Ty Hoesgen

Do you ever try to explain something in a meeting,
but it doesn’t come out as clearly as you want it to?

You over-explain.
You're not concise. 
Or you leave the meeting overthinking:

“I should have said that better.”

Most people assume they just need "more practice"
That’s rarely the problem.

It's actually about a lack of structure.
And how your brain responds to pressure. 

That's why I work with professionals who want 
to be seen as more clear, confident, and credible.

(especially in high-stakes situations)

So far, I’ve coached 330+ professionals with a 99% success rate. 

Many are managers, directors, executives, and founders. 
People in positions where clarity matters. 

Our work focuses on 3 things:

1.) Clear, concise speaking on the spot

2.) Confidence and composure under pressure

3.) Executive presence in important situations

Everything is customized and built around 
the real-life meetings, presentations, and 
conversations you'd like to speak better in. 

If crystal clear speaking would be helpful 
for you and your professional life,

DM me “CLEAR" to learn more.

Founder & CEO / Communication Coach

🧠 Advanced Growth Institute is dedicated to helping individuals and organizations from around the world master their communication and people skills. 

🏆 1.) Elite Private Coaching — for individuals who want to gain a positively unfair advantage in their life and career. 

💬 Our Elite Communication Accelerator is a private coaching program for growth-minded individuals who want to:

✅ Advance their career
✅ Become strong, influential leaders
✅ ​Get more respect
✅ Earn what they deserve
✅ ​Elevate their social life
✅ Form deeper relationships
✅ ​Live a less stressful life 

📈 AGI works closely with clients on their communication and people skills, helping them overcome unique challenges and accomplish their personal and professional goals. 

⭐ 2.) Custom Corporate Trainings — for organizations who care deeply about their team members and clients, and want to maximize their success in every interaction. 

🎤 Attendees are taught practical, science-backed communication strategies to boost sales, form deeper relationships, build trust and influence, listen with intention, and connect better with clients, co-workers, and customers.

✍️ Our captivating presentations have attendees smiling, laughing, rapidly taking notes, and leaving with a ton of actionable takeaways. 

📖 3.) Other Resources — best-selling books, courses, guides, video trainings

Have you heard about the 7 
deadly sins of speaking? 💀

1. Gossiping
2. Judging
3. Negativity
4. Complaining
5. Excuses
6. Lying
7. Dogmatism

In the video, I added 7 silly 
(& less deadly) examples of each. 

They're all about big arms 😅

This is from Julien Treasure's famous TED talk: 
How to Speak so that People Want to Listen

Which deadly sin are you making?

And if you’re a perfect angel:

Which one do others do that annoys you the most?

Speak clearly and confidently under pressure in 90 days (guaranteed) / World Class Certified Speaking Coach / 3x Bestselling Author / TEDx Speaker / 330+ clients coached

Loud voices get attention.
But calm clarity creates real success.

Today, many professionals want to stand out. 

But they're going about it the wrong way. 

They speak quickly.
They give long answers. 
They don't allow space for silence. 

This urgency can get you attention, 

but it's the wrong kind of attention. 

And it often scrambles your thoughts and weakens your message.

The people who stay calm under pressure 
and speak clearly on the spot...

Are the ones who've learned to balance peace with power. 

What are they doing?

→ Staying composed
→ Controlling their pace 
→ Starting points with clarity
→ Finishing points with authority
→ Listening fully before responding

They don’t treat these as speaking 𝘵𝘳𝘪𝘤𝘬𝘴.

They treat them as speaking 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘴.

And the people around them feel the difference.

Do you think you've learned to balance peace with power?

No one listened to my stories 
UNTIL I started adding this 1 thing: 

Lines of dialogue. 

One of the stories I tell is about a former piano student of mine.

He was struggling playing in front of people
and wanted to quit his lessons. 

Version 1 (before using dialogue):

Andrew came to me after a lesson.
He wanted to quit because he didn’t like playing in front of people.  

Version 2 (using dialogue)

Andrew came to me after a lesson and said:

"I suck at piano. 
I just can’t play good in front of people. 

I'm hopeless, and I wanna quit.” 

