The Weirdest Cold Calling Trainer 📞☎️📱 | Cold Calling CAN Be Fun! | ICF Coach | Stoic | 🍍 on 🍕 is a CRIME

Cold calling sucks - but it works well.

It's the fastest way to fix pipeline issues.

If you're struggling with it, get in touch:

UK: +44 7513 624 762

Alternatively, check out my website: www.underdogsales.com
If you're really an email person try info@underdogsales.com

Sales Trainer | Cold Calling Trainer

Giulio Segantini

𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝘀𝘂𝗰𝗸 𝗮𝘁 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴.

You just haven't mastered the crucial part:

Handling the ridiculous amount of rejection.

Your brain takes rejection worse than physical pain.

You can either succumb to it or fight back.

Only those who fight back win.

3 simple ways to fight it:

1. Stick to clear calling blocks
At least 60 minutes, 3 times per week.

2. Practice Opener and Pitch before
The warming up will get your brain ready.

3. Find a way to consistently have fun
Laughter is nature's strongest painkiller; use it.

Don't be like Batman, who gave up here.

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝘁𝗼𝗱𝗮𝘆, 𝗱𝗿𝗼𝗽 𝘀𝗼𝗺𝗲 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇

(𝗦𝗼𝗻𝗴𝘀 𝗼𝗿 𝘃𝗶𝗱𝗲𝗼𝘀 𝘁𝗼 𝗽𝘂𝗺𝗽 𝘆𝗼𝘂 𝘂𝗽)
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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

The Weirdest Sales Trainer ❄️📞 Making Cold Calling FUN | Pineapple on Pizza is a Crime | Fan of Stoicism

𝗜𝗳 𝗜 𝗵𝗮𝗱 𝘁𝗼 𝗺𝗮𝘀𝘁𝗲𝗿 𝗼𝗻𝗲 𝘀𝗸𝗶𝗹𝗹 𝗳𝗼𝗿 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴..

It wouldn't be objection handling, but:

Asking the right questions.

"𝘑𝘶𝘥𝘨𝘦 𝘢 𝘮𝘢𝘯 𝘣𝘺 𝘩𝘪𝘴 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘣𝘺 𝘩𝘪𝘴 𝘢𝘯𝘴𝘸𝘦𝘳𝘴."
- Voltaire

Statements are about you.

Questions are about the prospect.

Some of my favourites:

• What do you mean by that?
An easy way to get the prospect to talk more.

• Can you give me an example?
Another way to get talking more about problems.

• What's your favourite pizza topping?
There's no better way to become forever memorable.

𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗙𝗔𝗩𝗘 𝘀𝗮𝗹𝗲𝘀 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗦𝗵𝗲 𝘀𝗮𝘆𝘀: "𝗜'𝘃𝗲 𝗴𝗼𝘁 𝗮 𝗯𝗼𝘆𝗳𝗿𝗶𝗲𝗻𝗱."
 
It's like "I have a supplier", it's not over.

ACE Framework, watch:

𝗔: Accept.
"𝘐'𝘥 𝘣𝘦 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘥𝘪𝘥𝘯'𝘵"

𝗖: Consent.
"𝘊𝘢𝘯 𝘐 𝘢𝘴𝘬 𝘢 𝘥𝘪𝘳𝘦𝘤𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘢𝘵?"

𝗘: Explore.
"𝘈𝘳𝘦 𝘺𝘰𝘶 100% 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 𝘸𝘪𝘵𝘩 𝘩𝘰𝘸 𝘩𝘦 𝘵𝘳𝘦𝘢𝘵𝘴 𝘺𝘰𝘶?"

"𝘐𝘧 𝘵𝘩𝘦𝘳𝘦 𝘸𝘢𝘴 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘩𝘦 𝘤𝘰𝘶𝘭𝘥 𝘥𝘰 𝘣𝘦𝘵𝘵𝘦𝘳, 𝘸𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘵𝘩𝘢𝘵 𝘣𝘦?"

Sales is life, especially dating.

𝗗𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 '𝘀𝗮𝗹𝗲𝘀 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝘀𝗮𝗹𝗲𝘀' 𝘀𝘁𝗼𝗿𝘆.

𝗣𝗦: looking forward to the drama in the comments.

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗪𝗵𝘆 𝘄𝗼𝘂𝗹𝗱 𝗮𝗻𝘆𝗼𝗻𝗲 𝘀𝗮𝗻𝗲 𝗱𝗲𝗰𝗶𝗱𝗲 𝘁𝗼 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹?

