TechnologyAdvice

Content creator, researcher, producer, and meme maker at the best darn newsletter and media brand for B2B marketing professionals: https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/

The Marketing Insiders are a team of B2B marketing enthusiasts and demand gen nerds who thrive on helping other marketers stay ahead of their pipeline goals with fresh new perspectives, timely research, cheat sheets, templates, and more. Why? It's just good karma. And we have access to some pretty unique data and insights via our day jobs at TechnologyAdvice that would be a crime not to share.

If you'd like follow along as we explore the changing worlds of leadd gen, content marketing, buyer intent, ABM, and more, sign up for our free newsletter at https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/.

Your pipeline just might depend on it.

Marketing Insider

TechnologyAdvice is your one-stop-shop for high quality lead generation, demand creation, and account-based marketing programs. With an owned audience of 100M+ B2B tech buyers actively engaging with our 30+ tech media sites, we help marketers reach, educate, and convert sales-ready leads. Oh, we also have the best Customer Success team in the business who partners with marketing teams to ensure successful outcomes of lead gen campaigns.

As CMO, I'm busy building a world-class brand and a hyper scalable demand engine to take our business to a whole new level. I also oversee the Marketing Insiders media brand and community Need to build more pipeline? Drop me a DM.

Chief Marketing Officer

Outside-In Marketing

Your marketing is inside out. How embarrassing.

Most marketing teams use an inside out approach to target buyers who are actively in-market for a solution. This represents less than 1% of your total target audience, leaving a lot of future business up for grabs.

I’ll help you generate awareness with the other 99%, keep them engaged over time, and convert them into users, customers, and brand advocates.

So you can scale your organic reach, influence more prospects, and be the first one they call once they’re ready to buy.

Founder

Sales Feed

Sales Feed is the most beloved media network for the B2B sales community. It provides fresh perspectives, hot takes, and ridiculous sellertainment to help you live a better life in sales. Follow Sales Feed on YouTube, Instagram and LinkedIn to bask in the awesomeness of modern B2B sales.

Founder and Chief Feeder

Vidyard

Vidyard is a pioneer and leading global provider of video technology and buyer engagement solutions for marketing and sales teams.

As VP Marketing, I'm responsible for driving Vidyard's global corporate marketing strategy including brand, positioning and messaging, content and community, social media, thought leadership and category building.

VP Marketing and GTM Executive

Pavilion

Pavilion is the leading community-powered learning platform for GTM leaders, CEOs, and their teams. As an instructor at Pavilion University, I teach two foundational courses for GTM leaders and practitioners:
1. Marketing and Demand Generation for GTM Leaders (https://www.joinpavilion.com/enterprise-gtm-school)
2. Video Selling for B2B Sales and Marketing Professionals (https://www.joinpavilion.com/video-selling)

Instructor, Pavilion University - B2B Marketing for Revenue Leaders

The Sales Feed Show

Co-host and Executive Producer for the B2B sales podcast that critics are calling "the best thing to happen to sales since the one-call close!"

You'll learn, you'll laugh, you might even close one more deal this year. Check it out at www.salesfeedmedia.com/podcast or find it on your favorite podcast network.

Co-Host and Executive Producer

HYPCCCYCL

Proud member of the HYPCCCYCL sales and marketing community. GTM Games trainer and competition host for RARE: The Continuous Engagement Marketing Method.

Member and GTM Games X-Trainer

The Visual Sale

The Visual Sale is the first book to teach business owners, sales teams, and modern marketers how to harness the power of video content to explode sales, drive marketing, and grow their business faster in an increasingly virtual world. Get it today at www.TheVisualSale.com

You'll learn what types of videos are moving the needle for today's marketers and sellers, how other businesses are creating educational and personalized video content at scale, and how to create a culture of video within your own organization.

Author

Fixmo

Fixmo is a highly dynamic mobile security start-up focusing on information assurance, data leakage prevention, and secure containerization solutions for mobile devices and BYOD in the workplace. As CMO, I maintained global responsibility for all marketing and product management functions including market intelligence, product strategy and delivery, technology partnerships, field marketing, product marketing and public relations.

Chief Marketing & Product Officer

BlackBerry

Led a cross-functional organization responsible for recruiting, managing, and supporting a global ecosystem of Independent Software Vendors (ISVs), Systems Integrators (SIs) and Managed Service Providers (MSPs) on the BlackBerry platform. Built out and managed a global ecosystem program encompassing Business Development, Application Development and Marketing support for application developers spanning Consumer, Enterprise and Government markets.

Vice President, Global Alliances and Developer Relations

Led a team of Business Development and Technology professionals responsible for building, managing and supporting the ISV, SI and MSP partner ecosystem in North America. Built out technology and go-to-market partnerships with SAP, Oracle, IBM, industry-centric Enterprise ISVs, MEAP and MDM platform providers, as well as consumer application and content service providers.

Director, ISV Alliances and Developer Relations

As an expert on the BlackBerry developer tools and BlackBerry Enterprise Server, provided application development support services and technical relationship management for key ISV and SI partners. Provided leadership and mentoring to a small team of application development consultants and evangelists.

Mobile Application Development Consultant

Art. Science. And a bit of magic. 🪄

As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.

Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.

As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard 🎯

To all my cybersecurity marketing peeps, who else is coming to CyberMarCon in Austin next month?!?

