Jordan Digital Marketing

A remote digital agency offering customized paid acquisition and organic marketing for high-growth companies. We combine in-house partnership standards with agency expertise and pride ourselves on methodical planning and execution while remaining radically transparent. Our clients typically spend at least $50,000/month on digital advertising, and our focus on advanced analysis and offline conversion integration gets more from every single dollar of budget. 

Since our founding in 2017, we have helped clients:
  -  Achieve 6 successful exits
  -  Reach unicorn valuations of over $1B 3 times
  -  Raise nearly $2B of funding
  -  Grow organic traffic by an average >100%

Founder & CEO

MKT1

MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed through Series A B2B startups across industries and helps startups build marketing.

Limited Partner

Pavilion

Pavilion is a private, invite-only, membership organization for the world's top commercial growth operators.

Executive Member

Hired, Inc.

At Hired I managed SEM, Retargeting, Display advertising and Linkedin advertising for candidate acquisition.  I took over a Google account that had been left on autopilot and turned it into the most efficient paid marketing programs we had, then I worked to mentor and train other team members to manage it for me so that I could take on the much bigger challenge of managing our Linkedin account.

 - Managed the 3rd largest LinkedIn account in the world
 - Decreased cost per conversion 20% in LinkedIn over the course of 6 months
 - Cut SEM cost per acquisition in half during the course of 2017
 - Increased weekly candidate acquisition by 140% in my first 4 months of running SEM

Head of Search & Display

Weebly

As the 2nd marketing hire at Weebly (Acquired by Square) I profitably grew the annual paid media budget from $0-$7M+

- Actively managed SEM, GDN, Youtube, and affiliate marketing efforts
 - Managed SEM in 8 unique geographies and 4 different languages
 - Expanded campaigns, ad groups and keywords on a regular basis
 - Responsible for ad and landing page testing initiatives
 - Tested new targeting options for GDN and Youtube to improve efficiency and grow volume
 - Managed affiliate marketing relationships and channel growth

Senior Online Marketing Manager

- Launched SEM, GDN, Youtube, Pandora, Facebook, and in house affiliate marketing efforts
 - Managed remarketing efforts across multiple display networks
 - Facilitated launch of our attribution platform and paid search management software

Online Marketing Manager

PPC Associates (now 3Q Digital)

·   Managed accounts such as Warby Parker, Minted, WePay, Fitbit, Light In The Box, Tophatter, LiveOps, and Bussinessuites.
·   Worked on a wide range of accounts, with different goals, and developed different tactics to achieve those goals
·   Developed strategies to drive revenue for clients focused on multi step conversions, lead generation, and pure e-commerce
·   Aggressive in testing new betas, and developing new best practices to constantly drive accounts forward
·   Managed feeds for PLA ads in addition to running very well segmented PLA campaign break outs
·   Managed accounts that were primarily traffic source was GDN in addition to search driven accounts

Account Manager

Build.com

Managed a team that oversaw SEM and PLAs (now Google Shopping) for all HVAC categories on the Build.com network of stores.  Sites include Handlesets.com, Ventingdirect.com, Pullsdirect.com, Ventingpipe.com, and HVAC categories on Build.com.

SEM Category Manager

Develop and manage PPC marketing campaigns for Handlesets.com, Ventingdirect.com, Ventingpipe.com, Pulldirect.com, and HVAC categories on Build.com

PPC Marketing Clerk

Impact Media Group

·   Worked to develop an sms marketing campaign
               ·   Developed sales materials, and presentations
               ·   Assisted in the launch of chicoprofessionals.com
               ·   Produced an animated commercial
               ·   Co-directed multiple commercials

Intern

Graduate Marketing Inc

· Coordinated wipe away board campaigns for CSU, Chico, UC Davis,
                 and UN Reno campuses
               · Sold $21,080 for campus wipe away board campaign
               Campus Advertising Coordinator                                 August 2007
               · Coordinated wipe away board campaigns for CSU, Chico, and UC Davis
                 campuses
               · Sold $13,985 for campus wipe away board campaign

Senior Advertising Coordinator

NCN Action News

· Assisted in filming and editing of sports highlight segments for local sports
               · Assisted in producing local sport stories, and interview packages
               · Adhered to rigid deadlines

Sports Intern

Digital marketing agency of record for high-growth SaaS, FinTech, and eCommerce brands | Customer-first marketing that drives real business impact | Marketing ops for smarter measurement

In 2017, I was laid off from a great job at a struggling startup.

