Kevin Casey

Account Director and some other wild titles

Cal LeGrow Insurance & Financial Group

 Partner

Senior VP, Sales and Marketing

The Idea Factory

A group of 20+ wildly passionate marketers who love partnering with clients who want to stop being just average and ready to truly stand apart of the sea of sameness out there. While we plant ourselves in historic downtown St. John's - 40% of our revenue is from clients outside the province. We love to live here, but ready to put our fingerprints anywhere on the planet. That's the world we live in.  No Boundaries.

Co-Founder and Director

Labatt Breweries of Canada

Managed marketing and promotional activities for Newfoundland and Labrador including leading launch of Bud and Bud Light brands to the marketplace.

Marketing Manager

M5 Marketing Communications

Started working with Market Quest Research for 2.5 years and then worked with provincial and regional clients from Credit Unions to beer to car dealers - managing with a great team of talent fully integrated campaigns.

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

Let’s be real…

If sales makes you sweat, stall, or want to disappear into a cave—you’re not broken. 

You’re just not wired for boiler room tactics.

I help entrepreneurs who hate selling...stop hating it.

No fake urgency. No pushy scripts. No pretending to be someone you’re not.

I grew my first agency from a basement to $5M+ using zero cold calls. 

Then tripled the market value of an insurance brokerage by teaching the team how to sell like humans, not robots.

In my spare time, I coach founders and solo business owners how to get more yes’s—without chasing, begging, or burning out.

Join 3,000+  and get my free “Sunday Espresso Shots” at www.kevincasey.ca/unselling

Partner

Year 25 as a business owner.

2 “hell yeahs.”
7 “oh, f*cks.”

Still all in.

Which square are you today?

Kevin  Casey 

Hate Selling? Helping Anxious Entrepreneurs Land More Clients Without Cold Calling | Best-Selling Author of (Un)Selling | I don’t teach pressure, convincing, or chasing. If that’s what you want, I’m not your guy.

Salespersoon: spends 40 minutes crafting the epic narrative email. 

Prospect: sees the preview, declares time of death, moves on with life.

———————————————————-

Nobody’s reading your 9-paragraph confession. 

You get 60 words to make their brain itch… after that, your email’s not outreach, it’s a eulogy.

#deadonarrival
#unselling

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Entrepreneurs and Founders...

If you need to follow up 9 times, you don’t have a buyer.

You have a hostage. 

If selling feels like a hamster wheel, you’re not growing a business.

You’re doing cardio for strangers. 🥵

Here’s the insanity loop most founders get stuck in 
👇

→ Make a call
→ Hope you don’t get hung up on
→ Force fake small talk about the weather
→ Ask 1–2 weak softball questions
→ Get grilled for free advice
→ Vomit answers to feel smart
→ Then cave in and put all the vomit in writing
→ Log it in as a “lead” (when it's really a "lie")
→ Call
→ Chase
→ Chase more
→ Borderline stalk
→ Convince yourself it’s “relationship building”
→ Hope
 → Pray
 →Repeat

*No thanks.*

That’s how good humans start to hate selling.

It drains your dignity. 

It trains prospects to see you as a vending machine.

Here’s the (un)Selling path instead:

👉 Connect only with people who are highly likely to have the pain you solve

👉 Drop an illumination hook that joins a secret conversation going on in their head so clearly they flinch a little

👉 Tease a hypothesis of how you solved that problem for people like them and then poke the bear a little

👉 Make it clear that this isn't for everyone -  invite them to say 'no' - and declare you might say 'no' also. 

👉 If the pain is real and the stakes are high enough, then continue

👉 Decide next step: Nurture, Continue, or Run like hell. 

No chasing. No weirdness. 

Doing less, Getting more. 

_________________________________________________________________

P.S. Full disclosure: (un)selling is 411 pages. It won’t fit in a stocking unless you upgrade your fireplace, but it's still on Amazon and hated by delivery drivers globally. https://geni.us/unselling

Our Dog Bella. 

