Kevin Casey

Account Director and some other wild titles

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails.

You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head.

But somewhere along the way, "running your own business" turned into a second job you never wanted:
Salesperson.

The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation.

You're not broken. You're just using a playbook that was never built for people like you.

Here's what I know:

→ I grew my first agency from a kitchen table to $5M+ using zero cold calls.
→Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots.

Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase.

No pressure tactics. No fake urgency. No pretending to be someone you're not.

Just a way to land clients that doesn't make you hate yourself.

I'm not your guy if:

You want boiler-room tactics
You're looking for "one call close" scripts
You think sales is about convincing people

I am your guy if:

You'd rather attract than chase
You want to sell without selling out
You're done replaying conversations at 2am wondering what you said wrong

Want a taste?

Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling

Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.

Partner

I had a half-baked idea collecting dust in my notes.

Stumbled upon this powerful AI prompt that puts Jobs, Musk, Bezos, Godin, and Sinek in a room together. 

Not to coach me. 

To fight about my idea. 🥊

Jobs called my idea boring. 

Bezos asked 3 questions that made me realize I was solving the wrong problem entirely.

10 minutes. No cost. 

Best meeting I've had all year.

The Billion Dollar Boardroom.

I recorded a short 'over-my-shoulder' video and you can grab along with the exact prompt to stress-test your own ideas.

Drop "Boardroom" in the comments. I'll fire it over. 

P.S.  We need to be connected for me to send it. Hit follow or connect if we're not already.

#unselling

Kevin  Casey 

You built a business. Ended up with a second job you hate: Salesperson. You can sell without begging, chasing, or hating yourself after. | Best-Selling Author of (un)selling

Let me tell you about the 11 seconds that won a presidential election.

It's October 1984.

Ronald Reagan just had a terrible first debate. 

He looked tired. Confused. Old.

He was 73. 

The Wall Street Journal ran the headline everyone was thinking:
"Is the oldest president fit for office?"

His advisors were panicking.

Then came the second debate. And the question everyone was waiting for.

"Mr. President — you are already the oldest president in history. Is age a concern?"

Every camera. Every reporter. Every voter watching at home.

This was the moment.

Reagan paused.

Then smiled.

"I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent's youth and inexperience."

The room exploded.

Mondale — the guy trying to beat him — laughed and shook his head.

He knew. 
Everyone knew. 
It was over.

In 11 seconds, Reagan took his greatest vulnerability and turned it into his greatest weapon.

Not with anger. 
Not with defense. 
Not with a 10-point rebuttal.
With humor.

I think about this every time I watch a salesperson panic when they get a tough objection.

"Your price is too high." 
"We're already working with someone." 
"Send me some info and I'll look at it."

These are just frames. They're not facts. They're positions.

And whoever controls the frame controls what happens next.

Most people fight the frame. That's a losing game.

The best? 
They flip it.
 With calm. 
With confidence. 
With a well-timed line that makes the other person smile.

Humor disarms. 
It resets the room. 
It says "I'm not threatened by this."

And when you're not threatened — neither is your prospect.
That's when real conversations start.

Reagan didn't need a better argument that night.
He needed better frame control.
So do you.

#unselling

I audited my team's follow-up emails.
Yikes. 😳
I owe about 200 people an apology. 

Turns out most follow-ups are just a polite version of:

🔴  "You ghosted me and I'm panicking."

That's not a follow-up. 

That's a pest control problem.
And you're the pest.

The ones that got ignored all had the same problem:

They were about US. 
Not THEM.

No new info. 
No value. 
No reason to reply.

So I built The Anti-Pest Follow-Up Filter.

Four gates before you hit send. 
Fail any gate? 
Rewrite it or kill it.

Your challenge:
→  pull up your last 2 follow-ups. 
→  run them through those 4 gates.

I bet this little test might hurt a little.

I turned this Anti-Pest Filter into a decision tree you can pin next to your screen.

Now here's where I'm supposed to say reply with "ANTI-PEST" in the comments and I'll DM it to you so I can harvest your reply like a farmer collecting LinkedIn leads in February.

Nah.🙅‍♂️

It's in the comments. 
No DM. 
No email sequence. 
No 47-step funnel.

Screenshot it. 
Print it. 
Tattoo it on your forearm.
Whatever works for you. 

Just stop sending pest emails. 🪳

#unselling

🔴 The Prospect Bullsh*t Translation Guide.

WHAT THEY SAY → WHAT THEY REALLY MEAN

“Circle back next quarter.”  
→ I’ll have a restraining order by then.

“We're fine with our current provider.” 
→ We hate them, but change is scary and I’m tired.

“We’re not making any changes.”
→ We still fax things. Change might kill us.

“We’ll keep you in mind.”
 → Same way I keep kale in my fridge—until it rots.

“No budget this year.”
 → But I just got a $3K standing desk.

“This isn’t a priority.”
 → You’re just below “restock the Splenda.”

“I’m not the right person.”
 → But I’ll smile, nod, and suck 40 minutes from your soul.

“We’re researching.”
 → Free consulting, baby. Keep talkin’.