This will be my first Cybersecurity Marketing Conference and I already know it's gonna be a blast:
💡 Loads of insights from real cyber marketing leaders like May Mitchell, Simon Chuang, and Kathleen Urbanic
🏆 The Marquee Awards, celebrating the best in cyber marketing
🤼 The CyberMarketing SLAM Wrestling event on Monday night (seriously!)
🍻 A can't-miss Happy Hour hosted by TechnologyAdvice 

And of course: the sights, sounds, and energy of Austin, TX.

If you're a marketer at a cybersecurity tech provider, this is your tribe.

Thanks to the Cybersecurity Marketing Society for hosting this, hit me up in the comments if you plan to be there!

CMO at TechnologyAdvice and Chief Marketing Insider

ABM doesn't need to be complicated.

In fact, sometimes the simplest approach can have the biggest impact.

I recently joined Mason Cosby on the Scrappy ABM show to discuss the wild world of ABM. It was a great chance to reflect on what's worked for my teams in the past, and equally important, what mistakes I've made that others should avoid.

From starting small and picking a sales rep to partner up with, to being intentional about who you want to target and how partners can help - this episode is chalk full o' ABM tips and ideas.

Check out the full episode below:
🎧 Apple: https://lnkd.in/gMdwxeve
🎙️ Spotify: https://lnkd.in/gx_nJTct

What ABM tips do y'all have for 2026? 

Who's planning something awesome?!?

#ABM #demandgen #b2bmarketing

Any passionate Paid Media marketers out there looking for their next opportunity? We've got a great new role for just the right person.

TechnologyAdvice is looking for a Paid Social Strategist to lead the planning, execution, and management of paid media campaigns for B2B brands across Meta, LinkedIn, and TikTok.

If you have 4-5 years of experience in paid media and are an absolute boss at paid social, hit me up via the comments or DM for more details!

#hiring #growTA #careers #marketing #b2b

CEO @LeadSpot: Real Leads, Authentic Engagements

Hi, I’m Eric Buckley - Founder and CEO of LeadSpot.

Over the past 15+ years, I’ve built my career at the intersection of audience data, content syndication, and lead generation. I've worked for some of the most respected names in the space, including NetProspex (acquired by Dun & Bradstreet), On24 (webinar-driven demand gen), PureB2B (now DemandScience, one of the largest syndication vendors globally), and Green Leads (acquired by ACTIVATE Marketing Services). These experiences gave me a deep understanding of how real content syndication and lead generation should work and what’s wrong with the way most agencies approach it today.

At LeadSpot, we're solving the problems that traditional lead gen vendors leave behind.

The biggest issues tech companies face today:

*  Not generating enough leads


*  Poor quality leads that don't convert


*  Only reaching a small slice of their true audience


We fix all three.

Our agency is fueled by relationships with hundreds of opt-in, industry-specific content syndication networks, newsletters, publishers, and research portals, giving us unique access to targeted, ready-to-engage audiences that most agencies simply can’t reach. Real, opt-in buyers who are consuming content in cybersecurity, SaaS, fintech, logistics, global payments, HRMS, medtech, and dozens of other critical industries.

You only pay for the leads you accept. No monthly retainers. No cold, recycled lists. No excuses.

Here’s how we consistently deliver better results:

*  Build highly targeted, accurate ICP audiences


*  Tap into historical content consumption and intent behavior to prioritize prospects


*  Confirm qualification criteria (need, budget, authority) during the lead collection process


*  Only syndicate content across verified, human, opt-in audiences


*  Arm your team with a proven email nurture strategy that primes leads before any live outreach


Our model works because it’s different.

We don't spray & pray or simply prime the algorithm; our process is built on pinpoint targeting, recent audience insights, and real-time qualification.

The Results:

*  UKG: $1.8M in closed revenue and $22 per-lead ROI in 10 months


*  ACI Worldwide: $4M in qualified pipeline added within the first 4 months


"With so many options to choose from, LeadSpot has been an essential partner we've come to rely on to promote new content and encourage downloads from key accounts..." - Sam Malik, Demand Generation Program Manager, UKG

Let's talk if you’re tired of low-quality leads, limited audience reach, and missed opportunities.

Eric Buckley

A lot of people are missing what ChatGPT's new referral fees actually mean.

Shocker.

As many of us know, ChatGPT will soon have a monetary incentive to recommend products/solutions/brands.

And, as we (should) also know, the only brands that get recommended are the ones with perfectly-structured content that answers actual user queries and is found on sites beyond the company blog.

Most companies don't have that today.

The blogs aren't optimized for AI scanning, product pages aren't built for easy answer extraction, they're not repurposed on LinkedIn or Reddit, and the schema is a mess. So, when referral links go live, those brands won't be eligible for inclusion.

This is why outwrite.ai is poised to absolutely SHINE when ChatGPT starts 'selling ads'.

It generates perfectly structured pages.

Beautiful schema.

Luscious Q&A headers.

Wonderful TL;DRs.

Gorgeous FAQs.

ChatGPT becoming a referral engine creates a new category: 
AI Referral Optimization.

And nobody is more ready than we are at outwrite.ai.

So, invest now to own the recommendation slots that everyone else in your market will be scrambling for later.

If ChatGPT is about to start recommending products for cash, your brand BETTER be included.

Co-Founder @LeadSpot & @outwrite.ai: Get Cited Today

taplio

The Battle

Tyler Lessard 🎯

Eric Buckley

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Performance ScoreTyler Lessard 🎯's LinkedIn Performance

Performance ScoreEric Buckley's LinkedIn Performance

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taplio

The Battle

Tyler Lessard 🎯

Eric Buckley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Lessard 🎯's LinkedIn Performance

Performance ScoreEric Buckley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTyler Lessard 🎯's LinkedIn Performance