Kevin Casey

Account Director and some other wild titles

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails.

You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head.

But somewhere along the way, "running your own business" turned into a second job you never wanted:
Salesperson.

The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation.

You're not broken. You're just using a playbook that was never built for people like you.

Here's what I know:

→ I grew my first agency from a kitchen table to $5M+ using zero cold calls.
→Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots.

Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase.

No pressure tactics. No fake urgency. No pretending to be someone you're not.

Just a way to land clients that doesn't make you hate yourself.

I'm not your guy if:

You want boiler-room tactics
You're looking for "one call close" scripts
You think sales is about convincing people

I am your guy if:

You'd rather attract than chase
You want to sell without selling out
You're done replaying conversations at 2am wondering what you said wrong

Want a taste?

Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling

Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.

Partner

Got my ass handed to me today. 

Feels great.

One of my favorite (un)selling students just lapped me.

Not figuratively. Like… actually lapped me. 

By a mile. Maybe a thousand miles.

Here’s the story:

Jeremy, in the shadows, helped me launch my book in 2023. 

Then rescued me from all the techie crap — building my email list, setting up systems, the stuff I’m useless at. 

The truth is I can’t even get my microwave to stop flashing 12:00.

In exchange, I taught him the sales stuff that took me 20 years to figure out.

He applied every bit of it with a consistency I’ve never had.

Now he’s clearing numbers most people only dream about.

And straight up:

I couldn’t be prouder.👏👏

This is the thing nobody tells you about teaching what you know:

The best students don’t just learn your lessons.

They take your 20 years and compress it into 2 years. 

Doing > IQ’ing. 

Then they leave you in the dust.

And if you’re doing it right, that doesn’t sting.

It’s the whole point.

Congrats Jeremy Bennett 
 
So damn happy for you and your family.

Kevin  Casey 

You built a business. Ended up with a second job you hate: Salesperson. You can sell without begging, chasing, or hating yourself after. | Best-Selling Author of (un)selling

The podcast just turned 2 years old! 🎉

And look what happened👇

Kevin Casey was my very first guest.
Thanks for taking that leap with me my friend.
You completely changed how I do business. Grateful 🙏🏻 

The show started off as a local show.
Then it grew to Atlantic Canada.
And then...global.

About a year later LInkedIn giant Jasmin Alić came on.
And since then, everything changed.
Grateful for you my friend.

Within the same time frame, I had titans like:

→ Richard van der Blom 
→ Lara Acosta 
→ Fatima Khan 
→ Charlie Hills 🦩 
→ Ruben Hassid 

And so many more.

Then it turned into a full-time career.
Five business titans every week.
And I feel blessed every day.

Then the partners came:

Link Up
↳ Simply the best community out there. 

AuthoredUp 
↳ I remember the first time I heard about AuthoredUp, it was during an interview where Chris Do was talking with Jasmin, and Jasmin spoke very highly of it and strongly recommended it. And now...partner :) 

Richard's van der Blom’s Just Connecting - Social Selling, Employee Advocacy and Marketing 
↳ So incredibly honoured! Wow!

Pinch me.

Two years.
400+ episodes.
Hundreds of conversations.

To everyone who supports this show:

Thank you from the bottom of my heart.
Without you, this show certainly wouldn't exist.

Forever thankful. ❤️

What's been your favorite episode?
Who would you like to see on the show?
Let me know in the comments. 🙏🏻 

P.S. Wait until you see who's coming up! 🤩

You love what you do. You hate selling. 

So you skip the sleazy stuff. Good. 

But there's a sneaky mistake you're probably still making and it's tanking your conversations before they start. 

I call it unconscious commission breath. 

65 seconds. 

I know that's an eternity if you're 19. You're not.

#unselling

Product pushers chase.

Problem solvers attract.

(Everyone nods. Very few do) 


#unselling

Prospect barks "sh*t, this is a ton of questions." 

You say...

#unselling

Tom Hanks wasn't born an actor. He became one.

Michael Jordan wasn't born a legend. He earned it.

Reps. Practice. Failure. More reps.

So why do we think selling is different? 

That you either "have it" or you don't?

55 seconds. Not a TikTok dance. Actual grown-up stuff.

#unselling

Big words don't make you look smart.

They make you look like you're hiding something.

Simple sells. Jargon repels.

I call it the "5 cent word" rule and it's one of the easiest fixes in selling with dignity. 

#unselling

P.S. This clip lifted from a conversation with Fred Copestake.
Brilliant sales brain. 
Terrible name for a superhero.

❌ "Be totally upfront. This is a sales call. Do you want to hang up now or give me 27 seconds and then decide?"

Pssst 🤫…

That stopped being a pattern interrupt about 47,000 YouTube videos ago.

My mom turned 90 last Sunday.

If you called her with this line, she'd pause, sigh, and in the sweetest voice imaginable say:

"Oh honey. Did reading that off your script make you feel powerful? Or did your soul leave your body a little?"

Then she'd hang up. Gently. Because she was raised right.

Yesterday's pattern interrupt is tomorrow's worn-out line. 

*Benjamin Dennehy can still pull it off. 
But let's be real here.
You're not Benjamin. 
I'm not Benjamin.  
 
#unselling

p.s. Two ways to see if I know what I'm talking about:
→ Free (skeptics): https://lnkd.in/ea3wZaep 
→ $17 (believers): https://geni.us/unselling

Open article: (un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales by geni.us

(un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales

I Talk With People

I like to be held accountable. You should too. 

That means we’re going to chat. Regularly.

About targets, and how we get there, and what needs to change, and how we get better. And if the day ever comes when everything is in sync, the question becomes "can we duplicate this?" 

I get things done, the important things, and along the way I help make our Team (Caps) inclusive and strong and ready for the next challenge – to meet it and beat it.

If history predicts the future, look at my accomplishments. 

In most cases my numbers are above average. In others, my accomplishments are outstanding and top tier. But what they all have in common is…

I had zero experience when I began each tenure and still produced, sometimes exceptionally well. 

I am able to quickly grasp new concepts and technology, then I transfer that enthusiasm and knowledge to other people in a way that makes them act.

Other words used to describe me include, smart, funny, well rounded, professional, and more.

Once in a while humble and modest, but this isn’t that time; I mean c'mon, it’s LinkedIn.

Most business is about relationships and I attribute all my success, like below, on a simple formula… 

Act in ways that build trust, be genuine and be genuinely interested in people and do good things. If you do that, business will follow.

That's what happens to me, every time.

I wish I had some wild and crazy sales strategy, but I don’t, “be interested instead of interesting” opens a lot of doors.

I have led training seminars and done presentations 1 on 1 and to large groups, connecting the dots on technical and product details in a way that people ‘get it’ and act. 

As a hunter I am relentless; as a farmer I am attentive and thorough.

In summary I find, develop, maintain and grow the business. 

I create enduring revenue streams.

Derrick Swain

So here is something a little insidious...

Last night I made a post and immediately got a comment from "LinkedIn" saying my account has been suspended for a violation and to 'click here" to proceed.

So I did.

It took me a little bit to grasp this wasn't from LinkedIn and my account was not suspended - after I had my submitted my password.

Cue the panic and changing passwords on so many different things... bank, LinkedIn, email, plus more.

Woke up this morning and everything seems to be in order but.... Grrrumble!

taplio

The Battle

Kevin Casey

Derrick Swain

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taplio

The Battle

Kevin Casey

Derrick Swain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

Performance ScoreDerrick Swain's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin Casey's LinkedIn Performance