⃣ Growth means leaving people behind.
You’ll outgrow circles, habits, and even versions of yourself.
It’s not betrayal. It’s evolution.

4️⃣ No one is coming to save you.
Not your manager. Not your partner. Not luck.
The day you stop waiting for rescue is the day you start leading your own life.

Winning isn’t about having it all.
It’s about having the courage to let go 
of validation, approval, and old identities 
so you can finally become who you’re meant to be.

💬 Which one of these truths hit you hardest today?

If this resonates:
♻️ Repost it to help someone who needs this today!
➕ Follow Utkarsh Narang for more.

“Utkarsh, I just don’t think I’m doing enough.” If I were paid a $ for every time I heard this, I would be a billionaire.

We’re all terrible at seeing our own gifts.

We focus on our flaws.
We dismiss our strengths as “just normal.”
We compare our struggles to everyone else’s highlight reels.

A few months ago, one of my coachees, a senior marketing leader, came to me and said:

“Utkarsh, I just don’t think I’m doing enough.”

She had built a high-performing team, led major launches, and earned deep respect across her organisation.

But all she could see were the gaps, what she hadn’t done, what she could’ve done better.

Through our coaching, we worked on rewriting her lens.
Every session, I asked her one simple question:

“If your best friend achieved what you did, how would you describe them?”

Slowly, something shifted.
The tone changed. The self-talk softened.
She began to see what had always been there. 
Her own brilliance.

Three months later, she didn’t just show up differently at work.
She showed up differently for herself.

Most people don’t need motivation.
They need a mirror, someone who helps them see what they’ve stopped recognising.

That’s what I do through The Ignite Life Method and help people move from self-doubt to self-trust, from noise to clarity.

If you’re constantly questioning your worth despite everything you’ve built,
DM me IGNITE, and let’s help you see yourself clearly again.

💬 When was the last time you gave yourself credit for how far you’ve come?

If this resonated with you, 
♻️ Repost it help someone who needs this today.
➕ Follow Utkarsh Narang for more such insights!

Over the last 40 years, I have grown.
And that growth has come at a cost.

That's what makes growth so scary.
So painful.
So hard.

I have lost relationships, careers, opportunities, and more.

In pursuit of growth that aligns with who I am.

The new you will cost you the old one.
This is how I pay the price.

No one talks about what you’ll have to let go of to grow.
The habits that kept you safe.
The people who preferred your smaller version.
The identity that gave you comfort.
The validation that made you feel seen.

Growth isn’t about adding more.
It’s about shedding everything that no longer fits.
And in that shedding, you’ll lose applause. You’ll lose belonging. You’ll even lose yourself for a while.

But then…
One day, you’ll wake up lighter. Clearer.
And you’ll realise, you didn’t lose anything.
You just outgrew what was never meant to come along.

So if it feels lonely right now, that’s okay.
You’re not breaking down.
You’re breaking through.

🧠 Question for you:
What part of your “old self” are you finally ready to outgrow this season?

When I had 4,000 people in my LinkedIn community, I dreamed of 10,000. At 10,000, I started imagining 20. Now, at 23,000… 

I’ve realised the number was never the point.

There’s a past version of me, sitting behind a clinic desk, or staring at a blank screen, or doubting if my words mattered, who would be amazed to see what I get to do today.

Not because it’s perfect.
But because I kept showing up even when no one was watching.

I kept writing when the likes were low.
I kept coaching when clients were few.
I kept believing that impact begins long before attention arrives.

And that’s what I remind my coachees, too.
The goal isn’t to only scratch the surface,
it’s to go deeper.
To become someone your past self would be proud of.

If you looked back right now,
you’d probably see the same thing,
a younger you who’s stunned you made it this far.

Don’t rush past that version.
Honour them.
Because they’re the reason you’re here.

And you’re not done yet.
Not by a long shot.

💬 What would your past self thank you for today?

If this resonated with you:
♻️ Repost it to help someone who needs it.
➕ Follow Utkarsh Narang for more such insights!

LinkedIn

Most professionals give everything to a job that would replace them in a week.

I am not against that. Hear me out.

82% of professionals say they live with the constant fear of being laid off.

If you are lucky enough to find the sweet spot between your passion, profession, 
And a culture that values it…
Don’t let go.

But if you are someone who 
‼️Dreads Monday morning
‼️Feels that the weeks are long and the weekend is a myth
‼️Does not know what they ‘really’ do at work

Then you must pause. 
Pause and ask yourself…

Who are you?

We’ve tied our identity to our job title.
Our self-worth to our performance review.
Our security to a company that can change its mind overnight.

This is why it hurts so much when people lose jobs,
because they don’t just lose income,
they lose who they thought they were.

Work is important.
But it’s not your oxygen.

You existed before your job.

You’ll exist after it.

If you’re reading this and feeling the weight, 
start investing in yourself, not just your company.

Learn. Reflect. Build something that no layoff can touch,
your clarity, courage, and capability.

Because if you don’t define who you are beyond work,
someone else will.

➕ Follow Utkarsh Narang for more content that hits hard.

Last weekend, I had the joy of coaching my 11-year-old son’s basketball game. Before tip-off, I told the boys something simple…

 👉 “That’s the basket you’re scoring in.”
They laughed, of course, they knew that.
But in the second half, something happened.

In all the excitement, one of our players sprinted across the court, dodged defenders beautifully, and scored in the wrong basket.

The crowd gasped. 
The kid froze.
He’d done everything right… except one thing.
He’d lost sight of direction.

And that’s when it hit me - we adults do this all the time.
We sprint through life,
chasing goals we didn’t choose,
burning energy in the wrong direction.

Imagine Cristiano Ronaldo celebrating after scoring in his own net.

Or Serena Williams smashing the perfect ace on the wrong side of the court.

Ridiculous, right?
Yet, that’s what so many of us do every day
moving fast, 
going nowhere.

Speed feels good. 
Progress looks good.
But if you’re not clear on where you’re headed,
you’ll end up exhausted, not evolved.

So here’s my reminder:
If you’re moving fast but going nowhere, slow down.
Because in the long game of life,
direction will always matter more than speed.

If this resonates with you,
♻️ Repost it to help someone who might need this today.
➕ Follow Utkarsh Narang for more such daily posts!

___

On Dec 12, I’m hosting a 90-minute masterclass “Unapologetically You.” It’s for anyone ready to stop living the default version of themselves and start leading, creating, and living with their signature.