“We’re going in a different direction.”
 → Yeah… away from you.

The Way Out?

Embrace the No. 
Gently push for no.   
Invite no. 
Sifting > Selling. 

That’s not losing.
That’s selling like a grown-up.

#unselling

Leads vs Lies 

The day I stopped chasing every lead and started with a disqualifying first mindset everything changed.

Well, not right away.

At first it felt like I was quitting and leaving money on the table. 

I watched the “Cardone” salessluggers  out there grinding while I was disqualifying people, stress testing the truth and walking away.

But here’s what I didn’t expect:

✅The calls got easier.

✅The conversations got better 

✅ I reclaimed my dignity. 

Because when you’re not white-knuckling every opportunity, you show up differently.

You ask better questions. 
You actually listen. 
You stop performing and start connecting.
You make sure people feel comfortable telling you no.  
You even suggest it. 😱

And the prospects feel safe. 

They’re not being sold to. 
They’re being understood.

That’s the whole game.

I spent 12 years thinking I needed to hold on tighter.

Turns out the thing that was making sales hard was the “holding on.”

Let one go this week. 

On purpose.


#unselling

Detachment. 

A fancy word for not giving a f*ck. 

Took me 12 years and a therapy bill to figure that out that the secret to selling more is giving a f*ck less. 

P.S. 7,001 humans already tossed $25 into Jeff Bezo’s money money machine to learn how. → geni.us/unselling

3 years. 
3,003 subscribers. 
My accountant has questions.🤔

Grant Cardone has 2.2 million.
Gary Vee has 10 million.
Grant also owns a private jet.

I drive a reliable Genesis.

And I couldn't care less.

Because every one of those 3,003 people is here for the same reason:

They want to land clients without begging, chasing, or pretending to be someone they're not.

That's the whole room.
And it's exactly the room I wanted to build when I wrote (un)selling in 2023.

4 quarters over 100 pennies.

Link below if you want in. No velvet rope. No waitlist. 👇

P.S. Not a course. Not a cohort. Thank f*ck. Just one free sales fix every Sunday — for 3,003+ founders who've decided selling doesn't have to feel gross. →

Open article: BREAK FREE FROM SALES ANXIETY by kevincasey.ca

Copper Mountain Books

CEO | Ghostwriter | Editor | Book Strategist | Publisher

Media Alchemy Guild

Ghostwriter | Editor | Book Coach

Ballast Books

Ghostwriter | Editor

Greenleaf Book Group

Manuscript Editorial Evaluator

Scribe Media

— Evaluate manuscripts at various levels of completion, focusing on achieving author goals, advocating for the reader, and improving book components such as the reader’s journey, throughlines, and overall narrative
— Coordinate with and guide the author at various stages of editing, working collaboratively to assist with common author issues, fix the issues, and move the manuscript toward completion
— Conduct structural, developmental, line, and copy editing as needed
— As a ghostwriter, interview and coordinate with authors to turn their spoken and transcribed words into polished, written narrative ready for publishing 
— Conduct media research and write marketing pitches for targeted campaigns on behalf of authors
— Research various topics to ensure factual accuracy in completed books

Ghostwriter | Editor | Pitch Writer | Manuscript Evaluator | Researcher 	

Threat Tec

— Served as the lead author and analyst for strategic multilayer assessment, ghostwriting various deliverables
— Managed a team of cross-functional analysts, defined and interpreted statistical models, and organized data points into coherent analytical reports

Lead Author and Analyst

Leidos

— Wrote, edited, and improved curriculum based on student feedback, changing requirements, updates in material, etc., while simultaneously coordinating with subject matter experts
— Coordinated with Army University counterparts and proponents to keep abreast of advances in training and education

Cell Lead

Benedictine College

Adjunct Professor

Greystones Group

— Compiled, wrote, and edited products and curriculum for the Army Leader’s Cyberspace Operations Course from various subject matter experts from diverse cross-functional organizations 
— Designed, reviewed, and revised curriculum for Army training at various levels

Senior Training and Education Analyst

Many high-profile individuals have trusted me to write for them: four-star generals, multiple CEOs, a US Ambassador, the Chief of Staff of the US Army, a US Senator, the Secretary of Defense, and others. In publishing, several of the books I worked on have reached the bestseller lists, including multiple #1 Amazon bestsellers and #1 Amazon new releases (#1 bestsellers among the new releases in a category).

What makes prominent figures not only trust me but request me by name? First, I get the job done very well. Second, I threw out my writer’s ego a long time ago when I realized it didn’t serve any purpose, and it certainly didn’t help the person I was writing for. Finally, I’m highly efficient. My clients don’t want to wait for months (or years) to produce a product (or write a book). So I leveraged my 17+ years of professional writing and editing experience to create my unique Swift Book Method® so I can write your book in 8 weeks or less, not months or years. You can learn more about it on my website: https://www.CopperMountainBooks.com/

How can I use my skills to help you reach your target audience of people who value your insights and wisdom? Connect with me and let’s find out together.

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The Battle

Kevin Casey

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The Battle

Kevin Casey

Nicole Jobe

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

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