Udi Ledergor 🏳‍🌈

Gong

Chief Evangelist

Chief Marketing Officer

Vice President of Marketing

Paramark.com

- Marketing leaders use Paramark to get more confident about how to spend their marketing dollars.
- Paramark predicts and measures the impact of every marketing investment — paid and owned, brand and performance, online and offline.
- Their machine-learning based approach uncovers the true incrementality of marketing to show you what truly works.

Advisor

CreativeX

Board Member

Theator

Expedition Growth Capital

Operating Advisor

QuotaSignal

Investor

Pavilion

Ambassador

Anjuna Security

Mutiny

ICON - Israel Collaboration Network

Limited Partner at ICON Continuity Fund

I'm the Chief Evangelist at Gong, where I helped define and dominate the revenue intelligence category, taking the company from zero to hundreds of millions in revenue and achieving a multi-billion-dollar valuation. 

A five-time marketing leader at B2B startups, I'm known for my bold, human-centric approach to branding and storytelling.

A bestselling author, speaker, mentor, angel investor, and board member, I am also a passionate advocate for startups, storytelling, and creating unforgettable brand experiences. 

When I'm not building brands, I enjoy whisky, music, and social activism. I live in San Francisco with my husband, Guy, our three children—Tom, Noa, and Adam—and our menagerie of pets, including a cat, a bearded dragon, and a chameleon.

Udi Ledergor

Gong unlocks reality to help people and companies reach their full potential. 

The patented Gong Revenue Intelligence Platform™ empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Thousands of innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. Gong is a private company headquartered in the San Francisco Bay Area. For more information visit www.gong.io.

Director, Field Marketing

Kyriba

Developed and executed demand generation strategy that resulted in significant pipeline/bookings growth for the region. Specific responsibilities included establishing targets, designing integrated campaigns (including Account-Based Marketing to Tier I and Tier II Target accounts) with the effective tactical mix, offers and CTAs, and setting individual program goals and measurement criteria. 

• Developed the GTM strategy and executed integrated campaigns to drive interest, engagement, and pipeline for North America region.
• Aligned with internal and external subject matter experts to develop messaging solution, as well as content to drive engagement.
• Planned and executed measurable demand creation programs with a mix of tactics aligned to the buyer’s journey and informed by buyer behavior that drove revenue.
• Worked cross-functionally with regional field sales leadership to ensure agreement on priorities and alignment on sales plays, adjusting as required by changing market conditions and emerging opportunities.
• Partnered with Digital team to ensure complete alignment of digital programs with integrated campaigns.
• Implemented testing methodologies to enhance the demand creation process, including response and conversion rates.
• Forecasted, measured, analyzed and reported on the impact of activities on sales pipeline, revenue and sales cycle length.
• Managed Americas Marketing budget with Finance and AP Teams.

Director, Demand Generation & Field Marketing - Americas

Thought Industries

Partnered with the Marketing and Sales teams to deliver qualified lead flow through campaigns for prospects and customers. Focused on strategically identifying and building a pipeline of accounts across Thought Industries target industries and verticals and responsible for identifying the key players within those accounts to provide qualified prospects for the Sales and Marketing Teams, and ensuring those convert to won deals for the Company. Managed customer engagement and communication programs, such as in-person/virtual events, advisory boards, awards programs, onboarding, and ongoing nurture campaigns

•	Partnered with sales and customer success teams to design advocate nurture programs
•	Established a customer journey map and determine ideal communications programs that deepened engagement and loyalty
•	Directed customer feedback initiatives, including Net Promoter Score, to drive change throughout the organization
•	Partnered with marketing, strategy and product leaders on customer events, including Advisory 
 Boards
•	Owned the Demand Generation strategy to maximize quality lead generation and pipeline revenue.
•	Worked with Product Marketing to develop content assets that resonated with our target industries and personas
•	Developed and implemented target account strategy to support account-based selling
•	Designed and implemented email campaigns to nurture leads through the funnel
•	Attracted quality organic visitors to the website and converted them to opportunities
•	Expert on account based marketing execution and analytics 
•	Partnered with the BDR and Sales teams to analyze accounts in sequence, sequence performance, and determine tests to improve performance.

Head of Demand Generation & Customer Marketing

BlackLine

Implemented and led the marketing strategy for BlackLine's highest revenue driving sales team which resulted in exceeding pipeline growth by 30%, met SQL and MQL goals by Q3 each year, and played a key role in helping top sales reps deliver their number. Drove marketing programs and field marketing for BlackLine’s largest total addressable market across global strategic accounts, SAP target accounts, and the North America enterprise segments. My team oversaw the strategy and delivery of field marketing, strategic events, webinars, content syndication, direct mail, and ABM efforts across multiple geographies which included client and partner marketing efforts.

- Cross-functional alignment with PMM and Sales to deliver a strategy for a co-sell motion with our partners and Sales teams at EY, SAP, Deloitte, and KPMG
- Produced internal/external facing content such as customer case studies, webinars, datasheets, white papers, web updates, etc.
- Ran Annual GTM Strategies: built and executed, lead product launches, ran channel marketing
- Sales & Partner Enablement: communicated the value proposition of our products and services to the sales and field teams and developed sales tools and collateral.
- Established and proactively managed regional budget, being vigilant in tracking; evaluated results against goals. Ensured team compliance with budget management. 
- Generated learnings for improvement and documented field marketing best practices
- Drove strategy and initiatives that helped us bring the voice of the customer, news stories, press releases, and event communications to our tactics were appropriate. 
- Maintained dialogue with corporate marketing, PMM, Demand Gen and other marketing and enablement teams to keep our efforts integrated across the business
- Acted as the face of marketing to the field sales teams, and worked with sales enablement to communicate marketing initiatives in a timely manner

Director, North America Enterprise Marketing Programs

Customer-obsessed marketing leader who understands the end-to-end customer journey in enterprise sales. I am driven by data and results and lead by example in everything I do. Throughout my career, I have successfully partnered with sales teams to support revenue, pipeline and other goals while executing traditional and out-of-the-box Demand Gen programs to build marketing campaigns, adapt messaging and campaigns for execution in regions, and communicate feedback from Sales back to corporate marketing teams.

MarTech Proficiencies: 
• Marketo 
• Salesforce
• Pardot
• Mailchimp
• Gaggle
• Terminus
• CVENT
• Bizible
• Bizzabo
• DoubleDutch
• Basecamp
• Kapost
• Airtable
• Asana
• Google AdWords
• Tableau
• Salesloft
• Outreach
• Gong
• Hubspot
• Sendoso
• Alyce
• Drift 
• Allocadia

Key Skills:
• Field Marketing
• Solutions Marketing
• Product Marketing
• Partner Marketing & Enablement (including Big 4)
• Direct Mail
• Account-Based Marketing
• Sales Development Strategies
• Communications
• Client Marketing & Advocacy
• Public Relations
• Brand Development
• Content Marketing Strategy
• Media Coverage
• Copywriting
• Program Launch & Implementation
• Print + Digital Content Creation
• Audience Acquisition
• Event Marketing & Production
• Digital & Social Media Campaigns
• SEO Marketing
• Conversational Marketing
• Target Account & Re-engagement Campaigns
• Budget + Forecasting

Eduardo Valladolid

taplio

The Battle

Udi Ledergor

Eduardo Valladolid

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