Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard

Delhi Public School Ghaziabad Society

-Formulated & executed the social media campaign of a cleanliness drive which generated 70,000 views in a week. 
-Created a social media contest which witnessed more than 500+ entries organically. 
-Developed branded hashtag #WeAreDPSG for a strong brand identity
-Ideation for the student testimonial videos of SIS. Created student testimonial campaigns for SIS. Ad recall lift rate for the student testimonial campaign was around 7%.
-Initiated the social media campaign PEHCHAN KAUN on teachers’ day. DPSG Meerut Road’s Facebook page reach was 451% higher in the month of September compared to the month of August because of this campaign.

Manager- Digital & Social Media  

-Ideation for DPSG PV’s graduation day campaign #DPSGGrad which helped us get 121.5% more profile visits. 
-Ideation for DPSG PV’s investiture ceremony – Together we lead which helped us grow our Facebook page’s reach by 1900% compared to the previous month i.e., June 2022. 
-Ideation for DPSG MR’s children’s day campaign “My Classroom My World” which helped us grow our Facebook page’s reach by 587% compared to the previous month. 
-Generated 1.1M views & 2700+ subscribers for DPSG Society’s YouTube channel.

Consultant- Digital Marketing

>Developed video content which generated more than 64,000 views. 
>Strategize, develop and execute social media campaigns as an integral part of the brand building activities for the DPSG group. Major accounts handled include:
o	School Sports Promotion Foundation
o	Selaqui International School, Dehradun
o	DPSG Starz, Palam Vihar
o	DPSG Palam Vihar
o	DPSG Dehradun
o	DPSG Sehore
o	DPSG Sushant Lok
o	DPSG International
>Assess social media marketing strategies to determine and analyze results.

Social Media Strategist

CNNDigital

- Conducted in-depth research, conceptualized ideas, and authored distinctive website content for AstroStreet.
- Developed compelling marketing content for various platforms, including websites, blogs, service reviews, and guest posts.
- Crafted video scripts tailored to client specifications.
- Generated fresh and exclusive content for diverse websites.
- Ensured the accuracy and quality of final copies before uploading.

Content Manager

Unified Media Marketing Group

•Assigned the tasks of writing original content for different sites like web design, electronic cigarettes.
•Handled the task of flyer content for marketing of different sectors. 
•Manage the responsibilities of editing articles to ensure quality of the articles
•Responsible for developing content for brochures and web sales

Senior Content Developer

Digital Aptech

•	Manage content writing and editing of web copy
•	Create fresh and exclusive content for different websites
•	Publish written articles on websites.
•	Update production workflow system.
•	Verify final copy before uploading.
•	Revise content according to customer feedback

Senior Content Writer

Lee & Nee Software Exports Ltd.

- Contributed to module content projects for BNP SREI PARIBAS.
- Authored quality content for clients in diverse sectors, including car repair shops, plumbing, and beauty.
- Developed blogs on topics such as landscaping and universal shipping containers.

Content Developer

Kreative Machinez

- Authored EZINE articles for various projects.
- Developed engaging content for e-books.
- Tasked with producing high-quality content for blogs and press releases related to PPC loans.

Content Writer

I am a dedicated Social Media Marketing Professional with a wealth of experience spanning 13 years. My diverse background includes successful stints in various sectors, such as devising impactful marketing strategies for educational institutions and contributing to the growth of digital marketing agencies. 

Throughout my career, I have collaborated with clients from diverse industries, including schools, loans, real estate, salons, gifts and travel agencies. My expertise lies in solving challenges and driving accelerated results through innovative marketing approaches.

 
Core Strengths
- Online Reputation Management
- Social Media Optimization 
- Social Media Marketing
- Influencers marketing
- Content Writing
- Content Marketing 
- Strategy planning
- Tactics and execution
- Community management
- Optimizing content and technology
- NeuroMarketing
- Budgeting
- SMS Marketing Content
- Data-Driven Storytelling 
- Trend Curation

Clients
- Rs Just Hair Salon
- Hishi Cafe
- DPSG Schools  
- Mesavee Indian Gifts 
- Kalaniketan Sarees
- Neha Jewellers Pvt Ltd 1980 
- School Sports Promotion Foundation 
- Bae Closet 
- One Stop IT Talent
- Weddingaga
- Utsav Box

taplio

The Battle

Tyler Lessard

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