Freelance, Self-Employed

Marketing and Business Development pro with over 12 years of experience in helping small businesses see exponential growth.

Business Development & Marketing Advisor

Ballistipax

Hired as contractor to redirect and redevelop Ballistipax's marketing efforts. Marketing strategies were redirected to a targeted core audience which included efforts such as: refurbishing social media accounts, Alexa URL data analysis, search keyword modification, DMA data collection and analysis, digital advertising campaigns, building an influencer network, paid Facebook and Instagram advertising campaigns. Supervised and helped to create professional content and brand boosting imagery. Restructured the sales program as well as the business development strategies. Assisted in updating and maintaining Ballistipax’s eCommerce site which included updating pricing, copy, and images, creating sales promotions, and increasing SEO efficiency.

Business Development & Marketing Manager

Kiser Construction

Developed and maintained key industry relationships, creating greater lead generation. Created market strategies that strengthened and further developed Kiser’s marketing efforts.  Oversaw the website redevelopment, SEO optimization, and Google paid ads campaigns.  Developed successful marketing and advertising campaigns across platforms such as Facebook and Mailchimp, boosting Kiser’s brand recognition. I addition, I developed strategies to build out and strengthen Kiser’s business model.

Project Manager / Business Development

THE MAKO GROUP

Responsible for growing business to business sales in a multi-state territory. Covering Minnesota, Wisconsin, Michigan, Indiana, and Ohio I managed my time to effectively strengthen relationships with current accounts, while developing new accounts. I also worked with the home office to develop product specific marketing programs, yielding an increase in both sales and brand awareness. Utilizing SAP CRM software I tracked customer sales and data, targeting buying trends and creating a more efficient resell process. Furthermore, I drove brand and product awareness while attending trade shows and sales events.

Account Manager

UAS Drone Corp.

Served as public safety market specialist, identifying key sales opportunities and demographics; actively called on potential accounts; built brand awareness via social media, personal, and professional networks; assisted in the development of sales promotions

Freelance Sales Representative

Odle Sales

Performed as a Territory Sales Manager and Manufacturer's Rep in the Twin-Cities Metro Area, North-west Minnesota, and North Dakota regions; represented over a dozen manufacturers, including: Winchester Ammunition, Nikon Sporting Optics, Streamlight, EOTech, ProMag, CMMG, and Bulldog Cases & Vaults; conducted business to business sales, brand management, sales staff training, and sales promotions throughout territories; represented manufacturers in trade shows; attended nation-wide sales meetings.

Territory Sales Manager

Streicher's Police and Public Safety Equipment

Managed Streicher's hard goods product categories overseeing contract negotiations, profit margins, new product development, advertising and marketing campaigns via: ecommerce, print media, and social media; established vendor sponsored customer training programs as well as coordinated sales staff product training.

Product & Marketing Manager

Village of Brown Deer Police Department

Provided public safety by maintaining order, responding to emergencies, protecting people and property, enforcing motor vehicle and criminal laws, and promoting good community relations.

Patrol Officer

US Navy

Operated ELF, VLF, LF, HF, UHF, and SHF systems, as well as Demand Assigned Multiple Access (DAMA) ship-to-shore shore multiplex systems, the Common-User Digital Information Exchange Subsystem (CUDIXS), and the Naval Modular Automated Communications System (NAVMACS); Top Secret clearance.

Radioman (RM)

Business means a lot of things to a lot of different people. After over 15 years of experience and leadership in sales, marketing, and business development I have come to learn that business to me means being a part of something larger than myself. It means having the opportunity to make a positive impact. Whether it is for a client, my team, the company, or even the industry. It means creating positive results that further drive success, development, and opportunity. 

Specialties: leadership, business development, market strategy, budget planning & forecasting, business to business sales, business to business marketing, marketing strategy, brand development, digital advertising, email campaigns, social media campaigns & advertising, SEO optimization, eCommerce development and sales, print media advertising, strategic relationship building, key account management, product management, product development, distribution management, team building, trade show representation, creative writing, event planning and coordination.

