Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard

FirstService Residential

Vice President Client Services, West Region

Vice President Client Services

Oversight of three key service teams:

•	Communication/Creative Services
•	Community Lifestyle
•	The Launch team

Director, Client Services

Merit Property Management

Responsible for:
•	Oversees and is the initial contact with the set-up of all new communities to FirstService
•	Ensures operational readiness of the community prior to transition to a Business Unit or Community Manager
•	Work with all operational department leaders within FirstService
•	Quality assurance for all product going out in the initial launch stage and to ensure all necessary systems and procedures are in place for each unique aspect and tasks related to the new community 
•	Provide weekly client updates
•	Organize and coordinate Welcome Events
•	Ensure corporation compliance and set up is complete prior to transition
•	Developed and maintain operational reports and tracking tools
•	Conducting Best Practice Audits on Community Managers and the communities they are managing
•	Supervise support staff

Director - Client Transition

Merit Association Services

Responsible for:
•	Provided community association planning services to Merit clients, including forward planning, pre-management, and quality assurance services 
•	Was an integral role in the continued development of Merit’s overall company growth
•	Participated in business development activities such as PCBC, BIA and industry events
•	Created Community Guidelines and Operating Policies
•	Regional quality assurance training/auditing

Management Consultant

•	Managed some of the company’s most prestigious communities
•	Oversaw the day-to-day responsibilities for the running of the Association’s business including, but not limited to, the maintenance, preservation and general care of the Association’s assets
•	Supervised support staff
•	Manage and oversee vendor relations and contracts
•	Responsible for association fiscal management

Senior Community Manager

East Lake Village Community Association

Responsible for:
•	Self managed a large master-planned community 
•	Performed all required day to day executive functions of the association’s operations.  
•	Acted as a liaison representing the association as appropriate, to the organizations internal and external business needs
•	Managed a staff of 15  
•	Prepared weekly Executive reports for the Board of Directors 
•	Prioritized and supervised all maintenance and vendor work
•	Developed and maintained positive client relationships

Operations Manager

• Provided leadership abilities and direction to Community Managers in the context of daily corporate business goals, objectives, processes and community management
• Developed and maintained positive client relationships resulting in new and continuous business

Regional Manager

Community Manager

Vice President Client Services, West Region at FirstService Residential

"Coming together is a beginning, staying together is progress, and working together is success."  Henry Ford

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The Battle

Tyler Lessard

Terri Vaccher

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