Kevin Casey

Account Director and some other wild titles

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails.

You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head.

But somewhere along the way, "running your own business" turned into a second job you never wanted:
Salesperson.

The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation.

You're not broken. You're just using a playbook that was never built for people like you.

Here's what I know:

→ I grew my first agency from a kitchen table to $5M+ using zero cold calls.
→Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots.

Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase.

No pressure tactics. No fake urgency. No pretending to be someone you're not.

Just a way to land clients that doesn't make you hate yourself.

I'm not your guy if:

You want boiler-room tactics
You're looking for "one call close" scripts
You think sales is about convincing people

I am your guy if:

You'd rather attract than chase
You want to sell without selling out
You're done replaying conversations at 2am wondering what you said wrong

Want a taste?

Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling

Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.

Partner

I had a half-baked idea collecting dust in my notes.

Stumbled upon this powerful AI prompt that puts Jobs, Musk, Bezos, Godin, and Sinek in a room together. 

Not to coach me. 

To fight about my idea. 🥊

Jobs called my idea boring. 

Bezos asked 3 questions that made me realize I was solving the wrong problem entirely.

10 minutes. No cost. 

Best meeting I've had all year.

The Billion Dollar Boardroom.

I recorded a short 'over-my-shoulder' video and you can grab along with the exact prompt to stress-test your own ideas.

Drop "Boardroom" in the comments. I'll fire it over. 

P.S.  We need to be connected for me to send it. Hit follow or connect if we're not already.

#unselling

Kevin  Casey 

You built a business. Ended up with a second job you hate: Salesperson. You can sell without begging, chasing, or hating yourself after. | Best-Selling Author of (un)selling

Let me tell you about the 11 seconds that won a presidential election.

It's October 1984.

Ronald Reagan just had a terrible first debate. 

He looked tired. Confused. Old.

He was 73. 

The Wall Street Journal ran the headline everyone was thinking:
"Is the oldest president fit for office?"

His advisors were panicking.

Then came the second debate. And the question everyone was waiting for.

"Mr. President — you are already the oldest president in history. Is age a concern?"

Every camera. Every reporter. Every voter watching at home.

This was the moment.

Reagan paused.

Then smiled.

"I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent's youth and inexperience."

The room exploded.

Mondale — the guy trying to beat him — laughed and shook his head.

He knew. 
Everyone knew. 
It was over.

In 11 seconds, Reagan took his greatest vulnerability and turned it into his greatest weapon.

Not with anger. 
Not with defense. 
Not with a 10-point rebuttal.
With humor.

I think about this every time I watch a salesperson panic when they get a tough objection.

"Your price is too high." 
"We're already working with someone." 
"Send me some info and I'll look at it."

These are just frames. They're not facts. They're positions.

And whoever controls the frame controls what happens next.

Most people fight the frame. That's a losing game.

The best? 
They flip it.
 With calm. 
With confidence. 
With a well-timed line that makes the other person smile.

Humor disarms. 
It resets the room. 
It says "I'm not threatened by this."

And when you're not threatened — neither is your prospect.
That's when real conversations start.

Reagan didn't need a better argument that night.
He needed better frame control.
So do you.

#unselling

I audited my team's follow-up emails.
Yikes. 😳
I owe about 200 people an apology. 

Turns out most follow-ups are just a polite version of:

🔴  "You ghosted me and I'm panicking."

That's not a follow-up. 

That's a pest control problem.
And you're the pest.

The ones that got ignored all had the same problem:

They were about US. 
Not THEM.

No new info. 
No value. 
No reason to reply.

So I built The Anti-Pest Follow-Up Filter.

Four gates before you hit send. 
Fail any gate? 
Rewrite it or kill it.

Your challenge:
→  pull up your last 2 follow-ups. 
→  run them through those 4 gates.

I bet this little test might hurt a little.

I turned this Anti-Pest Filter into a decision tree you can pin next to your screen.

Now here's where I'm supposed to say reply with "ANTI-PEST" in the comments and I'll DM it to you so I can harvest your reply like a farmer collecting LinkedIn leads in February.

Nah.🙅‍♂️

It's in the comments. 
No DM. 
No email sequence. 
No 47-step funnel.

Screenshot it. 
Print it. 
Tattoo it on your forearm.
Whatever works for you. 

Just stop sending pest emails. 🪳

#unselling

🔴 The Prospect Bullsh*t Translation Guide.

WHAT THEY SAY → WHAT THEY REALLY MEAN

“Circle back next quarter.”  
→ I’ll have a restraining order by then.