It definitely doesn't help your:
1. Peace
2. Sleep
3. Therapy bill
4. Liver health

But it does make you:
1. Richer
2. Disciplined
3. Mentally tough
4. Resistant to rejection

In my first job I was cold calling on day one.

I didn't love it, but my manager made me do it.

12 years later, I built a massive business and brand.

𝗪𝗵𝘆 𝗱𝗼 𝗬𝗢𝗨 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗬𝗼𝘂𝗿 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝘀𝘁𝗮𝗿𝘁𝘀 𝗼𝗿 𝗱𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗼𝗽𝗲𝗻𝗲𝗿.

Most salespeople get it wrong:

1. "Is this John?"
Tells them right away you don't know them.

2. "My name is ... from ..."
Unless you're Elon Musk from Tesla, no one cares.

3. "How are you doing today?"
Unless you sound REALLY genuine, it's a waste of time.

Instead, go directly to the point:

"𝘎𝘰𝘰𝘥 𝘮𝘰𝘳𝘯𝘪𝘯𝘨, 𝘑𝘰𝘩𝘯, 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦𝘯'𝘵 𝘦𝘹𝘱𝘦𝘤𝘵𝘪𝘯𝘨 𝘢 𝘤𝘰𝘭𝘥 𝘤𝘢𝘭𝘭, 𝘣𝘶𝘵 𝘪𝘵'𝘴 𝘢 𝘸𝘦𝘭𝘭-𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘥 𝘰𝘯𝘦"

It works because:
1. Straight to the point
2. Seeks permission
3. Trigger curiosity

Batman may not like it, but it works.

𝗔𝗻𝘆𝗼𝗻𝗲 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗲𝘃𝗲𝗻 𝗯𝗲𝘁𝘁𝗲𝗿 𝗼𝗽𝗲𝗻𝗲𝗿?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗬𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵 𝗶𝘀 💩

This is what it sounds like 69%+ of the time:

"𝘞𝘦'𝘳𝘦 𝘢𝘯 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘸𝘪𝘵𝘩 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘢𝘯𝘥 𝘰𝘶𝘵𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘳𝘦𝘴𝘶𝘭𝘵𝘴"

The problem? 
Everyone says the same BS.
You'll sound more boring than white rice.

Instead, you should always lead with their problems:

"𝘞𝘦 𝘴𝘱𝘦𝘢𝘬 𝘵𝘰 𝘰𝘵𝘩𝘦𝘳 {𝘫𝘰𝘣 𝘵𝘪𝘵𝘭𝘦}, 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘬 𝘩𝘢𝘳𝘥 𝘣𝘶𝘵:
1. 𝘚𝘵𝘪𝘭𝘭 𝘧𝘢𝘤𝘦 {𝘱𝘳𝘰𝘣𝘭𝘦𝘮 1}
2. 𝘰𝘳 𝘢𝘭𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘷𝘦𝘭𝘺 {𝘱𝘳𝘰𝘣𝘭𝘦𝘮 2}
𝘞𝘩𝘪𝘤𝘩 𝘭𝘦𝘢𝘥𝘴 𝘵𝘰 {𝘤𝘰𝘯𝘴𝘦𝘲𝘶𝘦𝘯𝘤𝘦}.

𝘈𝘳𝘦 𝘺𝘰𝘶 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘶𝘤𝘬𝘺 𝘰𝘯𝘦𝘴, 𝘰𝘳 𝘪𝘴 𝘵𝘩𝘪𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵?"

Now you speak their language. 
You're not a salesperson - you're someone who *gets it*.  

Still pitching like Jordan Belfort? 
That's why you hear the beep sounds...

𝗜𝗳 𝘆𝗼𝘂 𝗱𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗽𝗶𝘁𝗰𝗵 𝗯𝗲𝗹𝗼𝘄, 𝗜'𝗹𝗹 𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝘂𝗽𝗴𝗿𝗮𝗱𝗲 𝗶𝘁 👇🏻

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

The Weirdest B2B Sales Trainer ❄️📞 Making Cold Calling FUN | Pineapple on Pizza is a Crime | Fan of Stoicism

𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮𝗻 𝗲𝗽𝗶𝗱𝗲𝗺𝗶𝗰 𝘀𝗽𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀...

Over half of them are trapped in:

A job with awful conditions.

