Jordan Digital Marketing

A remote digital agency offering customized paid acquisition and organic marketing for high-growth companies. We combine in-house partnership standards with agency expertise and pride ourselves on methodical planning and execution while remaining radically transparent. Our clients typically spend at least $50,000/month on digital advertising, and our focus on advanced analysis and offline conversion integration gets more from every single dollar of budget. 

Since our founding in 2017, we have helped clients:
  -  Achieve 6 successful exits
  -  Reach unicorn valuations of over $1B 3 times
  -  Raise nearly $2B of funding
  -  Grow organic traffic by an average >100%

Founder & CEO

MKT1

MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed through Series A B2B startups across industries and helps startups build marketing.

Limited Partner

Pavilion

Pavilion is a private, invite-only, membership organization for the world's top commercial growth operators.

Executive Member

Hired, Inc.

At Hired I managed SEM, Retargeting, Display advertising and Linkedin advertising for candidate acquisition.  I took over a Google account that had been left on autopilot and turned it into the most efficient paid marketing programs we had, then I worked to mentor and train other team members to manage it for me so that I could take on the much bigger challenge of managing our Linkedin account.

 - Managed the 3rd largest LinkedIn account in the world
 - Decreased cost per conversion 20% in LinkedIn over the course of 6 months
 - Cut SEM cost per acquisition in half during the course of 2017
 - Increased weekly candidate acquisition by 140% in my first 4 months of running SEM

Head of Search & Display

Weebly

As the 2nd marketing hire at Weebly (Acquired by Square) I profitably grew the annual paid media budget from $0-$7M+

- Actively managed SEM, GDN, Youtube, and affiliate marketing efforts
 - Managed SEM in 8 unique geographies and 4 different languages
 - Expanded campaigns, ad groups and keywords on a regular basis
 - Responsible for ad and landing page testing initiatives
 - Tested new targeting options for GDN and Youtube to improve efficiency and grow volume
 - Managed affiliate marketing relationships and channel growth

Senior Online Marketing Manager

- Launched SEM, GDN, Youtube, Pandora, Facebook, and in house affiliate marketing efforts
 - Managed remarketing efforts across multiple display networks
 - Facilitated launch of our attribution platform and paid search management software

Online Marketing Manager

PPC Associates (now 3Q Digital)

·   Managed accounts such as Warby Parker, Minted, WePay, Fitbit, Light In The Box, Tophatter, LiveOps, and Bussinessuites.
·   Worked on a wide range of accounts, with different goals, and developed different tactics to achieve those goals
·   Developed strategies to drive revenue for clients focused on multi step conversions, lead generation, and pure e-commerce
·   Aggressive in testing new betas, and developing new best practices to constantly drive accounts forward
·   Managed feeds for PLA ads in addition to running very well segmented PLA campaign break outs
·   Managed accounts that were primarily traffic source was GDN in addition to search driven accounts

Account Manager

Build.com

Managed a team that oversaw SEM and PLAs (now Google Shopping) for all HVAC categories on the Build.com network of stores.  Sites include Handlesets.com, Ventingdirect.com, Pullsdirect.com, Ventingpipe.com, and HVAC categories on Build.com.

SEM Category Manager

Develop and manage PPC marketing campaigns for Handlesets.com, Ventingdirect.com, Ventingpipe.com, Pulldirect.com, and HVAC categories on Build.com

PPC Marketing Clerk

Impact Media Group

·   Worked to develop an sms marketing campaign
               ·   Developed sales materials, and presentations
               ·   Assisted in the launch of chicoprofessionals.com
               ·   Produced an animated commercial
               ·   Co-directed multiple commercials

Intern

Graduate Marketing Inc

· Coordinated wipe away board campaigns for CSU, Chico, UC Davis,
                 and UN Reno campuses
               · Sold $21,080 for campus wipe away board campaign
               Campus Advertising Coordinator                                 August 2007
               · Coordinated wipe away board campaigns for CSU, Chico, and UC Davis
                 campuses
               · Sold $13,985 for campus wipe away board campaign

Senior Advertising Coordinator

NCN Action News

· Assisted in filming and editing of sports highlight segments for local sports
               · Assisted in producing local sport stories, and interview packages
               · Adhered to rigid deadlines

Sports Intern

Digital marketing agency of record for high-growth SaaS, FinTech, and eCommerce brands | Customer-first marketing that drives real business impact | Marketing ops for smarter measurement

In 2017, I was laid off from a great job at a struggling startup.