Do you see the difference? 

On top of all the clarity and confidence work 
I do with clients, storytelling is another fun 
thing that we'll sometimes add in. 

Tom Gavin
Nabil BA-MOH
Michelle Fritsch, PharmD, BCGP

are 3 awesome clients currently building their stories. 

All amazing people worth checking out!

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Helping leaders & teams communicate with clarity & confidence 🏆 World Class Certified Speaking Coach / 3x Bestselling Author / TEDx Speaker / Trusted by leaders at Amazon, Microsoft, & More

Welcome, I appreciate you being here. Quick question - can you relate to any of these?

→ You don't always explain your points clearly and concisely.
→ You sometimes feel nervous when speaking or presenting to groups.
→ You don't feel as confident in difficult situations (or around certain people).
→ You find it hard to organize and articulate your thoughts on the spot. 

If so, I totally get it. 

Even the lifetime overachievers and high performers feel this way sometimes. 

But what if you could make these 3 changes?

1) Learn to speak with unshakeable confidence
2) Master charisma to captivate any audience
3) Learn to organize and articulate your thoughts clearly and concisely 

(Especially on the spot or in high pressure situations)

If you do, you could gain:

— The ability to stay calm under pressure
— The power to own the room when speaking
— Increased respect from everyone you meet 
— A strong reputation in your company and industry 
— Open doors to new career/business opportunities

Now you might be thinking, 

"This all SOUNDS good Ty, but how the heck do you actually get there?" 😅

Great question. That's where coaching comes in! 

There are 3 key parts of my coaching program: 

1.) Personalized 1-on-1 coaching sessions tailored to your needs
2.) Step-by-step weekly plans to ensure constant improvement
3.) Messaging access for additional support and questions throughout the week 

Everything in the program is backed by science (and has been done with hundreds of people)

Because I know everything works, there's a 100% money back guarantee.

And if you're curious, here's a bit more about me:

→ Former shy, awkward farm kid who was a TERRIBLE speaker and loved avoiding people 

→ Today, 330+ professionals coached 1-on-1 across tech, sales, healthcare, finance, and more

→ World-Class Certified Speaking Coach
(Trained by Craig Valentine, former #1 ranked public speaker in the world) 

→ 3x best-selling author on communication skills 

→ TEDx speaker (recent talk given April 2025)

With all that said...

If you're ready to elevate your speaking skills and advance your career...

DM me the word “COMMUNICATION” 

Happy to have a quick chat about how everything works.

***Please mention whether you're interested in:

- 1-on-1 coaching programs
- Corporate group trainings

Book Your Free Strategy Session

Speak Like a Confident Leader in 7 Days

Heart of the City Piano Program (HCPP) is a volunteer-driven non-profit organization that provides music lessons to underprivileged youth.

AI Strategist | Driving Practical AI Adoption in Higher Education & Enterprise | LightLeapAI

CEO @ Asio Services | We build clear ERP systems with Business Central | Clarity before code. Always.

Wellness with Direction. Purpose with Power. Retirement, Reimagined.

Sometimes you have to look back

and remember how far you’ve come…

Even if it’s just passport photos. 😅 

-

P.S. How much do you look
like 𝘺𝘰𝘶𝘳 passport photo?

No alternative text description for this image

One of my clients was a VP leading 200 people.
Sharp guy. Good at his job. 
𝗕𝘂𝘁 𝗶𝗻 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝘄𝗶𝘁𝗵 𝗲𝘅𝗲𝗰𝘀...

→ He’d get interrupted sometimes.
→ His ideas wouldn’t always land.

He told me:

“I know I’m great at what I do, but I'm not 
sure if I always come across that way.”

We worked together on structure, pacing, and brevity.

→ It was like putting his communication on a diet.
→ We trimmed the ramble fat and made him lean.

(His speaking now has visible abs)

1 month in, his COO told him:

“You’ve been coming across better in 
meetings lately. People are noticing.”

It’s not about saying more.

𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘀𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗹𝗲𝗮𝗱𝗲𝗿 
𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴.

Because being great at what you do isn’t enough.