The typical stories:
1. Ego-maniac leadership
2. Absolutely no training or coaching 
3. Calling leads older than my grandma
4. Commissions that couldn't feed a chihuahua

Sales is hard: at least do it for the bloody right company!

And yet so many salespeople are scared of change.

Therefore, they stay in awful jobs and complain.

The hard truth? They deserve it.

Sales is about being proactive.

Not sitting on your ass.

Waiting for miracles.

Do you want a better job?

• Cold call hiring managers
• Send them DMs on LinkedIn 
• Network actively with your peers
• Apply your sales skills to job hunting

If you don't, you probably deserve where you are.

That being said, if you're really struggling...

You can speak to my dear friend Anca.

She's a recruiter and career coach for salespeople.

A picture of us in Milan today as proof I have real friends.

𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂'𝗿𝗲 𝗶𝗻 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗷𝗼𝗯 𝗮𝗹𝗿𝗲𝗮𝗱𝘆?

𝟲𝟵𝗞 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗰𝗮𝗹𝗹 𝘁𝗼𝗱𝗮𝘆, 𝗮𝘀 𝗶𝘁 𝗶𝘀 "𝗕𝗹𝘂𝗲 𝗠𝗼𝗻𝗱𝗮𝘆".

I'm calling it International Cold Calling Day instead.  

Why on the most depressing day of the year??

Not because cold calling is depressing (although it is).
Because real cold callers don't care about the mood.
We will do what needs to be done.

I kept track of my last 200 days:
• Days I genuinely felt like calling: 11
• Days I got it done anyway: 189
• Days I regretted doing it: 0

Success in cold calling is about discipline.

It's about saying: F*ck the mood, follow the plan.

And,  Blue Monday has three advantages:
• Competition: Over 40% of sellers skip Mondays
• Pickup Rates: Less competition = more conversation 
• Energy: You will out when everyone else is depressed

Therefore, today:
1. Park your excuses
2. Draw up your call list
3. Speak to at least 5 prospects (better if 10 ;)

Prove that the most depressing day won't stop you.

Then you can congratulate yourself.

𝗗𝗿𝗼𝗽 𝗮 📞 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝗰𝗮𝗹𝗹𝘀 𝘁𝗼𝗱𝗮𝘆.  

𝗧𝗵𝗲𝗻 𝗹𝗲𝗮𝘃𝗲 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗪𝗢𝗥𝗦𝗧 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝗳𝗮𝗰𝗲𝗱, 𝗮𝗻𝗱 𝗜'𝗹𝗹 𝗿𝗲𝗽𝗹𝘆 𝘄𝗶𝘁𝗵 𝗵𝗼𝘄 𝗜'𝗱 𝗵𝗮𝗻𝗱𝗹𝗲 𝗶𝘁.

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗹𝗱 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗼𝗽𝗲𝗻𝗲𝗿.

And it's not objection handling either, but:

Your Sales Pitch.
Poor reps pitch features.
Decent reps pitch benefits.
Great reps pitch on problems
.Excellent reps pitch on very specific problems.

Below is a step-by-step guide on crafting a great pitch.

A great pitch will turn 30%+ of your calls into conversations
.Once you have a great pitch, all you need is a great list.

However, I'll let FullEnrich take care of that.

.𝗗𝗼 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗽𝗶𝘁𝗰𝗵 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁?

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Follow and 🔔 for daily (weird) sales content: Giulio Segantini

The Perfect Pitch

Denis Acia

Co-Founder at SaasFluence | B2B Influencer Marketing for SaaS Brands

I’m Denis, Co-Founder of SaasFluence

We’re an influencer marketing agency helping B2B tech brands drive demand and visibility by partnering with LinkedIn influencers.

Currently — with over 200 influencers, we manage influencer marketing programs for B2B sales tech companies like Maildoso, Icypeas, Saleshandy, Fowla, and others.

Why We Started SaasFluence

Before SaasFluence, I ran an outbound agency, Applus Leads. Through that experience, we worked with some incredible B2B tech brands — companies with fantastic products and real value to offer. But despite outbound efforts (cold calls and cold emails), they weren’t getting the traction they deserved.

A big reason?

Their LinkedIn presence and engagement were minimal. Most had only a few hundred page followers and very little visibility in the market.

That lack of recognition made it hard to convert cold leads. Without social proof or brand mentions, prospects were hesitant to engage — especially in the highly competitive sales tech space.
What they really needed was a new approach — one that would:

1. Build credibility
2. Earn trust
3. And drive demand by establishing them as trusted solutions in the market.

That’s where SaasFluence comes in.