…so I decided to bet on myself.

I had 10 weeks’ worth of severance, and I told my wife that I would be able to pay rent at the end of the second month, or I would go get a job.

That was 7+ years ago

I’m now the CEO & Founder of an amazing digital marketing agency driving growth for SaaS, FinTech, and eCommerce brands. Since 2017, we’ve helped some of the most disruptive brands around exceed their ambitious growth goals.

Some team stats:
❤️ We’ve grown the team to over 27 people
❤️ We have employees in 14 different states
❤️ 100% of our senior promotions have been from within

Since working with us, 3 clients have gone public:
📈 Upstart - NASDAQ: UPST
📈 Loop.tv - NYSE: LPTV
📈 Markforged - NYSE: MKFG

Since working with us, 3 clients have achieved unicorn status, 2 of which went from Series B to Unicorn while working with us:
🚀 Sentry - JDM client since 2019, raised $190M+ since then, & are now valued at more than $3B
🚀 Pilot - JDM client since 2019, raised $100M since then, & are now valued at $1.2B
🚀 Glean - As of September 10, 2024, Glean Technologies Inc. is valued at $4.6 billion 

Since working with us, 6 companies have been successfully acquired
🤝🏼Azlo
🤝🏼Tulip
🤝🏼Ned Stevens
🤝🏼ICC
🤝🏼Hopscotch
🤝🏼Mobydish

We've also worked rockstar clients like:
⭐ Truecar
⭐ Lending Club
⭐ Foursquare
⭐ PandaDoc
⭐ Secureframe
⭐ Floatme
⭐ Nimble
⭐ Nintex
⭐ Sprig (formerly Userleap)

Just to name a few...

Our clients have had countless new fundraising rounds totaling more than $3.5 billion dollars.

Let me know if you want to talk about how we can help your brand grow

If you want to get started working with us:
👉GO HERE: jordandigitalmarketing.com/contact
👉Email: tyler@jordandigitalmarketing.com


Always happy to help others!

Tyler Jordan

Google's been busy - along with the bells and whistles of new AI (we'll let that dust settle before commenting), they've delivered some demand gen goodies and one update that should give everyone pause. That, plus nice new insights from Instagram in this month's CTR highlights.

Digital marketing agency of record for high-growth B2B, SaaS, and FinTech brands | Customer-first marketing that drives real business impact

Knowledge-sharing is a big part of account management at my agency. Our SMEs keep their teammates regularly updated on new feature releases from major

Open article: CTR Insights, November 2025: Good Google, Bad Google by Tyler Jordan • 4 min read

CTR Insights, November 2025: Good Google, Bad Google

Crissy Saunders

Our team of seasoned experts deliver our GTM Operations Framework that enables GTM teams to execute and report on their GTM strategy with ease. We help companies: 

- Stop losing customers due to friction in their buyer experience
- Give their GTM team the visibility and insights they need  
- Pull their marketing and sales team out of the chaos
- Implement, integrate, and leverage their full GTM tech stack 

Currently working with some of the best in B2B tech including Gong.io, Notion, G2, Coupa, Coursera, Skedulo, ModelN, R-Zero, and SalesLoft

Find out more at www.cs2marketing.com

Chief Executive Officer & Cofounder

MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing.

Chili Piper

Advising Chili Piper on their GTM strategy and product roadmap to create a platform that will improve, innovate, and optimize the customer experience and operations for inbound leads.

Partner Advisory Board Member 🌶

Syncari

Company advisor for Syncari - the data automation platform that unifies, cleans, and synchronizes a company's most mission critical data and delivers truth to all teams.

Advisor

Women in Revenue

Cofounding board member of non-profit focused on empowering women in B2B sales and marketing through education, events, and mentorship. Currently helping lead the charge on communications, recruitment, and our 1:1 mentorship program. Join us at womeninrevenue.org!

