The Weirdest Cold Calling Trainer 📞☎️📱 | Cold Calling CAN Be Fun! | ICF Coach | Stoic | 🍍 on 🍕 is a CRIME

Cold calling sucks - but it works well.

It's the fastest way to fix pipeline issues.

If you're struggling with it, get in touch:

UK: +44 7513 624 762

Alternatively, check out my website: www.underdogsales.com
If you're really an email person try info@underdogsales.com

Sales Trainer | Cold Calling Trainer

Giulio Segantini

𝗜𝗳 𝘆𝗼𝘂 𝗹𝗮𝘀𝘁 𝟭𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀, 𝘆𝗼𝘂'𝗿𝗲 𝗶𝗻 𝘁𝗿𝗼𝘂𝗯𝗹𝗲.

You can blame the other person, but usually:

It just means your opener sucks.
(or you have PE syndrome)

I like my openers like my personal trainers.

The crazier the better.

Nathan Mills and I put 6 together for you 👇

I promise you, the wildest you've heard.

𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘂𝘀𝗲 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲?
 
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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

The Weirdest B2B Sales Trainer ❄️📞 Long Live Cold Calling | Pineapple on Pizza is a Crime | IFS Therapy

𝟮𝟬 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗵𝗮𝗻𝗴 𝘂𝗽 𝗼𝗻 𝘆𝗼𝘂.

It doesn't matter if you:
• Have a great opener
• The best tone in the world
• A super-relevant pitch for them

You will catch some prospects at a bad time.

You will call people who hate being called.

Some prospects will just hate your voice.

The hard part is not making the call.
It's knowing you may do everything right and still lose.
Just like assembling IKEA furniture with the instructions.

This is why cold calling is a game of resilience.
(and IKEA is a form of masochism)

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗴𝗼 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗽𝗮𝗶𝗻?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

"𝗜'𝗺 𝗯𝘂𝘀𝘆" 𝗶𝘀 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀' 𝗮𝘂𝘁𝗼𝗽𝗶𝗹𝗼𝘁.

It doesn't need to be the end of the call.

The right move is to playfully push forward:
"𝘐'𝘭𝘭 𝘴𝘱𝘦𝘢𝘬 𝘳𝘦𝘢𝘭𝘭𝘺 𝘲𝘶𝘪𝘤𝘬𝘭𝘺; 𝘺𝘰𝘶 𝘵𝘦𝘭𝘭 𝘮𝘦 𝘪𝘧 𝘪𝘵'𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘵𝘰 𝘤𝘢𝘭𝘭 𝘣𝘢𝘤𝘬."

The trick is making the next 10 seconds worth it.

𝘞𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘴𝘢𝘺 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘥𝘰𝘪𝘯𝘨 𝘧𝘪𝘯𝘦: 
"𝘋𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘯 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘥𝘰𝘯𝘦 𝘣𝘦𝘵𝘵𝘦𝘳?"

There's always another line, another angle.

Your job is to give them a reason to stay.

Watch what happens in the video 👇
 
𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘀𝗮𝘃𝗲𝗱 𝗮 𝗰𝗮𝗹𝗹 𝘁𝗵𝗮𝘁 𝘄𝗮𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝗱𝗶𝗲?

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Follow Giulio Segantini or I'll cold call you.

𝗬𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵 𝗶𝘀 💩

This is what it sounds like 69%+ of the time:

"𝘞𝘦'𝘳𝘦 𝘢𝘯 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘸𝘪𝘵𝘩 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘢𝘯𝘥 𝘰𝘶𝘵𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘳𝘦𝘴𝘶𝘭𝘵𝘴"

The problem? 
Everyone says the same BS.
You'll sound more boring than white rice.

Instead, you should always lead with their problems:

"𝘞𝘦 𝘴𝘱𝘦𝘢𝘬 𝘵𝘰 𝘰𝘵𝘩𝘦𝘳 {𝘫𝘰𝘣 𝘵𝘪𝘵𝘭𝘦}, 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘬 𝘩𝘢𝘳𝘥 𝘣𝘶𝘵:
1. 𝘚𝘵𝘪𝘭𝘭 𝘧𝘢𝘤𝘦 {𝘱𝘳𝘰𝘣𝘭𝘦𝘮 1}
2. 𝘰𝘳 𝘢𝘭𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘷𝘦𝘭𝘺 {𝘱𝘳𝘰𝘣𝘭𝘦𝘮 2}
𝘞𝘩𝘪𝘤𝘩 𝘭𝘦𝘢𝘥𝘴 𝘵𝘰 {𝘤𝘰𝘯𝘴𝘦𝘲𝘶𝘦𝘯𝘤𝘦}.

𝘈𝘳𝘦 𝘺𝘰𝘶 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘶𝘤𝘬𝘺 𝘰𝘯𝘦𝘴, 𝘰𝘳 𝘪𝘴 𝘵𝘩𝘪𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵?"

Now you speak their language. 
You're not a salesperson - you're someone who *gets it*.  

Still pitching like Jordan Belfort? 
That's why you hear the beep sounds...

