Kevin Casey

Account Director and some other wild titles

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails.

You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head.

But somewhere along the way, "running your own business" turned into a second job you never wanted:
Salesperson.

The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation.

You're not broken. You're just using a playbook that was never built for people like you.

Here's what I know:

→ I grew my first agency from a kitchen table to $5M+ using zero cold calls.
→Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots.

Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase.

No pressure tactics. No fake urgency. No pretending to be someone you're not.

Just a way to land clients that doesn't make you hate yourself.

I'm not your guy if:

You want boiler-room tactics
You're looking for "one call close" scripts
You think sales is about convincing people

I am your guy if:

You'd rather attract than chase
You want to sell without selling out
You're done replaying conversations at 2am wondering what you said wrong

Want a taste?

Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling

Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.

Partner

Got my ass handed to me today. 

Feels great.

One of my favorite (un)selling students just lapped me.

Not figuratively. Like… actually lapped me. 

By a mile. Maybe a thousand miles.

Here’s the story:

Jeremy, in the shadows, helped me launch my book in 2023. 

Then rescued me from all the techie crap — building my email list, setting up systems, the stuff I’m useless at. 

The truth is I can’t even get my microwave to stop flashing 12:00.

In exchange, I taught him the sales stuff that took me 20 years to figure out.

He applied every bit of it with a consistency I’ve never had.

Now he’s clearing numbers most people only dream about.

And straight up:

I couldn’t be prouder.👏👏

This is the thing nobody tells you about teaching what you know:

The best students don’t just learn your lessons.

They take your 20 years and compress it into 2 years. 

Doing > IQ’ing. 

Then they leave you in the dust.

And if you’re doing it right, that doesn’t sting.

It’s the whole point.

Congrats Jeremy Bennett 
 
So damn happy for you and your family.

Kevin  Casey 

You built a business. Ended up with a second job you hate: Salesperson. You can sell without begging, chasing, or hating yourself after. | Best-Selling Author of (un)selling

The podcast just turned 2 years old! 🎉

And look what happened👇

Kevin Casey was my very first guest.
Thanks for taking that leap with me my friend.
You completely changed how I do business. Grateful 🙏🏻 

The show started off as a local show.
Then it grew to Atlantic Canada.
And then...global.

About a year later LInkedIn giant Jasmin Alić came on.
And since then, everything changed.
Grateful for you my friend.

Within the same time frame, I had titans like:

→ Richard van der Blom 
→ Lara Acosta 
→ Fatima Khan 
→ Charlie Hills 🦩 
→ Ruben Hassid 

And so many more.

Then it turned into a full-time career.
Five business titans every week.
And I feel blessed every day.

Then the partners came:

Link Up
↳ Simply the best community out there. 

AuthoredUp 
↳ I remember the first time I heard about AuthoredUp, it was during an interview where Chris Do was talking with Jasmin, and Jasmin spoke very highly of it and strongly recommended it. And now...partner :) 

Richard's van der Blom’s Just Connecting - Social Selling, Employee Advocacy and Marketing 
↳ So incredibly honoured! Wow!

Pinch me.

Two years.
400+ episodes.
Hundreds of conversations.

To everyone who supports this show:

Thank you from the bottom of my heart.
Without you, this show certainly wouldn't exist.

Forever thankful. ❤️

What's been your favorite episode?
Who would you like to see on the show?
Let me know in the comments. 🙏🏻 

P.S. Wait until you see who's coming up! 🤩

You love what you do. You hate selling. 

So you skip the sleazy stuff. Good. 

But there's a sneaky mistake you're probably still making and it's tanking your conversations before they start. 

I call it unconscious commission breath. 

65 seconds. 

I know that's an eternity if you're 19. You're not.

#unselling

Product pushers chase.

Problem solvers attract.

(Everyone nods. Very few do) 


#unselling

Prospect barks "sh*t, this is a ton of questions." 

You say...

#unselling

Tom Hanks wasn't born an actor. He became one.

Michael Jordan wasn't born a legend. He earned it.

Reps. Practice. Failure. More reps.

So why do we think selling is different? 

That you either "have it" or you don't?

55 seconds. Not a TikTok dance. Actual grown-up stuff.

#unselling

Big words don't make you look smart.

They make you look like you're hiding something.

Simple sells. Jargon repels.

I call it the "5 cent word" rule and it's one of the easiest fixes in selling with dignity. 

#unselling

P.S. This clip lifted from a conversation with Fred Copestake.
Brilliant sales brain. 
Terrible name for a superhero.

❌ "Be totally upfront. This is a sales call. Do you want to hang up now or give me 27 seconds and then decide?"

Pssst 🤫…

That stopped being a pattern interrupt about 47,000 YouTube videos ago.

My mom turned 90 last Sunday.

If you called her with this line, she'd pause, sigh, and in the sweetest voice imaginable say:

"Oh honey. Did reading that off your script make you feel powerful? Or did your soul leave your body a little?"

