Democratic Society

City Learning Manager

VOLUMES

VOLUMES is a global innovation laboratory committed to supporting the emergence of local ecosystems for positive impact through research, consulting and training in the field of social innovation, circular economy, sustainable food and digital fabrication.

Started in 2015 as the first prototype of Creative and Productive Hub in Paris, Volumes has hosted some of the most vibrant communities of the Parisian social innovation scene and powered a number of initiatives that grew out into independent organizations, including one of the first Foodlab in Europe, a Makerspace, the Fab City Grand Paris initiative and the cooperative Oasis 21.

Volumes is involved in several research projects and runs a number of educational programs, while supporting and consulting different public and private organizations through Europe.

Associate Managing Director

CivicWise

CivicWise is an international distributed and open network that promotes citizen engagement, developing concrete actions and projects based on collective intelligence, civic innovation and open design.

I co-founded CivicWise during a London residency to promote collaborative urbanism and civic
engagement with simultaneous international and local dimensions. The organisation's objective is to
facilitate knowledge exchange at a global level that promotes activities in local contexts, and it is
based on a model of distributed governance, where projects are developed locally by independent
local nodes.

Instigator and Co-founder

Fairbnb.coop

A non extractive alternative to the current vacation rental platforms, that works to connect conscious travelers with fair hosts to promote stronger, more sustainable and equitable communities around the world.

I was in charge of coordinating the actions that will allow the fairbnb.coop alternative platform to operate in direct connection with the local communities, while respecting the right to housing and generating circular economy processes.

My work was focused on generating an innovative connection between the digital platform and the local communities including citizens, hosts and local administrations. One of my main responsibilities was the management of the team in charge of the relationship with the ambassadors and the local administrations.

Community Lead

Buenos Aires City Government

Consulting and training on Civic Design and Innovation for the Urban Anthropology area of the Ministry of Urban Development of the City of Buenos Aires.

Independent Consultant

Financiera de Desarrollo Nacional

Tequendama International Center (CIT) Redevelopment Plan. Integral activation strategy with a Smart City approach.

Labora. Servicio Valenciano de Empleo y Formación

Consultant in Civic Innovation and Design Thinking for the Valencian Employment and Training Service. 
In this project I have been invited to collaborate by the Valencian agency CARPE (https://carpe.studio/)

The process has focused on experimenting spaces, tools and participatory methodologies that accommodate new dynamics within the entity. This approach has allowed to generate horizontal communication spaces where to find specific improvement fields, work on them and implement them through the collaboration of all the people close to the entity: internal staff, citizens, companies and collaborating entities.

UNDP

Coordination of a master plan for the City of Guatemala's smart city strategy as the United Nations
Development Programme's (UNDP) international expert. To deliver this project I worked directly
with a range of actors from the municipal authority, technical experts, and politicians, to a series of
private and public entities.

International Consultant

Partido Alianza Verde (Colombia)

Consultant for the expanded education course on "Political Innovation".

Cercamia

Cercamia, a complementary and glocal currency platform for the promotion of collaborative processes for local communities connected at a global level.
My role in this startup was to foster the development of the community around the platform by promoting synergies and collaborations both locally and globally.

Synergy Officer

Civic Designer, Researcher, Consultant, Entrepreneur and Activist. I design and develop processes and tools to help local authorities, organizations, companies and universities to collaborate with citizens for the common good.

I am an international consultant on urban and regional policies with special focus on Citizen Urbanism and Civic Design processes.

I am a promoter of several spaces, networks, platforms and communities known for their capacity for innovation, civic transformation and development of alternative economic models. Among them are Volumes Lab in Paris, Factoría Cívica in Valencia, the platform Ciudades Comunes, the international network CivicWise, and the Escuela de Innovación Cívica.

I am driven by professional and entrepreneurial action with purpose, which is why I have also collaborated with projects such as Fairbnb.coop and Cercamia to move from theory to action and to transform consolidated social and economic practices towards fairer and more respectful models of local communities. 

I am the biggest global promoter of the practice of Civic Design, for this I often hold conferences, coordinate workshops and specialized courses, as well as edit publications and research among which the Whitepaper of the Civic Design Method stands out.

I teach in different universities in Europe and Latin America.

Domenico Di Siena

Universidad Carlos III de Madrid

At the Universidad Carlos III de Madrid, renowned for its international focus and knowledge transfer, I teach various marketing courses:

►  Consumer Behavior: Delving into the motivations and decision-making processes of consumers.
►  Digital Marketing: Educating on strategies and tools essential for online marketing.
►  Research Techniques: Equipping students with marketing research methods and approaches.

Associate Professor

Muñeca Brava

Muñeca Brava is a wine bar located in Madrid, known for its wide variety of wines and homemade food, served in a warm and consistent atmosphere. 

The wine bar stands out for its passion for wine and friendly, transparent service. We personally select wines, ensuring a unique enological experience for each visit.