Our mission;
To help B2B tech brands leverage influencer marketing to drive demand, increase sales, and grow.

How We Can Help

☑ If you’re a B2B tech founder or business leader with an influencer marketing budget of at least $10K/month,
 ☑ And you don’t have the time to run campaigns or manage influencer partnerships,
We’ll handle it for you.

We’ve launched thousands of LinkedIn-sponsored campaigns, and our clients are seeing exceptional ROI.

If you’re curious, DM me and I’ll share a few of our client case studies so you can learn more about our systems and results.

Or, visit our website to explore further:
 👉 www.saasfluence.co

Lead Generation Partner - Outbound

If my team replies to my Slack messages in 30 seconds I get a little bit worried about our work.

In most agencies everybody feels a pressure to stay active so the boss thinks they are working hard. 

You feel like if you do not answer a DM immediately you might look like you are slacking off. 

But I think that culture is a mistake.

If you are answering me in 30 seconds it means you were not in the zone. You were just waiting to be interrupted. 

A brain cannot do its best work if it is getting interrupted every few minutes.

Tell your team to turn off notifications for a few hours and disappear. Go do hard stuff that requires deep thinking. 

I would much rather wait two hours for a brilliant strategy than get a "On it!" in three seconds.

Remember that you hired adults because you trust them to do the job. You do not need to watch their status bubble to see if they are sitting at their desk.

If your team is answering too fast they might be losing the chance to do their best work.

Fast reply or good work - what matters more to you?

Don't follow up with your prospects today. Trust me on this.

It is the first week of January. Everyone just got back to their desks. I know for a fact their inboxes are a total war zone right now. They have 300 unread emails. Maybe 500. 

They are stressed and they are just trying to survive the morning.

If you send them an email right now saying "just bubbling this up," you are not being a good salesperson. You are just annoyance number 301. 

I like to give people what I call Grace Week. Just give them some room to breathe. Let them delete all the junk and get back to normal life.

I am waiting until next Tuesday. When I reach out, I will tell them I waited because I knew their inbox was probably a mess. 

It shows you have some empathy. It shows you care about their sanity more than your quota.

People appreciate it when you don't act like a robot chasing a number.

Are you sending emails today or are you waiting?

I spent 3 months sending emails to SaaS founders who didn’t have a budget until I found this.

I used to spend a lot of my outbound efforts guessing. I would find a SaaS company through Sales Nav, find the CEO, and send them a pitch for our influencer services. 

Sometimes they replied. Most of the time they didn't. 

Then Matthew from Prospeo.io showed me what they built for their V2 update. It was crazy. 

I finally stopped searching for "companies" and started searching for "signals."

Here is how I use it now for Saasfluence:

→ I set a filter to only show me SaaS companies hiring for marketing roles.
→ I check the "Technographics" to see if they already use tools like HubSpot.
→ I also check "Intent Signals" to see companies that are researching Linkedin marketing.

This changes the whole game for me.

If a company is hiring a marketing leader (or other related roles), I know three things for sure:

1. They have a massive problem they need to solve.
2. They have the budget to pay for a solution.
3. My timing is perfect because they are already thinking about growth.

The data is refreshed every 7 days and 98% of the emails are verified. I don't even scrub the list anymore!

I’m moving almost all our internal searches over to Prospeo.io now because it saves me so much time on cleaning CSV files.

Swipe through the carousel to see how I set this up and the exact email template I use.

I’ll put a link in the comments if you want to try Prospeo.io yourself.

Signal based outreach

Is work-life balance just a lie we tell people so they don’t quit?

I have been looking at my own life lately and I see a pattern that makes me a bit angry. 

Every single time Saasfluence is winning and we are managing MORE clients, my health automatically goes into low priority mode.

I skip the gym and I eat whatever is near me because my brain is always on the next meeting.

Then I get tired of feeling slow and I focus on my fitness. I spend more effort on my health and I eat clean. 

And what happens? My to-do list piles up. I am not pushing the business as hard because my energy is somewhere else.

I'm starting to think you can't have every area of your life in the green at the same moment.

I see these influencers on Linkedin say "My work is my life.” If you spend 14 hours every day building a company, doesn't something else need to die?

Maybe it is your relationship with your kids or your physical health. You only have so much energy in the tank.