Save your spot – link is in the comments.

We live in a world where everyone is talking…
but almost no one is telling the truth.

We message, reply, react, “circle back,” drop emojis, soften edges, and avoid anything that might create discomfort.

We communicate constantly.

But honest conversations?

Rare. Painfully rare.

We need to bring truth back.

Truth with empathy.
Truth with courage.
Truth that builds, not breaks.

Because when people start saying the real thing… cultures transform. Teams breathe again. Leaders become human. And individuals feel free.

This week, try asking yourself:
✨ What honest conversation have I been avoiding?
✨ What truth (with kindness) could change everything?
✨ What reality am I finally ready to acknowledge?

Honesty isn’t the risk. Avoidance is.

Follow Utkarsh Narang and subscribe to the newsletter!

Welcome to another beautiful week. When an idea sparks that I think is worth sharing, it becomes this weekly newsletter. If something hits home, write

A world full of communication but starved of conversations

'A-Players' are not born. They are made. 
The world needs more A Players.

Here’s what the research says 👇🏽

Harvard and McKinsey found that the top 20% of people create nearly 80% of results.

They’re not just more talented.
They’re more intentional.

When I watch a Roger Federer, an Usain Bolt, a Serena Williams... I wonder, what is different about them and I think it comes down to their insatiable appetite for growth.

A Players:
 ✅ Own outcomes, not excuses.
 ✅ Seek feedback, not comfort.
 ✅ Compete with their potential, not their peers.
 ✅ Turn pressure into progress.

But here’s the truth most people miss -
Being an A Player is a choice.
Not everyone wants to go there.

But if something inside you whispers, “I was made for more,” then staying in your comfort zone will always feel like betrayal.

Because a few decades from now, 
you’ll meet one of two versions of yourself:

Your default self or your designed self.

Which one will it be?

Answer in the comments and let's have a conversation.

Follow Utkarsh Narang for more!

What It Takes to Become an 'A' Player

7 costs of entry you must pay to get the life you want
(most people quit at #3)

1️⃣ Rejection — Airbnb
Rejected by investors 20 times. They turned cereal boxes into cash to survive.

2️⃣ Embarrassment — Howard Schultz (Starbucks)
His idea was laughed at 242 times. He kept pouring the coffee anyway.

3️⃣ Uncertainty — Netflix
They offered to sell to Blockbuster for $50M and were turned down.
That moment of uncertainty birthed a $200B empire.

4️⃣ Discipline — Jeff Bezos
Every year he writes the same shareholder letter: “It’s still Day One.”
Boring consistency beats bursts of brilliance.

5️⃣ Loneliness — Sara Blakely (SPANX)
No one believed in her idea for women’s shapewear.
She sold door-to-door with a smile and grit.

6️⃣ Faith — Walt Disney
Bankrupt twice. Rejected hundreds of times.
Still believed in the magic he wanted to build.

7️⃣ Ego Death — Steve Jobs
Fired from Apple. Built Pixar. Came back stronger.

Sometimes you must lose what you built to rediscover who you are.

The cost of the life you want?
A true belief in who you are and what you aspire to build.

Everything fake, easy, or familiar.
But on the other side of that payment… is freedom.

If this resonates with you,
♻️ Repost it to help someone who might need this today.
➕ Follow Utkarsh Narang for more such daily posts!

___

On Dec 12, I’m hosting a 90-minute masterclass “Unapologetically You.” It’s for anyone ready to stop living the default version of themselves and start leading, creating, and living with their signature.

Save your spot – link is in the comments.

7 costs of entry you must pay to get the life you want 

Don’t preach what you can’t practice.
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”
 
Ralph Waldo Emerson said that.

I lived that.
Most people don’t know this, but my career didn’t move in a straight line.

It looked more like a crash course in starting over.
✅From Physiotherapy - three clinics, full house, “successful” by every measure.
✅To Video Production, where I filmed 400+ hours of leadership content, with no roadmap, just curiosity.
✅To Sales, where I learned the art of rejection and resilience.
✅To Coaching, where I finally found alignment between who I am and what I do.

Every chapter felt like burning down an old version of myself, with family, kids, bills, and responsibilities whispering, “play it safe.”
But something louder inside said, “You were not born to play small.”
Reinvention isn’t about being fearless.

It’s about being honest. Brutally, unapologetically honest,
about the fact that comfort kills dreams.

And every time I chose growth over fear, I found a deeper version of me waiting on the other side.
If you’re in a season of doubt, remember this…
The world benefits nothing from your pretending.

Your kids, your team, your future self, they’re all watching you choose.

On Dec 12, I’m hosting a free 90-minute masterclass: Unapologetically You

It’s for those who are done hiding behind titles, roles, and expectations and ready to build an unapologetic mindset.
Because the greatest accomplishment is not success.

It’s becoming yourself and staying that way.
👉 Register now. Don’t wait for life to force you into clarity. Choose it.

—

If this resonates with you,
♻️ Repost it to help someone who might need this today.
➕ Follow Utkarsh Narang for more such daily posts!

Everyone has a signature.
Few ever live it.

A thumbprint. A voice. A rhythm.

Even that scribble at the end of your email — uniquely yours.

And yet, somewhere between fitting in and growing up,
most of us became templates.

Every time you mute your truth to please the room,
you erase a line from that signature.

The goal isn’t to be perfect —
it’s to be distinct.

To bring your flavour, your courage, your weirdness, fully alive.
Because nobody remembers the photocopy.

They remember the original.

On Dec 12 at 12 PM, I’m hosting a 90-minute masterclass “Unapologetically You.” It’s for anyone ready to stop living the default version of themselves and start leading, creating, and living with their signature.

Save your spot – link is in the comments.

Why Be Ordinary When You Can Have Your Signature?

An engineering manager I worked with once told me,

“Utkarsh, I’ve been trying to move into people leadership for 5 years, but nothing’s shifting.”

He was smart, capable, and respected.

But he couldn’t move upward because he couldn’t influence
not stakeholders, 
not decisions, 
not outcomes.

Through our coaching, we discovered something powerful:
He already knew how to influence.
He did it everyday, with his friends, with his family, in his personal life.
He listened deeply. He understood others. He made people feel seen.

But the moment he walked into work, that shifted.
He feared judgment.
He tried to sound “smart” instead of being real.
He started performing instead of connecting.