You have to be able to communicate it.

Do you agree?

How I removed filler words for good
(and how you can too)

3 Proven Techniques:

1.) Speak in shorter sentences. 

Long, run-on sentences 
= harder to control 
= more filler words 

2.) Slow your speaking pace. 

Faster speech 
= harder to control 
= more filler words 

3.) Proper breathing. 

At the end of your sentence, 
take a breath and inhale.
Then speak as you exhale. 

This forces you to pause more.

Anyone can remove their filler words. 
I've seen it with hundreds of clients over the years. 

That means you can too.

Which filler word do you use the most?

My client saw my post 
about her yesterday and
sent me a message...

When you work with awesome people, 
they always want to give 𝘺𝘰𝘶 a lot of credit. 

And you always want to give 𝘵𝘩𝘦𝘮 a lot of credit.  

Especially when you work with 
kind, genuine humans (like this client)

It's pretty wholesome. 

Now when it comes to confidence, 

Even people like this in senior 
positions can still have challenges. 

I see it daily. 

So if you've ever thought: 

"I'm experienced. I should feel more confident." 

You are not alone.
And you can always get better. 

I'm rooting for you.

Once I stopped making this communication mistake, 
everybody started listening to me more. 

What was it? 

Using complicated/fancy words. 

Here’s why:

Studies show people consider messages 
more honest and trustworthy when a person 
uses simple instead of complicated words. 

This means if you use simpler language:

There’s a greater chance people will believe you. 

And buy into what you're saying. 

It also takes less brain power for your listeners to understand you.

So you’re doing everyone a favour by 
making it easier to absorb your message. 

I give an example of complicated vs. simple in the video. 

If you think you should be using big words
and developing a complex vocabulary...

There are better ways to spend your time. 

You’d be better off using that time learning 
to explain things in a simple, clear way. 

Have you ever thought "I need a bigger vocabulary?"

This 1 thing I learned makes me 
immediately sound more credible
any time I speak.

(Especially in high pressure situations)

It’s strategic pausing. Which is: 

1.) Pausing to gather your thoughts
2.) Pausing after saying something important. 

But I used to be TERRIBLE at this.

One day after giving an update in a team meeting,
my boss looked at me with a dead stare and said:

“Ty, slow down. You don’t get any prizes for finishing quickly.” 

I was incredibly embarrassed, but he was right. 

I needed to slow down and pause more. 

A well-timed pause does 3 things:

1.) Shows a high level of composure. 
2.) Gives your listeners time to absorb what you’re saying.
3.) Makes your words land with more weight. 

Silence is not weakness. It’s emphasis. 

It reminds me of a quote from Mozart: 

"The music is not in the notes, but in the silence between."

Agree?

(Embarrassing) When I was 8 years old, I used 
to climb trees to avoid talking to people.

Not for fun. To hide.

I was painfully shy.

Afraid of conversations.
Afraid of speaking up.
Afraid of being seen.

Fast forward a few years…

I was throwing up before meetings at my first corporate job.

Until 1 moment changed everything.

I learned something that would 
genuinely change my life forever. 

It's how I went from being AFRAID to speak...

To TEACHING people to speak for a living. 

I share the full story in this video.

If you’ve ever felt nervous speaking.
If you’ve ever replayed conversations in your head.
If you’ve ever asked yourself "Why am I like this?"

This will hit close to home.

"How do you help me build my confidence?"
There's a reason this is on my FAQ page. 

Think of your brain like a computer. 

Over time, different 'programs' get installed in your brain…

that cause you to think, feel, and speak a certain way. 

So if you’re confident in certain situations
but less confident in others, there are programs 
in your brain that are causing this. 

(Same goes with overthinking, doubt, etc.)

Most people think they can fix this by:

1.) Getting a ton of tips and tricks 

2.) Just practicing a lot

Most coaches will teach you that way as well.

But the problem is:

It’s like trying to add new software to a computer 
when you haven’t removed the bugs. 

That's why we need to:

1.) Uninstall the programs that are holding you back.

2.) Install new ones that help you feel more confident. 