“We're fine with our current provider.” 
→ We hate them, but change is scary and I’m tired.

“We’re not making any changes.”
→ We still fax things. Change might kill us.

“We’ll keep you in mind.”
 → Same way I keep kale in my fridge—until it rots.

“No budget this year.”
 → But I just got a $3K standing desk.

“This isn’t a priority.”
 → You’re just below “restock the Splenda.”

“I’m not the right person.”
 → But I’ll smile, nod, and suck 40 minutes from your soul.

“We’re researching.”
 → Free consulting, baby. Keep talkin’.

“We’re going in a different direction.”
 → Yeah… away from you.

The Way Out?

Embrace the No. 
Gently push for no.   
Invite no. 
Sifting > Selling. 

That’s not losing.
That’s selling like a grown-up.

#unselling

Leads vs Lies 

The day I stopped chasing every lead and started with a disqualifying first mindset everything changed.

Well, not right away.

At first it felt like I was quitting and leaving money on the table. 

I watched the “Cardone” salessluggers  out there grinding while I was disqualifying people, stress testing the truth and walking away.

But here’s what I didn’t expect:

✅The calls got easier.

✅The conversations got better 

✅ I reclaimed my dignity. 

Because when you’re not white-knuckling every opportunity, you show up differently.

You ask better questions. 
You actually listen. 
You stop performing and start connecting.
You make sure people feel comfortable telling you no.  
You even suggest it. 😱

And the prospects feel safe. 

They’re not being sold to. 
They’re being understood.

That’s the whole game.

I spent 12 years thinking I needed to hold on tighter.

Turns out the thing that was making sales hard was the “holding on.”

Let one go this week. 

On purpose.


#unselling

Detachment. 

A fancy word for not giving a f*ck. 

Took me 12 years and a therapy bill to figure that out that the secret to selling more is giving a f*ck less. 

P.S. 7,001 humans already tossed $25 into Jeff Bezo’s money money machine to learn how. → geni.us/unselling

3 years. 
3,003 subscribers. 
My accountant has questions.🤔

Grant Cardone has 2.2 million.
Gary Vee has 10 million.
Grant also owns a private jet.

I drive a reliable Genesis.

And I couldn't care less.

Because every one of those 3,003 people is here for the same reason:

They want to land clients without begging, chasing, or pretending to be someone they're not.

That's the whole room.
And it's exactly the room I wanted to build when I wrote (un)selling in 2023.

4 quarters over 100 pennies.

Link below if you want in. No velvet rope. No waitlist. 👇

P.S. Not a course. Not a cohort. Thank f*ck. Just one free sales fix every Sunday — for 3,003+ founders who've decided selling doesn't have to feel gross. →

Open article: BREAK FREE FROM SALES ANXIETY by kevincasey.ca

Ever wonder how top business leaders make the decisions that change everything?

I ask them.

I’m the host of Insights from Top Business Leaders.

It’s a video podcast that exclusively lives here on LinkedIn.

On the show, I sit down with the minds behind some of the world’s most successful companies.

We get real about what it actually takes to grow.

To pivot.

To win in business.

No fluff. 

Just raw insight from the frontlines.

But the podcast is just the start.

For 15+ years, I’ve helped business owners across the country unlock clarity, sharpen focus, and spot massive opportunities hiding in plain sight.

You know how you suddenly see the same car everywhere after buying it? 

That’s how opportunity works, once your mind is trained to notice it, it’s everywhere.

Here’s what fuels my work:

→ 100K+ YouTube subscribers 
→ 10M+ organic views 
→ Keynote speaker to tens of thousands 
→ Personality of the Year Award 
→ 3x published author 
→ Starred in 3 national documentaries

Let’s shift how you see business. One insight at a time.

Check out past episodes: https://www.insightspodcast.ca

Jeremy Bennett

LinkedIn's top creators hire this designer.

His name is Ubaid Ur Rehman. 

Let me ask you a question: 

→ Jasmin Alić 
→ Lara Acosta 
→ Link Up 

And thousands of more top creators.
What do they have in common? 
They all trust Ubaid.

Why? 

Because he understands something most people don't.
Most people miss the psychology behind design.
They think it's simple aesthetics.

→ Colors. 
→ Layouts. 
→ Making things "pop."

But design is actually persuasion.
And that's what Ubaid understands.
And he's built his entire career around it.

You see...