Tyler Roden

SecuLore

SecuLore Solutions is a Cybersecurity company focused on supporting our Public Safety infrastructure, including our 911 Public Safety Answering Points that answer our 911 calls and our dispatch centers for police, fire and emergency medical services. Our flagship product is a network appliance that monitors data, visualizes traffic and protects the IT infrastructure of these PSAPs and dispatch centers. We also bring other cyber solutions to the public safety market through our partnerships, including training, cyber breach forensics, vulnerability assessments, and end point security solutions. 

We are bringing deep cybersecurity expertise to the public safety community.  We work with the FCC; through NENA APCO, iCERT, and the NG911 Institute; and via technology improvements to wireless location, VoIP E911, Text-to-911.

Regional Sales Manager

FedEx

When it Absolutely, Positively Has to Be There Overnight!

Customer Satisfaction Specialist 

Ritz Safety

Ritz Safety is the trusted source of personal protective equipment (PPE) & safety supplies in the United States. As a family owned business since 1983, we've established a tradition of serving businesses with the highest quality safety equipment, expert training, and delivery. Our team proudly serves our customers across a variety of industries, with expert advice, customizable items for your location.  

Skills: Construction · Manufacturing · Sales Effectiveness · Sales & Marketing · Negotiation · Customer Relationship Management (CRM) · Customer Retention · Customer Experience · Customer Insight · Customer Service

Business Development Specialist

Southern Folger Contracting Inc

SFC specializes in institutional detention equipment and materials for the jail, detention and prison industries at the federal, state, county, private and local levels.
The company is a full-service detention contracting Equipment Company with a team of experts combines over 100 years of combined industry experience and expertise in new construction, design, build, and retrofit/renovation projects.

Eastern Regional Sales Manager at Southern Folger Contracting Inc

NDI Recognition Systems

Automatic license plate recognition sales and customer service in the SouthEast region. With years of experience in the industry, my knowledge of fixed/static and mobile ALPR can assist agencies with finding the right products. My job is to make sure agencies get the best hardware and software to gather license plate data, and NDI's VISCE back office is the best in industry.

Formed in December 2008, NDI Recognition Systems has grown into a leading ANPR / ALPR supplier providing high quality technology and Services. With installations in over twenty-four countries world-wide, NDI Recognition Systems is a global provider of ANPR / ALPR solutions. From offices in the UK and US, NDI develops, manufactures and Supports its full range of ANPR / ALPR systems, the “Neural Network” based Talon recognition engine, the VeriPlate and SpeedPlate in-car mobile ANPR / ALPR applications, and the VISCE Back Office Intelligence System. We offer a range of automatic license / number plate recognition systems, software and cameras, including fixed-site ANPR / ALPR solutions as well as an innovative portfolio of mobile and portable offerings. Please visit our ANPR / ALPR Systems page to learn more about our market-leading solutions. NDI Recognition Systems , a member of The Dacoll Group of companies, is a leading supplier of ANPR / ALPR technology and solutions to the Law Enforcement and Commercial sectors. Founded in the United Kingdom (UK) in 1997, NDI built its global reputation with installations such as London's 'Ring of Steel'.
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Business Development, Automatic License Plate Recognition, ALPR, ANPR, Rapid Deployment Solutions, Fixed ALPR, Mobile ALPR, Process Design, Project Management, Test and Evaluation, Product Development, Police, Law Enforcement, Technology, Public Sector, Product Evangelism, NET New Business Specialist

BMS | Data911

Data911 is a U.S. mobile solutions provider, serving the the Public Safety market since 1984. Our integrated products and solutions are designed to keep field personnel informed, efficient and safe. Data911 provides standalone and integrated mobile solutions. Our suite of products includes in-car mobile computer systems; in-car HD video; license plate recognition; body worn cameras, rugged tablets and a cloud-hosted vehicle tracking service for entire fleets. Our products' integrated technology, scalablity, durability, and unique upgrade path provide a value proposition resulting in a lower total cost of ownership than other solutions in the marketplace.

Specialties
In-car computer systems, License plate readers, In-car video systems, Cloud-hosted automatic vehicle location, Body worn cameras, and Rugged Tablets

Regional Sales Manager at Data911 Systems

Data911 is a USA company headquartered in Poway, CA. Data911 has been a leader in mobile computing for 28 years. We develop, design, manufacture and support rugged in-car computer and digital video systems for commercial fleets and public safety fleets – all under one roof in CA

G&W Equipment, Inc.