► Wine selection and catalog management.
► Designing wine experiences for customers.
► Operational and strategic management of the wine bar.
► Creating events and promotions to attract and retain customers.
► Team training and leadership.
► Maintaining high customer service standards.

Our focus isn't just on selling wine; it's about creating a community around wine, where both beginners and enthusiasts can explore and enjoy wine culture.

CEO & Sommelier

CHOCOLATE!

Digital Marketing Manager

Magia

Magia is a creative agency specializing in serving the public sector. Originating from the combined experience of its founders at the Ministry of Consumption, Magia is dedicated to reinventing communication and marketing within the public sphere.

With an innovative approach, the agency merges cutting-edge communication strategies with a profound understanding of the public sector. Magia stands out for its ability to create impactful and meaningful campaigns, aimed at effectively connecting with citizens and enhancing the perception and reach of public initiatives.

► Strategic and operational direction of the agency.
► Cultivating key relationships with clients and partners.
► Overseeing communication projects and advertising campaigns, applying innovative techniques and strategies.
► Developing new services.
► Leading and promoting collaborative growth and skill development.
► Representing Magia at industry events and forums.

CEO & Co-Founder

myGwork

Mentor

Gastronia

Gastronia is a company specializing in the import and distribution of Spanish wines for the Peruvian market. It represents a range of products from Martín Codax and Dominio de Valdepusa wines, Parxet cavas, to Lolea's premium sangrias and WIN's non-alcoholic wines.

In my role as a Wine Marketing Consultant at Gastronia, my responsibilities included:
► Developing and executing marketing strategies tailored to wines.
► Analyzing the market and adapting products to local preferences.
► Organizing events and promotional campaigns.
► Strengthening relationships with distributors and clients.
► Collaborating in the selection of wines and managing the product portfolio.

Wine Marketing Consultant

AutoLayer

AutoLayer is a no-code decentralized financial tool built to enable retail investors, fintech, and crypto enthusiasts to create combined DeFi strategies.

As Chief Marketing Officer (CMO) I am responsible for guiding the efforts within Tortle Ninja to deploy strategies that allow more users to recognize the brand and, therefore, the product.

► Design and implementation of the marketing strategy.
► Actions analysis and results evaluation.
► Design, development, and management of communication campaigns.
► Market analysis.
► Brand definition and positioning.
► Identification of marketing opportunities.
► Marketing department direction.
► Definition and management of budgets.
► Innovation in products and services.
► Establishment of KPIs / OKRs and guarantee of their monitoring to improve processes and results.

Glue Digital

Glue.gl is a user-centered design agency, which develops scalable, robust, and usable digital products. Glue combines digital strategy, UX, design, and technological development to help organizations and individuals grow in a connected world.

Digital Manager

Spanish Ministry of Consumer Affairs

The Spanish Ministry of Consumer Affairs is the department of the General State Administration responsible for proposing and executing the Government's policies on consumption, consumer protection and gaming activities at the state level.

As Head of Digital and Advertising Strategy, I lead the creation and implementation of communication campaigns and digital products linked to the ministry's measures.

► Design and implementation of the Communication Plan.
► Digital strategy definition.
► Communication actions analysis and evaluation.
► Optimization of UX digital points of contact between citizens and the ministry.
► Advertising campaigns development.
► Brand awareness and positioning.
► Citizens interests and concerns research.
► Identification of communication opportunities.
► Generation of commitment in social networks.
► Identification of trends and evaluation of emerging technologies.

Digital Communication and Advertising Manager

BICG

BICG is a research and consulting firm focused on innovation and new work strategies. As Head of Marketing, I lead BICG's marketing and communication strategy internationally. 

► Design and implementation of the company's Marketing and Communication Plan. 
► Management of the press agency. 
► Definition of marketing strategies for the offer of products and services. 
► Planning, preparation, and budget management. 
► Analysis of marketing actions and evaluation of results. 
► Investigation of the demand for products and services. 
► Investigation of the competition. 
► Identification of potential clients. 
► Development and management of advertising campaigns. 
► Creation of brand awareness and positioning. 
► Organization of events. 
► Supervision of the marketing strategy in social networks and content marketing.

Head Of Marketing

As a seasoned marketer and communication strategist with a deep passion for storytelling, I've spent my career helping brands articulate and amplify their narratives. With experience in both public sector communication and entrepreneurship, I've built a reputation for developing and implementing integrated marketing plans that maximize reach and impact. 

My journey took me from journalism to advertising, and finally to marketing, working with various industries from consumer electronics to strategic consulting. I've spearheaded advertising strategies at the Ministry of Consumption, and now, I'm molding the future of marketing as the CEO & Co-Founder of Magia and an Associate Professor at Universidad Carlos III de Madrid.

Reach out if you're looking for a dynamic strategist to elevate your brand's story, or if you're interested in learning more about my journey. When I'm not working, you'll find me indulging in my passion for gastronomy or exploring the world of Web3.

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Domenico Di Siena

Alejandra González Pérez

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