Kevin Casey

Account Director and some other wild titles

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails.

You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head.

But somewhere along the way, "running your own business" turned into a second job you never wanted:
Salesperson.

The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation.

You're not broken. You're just using a playbook that was never built for people like you.

Here's what I know:

→ I grew my first agency from a kitchen table to $5M+ using zero cold calls.
→Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots.

Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase.

No pressure tactics. No fake urgency. No pretending to be someone you're not.

Just a way to land clients that doesn't make you hate yourself.

I'm not your guy if:

You want boiler-room tactics
You're looking for "one call close" scripts
You think sales is about convincing people

I am your guy if:

You'd rather attract than chase
You want to sell without selling out
You're done replaying conversations at 2am wondering what you said wrong

Want a taste?

Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling

Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.

Partner

Got my ass handed to me today. 

Feels great.

One of my favorite (un)selling students just lapped me.

Not figuratively. Like… actually lapped me. 

By a mile. Maybe a thousand miles.

Here’s the story:

Jeremy, in the shadows, helped me launch my book in 2023. 

Then rescued me from all the techie crap — building my email list, setting up systems, the stuff I’m useless at. 

The truth is I can’t even get my microwave to stop flashing 12:00.

In exchange, I taught him the sales stuff that took me 20 years to figure out.

He applied every bit of it with a consistency I’ve never had.

Now he’s clearing numbers most people only dream about.

And straight up:

I couldn’t be prouder.👏👏

This is the thing nobody tells you about teaching what you know:

The best students don’t just learn your lessons.

They take your 20 years and compress it into 2 years. 

Doing > IQ’ing. 

Then they leave you in the dust.

And if you’re doing it right, that doesn’t sting.

It’s the whole point.

Congrats Jeremy Bennett 
 
So damn happy for you and your family.

Kevin  Casey 

You built a business. Ended up with a second job you hate: Salesperson. You can sell without begging, chasing, or hating yourself after. | Best-Selling Author of (un)selling

The podcast just turned 2 years old! 🎉

And look what happened👇

Kevin Casey was my very first guest.
Thanks for taking that leap with me my friend.
You completely changed how I do business. Grateful 🙏🏻 

The show started off as a local show.
Then it grew to Atlantic Canada.
And then...global.

About a year later LInkedIn giant Jasmin Alić came on.
And since then, everything changed.
Grateful for you my friend.

Within the same time frame, I had titans like:

→ Richard van der Blom 
→ Lara Acosta 
→ Fatima Khan 
→ Charlie Hills 🦩 
→ Ruben Hassid 

And so many more.

Then it turned into a full-time career.
Five business titans every week.
And I feel blessed every day.

Then the partners came:

Link Up
↳ Simply the best community out there. 

AuthoredUp 
↳ I remember the first time I heard about AuthoredUp, it was during an interview where Chris Do was talking with Jasmin, and Jasmin spoke very highly of it and strongly recommended it. And now...partner :) 

Richard's van der Blom’s Just Connecting - Social Selling, Employee Advocacy and Marketing 
↳ So incredibly honoured! Wow!

Pinch me.

Two years.
400+ episodes.
Hundreds of conversations.

To everyone who supports this show:

Thank you from the bottom of my heart.
Without you, this show certainly wouldn't exist.

Forever thankful. ❤️

What's been your favorite episode?
Who would you like to see on the show?
Let me know in the comments. 🙏🏻 

P.S. Wait until you see who's coming up! 🤩

You love what you do. You hate selling. 

So you skip the sleazy stuff. Good. 

But there's a sneaky mistake you're probably still making and it's tanking your conversations before they start. 

I call it unconscious commission breath. 

65 seconds. 

I know that's an eternity if you're 19. You're not.

#unselling

Product pushers chase.

Problem solvers attract.

(Everyone nods. Very few do) 


#unselling

Prospect barks "sh*t, this is a ton of questions." 

You say...

#unselling

Tom Hanks wasn't born an actor. He became one.

Michael Jordan wasn't born a legend. He earned it.

Reps. Practice. Failure. More reps.

So why do we think selling is different? 

That you either "have it" or you don't?

55 seconds. Not a TikTok dance. Actual grown-up stuff.

#unselling

Big words don't make you look smart.

They make you look like you're hiding something.

Simple sells. Jargon repels.

I call it the "5 cent word" rule and it's one of the easiest fixes in selling with dignity. 

#unselling

P.S. This clip lifted from a conversation with Fred Copestake.
Brilliant sales brain. 
Terrible name for a superhero.

❌ "Be totally upfront. This is a sales call. Do you want to hang up now or give me 27 seconds and then decide?"

Pssst 🤫…

That stopped being a pattern interrupt about 47,000 YouTube videos ago.