Does anybody here have it all figured out? Are you winning at health, money, family, and work at the same time? 

Or are we all just choosing which part of our life we are going to neglect this week?

(Please no AI comments below. I want to hear from humans.)

I used to spend 4 hours a day on LinkedIn trying to grow. Now I use these 4 tools to do it in 45 minutes:

Trigify.io → I use this to find social signals. I don't message random people anymore because that is a waste of time. 

I find people who are leaving comments on my favorite niche thought leaders. These people are already interested in what I'm interested in. Higher chances of converting them.

Extrovert → I used to spend forever thinking of what to say on 20 different posts every day. This tool helps me stay active in the comments. 

It keeps my name visible where my customers are hanging out and I don't lose my mind doing it.

MagicPost → When my brain feels like a dry sponge and I have no ideas, I open this. I don't let it write for me. That is a mistake. 

I use it to kickstart my drafts. I can get a post done in 30 minutes instead of an hour of staring at a blank screen.

Aimfox → This is the heavy lifter for the DMs. Once the other three tools have warmed up my profile and people recognize my name, I use Aimfox. 

It handles outreach at a scale I could never do by hand.

The point is not to use bots to manage my Linkedin. These tools just let me be more human faster. 

I spend less time on boring stuff and more time talking to people who can grow the business.

How much time do you spend on LinkedIn every day?

I have a confession: I am not passionate about B2B influencer marketing.

Do not get me wrong. I love my team and our clients say we do great work…

But I do not wake up every morning dreaming about creator briefs or looking at invoices for software.

I think gurus tell founders a big lie. They say you must be obsessed with your product. 

You must live and breathe your niche every second and I think that’s totally unnecessary.

What I am obsessed with is getting our clients a win. I like when a founder tells me their sales calls are finally converting because of the work we did.

I love the game of building a company. I love finding great people and making a plan and seeing it succeed. The "thing" we sell is just the car we drive to get to the goal.

It is okay to not be in love with the tool. It’s okay to just be in love with the results you get for people.

We shame founders who are not obsessed with their specific niche and it just makes people feel like they are doing it wrong. It’s fine to just love the win.

Are you in love with the product or are you in love with the game?

I found a way to stop the "Day 1" onboarding chaos with one single link.

Do you send an email asking for your client's logo? Then another email with a Google Form? Then another one asking them to book a kickoff call?

The client is already overwhelmed and you haven't even started the work yet.

We stopped doing that. We use a tool called Flowla and we create one "Onboarding Room" for everything.

Here is exactly what we put inside:

→ A 30-second welcome video:

Record it right there in the room. Say "Welcome! Everything you need to get started is right here."

→ A checklist:

They see a list of what they need to do and what we are doing. They know exactly what is happening next so you never have to send "just checking in" emails.

→ An intake form:

We embed a form in the page. No PDFs to download. They fill in their KPIs and their target audience and we get it instantly.

→ A calendar link:

Our Cal(dot)com link is sitting at the bottom. They book the kickoff call as the final step.

→ An upload section:

We ask them to drag and drop everything into the room. It keeps our inbox clean.

We send one link. 

The client feels like they hired a professional team instead of a messy freelancer. It sets the tone for the whole relationship.

Do you have a smooth onboarding process or is it a mess of emails?

fix your onboarding

Why does a lead from a creator close 3x faster than a cold lead?

It’s because of "Distance to Trust."

When you get a cold lead the distance is very long.

Path A:

It starts with a Stranger. Then you send a cold email. They feel scepticism. 

You have to do 3 demo calls to prove you can solve their problem. You earn trust and you close.

That path takes a lot of time.

The distance shrinks when you try to convert a lead from a trusted creator’s post.

Path B:

It starts with a stranger. But then they see a creator's post. The creator hands their trust over to you. 

The prospect comes to you already believing in the product. You do 1 discovery call and you close.

Influence is a shortcut.

Do you want the long path or the shortcut?

I think most of us on LinkedIn are aiming at the wrong target and here’s why…

We look at viral posts and think "I need to post about how to get 10k followers."

Or we post generic advice about "how to be a better leader."

We are fighting for attention at the very top of the pyramid.

It is crowded there and honestly, there is not much money in it.

The "money" is hidden at the bottom of the pyramid.

It is where people are looking for boring solutions to boring business problems.

