Freelance, Self-Employed

Marketing and Business Development pro with over 12 years of experience in helping small businesses see exponential growth.

Business Development & Marketing Advisor

Ballistipax

Hired as contractor to redirect and redevelop Ballistipax's marketing efforts. Marketing strategies were redirected to a targeted core audience which included efforts such as: refurbishing social media accounts, Alexa URL data analysis, search keyword modification, DMA data collection and analysis, digital advertising campaigns, building an influencer network, paid Facebook and Instagram advertising campaigns. Supervised and helped to create professional content and brand boosting imagery. Restructured the sales program as well as the business development strategies. Assisted in updating and maintaining Ballistipax’s eCommerce site which included updating pricing, copy, and images, creating sales promotions, and increasing SEO efficiency.

Business Development & Marketing Manager

Kiser Construction

Developed and maintained key industry relationships, creating greater lead generation. Created market strategies that strengthened and further developed Kiser’s marketing efforts.  Oversaw the website redevelopment, SEO optimization, and Google paid ads campaigns.  Developed successful marketing and advertising campaigns across platforms such as Facebook and Mailchimp, boosting Kiser’s brand recognition. I addition, I developed strategies to build out and strengthen Kiser’s business model.

Project Manager / Business Development

THE MAKO GROUP

Responsible for growing business to business sales in a multi-state territory. Covering Minnesota, Wisconsin, Michigan, Indiana, and Ohio I managed my time to effectively strengthen relationships with current accounts, while developing new accounts. I also worked with the home office to develop product specific marketing programs, yielding an increase in both sales and brand awareness. Utilizing SAP CRM software I tracked customer sales and data, targeting buying trends and creating a more efficient resell process. Furthermore, I drove brand and product awareness while attending trade shows and sales events.

Account Manager

UAS Drone Corp.

Served as public safety market specialist, identifying key sales opportunities and demographics; actively called on potential accounts; built brand awareness via social media, personal, and professional networks; assisted in the development of sales promotions

Freelance Sales Representative

Odle Sales

Performed as a Territory Sales Manager and Manufacturer's Rep in the Twin-Cities Metro Area, North-west Minnesota, and North Dakota regions; represented over a dozen manufacturers, including: Winchester Ammunition, Nikon Sporting Optics, Streamlight, EOTech, ProMag, CMMG, and Bulldog Cases & Vaults; conducted business to business sales, brand management, sales staff training, and sales promotions throughout territories; represented manufacturers in trade shows; attended nation-wide sales meetings.

Territory Sales Manager

Streicher's Police and Public Safety Equipment

Managed Streicher's hard goods product categories overseeing contract negotiations, profit margins, new product development, advertising and marketing campaigns via: ecommerce, print media, and social media; established vendor sponsored customer training programs as well as coordinated sales staff product training.

Product & Marketing Manager

Village of Brown Deer Police Department

Provided public safety by maintaining order, responding to emergencies, protecting people and property, enforcing motor vehicle and criminal laws, and promoting good community relations.

Patrol Officer

US Navy

Operated ELF, VLF, LF, HF, UHF, and SHF systems, as well as Demand Assigned Multiple Access (DAMA) ship-to-shore shore multiplex systems, the Common-User Digital Information Exchange Subsystem (CUDIXS), and the Naval Modular Automated Communications System (NAVMACS); Top Secret clearance.

Radioman (RM)

Business means a lot of things to a lot of different people. After over 15 years of experience and leadership in sales, marketing, and business development I have come to learn that business to me means being a part of something larger than myself. It means having the opportunity to make a positive impact. Whether it is for a client, my team, the company, or even the industry. It means creating positive results that further drive success, development, and opportunity. 

Specialties: leadership, business development, market strategy, budget planning & forecasting, business to business sales, business to business marketing, marketing strategy, brand development, digital advertising, email campaigns, social media campaigns & advertising, SEO optimization, eCommerce development and sales, print media advertising, strategic relationship building, key account management, product management, product development, distribution management, team building, trade show representation, creative writing, event planning and coordination.

Tyler Roden

International School of Curitiba

Senior Marketing Manager

Marketing Manager

There was a growing demand to improve community outreach. We aimed to strengthen community engagement and retention by hosting events that brought stakeholders closer to the school experience. This allowed them to identify with the mission and vision, becoming advocates and change agents. Through my work as a Community Manager, I laid the groundwork for the school's event department.

Highlight:

Implemented the "Wildcat Wellness", a comprehensive wellness program encompassing 20+ fitness and wellness activities and 4+ language learning activities.

Community Relations Manager

Highlight:

Coordinated the full development of a new Alumni Relations program and CRM database resulting in the engagement of more than 150 alumni in events.

Other achievements:

- Responsible for coordinating U$150K tax incentive projects for the school’s sports program.
- Developed and coordinated social media and emerging online channels.

Marketing Fundraising Coordinator

Trombini Embalagens S.A.

- Leveraged expertise and knowledge of corrugated facility and machinery (die cutters, flexographic printing, flexo folder gluers) board combinations, retailers’ wants and needs, and customer’s capabilities to inform product design.

- Produced product design documentation such as concept sketches, technical drawings, and illustrations that defined and communicated design intent.

- Collaborated with manufacturing stakeholders to review and discuss new product designs, answer design questions, ensure that products are manufacturable, and incorporate revisions to the design based on feedback from the manufacturing team.

- Translated requirements and specification data to conceptualize and create packaging that meets customers’ needs and expectations.

Senior Graphic Designer

Hey there! I've been knee-deep in the world of marketing for over 8 years now, and it's been quite the journey. Working in the education industry has taught me a lot about what it takes to make a real impact.

I resonate deeply with the philosophy of "making things better, by making better things." This simple yet profound statement encapsulates my marketing approach and defines who I am as a professional.

As someone who embraces lifelong learning, I'm energized by the challenges that come with navigating uncertainty and complexity. I believe in the power of combining diverse skills to create something truly authentic and valuable. Whether it's through digital channels or good old-fashioned face-to-face interactions, I'm all about finding genuine connections. And while I love getting creative with campaigns, I'm also a stickler for the nitty-gritty details – refining strategies, managing projects, and making sure everything runs like clockwork.

I'm a firm believer in the effectiveness of agile methods, design thinking, and strategic brand management – not just as tools to drive results, but as means to create meaningful experiences. When collaborating with a talented, cross-functional team, I focus on navigating challenges with empathy and finding creative solutions that push us to grow both individually and collectively.

But beyond the professional stuff, what really drives me is creating a positive work environment. I believe in the power of teamwork and diversity, and I'm dedicated to fostering a space where everyone feels valued and supported.

I'm always open to new opportunities where I can leverage my expertise to make a lasting, positive impact. Let's connect!

taplio

The Battle

Tyler Roden

Monique Reis 👑

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