Kevin Casey

Account Director and some other wild titles

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails.

You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head.

But somewhere along the way, "running your own business" turned into a second job you never wanted:
Salesperson.

The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation.

You're not broken. You're just using a playbook that was never built for people like you.

Here's what I know:

→ I grew my first agency from a kitchen table to $5M+ using zero cold calls.
→Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots.

Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase.

No pressure tactics. No fake urgency. No pretending to be someone you're not.

Just a way to land clients that doesn't make you hate yourself.

I'm not your guy if:

You want boiler-room tactics
You're looking for "one call close" scripts
You think sales is about convincing people

I am your guy if:

You'd rather attract than chase
You want to sell without selling out
You're done replaying conversations at 2am wondering what you said wrong

Want a taste?

Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling

Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.

Partner

I had a half-baked idea collecting dust in my notes.

Stumbled upon this powerful AI prompt that puts Jobs, Musk, Bezos, Godin, and Sinek in a room together. 

Not to coach me. 

To fight about my idea. 🥊

Jobs called my idea boring. 

Bezos asked 3 questions that made me realize I was solving the wrong problem entirely.

10 minutes. No cost. 

Best meeting I've had all year.

The Billion Dollar Boardroom.

I recorded a short 'over-my-shoulder' video and you can grab along with the exact prompt to stress-test your own ideas.

Drop "Boardroom" in the comments. I'll fire it over. 

P.S.  We need to be connected for me to send it. Hit follow or connect if we're not already.

#unselling

Kevin  Casey 

You built a business. Ended up with a second job you hate: Salesperson. You can sell without begging, chasing, or hating yourself after. | Best-Selling Author of (un)selling

Let me tell you about the 11 seconds that won a presidential election.

It's October 1984.

Ronald Reagan just had a terrible first debate. 

He looked tired. Confused. Old.

He was 73. 

The Wall Street Journal ran the headline everyone was thinking:
"Is the oldest president fit for office?"

His advisors were panicking.

Then came the second debate. And the question everyone was waiting for.

"Mr. President — you are already the oldest president in history. Is age a concern?"

Every camera. Every reporter. Every voter watching at home.

This was the moment.

Reagan paused.

Then smiled.

"I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent's youth and inexperience."

The room exploded.

Mondale — the guy trying to beat him — laughed and shook his head.

He knew. 
Everyone knew. 
It was over.

In 11 seconds, Reagan took his greatest vulnerability and turned it into his greatest weapon.

Not with anger. 
Not with defense. 
Not with a 10-point rebuttal.
With humor.

I think about this every time I watch a salesperson panic when they get a tough objection.

"Your price is too high." 
"We're already working with someone." 
"Send me some info and I'll look at it."

These are just frames. They're not facts. They're positions.

And whoever controls the frame controls what happens next.

Most people fight the frame. That's a losing game.

The best? 
They flip it.
 With calm. 
With confidence. 
With a well-timed line that makes the other person smile.

Humor disarms. 
It resets the room. 
It says "I'm not threatened by this."

And when you're not threatened — neither is your prospect.
That's when real conversations start.

Reagan didn't need a better argument that night.
He needed better frame control.
So do you.

#unselling

I audited my team's follow-up emails.
Yikes. 😳
I owe about 200 people an apology. 

Turns out most follow-ups are just a polite version of:

🔴  "You ghosted me and I'm panicking."

That's not a follow-up. 

That's a pest control problem.
And you're the pest.

The ones that got ignored all had the same problem:

They were about US. 
Not THEM.

No new info. 
No value. 
No reason to reply.

So I built The Anti-Pest Follow-Up Filter.

Four gates before you hit send. 
Fail any gate? 
Rewrite it or kill it.

Your challenge:
→  pull up your last 2 follow-ups. 
→  run them through those 4 gates.

I bet this little test might hurt a little.

I turned this Anti-Pest Filter into a decision tree you can pin next to your screen.

Now here's where I'm supposed to say reply with "ANTI-PEST" in the comments and I'll DM it to you so I can harvest your reply like a farmer collecting LinkedIn leads in February.

Nah.🙅‍♂️

It's in the comments. 
No DM. 
No email sequence. 
No 47-step funnel.

Screenshot it. 
Print it. 
Tattoo it on your forearm.
Whatever works for you. 

Just stop sending pest emails. 🪳

#unselling

🔴 The Prospect Bullsh*t Translation Guide.

WHAT THEY SAY → WHAT THEY REALLY MEAN

“Circle back next quarter.”  
→ I’ll have a restraining order by then.

“We're fine with our current provider.” 
→ We hate them, but change is scary and I’m tired.

“We’re not making any changes.”
→ We still fax things. Change might kill us.

“We’ll keep you in mind.”
 → Same way I keep kale in my fridge—until it rots.

“No budget this year.”
 → But I just got a $3K standing desk.