Then she'd hang up. Gently. Because she was raised right.

Yesterday's pattern interrupt is tomorrow's worn-out line. 

*Benjamin Dennehy can still pull it off. 
But let's be real here.
You're not Benjamin. 
I'm not Benjamin.  
 
#unselling

p.s. Two ways to see if I know what I'm talking about:
→ Free (skeptics): https://lnkd.in/ea3wZaep 
→ $17 (believers): https://geni.us/unselling

Open article: (un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales by geni.us

(un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales

Vendor Management Lead

Manager, Performance & Vendor Operations

Sr Facility Manager East + VM

Senior Facility Manager, Quebec, Atlantic Canada & Nunavut

Facility Manager

BOMA Newfoundland & Labrador

Past President

Brookfield Properties

Facility Manager NL for Canada Post
Ensure that 26 Canada Post facilities are operated and maintained cost-effectively, safely, efficiently as per the operating parameters of the Statement of Work and management contract. Accountable for the management, financial and operational performance of a group of facilities within Newfoundland and Labrador. Primary Brookfield Johnson Controls representative for day-to-day contact with Canada Post and their Tenants for performance of the contract.

FUNCTIONS AND RESPONSIBILITIES 
•	Financial control:
Responsible for the development of budgets, and be able to defend the logic to superiors and clients; use financial reports, perform monthly budget analyses and reforecast allocations as necessary; meet annual targets as per contractual performance indicator
•	Manage facilities which have multiple tenants and moderately complex building operations component e.g. HVAC system, life safety system etc. 
•	Liaison with Clients on day-to-day facility management activities 
•	Develop and maintain complex preventative and corrective maintenance schedules; perform all maintenance to ensure asset integrity and value of all building systems and architectural components 
•	Ensure compliance with corporate and legislated policies, procedures, practices and guidelines related to environmental, building code and health and safety issues by applying cursory knowledge of legislation related to these areas 
•	Prepare tender documents for RFP, tender and analyze bids; negotiate best possible terms and prepare contract documents; approve service contracts up to authority level; monitor sub contractor performance
•	Monitor service level request from clients and ensure that they are within the scope of the contract; prepare service level change orders as required
•	Perform annual inspection of all sites and evaluate the condition of all building components; derive a project plan

Facility Manager II

Kmk Capital Corp

Property Manager:
Responsible for the day to day maintenance operations of a 10 story 185 suite Retirement Residence
Manage elevator, mechanical, and HVAC contracts
Responsible and accountable for maintenance staff onsite

Manager, Commercial Sales & Leasing
Report directly to the Vice President 
Responsible for the sales and marketing for over 300 hectares of commercial and industrial land
Design and produce marketing brochures and books for commercial and industrial power centers
Lead all sales from first contact to signed purchase agreement
Responsible and accountable for sales staff
Constant monitoring of local and national real estate market
Responsible for leasing 16 office and commercial buildings in the Cities of St. John's and Mount Pearl

Manager, Commercial Sales & Leasing

ICSC

Co-Chair

Fortis Properties Corporation

Oversee the day to day property operations and leasing of over 500,000 sf of Class &quot;A&quot; and &quot;B&quot; office space
Participate in the development and implementation of annual budgets. 
Perform and document monthly site and vacant suite inspections 
Review suites on turnover and complete scope of work consistent with established policies and procedures
Review all in-suite repairs to ensure tenant satisfaction, external contractor performance, and invoicing accuracy 
Participate in on-going property inspections; including suites and common areas
Maintain occupancy and rental income levels relative to budget expectations
Responsible and accountable for the supervision and related Human Resource activities of 8 site staff
Ensure compliance with all legislation, including but not limited to, the Provincial Tenancy Guidelines, Labour Relations Act, Fire Code and Occupational Health and Safety Act
Administer activities related to rent collection
Ensure efficient and profitable operation by issuing and tracking work and purchase orders, and monitoring expense to budget.

Client Services Manager

Responsible for leasing all St. John's properties and all documentation it entails
Initial contact with all tenants for any and all questions or concerns
Maintain Leasing Activity Report
Maintain all Managers Meeting minutes
Maintain tenant contacts on company intranet
Second contact for all accounts receivable issues with tenants 
Responsible for all parking lots and issues that would arise with these lots or parkers

Tenant Services Manager

Parking Services Manager

Lease Administrator

Junior Programmer

Programming Work Term Student

North American Title

Recording Specialist

Strategic-thinking Global Vendor Manager offering proven record of accomplishment with over 10 years experience. Equipped to drive necessary change and enable long-term growth and organizational success. Talented team leader, builder, and motivator with expertise in vendor performance and facility management and optimization

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The Battle

Kevin Casey

Angela Jackman, BA RPA CRL FMP

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The Battle

Kevin Casey

Angela Jackman, BA RPA CRL FMP

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

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