We do this using neuroscience-backed techniques to reprogram your subconscious mind. (that fun nerdy stuff)

Which is kind of like reprogramming 
your system so it runs smoothly.

This is what allows you to overcome 

the nerves, doubt, overthinking...

And feel more

confident, calm, and in control when you speak. 

Have you ever thought of your brain like a computer?

Day 1: Terrible workplace environment. 
Stressed, overwhelmed.
Unclear communication. 

Day 60: Landed new job. 
Optimistic, excited. 
Clear, structured communication. 

Some of the changes we've seen:

→ Enhanced clarity when explaining points
→ Stronger, more confident nonverbal presence 
→ Large reduction in filler words and softeners 
→ Less doubt and overthinking about what to say 
→ Long answers are now tight and concise 

There's still some work to be done, 

But this client has made a lot of progress. 

Enough progress to rock those tough 
interviews and land the job she wanted. 

Can you remember the last time you wanted 
a fresh start and were applying for jobs?

And then you finally got the role you were hoping for?

I learned this weird thing about head 

position that changes how people see you.

If your head is straight,
you'll be seen as more firm. 

But if your head is titled, 
you'll be seen as more empathetic. 

If you're a communication nerd like me, there are studies published in journals like 𝘗𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯 and 𝘗𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭 𝘚𝘤𝘪𝘦𝘯𝘤𝘦 that dive more into this. 

Tilting the head lowers perceived dominance.

And significantly increases ratings of: 

- Warmth
- Trustworthiness 
- Empathy

A lot of empathetic people do this tilt without realizing. 

Do you think you're one of them?

If you hate leaving meetings thinking 
"I should've said that better"...

Do something about it. 

Learn to: 

➙ Organize your thoughts
➙ Articulate them clearly 
➙ Stay calm under pressure

No reason to keep replaying conversations in your head.

You can change how you speak.  

These are learnable skills. 

So if you hate second guessing or overthinking 
about what to say or how to say it

Do something about it.

You don’t have to struggle with 
something you can improve.

Agree?

If you overthink what to say 
in meetings or presentations,
this can change everything.

Before you speak, ask yourself:

What’s the one idea I want people to walk away with?

Start with that. Expand as needed. 

—> You’ll ramble less.
—> You’ll speak more clearly.
—> You’ll feel more in control.

A lot of people struggle when speaking on the spot because they’re trying to say too much at once.

They’re trying to sound smart.

Instead of being understood.

And they’re worrying way too much 
about what others think of them. 

(That used to be me too)

Here’s what I wish I knew earlier: 

When you simplify your thoughts,
People don’t see you as “less intelligent”

They actually see you as more credible.

—> You don’t need to overexplain.
—> You don’t need to impress anyone.

You just need to make your 
ideas easy to understand.

You got this.

Many professionals ruin their points when speaking. 
Are you one of them?

If you ever catch yourself using 𝘁𝗼𝗼 𝗺𝗮𝗻𝘆 𝘄𝗼𝗿𝗱𝘀
you might be in this group. 

(I definitely was)

It's not that you need more knowledge. 

You just need a particular set of skills. 

The skills of organizing your thoughts quickly
and then explaining them clearly and concisely.

Because if you can't get to the point quickly...

People will assume you have none.

They'll stop listening and zone out. 
(especially with attention spans these days 😅)

So if you want to sound more credible, trim the fat.

Make your messages lean. 

After all, why spend 3 minutes delivering a point 
that could have been made in 30 seconds?

If you're not super skilled at this 𝘺𝘦𝘵, it's all good. 

It's a skill that can be learned just like anything else. 

You got this.

If you want to command 
a room like the world's top leaders
(or simply want to land higher-level roles)

Master these 3 speaking skills.

1.) Crystal clarity

Deliver your message concisely
using the fewest words possible.

No extra fluff.

2.) Storytelling.

Share stories that people can relate to.

They make your messages
more memorable and persuasive.

3.) Strategic Silence

Get comfortable with those pauses,
especially after important points.

They give people a moment to think.
And allow your words to really sink in.

These are a lot of fun to work on with clients. 

But then again, as a communication nerd...