That’s what most people get wrong about influence.
It’s not about talking louder, dressing sharper, or being in every meeting.
It’s about creating space for others to succeed around you.

Once he broke through that fear and showed up the same way at work as he did outside it.
He was unstoppable.
Within three months, he’d built trust, led with empathy, and earned the leadership role he’d been chasing for years.

If you’re reading this and you’ve been:
•	Stuck in the same role for years
•	Doing great work but still unseen
•	Unsure how to influence upward

Then it’s time to stop trying to “act” influential and start becoming it.

That’s exactly what we do through The Ignite Life Method.

We help leaders build clarity, courage, and conscious impact - the real foundations of influence.

DM me IGNITE, and let’s unlock your next level.

If this resonates with you,
♻️ Repost it to help someone who might need this today.
➕ Follow Utkarsh Narang for more such daily posts!

___

On Dec 12, I’m hosting a 90-minute masterclass “Unapologetically You.” It’s for anyone ready to stop living the default version of themselves and start leading, creating, and living with their signature.

Save your spot – link is in the comments.

Facebook Fitness Fanatics.
That was the first community I ever built, more than a decade ago.

I had no playbook. 
No followers. 
No clue what “content strategy” even meant.

Just a deep desire to share, connect, and grow.

We posted workouts, motivation, messy progress photos,
and in that small corner of the internet, I learned what creation really feels like.

Since then…
 🎥 I’ve made YouTube videos.
 💬 Written hundreds of LinkedIn posts.
 🎙️ Launched a podcast.

Different hats. Different platforms.
But one thing stayed constant — I kept showing up.

There were days it felt pointless.

Posts no one read. 
Videos no one watched.

But I kept going.
Because creation, for me, was never about applause.
It was about aliveness.

Looking back, I realise…
What you see today started in silence, not success.

It started with a habit, not hype.

So whatever you’re building today 
do it with joy and consistency.

Because in the long run,
systems will always beat emotions.
And consistency will always beat luck.

If this resonates with you,
♻️ Repost it to help someone who might need this today.
➕ Follow Utkarsh Narang for more such daily posts!

___

On Dec 12, I’m hosting a 90-minute masterclass “Unapologetically You.” It’s for anyone ready to stop living the default version of themselves and start leading, creating, and living with their signature.

Save your spot – link is in the comments.

Why be ordinary when you can have your signature?

Each of us is born with a unique pattern that no one else has.
A thumbprint.
A voice.
A rhythm.
Even that scribble at the end of your email that says PFA, your signature, is uniquely yours.

And yet… most of us live templated lives.
We work like everyone else.
Speak like everyone else.
Even dream within the same safe boundaries.

Somewhere between fitting in and growing up, we lost our originality.
We started seeking validation instead of expression.

But here’s the truth…
Your signature is your story in motion.
It’s your way of saying,
“I was here. I mattered. I left a mark.”

Every time you suppress your ideas to please the room,
you erase a line from that signature.

The goal isn’t to be perfect.
It’s to be distinct.
To bring your flavour, your truth, your weirdness - fully alive.

Because nobody remembers the photocopy.
They remember the original.

On Dec 12 at 12 PM, I’m running a 90-minute masterclass “Unapologetically You.”
It’s for those tired of living the default version of themselves,
ready to reclaim their signature, at work, in life, in impact.

Your signature isn’t what you write.

It’s how you live.

👉 Save your spot. Be remembered for being you.

If I had one thing to tell my 25-year-old self, it would be this:

You don’t need a perfect plan.
You just need to be aligned.

At 25, I was already a father.
A physiotherapist with one clinic.
Hungry to create impact but unsure what success even meant.

Back then, I thought the answer was in doing more.
More clients. More credentials. More work.

But over the last 15 years, I’ve learned something far simpler and far truer.
You don’t need to know where life will take you.
You just need to know who you are and what feels true inside.

Because when you act from alignment,
your path unfolds, step by step,
without a master plan.

If I hadn’t learned this,
I’d still be living someone else’s life.
Still avoiding conflict.
Still mistaking success for validation.

Today, I’ve changed 
not because I figured it all out,
but because I found peace in not knowing.

Have I achieved everything I want to?
No.
Do I have regrets?
None.

Because the moment you start building from who you are,
not what you should be,
life becomes blissfully, beautifully yours.

⸻

💬 If you could tell your 25-year-old self one thing, what would it be?

Most people don’t have a technology problem.
They have a self problem.

We keep asking:
 “How do we make AI better?”
 
But rarely ask:
 “How do we make ourselves better so AI can actually help us?”

This week on the IgnitedNeurons Podcast, I sat down with Barbara Wittmann — an IT leader turned philosopher and the founder of the Digital Wisdom Collective.

And this conversation shook me.

We spoke about:
 🔸 Why freedom is an inner state, not a career choice
 🔸 How limiting beliefs sabotage our potential
 🔸 Why self-image can be dangerously misaligned
 🔸 The “cleanup of the self” and why it must happen before we build better machines
 🔸 How to identify your unique superpower
 🔸 And why the future belongs to the wise, not just the smart

Barbara’s take is simple but profound:
 If we don’t upgrade our inner operating system, AI will only amplify our limitations.

If you’ve ever felt stuck, overwhelmed by the future, or unsure how to navigate the world we’re stepping into, you’ll want to hear this one.

🎧 Listen to the full episode on Spotify 
 
If it resonates, please support the podcast by following IgnitedNeurons and sharing the episode with one more person who needs it.

Let’s build wiser humans for a wiser future.

Award-Winning Author & Interim CIO | Pioneer of Digital Wisdom — the OS for AI and Transformation Success

Most people don’t realize how fragile the world really is until someone explains it with clarity.

This week on the IgnitedNeurons Podcast, I sat down with Irina Tsukerman, one of the most fascinating voices in human rights, national security, and information warfare.

From childhood curiosity to becoming a globally recognized attorney, Irina’s journey is a reminder that the world is shaped not just by power but by people who choose to think critically.

We spoke about:
 🔸 Why geopolitical fragmentation is accelerating
 🔸 How social media quietly manipulates our perception of reality
 🔸 The balance between human rights and national security
 🔸 Why dialogue matters more than ever
 🔸 The importance of empathy in disagreement
 🔸 And the one thing we still underestimate: our personal agency

Irina’s insights are sharp, honest, and much needed in a world drowning in misinformation.

If you’ve ever wanted to understand what’s really happening behind the headlines, this episode will open your mind.