Cute to Cujo in seconds.

Desperately trying to inhale one pasta strand is every needy salesperson ever.

Pawing. Lunging. Eyes locked on the noodle like rent is due.

That’s how those 'fast closes' and empty "checking in" and "circling back" attempts feel to the prospect.

Prospects smell the hunger.

And they pull back.

Calm sellers don’t worship one noodle.

They make more pasta.

An abundance mindset. 

Detach from the outcome.

#unselling

SafePrice.io

SafePrice.io (by EchoQuote) increases your market share by capturing the Right Leads at the Right Time from your company’s current website. In less than a day, you can begin to capture and engage a continuous stream of interested, serious prospects driving top-line sales.

Founder

Marzik, Inc.

I co-founded Marzik, a Value Added Reseller focused on Enterprise Data Storage solutions from Veritas, StorageTek, ADIC, EMC and Quantum. Marzik grew to $40 Million per year in revenue in 4 years. I sold my share to start EchoQuote in 2005.

Exit: Buyout

Co-founder, Vice President

CommVault

CommVault develops and sells enterprise data management software. I started the Federal group selling to the Intel, DoD and Civilian agencies.

Exit: IPO (CVLT)

Federal Sales Manager

QStar Technologies

QStar develops and sells Data Management software for large enterprise environments.

Exit: Acquired

Co-founder, VP of Technical Sales

Electronic Data Systems

Completed the System Engineering Development (SED) program. Worked on several large Federal Government projects (Army Viable/ASIMS, US AID) as well as large Commercial software projects (Blue Cross of California modernization).

Senior Systems Engineer

More Sales Needles. Less Haystack. ● Replace your Request-a-Quote form and turn your B2B website into a hand-raising machine ● Built for B2B Equipment Sales teams (IT, Industrial, Medical)

Industrial/B2B Manufacturers:
 
Is your corporate website leaking sales opportunities and costing you Market Share?
 
While running a Commercial Equipment Dealer against 500 competitors, I discovered a buyer blind spot that was costing us millions per year in lost business.

So we developed a simple tool to fix it based on 3 critical principles: 

1) Capture serious prospects from an existing website...

2) early in the buying cycle (before the competition)...

3) to shape requirements resulting in a high margin sale (less discounting).

It worked so well capturing new sales opportunities that our OEM suppliers wanted to use it for *their* sales teams. We spun it out as a standalone service to help B2B Manufacturers dominate their markets. 90+ clients prove it works.

If your goal this year is to boost Market Share, consider adding our SafePrice.io tool to your current website and immediately start getting results like this:

MONTHLY Sales Funnel Value Captured:

🔥 $80 Million per month
IBM/TEXAS MEMORY SYSTEMS (Flash storage)

🔥 $55 Million per month
TEGILE (Flash storage)

🔥 $21 Million per month
HPE/SIMPLIVITY (Hyperconvergence)

🔥 $17 Million per month
DELL/EQUALLOGIC (NAS)

🔥 $4 Million per month
DOUGLAS MACHINES (Industrial Washing Equipment)

...and many more B2B Product or Service companies

What customers say:

🎙️SafePrice.io's Tool gets us in the door first, and in B2B that is everything" (J. Klemme, President)

🎙️ "It's the best Sales Conversation Starter I've seen in my 20 years of business. The value is amazing" (K. Roller, VP Sales)

🎙️ "I've never seen a Sales team so excited about a lead gen program. It really works!" (S. Worthington, VP Marketing)

🎙️ "We're closing 9% of what we're capturing; it's our best producing campaign by far." (M. White, Dir. Demand Gen)

taplio

The Battle

Kevin Casey

Dale Underwood 💲❓️

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taplio

The Battle

Kevin Casey

Dale Underwood 💲❓️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

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Performance ScoreKevin Casey's LinkedIn Performance