Everything we teach in the program is fun. 

Which of these 3 skills could you improve on?

Most communication tips are a waste of time.

There, I said it. 

You've heard it all before:

Speak clearly.
Make eye contact.
Project confidence.

The same tips get repeated everywhere.

But here's the truth:

If all you needed was tips, everyone would 
be an exceptional communicator, right?

The real problem isn't knowing 𝘸𝘩𝘢𝘵 to do.

It's knowing 𝘩𝘰𝘸 to actually do it when it matters.

Habits don't change just because 
you read a list or watched a video.

If you want something practical:

The single most effective way to speak clearly on the spot is to train your brain to use frameworks.

Then you can organize and articulate 
your thoughts in a way that makes sense. 

A way that people actually understand and resonate with.

I put together my Top 3 in a doc.

Comment or message the word “FRAME” and it’s yours.

It also includes examples of how and when to use them.

You’re in a meeting at work
and have something useful to say...

But you either:

1.) Hesitate 
or 
2.) Jump in too fast

If you hesitate, the moment passes.
You think "I should have said something" 

If you jump in too fast, your thoughts rush out. 
You think "I should have said that better"

In both cases:

- You're overthinking
- Your thoughts aren't clear
- The right words just aren't coming 

You might even feel a little annoyed or frustrated with yourself. 

Most people think “That’s just how my brain works”

True. 

But your brain works that way because you
haven't trained it to do anything differently. 

Remember - your brain is like a computer.

We can uninstall old programs 
that are causing these things. 

And install new ones that help 
you think and speak better. 

If this resonates, happy to walk you through how it works.

“I’d speak better if I had time to prepare,
but I’ve got back-to-back meetings all day...”

This is true. 

But if the only time you communicate well 
is when you’ve had time to prepare...

You’re going to struggle in most situations. 

Why?

Because you don't HAVE time to prepare for everything.

So the problem isn’t your schedule.

It’s that no one ever showed you how to:

1.) Organize your thoughts 
2.) Get to the point fast 
3.) Articulate yourself clearly

And how to do it on the spot. 

Because once you can do that, your speaking 
skills don't depend on your calendar anymore.

So if you’re tired of going into meetings
‘hoping it’ll go well’

This might be something worth looking into. 

What do you think?

Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

You’re an advisor, not a full-time marketer.

Referrals are great…but they’re inconsistent. 

In the meantime, a financial "coach" on TikTok is getting millions of views pushing dangerous advice. 

But you don't have a content problem. 

You have a system problem:

→ Random posts
→ The occasional YouTube video
→ Compliance saying "we'll get back to you."

Let's change that. 

We'll build a repeatable, compliance-friendly, team-run content system with a simple cadence:

One 90-minute recording session per month → 3–4 segments + 15–30 clips

Then we turn that into a weekly rhythm across LinkedIn, email, YouTube, and your podcast.

We helped a client generate 150+ life insurance clients with one podcast.
Built 100+ podcast strategies for finance, CPA's, banks, and law firms. 

If you want a credible, relationship-driven growth system your team can sustain:

📅 Book a Discovery call: https://calendly.com/podcastprinciples/discover

I'll see you there! 

-Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

We got 12 inches of snow, then lost power and internet. 
My hot girlfriend, now freezing, turns to me.
And says,

"At least we can do our self-care." 

So apparently, these golden eye things are helping?

Thank god the power came back on. I was dreading what day 3 of no-power-self-care was going to look like. 

Back to work! 

PS: Did you get any snow?

Podcast-Style Content for Advisors & RIAs | 15m views, 500k+ Downloads and 1000+ Inbound Leads for Clients | Referrals are not a strategy. Stop waiting and start attracting.

My financial advisor said,
"Starbucks is keeping you poor."
So he made me switch to black coffee.

It's disgusting, sure.

But hey, at least now I can take that $2239 a year I saved and invest that into my Roth IRA. 

By the time I'm 65, that $2239 per year will get me at least another $357,569 to offset the cost of assisted living when I'm 75! 

He said it's all about optimizing for when you're really old and can't enjoy life. 