My mom turned 90 last Sunday.

If you called her with this line, she'd pause, sigh, and in the sweetest voice imaginable say:

"Oh honey. Did reading that off your script make you feel powerful? Or did your soul leave your body a little?"

Then she'd hang up. Gently. Because she was raised right.

Yesterday's pattern interrupt is tomorrow's worn-out line. 

*Benjamin Dennehy can still pull it off. 
But let's be real here.
You're not Benjamin. 
I'm not Benjamin.  
 
#unselling

p.s. Two ways to see if I know what I'm talking about:
→ Free (skeptics): https://lnkd.in/ea3wZaep 
→ $17 (believers): https://geni.us/unselling

Open article: (un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales by geni.us

(un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales

Justin Michael

Unleashing Your Sales Superpowers @HSE

Most revenue problems aren’t tactical. They’re structural.

I build operating systems for people who carry real accountability. Over the last decade I’ve coached more than 250 sales teams and 1,000 operators. The models behind this work have generated over $1B in revenue and sit underneath my books and advisory work.

I’m a 7X bestselling author and a former record-setting pipeline producer across Salesforce, LinkedIn, and 13 venture-backed startups. The work lives at the intersection of sales execution, psychology, and leverage.

The focus is durability. Systems that hold under pressure. Authority that compounds. Control of the top of the funnel rather than constant pursuit.

This tends to attract a specific profile. Sellers and sales leaders responsible for meetings pipeline and quota. VPs and CROs accountable to forecasts boards and promotion outcomes. Fractional executives scaling influence across portfolios. Consultants and coaches converting expertise into leverage and deal flow.

The outcomes are consistent. A 4.6X pipeline increase in 90 days at HubSpot. A 5X increase in new business meetings in 60 days for a B2B SaaS leadership team. $148K closed in a single week by a sales consultancy CEO. $144K closed in a single week by a consulting firm founder. Multiple operators achieving 2–5X pipeline and income growth with promotion inside 6 months. Others building 7-figure advisory businesses or $10K–$20K per month in parallel income.

Through the Justin Michael Method, I’ve trained many of today’s top 7-figure sellers and high-level consultants. This isn’t a side hustle. It’s what happens when serious operators stop treating revenue like a hobby.

The CODEX guides that drive this work are open source. If you want the exact frameworks behind billions in pipeline and how to operate them correctly, message me.

Bestselling Author, Sales Superpowers & JMM 2.0

Order now @ SalesSuperpowers.com | Finally released my full JMM methodology with tips and tactics from hundreds of real coaching sessions. 5X your income today with the Justin Michael Method, a new outbound operating system to drive explosive revenue growth!

Justin Michael 🦸🏻

Most sales books teach tactics.
This one teaches how you’re experienced before you speak.

"The deal starts before the deck.”
“Brevity is sovereignty. Silence is the new luxury good.”
“Results alone don’t create authority. Presence does.”
“Most sales training teaches objections and scripts, but not state, breath, or rhythm. Those are the parts that actually close.”
“You don’t rise by working harder. You rise when the room reads you differently.”
“There’s always a frame. You’re either controlling it, or being controlled by it.”

No hacks.
No scripts-first thinking.
No performative dominance.

Just the unspoken rules that decide who gets followed, trusted, and chosen
before credentials, decks, or effort even enter the room.

Grateful for readers who didn’t skim this
... they recognized it.

Hidden Force Behind the 1% • Axelrod Tier

Hidden Force Behind the 1% | Axelrod Tier

I wasn’t supposed to end up here.
That’s why it bothers so many people.

The Hidden Force Behind the 1% | $1B+ Revenue Architect | 7X Bestselling Author

Build the frame. Then dominate the system.

I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times. – Bruce Lee

"Books are a uniquely portable magic." – Stephen King

Pressure feels productive because it reduces uncertainty.

The brain hates open loops.
The amygdala scans for threat.
When outcomes aren’t controlled, the nervous system pushes for motion.

That’s why pressure is dangerous.
It calms anxiety by creating activity.

Here’s the FRAME law most never internalize.
The calm nervous system controls the room.
High-leverage operators regulate first.
They slow their breathing, widen perception, and hold silence without flinching.

Neuroscience is clear.
Certainty is contagious.
So is tension.

Pressure transfers stress.
Position transfers safety.

Whoever can wait without leaking urgency sets the tempo.
Whoever sets the tempo dictates the outcome.

This is why effort plateaus.
And leverage compounds.

At higher levels, success doesn’t come from doing more.
It comes from moving less, later, and with precision.

Vote carefully.
Your answer reveals how you handle power.

– The Frame

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Kevin Casey

Justin Michael 🦸🏻

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The Battle

Kevin Casey

Justin Michael 🦸🏻

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

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