🎧 Listen now on Spotify

 If the conversation resonates, please support the IgnitedNeurons Podcast by following, sharing, and sending it to one person who needs to hear it.

Your support goes a long way.
Let’s build a world where nuance still matters.

A national security & human rights lawyer, Fellow at Arabian Peninsula Institute, Fellow at Jerusalem Center for Public Affairs. Board Member at The Washington Outsider Center for Information Warfare

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

With 100K+ followers, 14 years controlling $ Billion buying budgets generating $200M+ for corporates

Plus $10M+ growth for purpose led founder results and $50M+ in positioned expansion - I built the organic growth system for entrepreneurs I wished existed when I needed it most.

My $150K Lesson:

2007: Co-founded Sharkah Chakra, world's first award-winning impact jeans brand. Featured in Vogue, GQ. Winner/ 30 team members.

The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

The breakthrough: I stopped asking "What expert should I hire?" and started asking "What would make ME approve this budget?"

The answer: ONE Category of One business - fully integrated, perfectly aligned, impossible to ignore.

That shift changed everything

Impact Innovator OS - The Integrated Growth System

I built ONE system that integrates everything a Purpose Led Entrepreneur needs to scale:

Strategy - Your custom path to scale
Offer - Your Category of One Offer
Sales - Your revenue engine
Mindset - Your breakthrough leadership

Everything in-house. Everything you own. Forever.

My System Results:

£0 to £300K in 12 months without agencies
100K+ organic following through owned systems
Multiple 6-figure months, 40-hour weeks
Zero debt, 100% profitable

Founding Member Results Using This System:

Eugenie & Luis: $1M+ additional revenue
Ami: 0- $300K launch
Carol: $200K Sell out launches and scaling to $30MN
Rachel: $500K funding round achieved 
Jo: $2MN -$4MN Sales Increase 
Marie & Jason: Eliminated $144K agency costs
Alexandra: Closed $75K funding deal 
Paula: Scaled and exited in 12 months
Elizabeth: Ideal to Launch and 18 International Awards, plus Amazon Prime Distribution
Simon: High Ticket Offer launched in 90 days and Best Selling Author of his niche


Founding Member Access (Limited):

▸ Foundation: $15K - Build Your Category of One (12 months)
▸ Scale: $30K - Scale Your Growth System (12 months)
▸ Empire: $60K - Full Integration & Implementation (12 months)

(All programs replace $150K+ in agency costs with ONE in-house system you own forever)
(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

My client just sold out a $280K launch in 24 hours (Yes for real)

She achieved this: Using my Buyer Intelligence Systems.

Not fancy ads. Not a huge following. Just billion-dollar buyer psychology applied to her offer.

Here's what she had before we worked together:

Innovative product
Pioneer credentials
Mission-driven vision

Here's what was missing:

Clarity on which offer buyers actually want
How to connect credentials to influence
A system that converts at scale

We fixed all three in 90 days.

The formula? It's the same system I used when I controlled $100M+ in retail buying decisions.

I know what makes buyers say yes at scale. 

Because I WAS the buyer saying yes at scale.

If you're brilliant, purpose-driven, and stuck figuring out what buyers want—this is for you.

I'm sharing the exact formula in my masterclass: 

5 Virtual Unknown Buyer Secrets Monday, November 17th | 12pm CT

https://lnkd.in/dqNVxTFy

This is 10+ years of billion-dollar buyer intelligence in 90 minutes.

Because the world needs what you're building.

Love Sara

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

No alternative text description for this image

How I learnt the secret of success: Is celebrating each step you make

I used to never celebrate the journey

Until I realised success is one step at a time

Yesterday I was hiking in preparation for Patagonia, and something hit me hard.

I realized the exact moment I learned what real resilience actually means.

It wasn't when I was strong. It wasn't when everything was working.

It was when all I could do was take one more step.

Not the next ten. Not the summit. Just one.

One foot in front of the other. My process. My pace. Nobody else's.

That's when I learned: resilience isn't about being strong enough to see the whole mountain.

It's about being brave enough to just take the next step when that's all you can see.

My business didn't grow because I had it all figured out. It grew because on the days I couldn't see the path, I trusted my process anyway. 

One client. One call. One small decision at a time.

Your breakthrough won't come from having the whole map. It won't come from being where someone else is.

It comes from taking your next step. Even when - especially when - that's all you can manage.

The summit takes care of itself when you honor the step in front of you.

Commit to what you hate, not just what you love

I used to hate content.

Not because I couldn't do it. Because it felt like a waste of time.

My ego told me: "You're a buyer. A business woman. Not a content creator."

I was ready to throw it in. Get AI to do it. Outsource it to an assistant.

And then I said my mantra:

NO.

Show up for yourself first.

Learn for yourself first.

Build ALL the parts of your system for yourself first.

Because I know that not doing that is the fastest way to failure.

And also because I AM my product.

I don't just say things to my clients. I do what I say, not just say what I do.

So I committed. 30 days straight. Even though I resisted every single day.

The moment I got it done - even though it wasn't brilliant - everything shifted.

New scale-up ideas flowed.

Opportunities opened up.

Everything clicked.

But most importantly?

I realized I had let go of imposter syndrome.

Because doing that "dirty work" - the thing I resisted, the thing my ego said was beneath me

 - THROUGH THE PROCESS, I HAD BECOME.

Not by outsourcing it.

Not by AI-ing it.

Not by avoiding it.

By DOING it.

Here's what I know now:

The thing you're resisting in your work? That's not a block. 
That's your breakthrough.

The thing your ego says you're "too good for"? 
That's where you become who you need to be to scale.

The work you want to delegate before you've mastered it yourself? 
That's the exact work that will transform you.

Commitment isn't just about showing up for what you love.

It's about showing up for what you hate - because that's where you become.

I became the founder who could scale by doing the content I resisted.

What are YOU resisting that's actually your breakthrough?

Together we will transform our world.

Commit to what you hate as well as what you love 

Packing for Patagonia made me cry this morning.

Not because I'm sentimental.

Because my suitcase just showed me the living visual proof of the impact I make

And we make here at Impact Innovator OS

I'm taking 6 of our founders with me - not literally, but packing their genius in my case

Six founders. Six category-of-one brands. All are coming with me to the edge of the world.

I have in my suitcase: products, books, and coaching from the innovators I mentor.

