Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard

Julie Lichtenberg

Community Manager & Marketing Specialist (Part Time)

Crown Bees

As the Marketing & Communications Director, I lead the strategic development and execution of marketing initiatives that drive brand awareness and sales growth for Crown Bees.
- Developed and implemented a comprehensive marketing strategy that increased customer engagement by 30%.
- Spearheaded community outreach initiatives, positioning Crown Bees as a leader in the eco-friendly movement.
- Managed and mentored a high-performing marketing team, ensuring consistent delivery of quality results.
- Identified target audiences in new and unique ways that align with brand positioning and perception goals.

Marketing & Communications Director

In my consulting career, I collaborated with a diverse range of clients, from startups to established businesses, helping them navigate the ever-evolving marketing landscape. My approach was always client-centered, starting with a deep dive into their unique needs and objectives. I provided tailored solutions that not only met but often exceeded expectations. My ability to think creatively and strategically allowed me to develop marketing campaigns that were not only innovative but also aligned with the clients' long-term goals. One notable project involved rebranding a mid-sized company, which led to a 50% increase in brand awareness within six months. Throughout this period, I was committed to delivering measurable and sustainable results, adapting to the shifting market trends with agility and foresight.

Highlights
- Rebranded a mid-sized company, leading to a 50% increase in brand awareness within six months.
- Worked closely with sales teams to align marketing initiatives with business objectives, resulting in sustainable results.
- Provided strategic guidance on campaign execution, ensuring adaptability to evolving market trends.

Marketing Consultant

Versatackle

Head of Marketing

Lions + Tigers

Responsible for creating and managing the online voice of an organization to build brand awareness within the online community.

- Developed a social media content plan.
- Share engaging content for all platforms, including blog pieces, articles, and videos.
- Engage with online community and respond to comments and requests.
- Analyze social media traffic and relevant community metrics.
- Relay community feedback to relevant internal stakeholders.
- Devise and implement community communication initiatives.
- Liaise with leadership to stay updated on new marketing initiatives and ensure brand consistency.

PeopleConnect

At PeopleConnect, I played a key role in enhancing the company’s email marketing strategy, focusing on both customer retention and acquisition. I was responsible for analyzing and interpreting key performance indicators, which guided my decisions in optimizing our email campaigns. One of my significant achievements was the development and execution of an abandoned cart campaign that successfully reduced potential sales loss by 1%. By introducing cross-departmental meetings, I ensured that our marketing efforts were aligned with broader company goals, fostering a collaborative environment that drove success. My work led to a notable 12% increase in non-customer open rates, showcasing the effectiveness of data-driven marketing.

Highlights
- Increased non-customer open rates by 12% through data-driven A/B testing and optimization.
- Launched a targeted abandon cart campaign, preventing a 1% loss in potential sales.
- Facilitated cross-departmental meetings to align marketing efforts with broader company goals.

Email Marketing Manager

Washington State Pta

During my tenure at Washington State PTA, I was at the forefront of all marketing and communication efforts, managing everything from campaign development to social media strategy. I led the organization through a critical transition from an outdated Listserv system to a modern email service provider, significantly improving our communication capabilities. My focus on storytelling and user-generated content allowed me to create campaigns that deeply resonated with our audience, resulting in consistently high engagement rates. The weekly newsletters I developed for PTA leaders boasted open rates exceeding 40%, a testament to the relevance and appeal of the content. My efforts to increase attendee engagement at events by 25% underscored the impact of a well-crafted narrative in community-driven initiatives.

Highlights
- Managed development and execution of all campaigns, marketing materials, communications, and social media.
- Successfully led the transition from Listserv to an email service provider.
- Developed and sent weekly newsletters to PTA leaders with open rates exceeding 40%.
- Through storytelling and user-generated content, created campaigns reflecting the PTA brand.
- Increased attendee engagement by 25% for each event based on survey responses.
- Oversaw website content management transition from CSS framework to WordPress.
- Identified target audiences in new and unique ways that align with brand positioning and perception goals.

Marketing & Communications Specialist

Northeast Wisconsin Technical College

At Northeast Wisconsin Technical College, I spearheaded alumni engagement strategies that not only strengthened relationships but also drove substantial fundraising success. One of my proudest accomplishments was leading a campaign that raised $15,000 for the Student Emergency Fund, exceeding our goal by an astonishing 1,400%. My role involved developing and executing various engagement campaigns, including the launch of an Alumni Mentor program that fostered meaningful connections between graduates and current students. I also took on the critical task of scrubbing a database of 50,000 alumni, which allowed us to identify and re-engage lost alumni, ultimately expanding our network. My work in promoting diversity and inclusion through cross-departmental initiatives further solidified the college’s commitment to a welcoming and inclusive environment.

Highlights
- Raised $15,000 for the Student Emergency Fund, surpassing the campaign goal by 1,400%.
- Launched an Alumni Mentor program, fostering connections between graduates and current students.
- Conducted a database scrub of 50,000 alumni, re-engaging lost alumni and expanding the network.

Alumni Engagement Specialist

Recoveron Restoration Services

As the Marketing Manager at Recoveron Restoration Services, I was instrumental in driving sales growth and enhancing the company’s market presence. By building and nurturing direct relationships with local insurance agents, I was able to double the company’s annual sales within just nine months, surpassing the yearly target by 25%. I introduced a data-driven approach to our communication strategy, developing key performance indicators that allowed us to track and improve our marketing efforts. Additionally, I led the overhaul of the company’s website, working closely with a third-party vendor to enhance search functionality and user experience, which contributed to increased customer satisfaction and retention.

Highlights
- Doubled annual sales within nine months, exceeding the yearly target by 25%.
- Introduced data-driven KPIs to improve communication strategy effectiveness.
- Led a website overhaul, enhancing search functionality and user experience.

Marketing Manager

Associated Bank

In my role as a Personal Banker, I delivered exceptional customer service while managing a range of banking transactions and fostering client relationships.

Highlights
- Processed customer transactions efficiently and accurately, ensuring a smooth and reliable banking experience.
- Opened new accounts and identified cross-selling opportunities, enhancing clients' financial wellness and meeting their diverse needs.
- Collaborated with internal teams, including insurance and mortgage departments, to address clients' comprehensive financial requirements.
- Contributed to the branch's operational integrity and actively engaged with the community during Green Bay Packers' home games to drive new business.

Personal Banker

New York Life Insurance Company

As a New York Life Insurance Agent, I provided guidance on life insurance products and services, helping clients achieve their financial goals and secure their financial futures.

Highlights
- Offered tailored advice and conducted needs analysis to recommend appropriate life insurance policies, ensuring clients’ financial security and satisfaction.
- Developed and executed marketing strategies to attract new clients, leveraging social media and networking to expand the customer base.
- Maintained and nurtured relationships with existing clients, providing ongoing support and service to ensure long-term satisfaction and retention.

Insurance Agent

Experienced Marketing Leader with a proven track record in driving growth and innovation across varied environments. Expert in strategic communication, marketing execution, and budget management. Skilled in leading cross-functional teams to achieve organizational goals and boost brand awareness and customer engagement. Known for fostering effective collaboration and communication at all levels.

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The Battle

Tyler Lessard

Julie Lichtenberg

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