A post about "How to get 100 likes" might get you a dopamine hit. But a post about "How to fix a messy CRM so your sales team stops quitting" might get you 10 likes.

But 3 of those likes are from CEOs who have that exact problem right now. And they have a budget to fix it.

If you want to be a famous creator, stay at the top. If you want to build a business, go to the bottom and solve a boring problem.

Do you post for likes or for leads?

If you are a SaaS founder, here is how you make one creator post last for months...

I see this all the time. A brand pays a lot of money for a creator to post. The post goes live, it gets some likes for a day, and then it is gone.

This makes the math very hard for your business because you paid a lot for something that only lasted 24 hours.

You need to turn that one post into a content engine. Try using this playbook:

Day 1: 

You do the obvious stuff. The creator answers every comment. You share it to your company page. You make sure everyone sees it.

Day 7: 

Take the main lesson from that post and put it in your email to your users. Tell them a story about why this creator uses your tool. It feels more human than a standard marketing email.

Day 14: 

You take the video or the image from the creator. You run it as a paid ad.

It looks like a friendly recommendation instead of a boring commercial. Usually your cost per click goes down.

Day 30: 

When someone books a demo on your site, show them that creator's video on the thank you page. Tell them "While you wait for our call, see how this person uses us." 

Day 40:

Write a simple blog post on your site. Title it "How [Creator Name] solved this big problem using our tool." You are just telling their story again.

You paid for the post once. But now you are getting value for more time, and you can repeat this playbook for all creator posts.

Are you reusing your creator content?

Creator marketing tactics

Before I started my influencer marketing agency, I did cold emails for SaaS clients.

And I found one framework that worked for pretty much any tool I was selling.

Here is the exact structure I used to book hundreds of meetings:

1. Salutation

"Hey [Name]" is fine. 

2. Relevant Personalization

This is where everyone messes up. Do not just say "I saw you went to X college." That is weird. You need to connect the observation to the problem you solve.

Example: "I noticed you run a pay-per-meeting model at your agency. That means you cannot afford to waste credits on bad data, right?"

See? I am proving I understand their business model.

3. The Offer

Connect it right back to the personalization. Tell them why you are emailing them now.

Example: "Asking because we just launched a new verification feature at [Tool Name]. It helps you find verified emails without burning your credits on the wrong people."

4. Social Proof

Give them a reason to trust you. A number or a name works best.

Example: "We are already helping 50 other lead gen agencies keep their bounce rates under 1%."

5. CTA

Do not ask for marriage. Just ask if the topic is relevant.

Example: "Would this be relevant to you right now?"

That is it. 

What is your go-to cold email framework?

I haven't used this tool yet, but I'm obsessed with the idea behind it.

When one of our creators puts out a post, we see the likes and comments. But we have to spend hours reading through hundreds of comments just to see if people like the price or if they like feature X.

I saw Trigify.io and it looks like it can fix this mess. 

One thing I want to do is sentiment analysis. I want the tool to tell me if everyone is complaining about a specific part of the dashboard. 

Instead of me guessing, I can get a clear report on what the market hates. That is pure gold for a product team.

The other part is even more crazy. They say they can connect social signals to your pipeline. 

If I can show a client that a single comment from a prospect led to a closed deal in their CRM... that is holy grail.

Right now, the link between a LinkedIn comment and a dollar is very blurry. I think this might be the tool that finally makes it clear. 

Do you track the sentiment of your comments or count the likes?

Sending a cold connection request to a stranger is just weird.

If a random person stops you on a dark street you get nervous. Most LinkedIn requests feel like that. 

You get a notification from a face you never saw before and you probably hit delete because you have zero clue who they are.

We use a method I call the Shadow Strategy. We use a tool called Extrovert for it and it has changed everything for our team.

→ I pick 50 people I want to work with.
→ I add their names into Extrovert.
→ Every time they post anything the tool sends me a notification.
→ I leave a helpful comment within the first hour of them posting.

I do this about three times in two weeks. I'm not trying to sell them anything yet. I'm just sharing my thoughts on their ideas.

When I finally send the connection request they already know who I am. 

They see my name and they think 'hey this guy has been leaving some good comments'. It is not a cold request anymore.

Our acceptance rate is about 60 percent (for prospects).

You spend 15 minutes a day doing this and your outreach stops being an intrusion.

Do you message strangers or do you let them get to know you first?

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The Battle

Giulio Segantini

Denis Acia

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