Your profile picture isn't a photo. It's a first impression. 
Your banner isn't decoration. It's your hero section. 
Your design isn't just aesthetics. It's strategy.

In this episode, Ubaid reveals:

→ Why cluttered banners kill your conversions
→ How to design for function, not just beauty 
→ The profile picture rule most people break 
→ The 3 things every banner actually needs 
→ Why copy comes before design (always) 

There's a reason why the top 1% hire him. 
There's a reason why they keep returning.
In this episode, you'll find out exactly why. 

Do you outsource your design or do it all yourself? 
Let us know in the comments.

Your LinkedIn profile is failing.

Alina Kovalchuk shows you why.

You spend hours on your profile. 
Tweaking every word. 
Making it perfect.

But visitors? 
They decide in seconds. 
They either stay on your profile or leave.

Your headline isn't grabbing them. 
Your banner says nothing. 
Your about section? 
No one reading it.

In this episode, learn from Alina:

→ The 15-second profile test and how to pass it 
→ Why your headline is costing you connections 
→ The about section mistake almost everyone makes 
→ How to turn profile visitors into real opportunities 
→ What your banner should actually communicate 

Affected by LinkedIn's drop in reach? 
If so, this is a must-watch!

When's the last time you updated your profile?
↳ Let us know in the comments (be honest!).

Alicia Teltz worked for LinkedIn.

She told me the truth about the algorithm.

The algorithm is constantly changing.

Video is king. Then it's not. 
Text-only is back. Or is it really?
Carousels are crushing it. Maybe not?

And...

The gurus are contradicting each other.

It feels so discouraging. 

And then after months of experimentation:

You feel like you finally crack the code. 
You start seeing amazing results. 
You're building momentum.

And bang. 
Reach down 70%. 
And you feel like giving up.

In this episode, learn from an insider: 

→ The 3 universal posts that do well on the platform
→ Why she calls this the "brains with vibes" era 
→ The real reason 'hiring' content always wins
→ Why educational posts alone are dead 
 
And!

LinkedIn's goal to become a global news giant!
↳ Wait! What!? 🤯

The algorithm is a mystery. 
But what works isn't.

This is an absolute must-watch!

What's the one thing you'd change about LinkedIn?

The authority on creator rankings.

Favikon is now a partner of the podcast.

Almost 500 episodes.
My work: Over 10M views.
LinkedIn's top 1% as guests.

And now?

Partnering with the best in the creator economy.

Welcome, Favikon 🤗

Thousands of brands and agencies trust them
Known as the authority on creator rankings
Welcome Jeremy Boissinot and team!

The podcast keeps growing.
2026 is going to be huge!
Stay tuned.

We’re just getting started. 💪
(Literally just getting started). 
Wait until you see what's coming. 🔥

This is one of those lineups.

Wow. Just wow. 

Let's give a warm welcome to:

→ Dr. Elizabeth Lindsey 
→ Alicia Teltz 
→ Mischa Collins 
→ Carmen Vicente 
→ Gina Bianchini 
→ Oana Labes, MBA, CPA 
→ Luke Tobin 
→ Jennifer Orji 
→ Nick Broekema 

What a lineup!

Different industries. 
Different paths. 
All titans.

What do you want to know from them?
 
The difficult decisions?  
The hard lessons?  
The doubts?  
The pivots?  

Think about what you'd like me to ask them.
↳ Let me know in the comments.

He became Charlie Hills' right hand man.

Norbert Bezzina tells how he got his attention.

Here's what the old model looks like:

→ Write a CV
→ Apply to jobs
→ Wait and hope

Meanwhile, people with half your experience get hired. 

Why?

They are building in public.
They are building a community.
They are creating their personal brand.

That is the new CV.

Norbert practices what he preaches: 

→ He went all in and created his personal brand.
→ Posted consistently about topics that mattered.
→ Focused on community (not only on follower count).

And then six months later...
↳ He becomes Charlie Hills' right-hand man.

He knows the system. 
He teaches it to others. 
He built his career on it.

In this episode, he shares how to replace your CV.

Must-watch! 

When was the last time you used a CV? 
↳ Let us know in the comments.

Your thoughts are killing your LinkedIn growth.

Jawna Standish explains neuroscience 🤯

You have tens of thousands of thoughts a day.
↳ Most of them are bad ones. 

Your brain is a prediction machine.
It's constantly scanning for threats.
Looking for proof that your fears are real.

Think you're not good enough to post?
↳ Your brain will find evidence to prove it.

Think your content won't perform?
↳ Your brain will make sure you notice every flop.