G&W Equipment, Inc., has been serving its growing clientele as an industrial forklift sales, service and rental operation in the Carolinas since 1963. Starting as an independent forklift company, G&W Equipment has developed a reputation in the Carolinas as a quality company providing its customers in the industrial and construction industry with parts, service and support for all major brands of forklifts and material handling equipment and products.

Territory Manager

VIEVU

VIEVU is the market share leader in body worn video solutions for law enforcement agencies. •
Served as the main point of contact for agencies throughout 4 state territory.
Assisted as a back-up onsite IT support specialist for strategic accounts throughout the United States. •
Provided presentations, guidance, training, and IT support to departments. •
Performed pricing analysis for large agencies to help them budget for SaaS portion of our products. 
Performed SWOT, market, and competitor analysis. These reports were used to identify areas of improvement as well as going to market strategy. 
Interview all new prospective sales managers
Train and develop new members of the VIEVU Team. This included CRM training as well as continued training support for our software and services. 
Responsible for working with channel sales, including Motorola, CDW, L3, Coban and Voice Products 
Served as the main point of contact for agencies throughout territory.
Assisted as a back-up onsite IT support specialist for strategic accounts throughout the United States. •
Provided presentations, guidance, training, and IT support to departments. •
Performed pricing analysis for large agencies to help them budget for SaaS portion of our products. 
Performed SWOT, market, and competitor analysis. These reports were used to identify areas of improvement as well as going to market strategy. 
This included CRM training as well as continued training support for our software and services. 
Exceeded annual budget in 2014 and 2015

5.11 Tactical

Responsible for doubling sales in an established sales territory in North & South Carolina by expanding distribution of 511 Tactical products with Public Safety Officials and Agencies. 
Built a robust dealer network to service the needs of these Public Safety Officials. 
Added new uniform items with large agencies; as well as several smaller agencies throughout entire Territory. 
New Distribution with Agencies led to increased distribution with Uniform Dealers and Tactical retailers throughout territory. 
Utilized salesforce.com CRM software extensively.
Demonstrations of products to federal, state and local law enforcement agencies and military departments. 
Working with authorized dealers, forecasting budgets, product development and merchandising.

★ 2X Pipeline
★ 52 NEW law enforcement accounts in 365 days 
★ Closed 1 NET NEW law enforcement account in less than 90 days
★ Closed 3 NET NEW law enforcement accounts in less than 180 days
★ Significantly reduced cost per sale and sales cycle (time) 
★ Exceeded Year 1 Quota @ 35% NEW law enforcement accounts
★ Exceeded all quarterly goals in Year 1
★ Exceeded Year 2 Quota @ 100% law enforcement accounts
★ Exceeded all quarterly goals in Year 2

NC/SC Territory Manager

• Territory Manager for Public Safety Sales in NC & SC 
 • Develop and implement sales strategies for existing and new business in territory
 • Conduct visits with Public Safety agencies in territory to promote products and equipment, maintain strong existing relationships and provide excellent customer service.
 • Attend trade shows to promote sales and corporate name branding in territory
 • Prepare and follow up written quotes, bids and sales orders to insure rapid product deliver and a high level of customer satisfaction
 • Coordinate with manufacturers on needs of agencies in territory
 • Conduct FBI protocol Ballistics Gel Performance testing for multiple agencies with a vast knowledge of ammunition performance and terminal ballistic performance and application to law enforcement
 • Conduct armor testing and promotion through ballistic shoots
 • Promote weapons sales of firearms to agencies through vast knowledge of firearms performance
 • Promote apparel lines to end users through knowledge within the Textiles and apparel industry
 • Promote sales of technical electronic equipment to include night vision optics, thermal imaging devices, electronic sighting systems, traffic radar and laser devices, in car cameras, warning devices and equipment.

*Top producer for the state of NC 
*Top Glock Sales for the State of NC
*Top Sales Performance of Safariland products (Body armor & Duty Gear)

NC Area Sales

Experienced Sales Professional with over 25+ years of Sales Success in the Safety Industry.
My job is to make sure customers get the best product and solution's when  they reach out to me.

taplio

The Battle

Tyler Roden

Brian Crisson

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