Cofounder and Board Member

Walkzee

The first free online application (web, iOS, Android) connecting shelter dogs who need a walk to dog lovers looking for a walking buddy. 145% funded Kickstarter and featured in The Huffington Post, Tech Cocktail, Bustle, Playboy, The Daily Dot, Inquisitr and many others. Due to lack of shelter sign up - walkzee is currently "on paws"

Cofounder

Agari

Developed digital marketing campaigns with a multi-channel approach to accelerate pipeline creation across the global regions. Operationally, I developed a model for program creation adopted by the entire marketing organization. I also structured a data set for reporting on lead to pipeline ,and set the cadence and standard for pipeline analysis to drive smarter decisions in demand generation and across the marketing teams.

Sr. Manager Demand Generation

Managed demand generation programs, revenue operations, field sales enablement, and sales development worldwide for the fast-growing email security leader named 2014's Gartner Cool Vendor in Security Technology.

Demand Generation Manager

Jive Software

• Led Implementation and training of Marketo for global marketing team
• Improved lead generation, nurturing, and scoring resulting in creating company’s largest 
amount of pipeline in history
• Built Revenue Model and enhanced Lead Process for qualification
• Built Reporting to give insight on effectiveness of lead generation programs and its impact 
on pipeline created and influenced in both SFDC and Marketo

Global Marketing Operations Manager

Marketo

• Created best practices and weekly training of internal users as manager of Demand Center
• Led technical execution of Enterprise white spacing for over 30k accounts for both United 
States and EMEA
• Executed brand new lead scoring, hand off, and prioritization of leads to the Sales 
Development team that resulted in a 70% increase in opportunities in just two months

Marketing Operations Manager

• Created and defined success criteria for 15 marketing channels used for all programs
• Managed Marketo’s lead scoring as well as demographic scoring that improved Sales 
Development Representative productivity and effectiveness by 30%
• Implemented Marketo’s first direct mail channel programs for both demand gen and 
outbound efforts that has achieved over $1.14 million in pipeline

Marketing Coordinator

CEO at CS2 I Helping B2B SaaS Grow Without Growing Pains I podcast host🎙 I B2B Revenue Growth Architecture & Mar/Sales Ops I Mama x2

I'm the Co-founder and CEO at CS2, a GTM Operations agency that helps B2B SaaS companies execute and report on their GTM strategy with ease.

With almost 15 years of experience in GTM operations and strategy, myself and our team support clients with our proven strategies that deliver real results.

We are also always looking to be the most forward-thinking agency around and continue to push our methodologies further each year as buyers, technology, and the B2B landscape changes.

Myself and the CS2 team are some of the top thought leaders helping GTM strategists, leaders and operators and share our knowledge through our free weekly newsletter, our YouTube videos, our podcast, and here on LinkedIn.

For more ways to connect with me:

- Subscribe to our YouTube channel for videos and podcast episodes: https://www.youtube.com/@revenuegrowtharchitects/featured

- Subscribe to our weekly newsletter: Get original commentary from myself as well as exclusive access to content and tools. https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

- Check out the latest resources on our website: https://www.cs2marketing.com/revenue-growth-architects

CS2 is a B2B marketing and revenue operations agency for high growth tech companies. Advising on all things marketing and revenue operations, marketing tech, and helping companies operationalize their marketing function so they can scale.   

Currently working with some of the best in B2B tech including Gong.io, Sendoso, Coupa, Coursera, Alfresco (Hyland), Skedulo, ModelN, Eightfold.ai, and SalesLoft

Find out more at www.cs2marketing.com

Scale Venture Partners latest State of GTM AI report is one "whitepaper" ☠️ that is totally worth the read.

Its discussion of how companies can go from Phase 1 (using AI mostly for individual productivity) to Phase 2 (using it to drive department-wide results) is spot on.

However, if you don't have the time to read it and want the TL:DR on how to get to phase 2 -  here are their recommendations and my thoughts on them...


1. Ops needs to be driving the initiatives (not just leadership).

In fact, GTM/Rev Ops-led AI initiatives were 20% more likely to have positive outcomes. Not a shocker to me and you know why!

2. Hire GTM engineer(s)

I see both 1 & 2 as related. 
In my opinion, the wise thing to do for companies would be to have a separate group or even just one person who is really driving these initiatives. 

A lot of the operations will still need to run as it usually does, but having someone or a team solely dedicated to researching and testing out AI initiatives will see better results because it will actually get done. If you don’t have the people-power, hire an agency!