This is your reticular activating system.
Whatever you focus on, you notice more of.
And it affects every single one of us! 

And here's the problem:

We've been conditioned to think self-talk is "woo-woo."
↳ It's not.

Your subconscious is always listening.

→ It's forming your core beliefs.
→ What you think you're worth.
→ What you think you're capable of.

In this episode, Jawna explains:

→ How the stories you tell yourself shape your reality
→ How to rewire your thoughts for LinkedIn success
→ How your brain could be hurting your sales

This isn't just "positivity."
↳ It's neuroscience.

And it can change everything.

Do you ever meditate? 
Let us know in the comments.

Stop waiting until you're ready to launch.

Milica Balaban says to share your journey now.

You're building completely alone. 
Waiting for the big reveal.
So excited! 

Then you launch.
And no one cares.
Not even one sale.

Milica has a solution.

You need to build in public.
Share everything!
Mistakes and all.

Why?

Because you'll get real feedback.
Attract the right people.
And build trust. 

In this episode, learn:

→ What makes people stick around (hint: not your wins) 
→ How often should you post when building in public? 
→ How to promote without sounding salesy 
→ How vulnerable should you actually be? 
→ The one-liner test for your product

The highlight reel is dead. 
Your real story is what builds trust.
That's what people truly connect with.

Currently working on something? 
Let us know in the comments. Don't be shy!

Thomas Pearce grew faster than 99% of LinkedIn.

I asked him exactly how he did it.

Under two years ago, he had 700 followers. 
Where's he at today? 
Over 91,000!

And a personal branding agency to match.

Launching before you're ready is great.
But! You have to have a strategy.
You shouldn't post just to post.

Personal branding isn't only about a following.
It's about creating a personal reputation.
A brand that showcases who you are.

In this episode, learn:

→ How to "de-platform" your audience (and why it matters) 
→ What killed LinkedIn's video feed and what replaced it 
→ The strategy behind his 91K growth in two years
→ The content formats actually working in 2026 
→ Why strategy beats consistency every time 

The algorithm keeps changing. 
But the fundamentals don't.
Thomas proves that.

How important is a personal brand to you?
Let us know in the comments.

Your campaign isn't yours anymore.

Jo Bird ✨ said this and it stopped me cold.

You spend months on a campaign.
↳ Blood, sweat, and tears.
↳ You hit post.

And now?
↳ The audience decides what your story means.

→ They can spin it in any direction.
→ They can praise it or tear it apart.
→ They can take it somewhere else entirely.

This is the new reality of storytelling.
↳ It's a two-way conversation now.

Most brands panic when this happens.

→ They ignore negative comments entirely.
→ Or they let one person handle it by themselves.
→ They miss the insight hiding in the actual criticism.

10+ years at Gymshark and other challenger brands.
She's seen what separates brands from:

💪 Those that thrive
❌ And those that crumble

But there's a solution.

→ Listen to some of the negative feedback.
→ Distinguish helpful from unhelpful commentary.
→ Treat your comment section like free market research.

Because here's the truth:

Companies used to pay thousands for focus groups.
↳ Now that data is sitting in your comments section.

Jo also talked about the IKEA Effect:

→ If you want people to champion your idea...
→ Make them feel like they helped build it.
→ They'll carry it on your behalf.

Jo held nothing back in this episode.

Has your comment section ever gotten the best of you?
↳ Let me know below. 👇

Mita Mallick admits she's been a bad boss.

Here's how it happens to good people.

Most bosses don't want to be bad bosses.
But they're stressed, running on three hours sleep.
And they take it out on their team without realizing it.

Mita says bad bosses are made in 3 moments:

1. Work gets overwhelming.
2. You learned from a bad boss.
3. Something personal breaks you.

You can't ignore that and expect to lead well.

The fix?

→ Recognize when you're slipping. 
→ Ask your team for feedback. 
→ Reach out for help. 

And here's what separates bosses from leaders:

Good leaders create other leaders. 
When you're down, they don't kick you.
And actually lift you up when you're struggling.

Bad bosses protect their ego. 
Good leaders lift their team.

Have you ever worked for a bad boss?
Let us know in the comments.

taplio

The Battle

Kevin Casey

Jeremy Bennett

Followers

Posts

Engagements

Likes

Performance ScoreKevin Casey's LinkedIn Performance

Performance ScoreJeremy Bennett's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kevin Casey

Jeremy Bennett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

Performance ScoreJeremy Bennett's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin Casey's LinkedIn Performance