“This isn’t a priority.”
 → You’re just below “restock the Splenda.”

“I’m not the right person.”
 → But I’ll smile, nod, and suck 40 minutes from your soul.

“We’re researching.”
 → Free consulting, baby. Keep talkin’.

“We’re going in a different direction.”
 → Yeah… away from you.

The Way Out?

Embrace the No. 
Gently push for no.   
Invite no. 
Sifting > Selling. 

That’s not losing.
That’s selling like a grown-up.

#unselling

Leads vs Lies 

The day I stopped chasing every lead and started with a disqualifying first mindset everything changed.

Well, not right away.

At first it felt like I was quitting and leaving money on the table. 

I watched the “Cardone” salessluggers  out there grinding while I was disqualifying people, stress testing the truth and walking away.

But here’s what I didn’t expect:

✅The calls got easier.

✅The conversations got better 

✅ I reclaimed my dignity. 

Because when you’re not white-knuckling every opportunity, you show up differently.

You ask better questions. 
You actually listen. 
You stop performing and start connecting.
You make sure people feel comfortable telling you no.  
You even suggest it. 😱

And the prospects feel safe. 

They’re not being sold to. 
They’re being understood.

That’s the whole game.

I spent 12 years thinking I needed to hold on tighter.

Turns out the thing that was making sales hard was the “holding on.”

Let one go this week. 

On purpose.


#unselling

Detachment. 

A fancy word for not giving a f*ck. 

Took me 12 years and a therapy bill to figure that out that the secret to selling more is giving a f*ck less. 

P.S. 7,001 humans already tossed $25 into Jeff Bezo’s money money machine to learn how. → geni.us/unselling

3 years. 
3,003 subscribers. 
My accountant has questions.🤔

Grant Cardone has 2.2 million.
Gary Vee has 10 million.
Grant also owns a private jet.

I drive a reliable Genesis.

And I couldn't care less.

Because every one of those 3,003 people is here for the same reason:

They want to land clients without begging, chasing, or pretending to be someone they're not.

That's the whole room.
And it's exactly the room I wanted to build when I wrote (un)selling in 2023.

4 quarters over 100 pennies.

Link below if you want in. No velvet rope. No waitlist. 👇

P.S. Not a course. Not a cohort. Thank f*ck. Just one free sales fix every Sunday — for 3,003+ founders who've decided selling doesn't have to feel gross. →

Open article: BREAK FREE FROM SALES ANXIETY by kevincasey.ca

Getting consistent, predictable meetings in the calendar is hard.

Usually, companies struggle because

• They've noticed they don't have enough meetings in the calendar and as a result, the pipeline is looking a bit bleak. 

• Or maybe they are meeting people but they just don't seem to convert because they're not the right types of people. 

I'm guessing this doesn't sound like you but if it does.

Website: www.wehaveameeting.com
Email: zac@wehaveameeting.com
or you can call me: 07712177411

Zac Thompson

How recruiters look at you when you say Dubai is overrated.

Your team isn’t booking enough meetings. We’re the reason that changes. | Founder, We Have A Meeting | #1 Author, Sales Is Therapy

In 100 years you will have logged out.

The posts. The targets. The instagram story from presidents club,
dust.

Your screenshots, your selfies, your self,
slowly removed from the server of life.

So the real question:

do you want to play this like grinding is the only god? like material wealth is the finish line?

when somewhere, right now, someone just wants you to pop over.

there's a walk with an old friend that could make you feel whole.

a view that exists only for you, not your followers.

the game doesn't end when you win.
it ends when you log out.
and you will log out.

so how do you want to spend your credits.

Every single morning I get strangled and I enjoy it ... 

(It's not what you think) 

Jiu Jitsu is autocorrect for the ego.

Nothing tells you you're making progress one day and then rips it up the next like it.

Nothing puts you immediately in your body, breath and exhaustion like it.

Nothing makes an objection feel like nothing or a business curveball bounce off you.

My days used to be so stressful until I started getting choked.

I offered our first hire beer and pizza to come and work for us...

When we made our first hires I had nothing to offer.

I was struggling with how to support my family and invest into the business at the same time.

Every other business at the recruitment day had the lot.

Holiday incentives. Boozy Thursdays. Pickle a relative. You name it.

When it came to my turn I basically said: 

"We don't have any of that, but we're one of the best places to work if you're a salesperson who wants to be able to sell in any sector to any ICP. 

Oh and unlimited holidays."

Did those people stay forever? 

No. It's sales. Nobody does.

But we want every person who comes through the door to leave better than they arrived. 

Which, if you think about it, is a better incentive than a Thursday Sambuca.

Don't start the business.

The market is too crowded.
You don't have enough money.
You don't have enough time.
You need more experience first.
Wait until the kids are older.
Wait until the economy is better.
Wait until you're ready.

