Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard

Growth Manager at ContentGo

As a Senior Performance Marketing Manager at Joblift, I lead data-driven marketing strategies to drive scalable growth across digital channels. With over five years of experience in the field, I have developed a strong expertise in managing high-impact PPC campaigns, optimizing ROAS and conversion funnels, and delivering measurable results.

I am also passionate about growth and innovation, which is why I joined Cobot as a Growth Specialist. There, I ensured that we were on track to achieve our OKRs and plan for the company's success. Additionally, I led transformative growth initiatives for an AI-focused content marketing platform, significantly elevating web traffic, customer acquisition, and global brand profile with innovative SEO and content strategies. I hold a Bachelor of Science degree from Arak University and several certifications in online marketing, including Building an Integrated Online Marketing Plan, Advanced Google Ads, and Marketing Foundation.

taplio

The Battle

Tyler Lessard

Sanaz Kamali

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