…so I decided to bet on myself.

I had 10 weeks’ worth of severance, and I told my wife that I would be able to pay rent at the end of the second month, or I would go get a job.

That was 7+ years ago

I’m now the CEO & Founder of an amazing digital marketing agency driving growth for SaaS, FinTech, and eCommerce brands. Since 2017, we’ve helped some of the most disruptive brands around exceed their ambitious growth goals.

Some team stats:
❤️ We’ve grown the team to over 27 people
❤️ We have employees in 14 different states
❤️ 100% of our senior promotions have been from within

Since working with us, 3 clients have gone public:
📈 Upstart - NASDAQ: UPST
📈 Loop.tv - NYSE: LPTV
📈 Markforged - NYSE: MKFG

Since working with us, 3 clients have achieved unicorn status, 2 of which went from Series B to Unicorn while working with us:
🚀 Sentry - JDM client since 2019, raised $190M+ since then, & are now valued at more than $3B
🚀 Pilot - JDM client since 2019, raised $100M since then, & are now valued at $1.2B
🚀 Glean - As of September 10, 2024, Glean Technologies Inc. is valued at $4.6 billion 

Since working with us, 6 companies have been successfully acquired
🤝🏼Azlo
🤝🏼Tulip
🤝🏼Ned Stevens
🤝🏼ICC
🤝🏼Hopscotch
🤝🏼Mobydish

We've also worked rockstar clients like:
⭐ Truecar
⭐ Lending Club
⭐ Foursquare
⭐ PandaDoc
⭐ Secureframe
⭐ Floatme
⭐ Nimble
⭐ Nintex
⭐ Sprig (formerly Userleap)

Just to name a few...

Our clients have had countless new fundraising rounds totaling more than $3.5 billion dollars.

Let me know if you want to talk about how we can help your brand grow

If you want to get started working with us:
👉GO HERE: jordandigitalmarketing.com/contact
👉Email: tyler@jordandigitalmarketing.com


Always happy to help others!

Tyler Jordan

Google's been busy - along with the bells and whistles of new AI (we'll let that dust settle before commenting), they've delivered some demand gen goodies and one update that should give everyone pause. That, plus nice new insights from Instagram in this month's CTR highlights.

Digital marketing agency of record for high-growth B2B, SaaS, and FinTech brands | Customer-first marketing that drives real business impact

Knowledge-sharing is a big part of account management at my agency. Our SMEs keep their teammates regularly updated on new feature releases from major

Open article: CTR Insights, November 2025: Good Google, Bad Google by Tyler Jordan • 4 min read

CTR Insights, November 2025: Good Google, Bad Google

Adam McLane

Club Car

VP Transformation / Fractional Marketing Leadership

Growth Marketing Consultancy

Building marketing systems and providing tactical scale via lifecycle marketing, CRO, SEO, Paid Media, and analytics for private-equity firms, B2B saas, and B2C companies.

Founder / Growth Marketer

Cision

Building marketing systems for demand generation, PR, operations and marketing leadership for Cision on a consulting basis through Platinum Equity. This includes business units Brandwatch, CisioneOne, PR Newswire.