You're not ready.

Nobody is.

The whole thing might fail. 

But if it all went wrong tomorrow, genuinely wrong, what's the worst that happens?

Can you give the new lad some encouragement?

Me:

I've watched companies burn through 3 sales teams in 2 years.

Every time, the recipe was exactly the same:

1. Hire the undermotivated, underpaid graduates
2. Drop £50k+ on a CRM they'll never fully use
3. Give them two weeks of product training. Zero sales training.
4. Breathe down their necks until the good ones leave
5. Blame the market. Start over.

The same businesses who run like this tell me. 

'It's hard to find good salespeople.' 

It's not hard, you just need to offer more.

Maddie Garrod is brand new to sales and achieved this in one week

Most new salespeople are left to their own devices to send a few cold DMS and hope for the best

Using Nooks we do all the heavy lifting at the front end meaning salespeople can spend all their time selling

You can be the best salesperson in the world but if you never speak to people it's pointless

The new features for AI sequencing are ridiculous and will change the way people sell.

Tells you which accounts have the highest intent signals
No bouncing from tool to tool
Easier to manage tasks and sequence in one place

Lock in, pick a list and focus on speaking to people

92 Meetings in 10 Days?

Simon Squibb: START THE BUSINESS. START NOW. JUST DO IT. 

The business:

WE'RE HIRING 

We need 3 more reps to join the team at We Have A Meeting, based in Bournemouth.

If you're looking to get into sales, or you want to work in a business that will teach you a skill for life, drop me a message.

It started with not urinating until I closed.

I’d stare at the pipeline with my legs crossed and say,
“Not until there’s movement on both sides.”

Sounds extreme I know but it worked. 

Then I got more extreme.

I stopped breathing until I closed.

Inhale before the call.
Hold.
Pitch.
Handle.
Close.
Exhale.

Last week I held my breath for 11 minutes.
Lost consciousness.
Woke up with a signed DocuSign and a renewed sense of purpose.

The doctor said I’m doing “long-term damage.”
I said, “So is discounting.”

You don’t need urgency when you become the consequence.
You don’t sell value.
You embody the cost of hesitation.

Pipeline’s never been cleaner.
My oxygen levels are irrelevant.

Sometimes commitment looks like strategy.
Sometimes it looks like passing out in a WeWork booth with a 98% close rate.

I want you to use my wife...

Struggling to perform?

Pipeline weak?

Constantly battling your own emotions.

Meet Emma Thompson

Imagine spending an hour with someone and never having to worry about your mindset, inconsistent performance or failing ever again.

Emma is a hypnotherapist that's worked with some of the biggest names on Linkedin and she's open for two more clients.

Link in the comments.

I used to think more tools = more pipeline.

I was wrong.

We stripped our outbound stack down to two:
→ Prospeo for contact data
→ Nooks for power dialing

And the numbers speak for themselves:

📞 1,362 dials made
✅ 404 connected
💬 196 real conversations
📅 20 meetings booked
⏱️ 148.4 second avg talk time
📊 80% delivery rate

Simplicity won.

Prospeo keeps our data clean so we're not burning dials on bad numbers. 

Nooks keeps our reps in a flow state, less admin, more conversations.

The result? A 10.2% booking rate from conversations and booked meetings with right people becoming closed in roughly every 3 meetings.

Outbound isn't dead. Bad data and bad dialers are just killing it.

Fix your foundation before you scale.

Someone asked me where they should start with personal branding.

"It's simple," I said. "Rent a Lamborghini, borrow someone's Rolex, and take lots of photos of yourself looking busy with both."

He laughed.
I didn't.

For most people, "personal branding" has become a shortcut for one question: how do I look like someone you should give money to? 

With no actual answer to whether you can provide a good product or service.

Daniel Day-Lewis doesn't have a personal brand strategy. He just happens to be the best actor alive.

I've never once heard what his coffee order taught him about B2B sales.

The best personal brand you can build is being genuinely excellent at what you do. 

Everything else is just a rented Lamborghini.

"Don't you have a list of questions you can send me?"

It's one of the most common things guests ask before coming on the We Have A Meeting Podcast.

And our answer is always a little unsatisfying.

"Sort of..."

We never wanted a list of questions in front of us. We wanted something better, more of a map of the talking points we actually care about.

Enough direction to have a destination. Enough space to get lost along the way.

That means training two muscles that I actually rely on in day to day business:

→ Intrigue, the ability to find the real depth of a problem, solution, story or person.
→ Improvisation, the ability to go wherever that takes you

A question list gives you safety.

Curiosity gives you a conversation worth listening to. 

Subscribe to 'We Have a Meeting' wherever you get your podcasts.

taplio

The Battle

Kevin Casey

Zac Thompson

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taplio

The Battle

Kevin Casey

Zac Thompson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

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