Let's have a look at the IMPACT inside out:  

Carol Chyau - Carol's Category Of One Premium Yak Jumpers - to keep warm and stylish hiking

A year ago, Carol was "just" making sustainable jumpers. Now her yak wool is having $200K sell out launches, and is worn by the worlds to influencers 

Kristi Mayfield,- Kristi's Wine as a social power skill coaching wheel - to taste the best of Argentina

Kristi was "a brilliant wine educator" when we met, and now, 60 days later has launched

The number 1 network for wine as a social power skill in the US..

Vanessa Marshall - Vanessa's B CORP Impact shampoo in a bar - so I can travel light 

Vanessa had a brilliant impact beauty brand Jack59, figuring out how to scale to the next level. 90 days later, we have her game plan in place to double sales next year!

Simon Luthi - Simon's Personal Transformation book of the year - Rocket Shaman

Simon, when we met, was pioneering a brand new method of energy based executive coaching, together we simplified his innovation, now he is scaling 5 figure deals, and selling his services to the world's top 1%.

Jeannie Barsam - Jeannie's Not for Profit Gifing Brands - Collections from brands all sales go to charity

Jeannie had been running a not for profit for a few years, figuring out the best way to scale her genius. Together in 90 days, we have helped Jeannie scale to attract billion dollar partnerships, and have a roadmap in place to scale donations by millions    

Alexandra Merlino - Alexandra B Wild Play Longer  Outside Impact Sunscreen 

Alex is a passionate diver, hiker, and skin cancer survivor, we bonded over love of the outdoors and the lack of brilliant sunscreen - high quality and high impact. Together through Impact OS Alexandra has already raised £340K in funding and is set for an awesome launch next year in 2026!   

I am so proud to be taking each founder's genius with me, and proud to be part of their brilliant scaling impact. 

This is the transformation I help purpose led founders create:

Our members become friends together with each other and with me.

Because we all believe

Together we will transform our world

Love Sara

Ready to join us? DM Tribe to find out more

Out of office. Zero Slack. Zero client calls. Zero "quick questions."

My business is scaling without me.

Today is my first official day hiking in Patagonia, and this post is going out without me touching a thing.

Here's what's happening while I'm off-grid:

My team of 5 is running Impact Innovator OS.

My masterclass funnel is converting at 40%.

My clients are getting transformed through our frameworks.

My content is going out on schedule.

All without me touching a single thing.

This isn't a flex. This is what systems are actually FOR.

Most founders build systems to do MORE work.

I built systems so I could completely CHECK OUT.

Here's the billion-dollar buyer intelligence  Category-of-one founders know:

Your business isn't scalable if it can't run without you for a week.

Not "kind of run."

Not "survive."

Actually SCALE.

So here's my challenge for you:

Could your business scale for a week without you?

If not, you don't have a business. You have a job with extra steps.

The frameworks that make this possible:

✓ Masterclass funnel that converts without you on the call
✓ Team that owns outcomes, not just tasks
✓ Content systems scheduled weeks in advance
✓ Client delivery that doesn't depend on YOUR calendar

This is what 7-figure operations actually look like.

Not busier. FREER.

Enjoy this post. It went out while I was watching the sunrise over the Andes. 

If your business can't run without you, it will never scale beyond you 

DM Masterclass to find out how it's done

Why Amazon rejected me (and why I'm so glad they did)

Years ago, I interviewed at Amazon.

Final round.

They loved my buyer intelligence - the deep intuition to know WHAT in a brand or founder makes them sell and scale.

But in the end, they said no.

Why?

They wanted someone "data-driven."

I was "intuition-driven."

I even told them in the interview: "You need more high-impact offers with strong visual appeal - not just more stuff for stuff's sake."

They wanted rules. Systems. Data models that could be replicated.

I wanted to trust the intuition I'd been building since I was 5 years old - helping my Dad choose his sell-out brands.

That intuition isn't pointing a finger in the wind and praying.

It's buyer pattern recognition built over decades. It's billion-dollar buyer intelligence that sees what data misses.

Here is what I see data misses:

The cultural shifts before they show up in numbers
The founder energy that creates movements
The purpose that makes brands irreplaceable
Quality over quantity - high-impact over endless SKUs

Amazon chose data over intuition.

I walked away grateful.
Two weeks ago proved I was right.

Amazon laid off 14,000 people.
Most of them were brilliant at their jobs. That's not why they got cut.

Here's what actually happened:

They got cut because of commoditization.
The exact thing I warned them about in that interview.
When you optimize for "more stuff for stuff's sake," everything becomes replaceable. Including the people making it.

When your business model is built on endless commoditized products, AI can do that. Systems can do that. You don't need human intuition or judgment.

But when you build high-impact, Category-of-One offers with purpose?

You become irreplaceable.

The Old Way: Corporate Reality

Even "good" employees are getting cut
AI + "bureaucracy reduction" = you're expendable

Commoditization = anyone can do your job

The New Way: Purpose-Driven Reality

YOUR mission can't be replaced by AI
YOUR vision IS the business
You're building something that MATTERS, not just margins

Category-of-One = only YOU can do this

The Difference:

Amazon: 14,000 people woke up expendable
Purpose-driven founders: Wake up ESSENTIAL to their mission
Corporate: Optimize for quarterly profits
Purpose: Optimize for impact + sustainability
Commoditized business: Replaceable
Category-of-One business: Irreplaceable

This is why I chose to build my own purpose-driven business instead.

Because I knew I'd always be expendable there.

Those 14,000 Amazon employees? Talented. Skilled. Committed.

But they were building someone else's commoditized dream.

I chose to build my own Category-of-One mission.

And now I help purpose-driven founders do the same: become so essential to their market that they can never be replaced.

Not just another business. A mission only YOU can lead.

Ready to become irreplaceable? Join my masterclass Monday, November 17th, 12pm CT: 

https://lnkd.in/dqNVxTFy

Trust Your Intuition 

People often ask me my secret to helping founders sell out (here it is in 60 seconds)

People decide whether to buy you (or not) before they meet you.

My job for over a decade was to hunt out cool founders and brands and give them 6, 7, and 8 figure orders in the process.

Thousands of founders would bang on my door, and I would ignore them.

The one secret that made me buy - those who had a community of raving fans.

When you build that community, people hunt the world for you.

That's why I hunted out the coolest founders from the basements of Berlin (and your clients will too).

Those Berlin basement founders weren't trying to be seen everywhere. 

They had cult status among the buyers who mattered. 