3. You need to identify the top use cases internally through your own auditing and research.

Ops folks do this all the time for their projects, so this is just another reason why ops should lead the initiatives. 
The easiest places to start are by interviewing sales/SDRs and looking at important parts of the customer journey and operations foundation that can be best improved with AI.

4. Empower functional teams to experiment by using tiger teams and setting up AI Hackathons.

I somewhat agree with this. However, I think that GTM teams need to work together to ensure that anything they are using or building supports a cohesive and better (not worse) buyer journey and sales process.


5. Adopt a “buy and build” strategy and use your GTM engineer talent to build internal capabilities and complement them with best-in-class vendors.

Love this advice! I want to emphasize that stockpiling tools without a strategy will not get you anywhere. Your team can get so much out of a few tools plus the ones the GTM team is already using! (i.e., n8n & Clay paired with SFDC, HubSpot, Gong).


What do you think? And are you in Phase 0, 1, or 2? Would love to know.




ps. Kudos to Craig Rosenberg Kristina McMillan and my friends Matt Amundson and Sydney Sloan who contributed to the report.

CEO at CS2 I GTM Operations For B2B Tech I “Cooking Up GTM” on Substack

Bringing on a new tool to the GTM Ops tech stack? Don't demo it in a silo.

Everyone who could end up being a user or benefit from the tool (but not use it) should....

see the tool 
understand why it's being used
understand how it will be used
buy-in to the vision of the product
sign-off on it

Stuff happens. People can leave or teams can change.

So purchasing decisions should not be happening in a silo.

I've been noticing a pattern with GTMOps teams and their tech stacks lately—they're renting when they should be buying. What I mean is this: 

Teams know their current systems need updating or lack the AI features they actually need. 

So instead of investing in meaningful improvements, they do the bare minimum to get by. It's like renting a house—you're not going to spend thousands renovating a place you don't own. You keep it functional and always have one eye on what's next.

The problem? There's rarely a clear timeline for when "what's next" will actually happen.

When will the budget be there? Do you have the bandwidth to implement something new? Do you even know what the right solution looks like? These questions keep teams stuck in limbo, underutilizing tools they're already paying for.

When you're buying a house, you work with a real estate agent because they know the market and can guide you through the process. The same applies here.

For GTM teams that are strapped for time or don't have someone leading the charge on tech strategy, bringing in an agency or consultant who understands modern go-to-market frameworks can be a game-changer. 

They can do the research, help you make informed decisions on when it's worth investing in a different tool or solution, and actually execute the changes when it's time to move.

The market is moving at rapid speed so some of these decisions to hold off or move forward are tricky! It's totally fine to not want to invest in a tool when you might get rid of it, but it's also risky to not invest time into them when you have any idea on when that will be.


what do you think? do you feel this way about a certain tool in your stack? which one(s) - you can name a category instead of the exact name lol

It's one thing to talk about AI use cases, it's another to show receipts.

Charlie Saunders took over the Cooking Up GTM newsletter this week and dropped a pt 1 post with 5 AI use cases we have in production.

Yep - working and finding value out of!

Those 5 use cases are:

>> The future of enrichment and targeting (aka enrichment 2.0)

>> AI mini agents in n8n to do a very manual task

>> Assisted content idea generation

>> Sales Meeting Prep

>> Complex formula assistance

Go find Cooking Up GTM on Substack or head to our YT channel to find the video walk through. Or just comment to me that you need both.

My toxic trait is looking at rescue dogs I know I can't adopt but sending them to Charlie Saunders anyway.

WORLD RECORD ATTEMPT: 1st Clay Table to get an old dog ADOPTED.

Two things happened yesterday: 1. I saw a few Clay World Records and... 

2. Crissy was messaging me about adopting a dog from Mutville (a dog rescue for old dogs in San Francisco). 

With two young kids and a 13 year old dog in the house we can't take on any more. Unfortunately. 

So we had an idea.... Can we create a Clay table to help get Strength (a 16 year old Shih Tzu at Muttville) adopted?

The table:

• Finds people in the local area who are into fostering and adopting dogs
• Builds a Google maps link to give them directions on how to get to Muttville from where they are located 
• Uses AI to draft an email based on their Linkedin profile and Strength's profile, and includes the link they can click to drive right there

And because Clay can almost do anything... it WORKED.

And if you are into adopting dogs Strength is still available. And a good boy. 

#clayworldrecords

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