PR Newswire

Growth Marketing / Demand Generation

Otherworld

Fractional Marketing Leadership

BARK

Fractional Marketing Leadership / Ecommerce

Happy Floors

Systematized marketing operation to scale ecommerce business.

cocokind

Cocokind is an omnichannel skincare brand. My role is to scale the D2C business and provide strategic guidance to drive retail business. 
- Scale and own P+L for DTC, digital retail business
- Manage digital product roadmap, strategy, development and UX
- Full-funnel management: awareness, acquisition, CRO, lifecycle, loyalty
- Acquisition channels: retail, influencer (instagram and tiktok), paid social, paid search, affiliate
- Provide strategic guidance to the retail team

Vice President, Growth and Digital Product

True Botanicals

True Botanicals is a direct-to-consumer luxury skincare brand. I was responsible for scaling the business. 
- Optimize and scale customer acquisition channels (amazon, retail, paid social, organic social, influencer, affiliate, SEO, SEM, referral, email)
- Drive retention through email marketing, customer journey optimization
- Manage ecommerce platform and landing page tools to drive conversion rate optimization
- Lead growth team (three director-level reports, with a total staff of seven)
- Manage performance marketing agencies, marketing platform vendor relationships. 
- Source and develop partnerships with like-minded brands

Vice President, Growth

Head of Growth

Dentsu

Dentsu is a large advertising agency network. My role was to drive programmatic, paid social, performance marketing for D2C, B2B, Tech clients. 
- Drive performance marketing strategy through paid social, digital video, programmatic display and content marketing
- Clients: True Botanicals, Delta Dental (B2B), Anthem (B2B), Adidas, Lending Club, Open Table, Solar City, Third Love, XBOX, Red Bull
- Manage, mentor and develop a team of media analysts and trading directors (four team members)
- Expert user of marketing technologies including Facebook Business Manager, DSP, DMP, CRM, Ad Servers
- Customer journey mapping and optimization to drive retention 
- Provide thought leadership around campaign design, testing, audience management
- Identify client growth opportunities

Group Director - Trading

Trading Director

*Accordant Media acquired by Dentsu in September 2016

Senior Media Analyst

For 15+ years, I’ve partnered with brands across SaaS, consumer goods, media, and services—helping them scale smarter across SEO, CRO, paid media, and lifecycle marketing. Whether you're a B2C brand trying to increase LTV, or a B2B team looking to boost pipeline quality and velocity, I bring strategic clarity and hands-on execution to accelerate results.

From early-stage startups to PE-backed growth companies, I’ve built and led marketing systems that:

Drive organic traffic with scalable SEO frameworks (traditional + AI search)

Optimize conversion through data-backed UX and testing

Increase return on ad spend across Google, Meta, and LinkedIn

Nurture customers with automated lifecycle and CRM strategies

My specialty is solving growth bottlenecks fast—especially during high-stakes moments like new funding, stalled growth, team transitions, or pre-sale readiness.

📈 Sample Results:

+47% growth in qualified leads for a SaaS platform in 4 months

+76% increase in revenue from paid search for a DTC home goods brand

3x lift in organic traffic for a PE-backed media company

🎯 Ideal partners:

Founders, growth leaders, or private equity operators at companies between $5M–$500M in revenue

Teams looking for expert support on SEO, CRO, paid media, or building a system from scratch

Brands in transition or seeking a fractional leader to move faster

Let’s connect if you're building something great—and want to grow smarter.

Fractional Head of Growth

Here’s the trap most PE-backed marketing leaders fall into:
Every channel has an owner.
𝗕𝘂𝘁 𝗻𝗼 𝗼𝗻𝗲 𝗼𝘄𝗻𝘀 𝘁𝗵𝗲 𝙨𝙮𝙨𝙩𝙚𝙢.

SEO says traffic is up.
Paid says CAC is fine.
CRO says the site is the problem.
Lifecycle says “not enough leads.”
Analytics says… something else entirely.

And then you walk into a PE check-in and pray no one asks:

“So… what actually drove results this quarter?”

This isn’t a skills problem.
𝗜𝘁’𝘀 𝗮 𝗳𝗿𝗮𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

Your channels don’t talk to each other.
Your reporting doesn’t roll up.
Your story isn’t defensible.

What PE-backed teams really need isn’t more campaigns.

𝗧𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝗮 𝙪𝙣𝙞𝙛𝙞𝙚𝙙 𝙜𝙧𝙤𝙬𝙩𝙝 𝙚𝙣𝙜𝙞𝙣𝙚 𝗼𝘄𝗻𝗲𝗱 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱.