That's what made them irresistible - and expensive.

This is exactly what I teach my clients to build. Not mass visibility. Cult status with your Dream 100.

The Dream 100 Formula:

Element 1: Category-of-One Thought Leadership

Become THE voice your Dream 100 follows (not one of many)

Element 2: Movement Building

Create strategic content and events - they feel part of something bigger

Element 3: Strategic Partnership Network

Credible leaders amplify your reach 24/7 - network effects compound your authority

Element 4: Founder-Led Sales System

Everything connects: your leadership → your movement → your partnerships → 24/7 inbound sales

When these 4 elements integrate, you stop chasing. You build a movement that sells 24/7.

Real status isn't about being seen by everyone. It's about being found by the right people.

Your Dream 100 is hunting for you right now.

Sign up to my newsletter to discover how to make sure they find you.

https://lnkd.in/dsVQABvv

Build Your Raving Fans In 60 Seconds

My client https://lnkd.in/d4TNyHCu Simon Lüthi just hit Best Personal Transformation Book of 2025.

We met on Zoom. Him in Seattle. Me in London.

And within the first 15 minutes, I felt it.

That energy that says: this founder is going to change the world.

Simon had created something pioneering - Transmutation Design™. Bringing energy work to corporations. Teaching leaders how to lead without burning out.

He'd lived the journey. Corporate executive → cancer → self-healing → building an entirely new methodology.

But here's what he told me on that call:

"I can't get people to understand what I do. I know it works. I've transformed my own life and my clients' lives. But I can't simplify it."

30 days later, we had it.

His Category-of-One. Crystal clear.

Not through a course. Not through an accelerator.

Through personal 1-1 work with me and the Impact Innovator OS peer group community

Where I could see him, feel his energy, and pull the thread that made everything click.

The breakthrough in 30 days:

Transmutation Design™ - defined and scalable
How to develop Intuitive Intelligence for executive decision-making
The framework Top 1% leaders trust
The positioning that opened global doors

The results in 60 days:

Best Personal Transformation Book of 2025
#1 New Release
High-ticket deals flowing
Top global partners reaching out

This is why I only invite 2 new founders to join Impact Innovator per month.

Because this level of breakthrough clarity doesn't come from templates or group coaching

It comes from personal 1-1 work where I can see YOUR specific genius and help you make it scalable.

Simon is now transforming how corporations lead.

And it started with one Zoom call where I saw what was possible.

Want to see what transformation looks like?

Read Simon's book "Becoming the Rocket Shaman": https://a.co/d/hGUzIGK

Then join my masterclass to build YOUR Category-of-One: Monday November 17th, 12pm CT: https://lnkd.in/dqNVxTFy

Together we will transform our world.

A friend calls me 'Stara' - Sara + star. I light up every room I enter. 

Not because I'm performing, but because I stopped proving.

Here is how I started to operate from self love rather than self loathing, proving or trying

I used to think magnetism came from doing more, being more,  or trying more

I thought if I just worked harder or closed that next deal

I would feel worthy, but it never happened

The more I tried to feel worthy by achieving, the less I achieved    

Then I realised: buyers don't choose you

UNTIL YOU CHOOSE YOURSELF

When I began to choose myself

Buyers choose me  because they FELT I was honouring my own light

Here are my 7 light warrior mastery tips for you

Implement them (and thank yourself later) 
 
1. Make decisions from your throne, not the gallery. You're not trying to earn the seat - you're already in it.

2. Stop treating your spiritual practice like a side hobby. 

My 1-2 hours of Buddhist chanting daily isn't "woo woo" 

It's the foundation that enables me to shine my light on the world.

3. Build relationships that nurture you, and do not extract from you.

Real radiance attracts =  real relationships. 

My top 1% network exists because we elevate each other, not use each other.

4. Understand that elevating your  consciousness and results aren't separate. 

Make time to do more elevating and receive more results = Simple Math

5. Stop asking "Am I enough?" and start asking "Is this a match for my frequency?" 

Not everyone gets access to your light; protect it.

6. Become known as number one in your purpose. Not by shouting louder, but by integrating your own light deeper.

7. Realise: the work you do on yourself IS the work that scales your business. 

They're not two paths. They're one becoming.

The moment I stopped proving my worth and started operating from it? 

My Results upgraded. My team upgraded. My entire reality shifted.

Not because I learned a new strategy. Because I let go and allowed my light to shine

This weekend, allow yourself permission to let go and allow your light to shine.

And ask yourself 

What would change if you stopped proving and started being? 

For more insights, sign up for my Impact Innovator newsletter here:

https://lnkd.in/dsVQABvv

Together, we will transform our world

Love Sara

My 7 Light Warrior Tips To Scale

This is what purpose looks like in action. 💚

Together we will transform our world

Love Sara

Talks about #impact, #entrepreneurship, #productinnovation, #businessinnovation, and #businessmentorship

My client just sold out a $280K launch in 24 hours. (Yes - really.)

She did it using my Buyer Intelligence System.

No fancy ads.

No massive audience.

Just billion-dollar buyer psychology applied with precision.

Before we worked together, she already had:

• An innovative product
• Pioneer-level credibility
• A purpose-driven mission

What she didn’t have yet:

• Clarity on which offer buyers truly want
• A way to turn her credentials into influence
• A system that converts at scale

We fixed all three in 90 days.

How?

By using the same formula I used when I controlled $100M+ in retail buying decisions.

I know what makes buyers say “yes” at scale…

because I was the buyer saying yes at scale.

If you're brilliant, mission-driven, and struggling to understand what buyers actually want this is for you.

I’m breaking down the exact system in my upcoming masterclass:

5 Virtual Unknown Buyer Secrets

Monday, December 8th | 12pm CT

Link: https://lnkd.in/dqNVxTFy

This is 10+ years of billion-dollar buyer intelligence distilled into 90 minutes.

Because the world needs what you're building.

Love,
Sara

Your Purpose Is Your Compass To Success When The World Feels Like It's Spinning Out Of Control (Like Now)

Read the news, and you'd never get out of bed.

(That's why I stopped reading it years ago.)

With the right formula to share your purpose with the world, you thrive and scale 24/7, no matter what is going on

Even if the zombies come! :)

Here is my advise: Proven over 20 years choosing which brands people buy and don't buy

If you want to scale, go INWARD to the heart of your unique innovation - and simplify it, that is what your dream buyers want.

