Kevin Casey

Account Director and some other wild titles

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails.

You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head.

But somewhere along the way, "running your own business" turned into a second job you never wanted:
Salesperson.

The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation.

You're not broken. You're just using a playbook that was never built for people like you.

Here's what I know:

→ I grew my first agency from a kitchen table to $5M+ using zero cold calls.
→Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots.

Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase.

No pressure tactics. No fake urgency. No pretending to be someone you're not.

Just a way to land clients that doesn't make you hate yourself.

I'm not your guy if:

You want boiler-room tactics
You're looking for "one call close" scripts
You think sales is about convincing people

I am your guy if:

You'd rather attract than chase
You want to sell without selling out
You're done replaying conversations at 2am wondering what you said wrong

Want a taste?

Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling

Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.

Partner

Got my ass handed to me today. 

Feels great.

One of my favorite (un)selling students just lapped me.

Not figuratively. Like… actually lapped me. 

By a mile. Maybe a thousand miles.

Here’s the story:

Jeremy, in the shadows, helped me launch my book in 2023. 

Then rescued me from all the techie crap — building my email list, setting up systems, the stuff I’m useless at. 

The truth is I can’t even get my microwave to stop flashing 12:00.

In exchange, I taught him the sales stuff that took me 20 years to figure out.

He applied every bit of it with a consistency I’ve never had.

Now he’s clearing numbers most people only dream about.

And straight up:

I couldn’t be prouder.👏👏

This is the thing nobody tells you about teaching what you know:

The best students don’t just learn your lessons.

They take your 20 years and compress it into 2 years. 

Doing > IQ’ing. 

Then they leave you in the dust.

And if you’re doing it right, that doesn’t sting.

It’s the whole point.

Congrats Jeremy Bennett 
 
So damn happy for you and your family.

Kevin  Casey 

You built a business. Ended up with a second job you hate: Salesperson. You can sell without begging, chasing, or hating yourself after. | Best-Selling Author of (un)selling

The podcast just turned 2 years old! 🎉

And look what happened👇

Kevin Casey was my very first guest.
Thanks for taking that leap with me my friend.
You completely changed how I do business. Grateful 🙏🏻 

The show started off as a local show.
Then it grew to Atlantic Canada.
And then...global.

About a year later LInkedIn giant Jasmin Alić came on.
And since then, everything changed.
Grateful for you my friend.

Within the same time frame, I had titans like:

→ Richard van der Blom 
→ Lara Acosta 
→ Fatima Khan 
→ Charlie Hills 🦩 
→ Ruben Hassid 

And so many more.

Then it turned into a full-time career.
Five business titans every week.
And I feel blessed every day.

Then the partners came:

Link Up
↳ Simply the best community out there. 

AuthoredUp 
↳ I remember the first time I heard about AuthoredUp, it was during an interview where Chris Do was talking with Jasmin, and Jasmin spoke very highly of it and strongly recommended it. And now...partner :) 

Richard's van der Blom’s Just Connecting - Social Selling, Employee Advocacy and Marketing 
↳ So incredibly honoured! Wow!

Pinch me.

Two years.
400+ episodes.
Hundreds of conversations.

To everyone who supports this show:

Thank you from the bottom of my heart.
Without you, this show certainly wouldn't exist.

Forever thankful. ❤️

What's been your favorite episode?
Who would you like to see on the show?
Let me know in the comments. 🙏🏻 

P.S. Wait until you see who's coming up! 🤩

You love what you do. You hate selling. 

So you skip the sleazy stuff. Good. 

But there's a sneaky mistake you're probably still making and it's tanking your conversations before they start. 

I call it unconscious commission breath. 

65 seconds. 

I know that's an eternity if you're 19. You're not.

#unselling

Product pushers chase.

Problem solvers attract.

(Everyone nods. Very few do) 


#unselling

Prospect barks "sh*t, this is a ton of questions." 

You say...

#unselling

Tom Hanks wasn't born an actor. He became one.

Michael Jordan wasn't born a legend. He earned it.

Reps. Practice. Failure. More reps.

So why do we think selling is different? 

That you either "have it" or you don't?

55 seconds. Not a TikTok dance. Actual grown-up stuff.

#unselling

Big words don't make you look smart.

They make you look like you're hiding something.

Simple sells. Jargon repels.

I call it the "5 cent word" rule and it's one of the easiest fixes in selling with dignity. 

#unselling

P.S. This clip lifted from a conversation with Fred Copestake.
Brilliant sales brain. 
Terrible name for a superhero.

❌ "Be totally upfront. This is a sales call. Do you want to hang up now or give me 27 seconds and then decide?"

Pssst 🤫…

That stopped being a pattern interrupt about 47,000 YouTube videos ago.

My mom turned 90 last Sunday.

If you called her with this line, she'd pause, sigh, and in the sweetest voice imaginable say:

"Oh honey. Did reading that off your script make you feel powerful? Or did your soul leave your body a little?"

Then she'd hang up. Gently. Because she was raised right.

Yesterday's pattern interrupt is tomorrow's worn-out line. 

*Benjamin Dennehy can still pull it off. 
But let's be real here.
You're not Benjamin. 
I'm not Benjamin.  
 
#unselling

p.s. Two ways to see if I know what I'm talking about:
→ Free (skeptics): https://lnkd.in/ea3wZaep 
→ $17 (believers): https://geni.us/unselling

Open article: (un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales by geni.us

(un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales

Jeff Hatten 🎉

funny + relatable videos for audience-first brands | doing it in public | wannabe pickleball influencer

I help GTM teams break into best-fit accounts by making the problem they solve too entertaining to ignore.

This business (The Edutainment Studio) is something I've been building towards for a while now...a convergence of a bunch of experiences I've had in my life and career:

 -Designed and sold creative advertising campaigns
 -Sold software as a full cycle seller (multiple 7 figure deals)
 -Made my wife and kids laugh
 -Taught sales teams how to demo software more effectively
 -Sold sales training programs to tech companies like Adobe, Oracle, and Workday
 -Made most of my friends laugh (those who didn't laugh are on a PIP)
 -Started a B2B video production company
 -Grew video production company to over 100 clients, and then Covid hit
 -Founded a SaaS business
 -Got obsessed with pickleball (has nothing to do with this)
 -Failed at the same SaaS business cause people didn't want to pay for the product (no PMF)
 -Learned how to get users via funny, organic content for my SaaS biz
  (even though they didn't wanna pay)
 -Made a bunch of people on LinkedIn laugh (13M+ impressions last year)
 -Started The Edutainment Studio
 -Now building The Edutainment Studio in public

Hit me up and let's chat if you want to talk about doing something different, fun, and highly effective for your brand.

Founder

Platform to create personalized animations, branded to an individual contact. We call the animations a Popr. Share Poprs in emails and DMs to break through the noise, earn attention, and get more replies.

Use for sales follow-ups.
Engaging new LinkedIn connections.
Standing out in the hiring process.
And more!

Try free at popr.ai.

taplio

The Battle

Kevin Casey

Jeff Hatten 🎉

Followers

Posts

Engagements

Likes

Performance ScoreKevin Casey's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kevin Casey

Jeff Hatten 🎉

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin Casey's LinkedIn Performance