When you have that, the board meeting becomes simple:
→ “Here’s what drove pipeline.”
→ “Here’s what improved efficiency.”
→ “Here’s what we’re doubling down on.”
→ “Here’s what we’re killing.”

Clarity reduces risk. Risk reduction builds trust.

Trust accelerates budget, headcount, and support.

A unified story isn’t a nice-to-have.

It’s survival.

Want help building your defensible growth narrative? Message me.

Fractional CMO & GTM Systems Operator | I unify SEO, CRO, Paid, Lifecycle & Analytics into one defensible growth engine for PE-backed companies.

The biggest unlock for mid-market SaaS isn’t budget. It’s integration.

Most SaaS companies don’t have a funnel problem.
They have a 𝘤𝘰𝘰𝘳𝘥𝘪𝘯𝘢𝘵𝘪𝘰𝘯 problem.

Paid runs campaigns based on last-touch attribution.
SEO builds content for a different ICP.
CRO tests journeys based on incomplete data.

None of it compounds unless the system is unified.

Here’s the model I use inside PE-backed teams:
1) 𝗢𝗻𝗲 𝗜𝗖𝗣 → 𝘀𝗵𝗮𝗿𝗲𝗱 𝗮𝗰𝗿𝗼𝘀𝘀 𝗦𝗘𝗢, 𝗖𝗥𝗢, 𝗽𝗮𝗶𝗱, 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲
Everyone optimizes for the same buyer, same signals, same intent.
2) 𝗢𝗻𝗲 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸
If SEO says one thing and paid says another, nothing is real.
3) 𝗢𝗻𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗽
Paid tests feed CRO tests.
CRO tests feed landing page strategy.
Landing pages feed SEO structure.
4) 𝗢𝗻𝗲 𝗼𝘄𝗻𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺
Not an agency.
Not a freelancer.
Not a single-channel leader.
Someone who sees 𝘢𝘭𝘭 the levers and how they impact revenue.

When these disciplines talk, efficiency explodes.

When they don’t, budgets burn. The growth engine isn’t the channels.
It’s how the channels interact.

If your channels don’t talk, let’s fix that.

$30M–$80M ARR is where fragmented marketing systems get exposed.
Every PE-backed SaaS team hits the same wall:

$30𝗠–$80𝗠 𝗔𝗥𝗥.
Right when growth 𝘴𝘩𝘰𝘶𝘭𝘥 accelerate… it stalls.

Here’s why:
1) 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝘀𝗰𝗮𝗹𝗲 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺.
Paid, SEO, lifecycle, CRO all grow independently — never together.
2) 𝗧𝗲𝗮𝗺𝘀 𝗴𝗲𝘁 𝗹𝗲𝗮𝗻𝗲𝗿, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗳𝘂𝗻𝗻𝗲𝗹 𝗴𝗲𝘁𝘀 𝗺𝗼𝗿𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅.
1–5 marketers trying to run a 7-channel engine.
3) 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝘀𝗼𝗹𝘃𝗲 𝘀𝘆𝗺𝗽𝘁𝗼𝗺𝘀, 𝗻𝗼𝘁 𝘀𝘆𝘀𝘁𝗲𝗺𝘀.
They increase activity.
They rarely increase efficiency.
4) 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹.
Six dashboards.
Three agencies.
Conflicting data.
No single truth.
5) 𝗡𝗼 𝗼𝗻𝗲 𝗼𝘄𝗻𝘀 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗲𝗻𝗴𝗶𝗻𝗲.
Everyone owns a slice.
No one owns the system.

The fix is boring but powerful:
Unify the funnel.
Reduce the noise.
Build a defensible narrative.
Design a system that compounds instead of collides.

You don’t scale channels at this stage.
You scale coherence.

If you’re stuck between $30M–$80M, I can help.

#privateequity #b2bmarketing #growthstrategy #b2bSaaS #CMO #GTM #revops

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The Battle

Tyler Jordan

Adam McLane

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taplio

The Battle

Tyler Jordan

Adam McLane

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Jordan's LinkedIn Performance

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Performance ScoreTyler Jordan's LinkedIn Performance