#financialadvising  

PS: Dave Ramsey is my financial advisor.

Bill Fanter brought us in to create videos.

12 months later: 

• 300,000+ views
• 5,000 subscribers
• 100 short-form videos

These are great metrics, but they don't tell the full story. 

Bill was already making videos, and that's the problem. 

Instead of sitting down to record a podcast or turning his phone camera on, we do one 90-minute recording per month.

No more editing.  
No more fancy cameras.
No more marketers or salespeople. 

Bill is one of the most successful options traders. He left a 25+ year career in banking to trade. Turning him into a "creator" is not the best use of his time when he runs a master class of 200 students. 

He's extremely candid about his wins and losses. 

And teaches his community how to do the same. 

He shouldn't be a video editor, and neither should you. 

#podcasting 

PS: Will you record video content this year?

We helped a life insurance agent lower CAC from $1500 to $67.77 with 1 podcast over 4 years. They added 150 clients with a 2400% ROI.

Managing people's wealth? That's not easy.

But advisors think they know what their marketing needs.

There's 1 thing it 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 needs.

Strategy.

You can get 500k impressions, but if you don't have a strategy, you will have no idea how to turn any of them into AUM, plans, or insurance. 

And if you can't repeat your results.

What's the point?

#advisors  

PS: Do you know your customer acquisition cost?

Yesterday I went back to high school to teach kids about careers in media. It made me more emotional than I expected. 

I haven't spent a lot of time processing how I got here. I've been running so fast that I haven't reflected for myself: 

"How did I get here?"
"Did I think I was going into media?"
"What job did I think I would have in 2026?"

I remember thinking about the 2020's in 2016. 

How one day I would be 25 years old.

What would I be doing? 

Yesterday I went back home. Got to spend an hour with incredible students who are already creating content for themselves and their fellow classmates.  I saw my old teachers, stopped at my old job to see my boss and back home at my dads house to sit on the porch. 

Back by 3 PM, then off to a networking event at 6. I almost couldn't go because I was reflecting so much. 

It's weird because I know how I got here. 

But I don't know every reason 𝘸𝘩𝘺 I got here.

There can't be just one. 

My grandfather prayed for me every single day. My other grandfather made sure I was making money no matter what. My dad instilled a work ethic that can't be trained. 

It's working. We have clients. I work with my best friend. I live with the love of my life. We dreamed for years of even getting to this point. And man, does it feel good to be doing this. 

This life is crazy. And as my girlfriend often says, 

"Just stop, take it in, and look what you've built."

Thanks for reading, but this post was for me. 

I'm starting to think a lot of them are. 

#appreciation  

PS: What makes you stop and look back? Spending an hour with students did it for me.

When I was 14, my grandpa asked me a question that would change my entire life. 

"Are you making money?"

Luckily, I was. 

Just got my first job at a gas station. 

My dad was happy I was working.
My mom was scared of the customers. 
My soccer coach got real, "I'll let you do both for now..."

My grandpa, Jim, learned the stock market in his 70's. He was tired of replacing tile floors for landlords on the weekend, so he became one.  

Financial advisors, like many of us, don't understand that the impact of the work isn't reflected in the numbers. 

Knowing I would get that question every time I saw grandpa Jim forced me to want to make money. He became my advisor by asking one question every time I saw him. 

That question was more impactful than any other money lesson until I read Rich Dad Poor Dad when I was 19. 

But that's a story for another day. 

#advisors

PS: Who impacted your money habits as a kid?

Coaches don't solve your problems. 

They help YOU solve your problems. 

Because the problem is a result of you.

I spent $22,400 on coaching. 

Our net profit is up.
We added 12 new clients. 
My mission and vision are clear.

Not as a result of the coaching. 

As a result of being coached. 

You don't hire coaches to get fixed. 

You hire them to get self-aware. 

🙌

PS: How much should you pay for coaching?

"Why would I hire a rapper to market my business?"

🎤👇

1️⃣ Rhythm & Flow

A rapper knows timing, delivery, and consistency. Marketing isn’t just about throwing a message out there. It’s about crafting your story, keeping the beat, and hitting your audience at the right moments. A rapper creates punchlines. A marketer creates "material."