Stop listening to the jungle drums of uncertainty and fear from the media, from well meaning friends, from family.

Start listening to really hard facts on purpose-driven data.

Here's what the data shows:

Purpose-driven businesses: 31% hit double-digit growth

Everyone else: 21% PWC

And this was WHILE the market dropped from 43% to 25% overall, PWC

Translation: When things get harder, the purpose gap gets WIDER.

Why purpose wins in chaos:

IBM's purpose: "Make a connected world smarter" 

Result: This mission became the focus of 25% of their research in year one - salesforce

Their Smarter Cities mission innovation delivered:

Stockholm: 22% traffic reduction + $92M revenue gain Salesforce
Malta: 15% water savings, 25% energy reduction salesforce
100+ cities transformed
Here's what billion-dollar buyer intelligence taught me:

When you can't see the path forward, purpose becomes your decision filter.

Most founders spin-chasing every lead, every trend, every "strategy."

Category-of-one founders ask ONE question: "Does this align with my unique purpose?"

That keeps you moving forward while everyone else panics.

Your unique purpose is your secret sauce to 7 and 8 figures.

Not your framework.

Not your funnel.

Your PURPOSE is what buyers actually want.

If you want to supercharge your results, the data is clear:-

Stop listening to the jungle drums of fear.
Start leaning into what makes you a category-of-one.

To get clarity on your unique purpose, DM "CLARITY" and I'll send you a private invitation to our upcoming masterclass.

The world wants YOUR purpose, turned up loud FACT

Purpose Your Key To Success

My Systems = Permission To Let Go

Systems aren't about control.

They're about permission to let go.

Most founders think systems mean MORE structure, MORE rules, MORE micromanaging.

They're building prisons, not processes.

Here's what I know with billion-dollar buyer intelligence:

The best systems don't need you watching them.

They need you TRUSTING them.

I just spent a week in Patagonia. Zero Slack. Zero check-ins.

My team ran the business.

My masterclass converted at 40%.
My clients got a transformation.
My content went out flawlessly.

Not because I had cameras on everyone.

Because I built systems that give my team permission to OWN their outcomes.

The difference between control systems and freedom systems:

Control systems: "Here's exactly how to do it, check with me before every decision"
Freedom systems: "Here's the outcome we need, here's the framework, you own the how"

Control systems: Team waits for your approval
Freedom systems: Team makes decisions and moves forward

Control systems: You're the bottleneck
Freedom systems: You're irrelevant to daily operations

That last one? That's the goal.

This is the shift:

Stop asking: "How do I build systems so I know what's happening?"
Start asking: "How do I build systems so I don't NEED to know what's happening?"

Your business will scale the day you become irrelevant to its daily operations.

Not because you abandoned it.

Because you built systems that give everyone else permission to own it.

That's not losing control. That's gaining freedom.

You have the power to protect your peace

Why do brilliant founders stay invisible, while others with weaker offers become no.1?

I have spent years uncovering what makes billion-dollar buyers choose one purpose led business over every other.

On November 17 at 12 PM CST, I'm hosting a live private masterclass revealing the 5 virtually unknown secrets that make customers choose your offer instantly

AND actually buy what you’re selling.

Here's what you'll learn:

1.⁠ ⁠Why being “different” keeps you stuck and what buyers really use to decide who wins the deal.

2.⁠ ⁠How some founders sell out $200K launches in 24 hours (without ads).

3.⁠ ⁠The 2 hidden secrets that make growth sustainable instead of a one-time spike.

This isn’t just another boring marketing class.

This is a live behind-the-scenes breakdown of the exact buyer psychology I've used to approve $100M+ in deals.

It's the same frameworks that have helped hundreds of purpose-led founders have the roadmap to scale to $1M to $50M and beyond without the need for outside experts.

👉 Seats are limited.

Register now and get the pre-video series before the live session.

Save your seat here: https://lnkd.in/daGbCRjA

Hamza Abuqalbeen, Damini Chomal and 13 other attendees

5 Billion-Dollar Buyer Secrets That Make Customers Choose You

This time next week, I will be starting a hike in El Chalten Patagonia Fulfilling a life Dream

To walk the path of innovators

I made myself this dream 10 years ago when I wanted to quit being a purpose led founder

Here is what saved me

The Innovator: Yvon Chouinard who founded Patagonia the $Billion Dollar Brand

Chouinard was a broke mountain climber not a business person with a desire to get rich

He simply had a dream to climb mountains

So he taught himself blacksmithing and made awesome mountain equipment.

His friends wanted them. He sold them from his car for $1.50 each.

He didn't set out to build a billion-dollar company.

He just refused to compromise what mattered to him.

When being a purpose led founder got tough for me,

And every bone in my body wanted to quit

I remembered Yvon famous words

"Impossible is the lamest of excuses" Yvon Chouinard

And I realised quitting does not make life easier

It just delays your dreams from being realised - because your dreams don't quit

They keep going back to haunt you - until you realise them

What stopped me from quitting was realising

Everything is "figurable outable" - Including how to build sustainable growth

Like Yvon for mountain climbers, I did the same for purpose led founders

When there was no roadmap for what I wanted to achieve, and help founders achieve

I figured out the roadmap over 10 years

And build the solution - Impact Innovator OS

What would you do if you knew your purpose was the path not the obstacle?

I knew my billion-dollar buyer secrets were powerful (Join me at 12 PM CT time today LIVE)

I will be sharing all 5 secrets with you:

How you can get more customers to buy your purpose led offer ( while doing less) 

Why?

Your success is what drives me. 

Watching you break through, exit successfully, own your positioning, regain your confidence, this is why I built these systems.

Here are some of our recent 5 Star Trust pilot  Reviews

"I used Sara's knowledge to fine-tune elements which were decisive for the sale. I exited successfully while taking my company to the next level."
– Paula

"With Sara's support, we confidently stepped into a 'category of one' position—owning what makes our brand distinct and valuable. Within weeks, we were executing with focus and seeing measurable traction."
– Vanessa

"Sara's guidance helps you regain confidence back in your very own unique business value proposition."
– Sarita

"Sara's focused guidance helped me reconnect with the deeper purpose behind my work and articulate my value with much more confidence."
– Pramila

If you want the same results, join us today at 12 PM CT.

I'm teaching the 5 Billion-Dollar Buyer Secrets that get more customers to buy your purpose-led offer.

https://lnkd.in/dqNVxTFy

Sara

Mountains don't apologize for taking up space.