𝗜𝗳 𝘆𝗼𝘂 𝗱𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗽𝗶𝘁𝗰𝗵 𝗯𝗲𝗹𝗼𝘄, 𝗜'𝗹𝗹 𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝘂𝗽𝗴𝗿𝗮𝗱𝗲 𝗶𝘁 👇🏻

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗡𝗼 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗽𝗿𝗲𝗳𝗲𝗿𝘀 𝗮 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗮 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹.

Which is why when you call them:

They'll ask you for an email.

And most salespeople will send that email.

As if they don't receive enough emails.

Cold calling is not about politeness.

You'll have to push a little.

"Shy salespeople have skinny kids."

Agree to send that email and then say:

"𝘞𝘩𝘺 𝘥𝘰𝘯'𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘢 𝘴𝘪𝘵-𝘥𝘰𝘸𝘯 𝘢𝘯𝘥 𝘨𝘰 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘦𝘮𝘢𝘪𝘭, 𝘪𝘧 𝘵𝘩𝘦 𝘦𝘮𝘢𝘪𝘭 𝘴𝘶𝘤𝘬𝘴, 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘤𝘢𝘯𝘤𝘦𝘭 𝘵𝘩𝘦 𝘮𝘦𝘦𝘵𝘪𝘯𝘨, 𝘧𝘢𝘪𝘳?"

Most of the time, they won't even read the email.

Watch it in action below. 👇🏻

𝗗𝗼 𝘆𝗼𝘂 𝘀𝗲𝗻𝗱 𝗲𝗺𝗮𝗶𝗹𝘀 𝘄𝗵𝗲𝗻 𝗮𝘀𝗸𝗲𝗱 𝘁𝗼?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

I build B2B GTM (Go-To-Market) Systems on Clay

#1 GTM Engineering Advisor in the world with 900+ students, consulting the fastest growing B2B companies and the highest number of testimonials in the entire GTME ecosystem:

1) Clay Consultant Program: Land a Client in 60 Days Guaranteed
2) Fractional GTM Engineering (mid-market companies)
3) The 80/20 GTME Course (99$)

Author of 'The GTM Engineer', Available on Amazon: https://www.amazon.com/dp/B0FGLVG5HL

I am working with companies like: Appcue, Teramind, Vidyard, Procore, HeyReach, Isendu (Exited, now Sendcloud), Single Grain 

What people think about my Clay Consultant Program:

'Through the GTME Training program, we now deliver advanced workflows and measurable results for mid-market and enterprise clients, even securing retainers up to $12,000 per month'.

(Daniel Monteverde Founder @ LeadField)

“A client of mine, a major tech company, was blown away by the results and even asked how I managed to deliver such exceptional outcomes. Not even the most renowned agencies had ever achieved anything close during their years of collaboration.”

(Alessandro Martinengo, Managing Partner @ Chattwin, Early Stage Startup Investor)

“Michael’s Clay Consultant Program helped me land four consulting clients in just 60 days. I started from zero and his process gave me clear structure, systems and lead generation strategies that actually work. No guesswork, no noise, just practical steps and real execution. If you want to get clients fast and know exactly what to focus on Michael is the coach you need.

"(Asher Chua, Founder @ Revenue Journey)

“Since joining, we build campaigns ten times faster and manage 12 clients with a small team. Before, I wasted time and money on tools that didn’t deliver. Now I know that just three or four well-integrated tools are enough to get strong results in most niches.”

(Pablo Beitman, Founder &amp; CEO @ Blumo.io)

You can read all testimonials at clayoperator.com

Michael Saruggia

This is so true

BUT I have 2 conflicting feelings:

From one side, it's clear that:

> Claude made people work 2X with less results
> Most people see Claude as a way to hide from real work
> Many outsourced their thinking to AI and got even dumber (decks, ads, outreach, projects)

While from the other side:

> Some people move way faster
> The 1M per year solo agency is now a reality
> You have to start learning it since it will evolve

My take:

Play with it but perform a cost/time analysis.

Does it make sense to replace a 10$/m app to work 20 hours?

Is it something that truly makes me better / faster / helps my clients?

Focus and time management is probably the #1 skill in 2026

Even more today than in the past.

-

Follow Michael Saruggia for more GTM Engineering Tips

Click 'Visit My Website' for my Become A GTME guide in the profile

GTM Engineering | AI + Clay Consultant Program: Land a Client in 60 Days Guaranteed | Get My Free GTME Guide👇

Have you noticed that some people's careers grow SO FAST?

(While some get stuck)

Well, it was me until I discovered the 'secret'

I was stuck in my 9-5 in Italy
I was struggling to sell cold email services

Ex.1 a friend of mine grew an agency from 0 to $1M in 1 year
Ex.2 a guy I was in university with brought a SaaS to $500K in 2 months

And so on.

You know what's the common thing behind all of these stories?

They were selling something ALREADY HOT with UNTAPPED demand.

Not geniuses --> simply selling what's already hot.

When I jumped on the GTM Engineering wagon I had:

> Enterprises knocking at my door
> I got asked to speak in circles I never thought possible
> I met (and some are now clients) one of my favorite personalities in business

It was still me.

But on a different boat.

GTM Engineering | Clay Consultant Program: Land a Client in 60 Days Guaranteed | Get My Free GTME Guide👇

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Michael Saruggia

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The Battle

Giulio Segantini

Michael Saruggia

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Engagements

Likes

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