2️⃣ Engagement = Performance

A rapper is an MC, a marketer is a host. 300 live events taught me the difference. Your audience isn’t a passive listener — they’re the crowd, the fanbase, the people who amplify your message. A rapper knows how to perform and get a crowd to react. In marketing, that’s how you turn followers into customers.

3️⃣ Creative, Out-of-the-Box Thinking

Your marketer has worked with 6 companies...
We've worked with some of the biggest artists and entrepreneurs in the world and another 100+ companies on top of that. Who would you rather hire?

It's not about getting the lead, it's about turning attention → intention. We see what you do not as you see it, but as the world sees it. We play both sides.

👇

If you'd like your marketing to check a box, that's cool, we're not for you. 

We’re busy bringing creativity back. That raw, OG stylistic rap vibe. 

The kind that just hits different.

It always felt weird to stare at the camera.
I also didn't want to read off a script.
It took me 3 years, but I built the solution.

It's a mix between a script and an outline.

* I don’t have to “talk to the camera.” 
* I don't have to read from a doc or screen
* I takes 75% less time to prep for each video

And I just made it free for you to download. 

It's called Script Science.

https://lnkd.in/efJJjsWX

No more nervousness, just clarity and effortless recording. Used by over 100 clients, myself included.

The anxiety drops. The message lands. And you’ll actually want to do it again.

#recording  

PS: What's stopping you? Tech, nerves, or perfection?

Open article: Script Science: The Easiest Video Script by mailchi.mp

There are 2 types of founders.
Which one are you? 

🗣️ The Top-of-the-Funnel Founder 

These founders love to advertise. 

They can rake in thousands of likes and comments but struggle to move prospects through the funnel. They often hit a wall when trying to connect marketing with sales.

💰 The Bottom-of-the-Funnel Founder

These founders love closing deals. 

They’re great at converting leads but struggle with attracting the right prospects in the first place. They often miss the mark in reaching people who will eventually face the problem they solve.

👇

Here’s the deal:

Do founders really fall into just 2 categories? 

Of course not.

The goal of this exercise is to help you think in binary terms. This makes it easier to say, "yeah, I might need help with [x] piece of my funnel." We can't fix your marketing if we can't fix you. 

Self-awareness > tips and tricks 

#MarketingStrategy 

PS: Which type of founder are you? Sales, or marketing?

Financial advisors are making LinkedIn way harder than it has to be, and that’s why other people are taking your clients faster than you can say, "401k."

https://lnkd.in/eNQSeK5X

Not because they’re smarter.
Not because they’re “better at content.”

Because they have a system.

Most advisors are doing random acts of content:

* a post for other advisors (the client repellent)
* a market update (prospects don't care)
* a broker-dealer graphic that puts us to sleep 😴

Then they wonder why nothing converts.

In this episode, I break down the 6-step system I’d use if I wanted to get clients (and yeah, it works for CPAs + law too).

Here’s what you’ll get:

✅ The first change I’d make to your targeting 
✅ How to turn your profile into a “pre-sell” page
✅ The minimum weekly posting cadence
✅ What to do daily so you’re not relying on hope
✅ The exact path from DM → call → client 

9 minutes to add as many clients as you want.

Watch here: https://lnkd.in/eNQSeK5X

Or don't and keep "networking."

#financialadvisors 

PS: If you’re still waiting for people to DM you first… you’ll either love or hate this episode.

Open video: LinkedIn for Advisors: How We Turn Posts Into Clients (Simple + Easy) on youtu.be

LinkedIn for Advisors: How We Turn Posts Into Clients (Simple + Easy)

taplio

The Battle

Ty Hoesgen

Ryan R. Sullivan

Followers

Posts

Engagements

Likes

Performance ScoreTy Hoesgen's LinkedIn Performance

Performance ScoreRyan R. Sullivan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ty Hoesgen

Ryan R. Sullivan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ty Hoesgen's LinkedIn Performance

Performance ScoreRyan R. Sullivan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTy Hoesgen's LinkedIn Performance