Neither should you.

Before I start working with founders many feel like this 

(and its natural by the way, its an old in built operating systems that needs to change)

They shrink their offers to feel "more accessible."

They soften their prices to avoid "being too much."

They dim their genius to not "intimidate" people.

Here is why that old operating system needs to change:

Working as a  billion-dollar buyer taught me this:

The most magnetic founders never apologize for taking up space.

Not because they're arrogant.

Because they know their PRESENCE is their value.

Mountains don't say:

"Sorry for being so tall."

"Maybe I should be smaller so you're more comfortable."

"Let me make myself less imposing."

They just ARE.

Solid. Unmovable. Unapologetic.

Today embrace this: You are allowed to:

Charge premium prices without justifying them

Have standards that eliminate 90% of people

Take up space in your industry

Be too much for some people

Shine without dimming for anyone's comfort

Stop asking permission to take up space.

Just take it.

Most founders think they need better branding, more content, or a “stronger niche” to convert buyers.

But that’s not why they’re being ignored.

Meanwhile, competitors with weaker offers…
smaller audiences…
and zero differentiation…

Are closing deals faster.

After spending years in high-level rooms where multi-million-dollar buying decisions happen, I learned something most founders never hear:

Buyers don’t choose the most impressive offer.

They choose the offer that triggers 5 specific psychological buying switches.

And almost no one is using them.

On December 8 at 12 PM CST, I’m hosting a private masterclass where we’re breaking down these 5 buyer switches in detail.

Not theory.
Not generic “positioning advice.”
But the exact mechanisms top buyers use to say yes - fast.

Here’s a preview of what you’ll learn:

1. Why “standing out” is often the reason you’re NOT getting chosen, and what buyers actually look for instead.

2. The strategy behind founders who sell out 200K launches in a single day without ads, funnels, or giant teams.

3. The hidden systems that turn unpredictable sales into steady, compounding growth.

These are the same frameworks I used to greenlight over $100M+ in deals, and founders have used them to scale from $1M to $50M without burning cash or hiring bloated agencies.

This masterclass is not public, and seats are extremely limited.

Everyone who registers gets access to the pre-training video series before we go live.

🔗 Reserve your spot: https://lnkd.in/dqNVxTFy

If you sell expertise, transformation, or innovation, don’t miss this. This one session could change how buyers see you forever.

Don't Fake It Till You Make It"

Starbucks just admitted what most brands won't:

Their purpose strategy misfired.

CEO Brian Niccol told Axios: "We had this strategy that was just a misfire of a purpose-driven store. It's like, well, the purpose is community connection. I think that's what got us off our game." TheStreet

Wait.

A $103B company with 40,000+ locations worldwide just said their PURPOSE got them OFF their game?

Here's what happened:

Starbucks tried to be everything to everyone.

Purpose became so broad it meant nothing.

Community connection? Great. But if your baristas can't make coffee fast enough, you've lost the plot.

Niccol's fix?

Go back to basics. "Above all else, a coffee company." Craver

This is the billion-dollar buyer intelligence lesson:

Purpose isn't about adding MORE missions to your business.

Purpose is about knowing your ONE thing so clearly that every decision flows from it.

The difference between purpose-washing and purpose as your operating system:

Say No To:- Brands trying to save the world while their core product suffers

Say Yes To: Brands whose purpose IS their product excellence

Look at Patagonia:

They don't talk about being a clothing company that cares about the environment.

They're an environmental company that makes clothing to fund the mission.
See the difference?

One is purpose bolted ON.

One is purpose built IN.

Most founders make Starbucks' mistake:

They add purpose to their pitch deck, their website, and their social posts.

But their operations? Still running on old systems that contradict everything they claim to stand for.

Category-of-one founders don't fake purpose till they make it.

They BUILD their entire business FROM purpose.

Every hire. Every offer. Every client decision.

Either it aligns with your purpose, or it doesn't belong in your business.

Don't fake it till you make it.

Make it real, or don't make it at all. 

Sign up to my newsletter here, for weekly strategic  on how to Be Impactful

https://lnkd.in/dsVQABvv

Read this if you want to stop  feeling like walking through GOOP growing your business 

$2M+ business.

And the founder wanted to quit.

Not because there business wasn't profitable.

Because every day felt like walking through GOOP.

Heavy. Sticky. Exhausting.

Never breaking through to the other side.

Here's what I heard on our first call:

"I'm working 60+ hour weeks. 

My offers convert, but they feel... generic. 

My thought leadership? Non-existent. 

I'm just another founder saying the same things everyone else is saying."

"I feel like I'm wading through mud. Every single day."

The problem wasn't work ethic.

The problem was no CATEGORY-OF-ONE positioning.

No billion-dollar buyer intelligence telling her what to say yes to and what to walk away from.

Just endless tasks, endless clients, endless sameness.

We worked together for 6 months.

Here's what shifted:

BEFORE: Walking through GOOP

Felt invisible in a crowded market
Working harder, not smarter
Burnt out from trying to be everything to everyone
Thought leadership? What thought leadership?

AFTER: Thriving in clarity

Category-of-one positioning that makes her MAGNETIC
Optimized offer that converts without her on every call
Team that owns outcomes, not just tasks
Thought leadership that positions her as THE expert

The difference?

This founder stopped trying to compete.
Started leading from unique genius.

The transformation:

Heavy → Light
Stuck → Flow
Invisible → Magnetic
Exhausted → Energized
Generic → Category-of-One

Same business. Different operating system.

Here's what I heard after 6 months:

"I finally feel like I'm running my business instead of my business running me. 

I'm not walking through GOOP anymore. I'm flying."

This is what's possible when you stop:

Trying to do what everyone else is doing

Working harder to prove your worth

Building offers that require YOU to deliver everything

And start:

✓ Operating from your category-of-one positioning
✓ Leading from inherent worth, not proving worth
✓ Building systems that give you permission to let go

Change the system. Change everything. 

One Day Or Day One You Decide

taplio

The Battle

Utkarsh Narang

Sara Simmonds

Followers

Posts

Engagements

Likes

Performance ScoreUtkarsh Narang's LinkedIn Performance

Performance ScoreSara Simmonds's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Utkarsh Narang

Sara Simmonds

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Utkarsh Narang's LinkedIn Performance

Performance ScoreSara Simmonds's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreUtkarsh Narang's LinkedIn Performance