Ty Hoesgen

Do you ever try to explain something in a meeting,
but it doesn’t come out as clearly as you want it to?

You over-explain.
You're not concise. 
Or you leave the meeting overthinking:

“I should have said that better.”

Most people assume they just need "more practice"
That’s rarely the problem.

It's actually about a lack of structure.
And how your brain responds to pressure. 

That's why  work with professionals who want 
to be seen as more clear, confident, and credible.

(especially in high-stakes situations)

So far, I’ve coached 330+ professionals with a 99% success rate. 

Many are managers, directors, executives, and founders. 
People in positions where clarity actually matters. 

The work focuses on 3 things:

1.) Clear, concise speaking on the spot

2.) Confidence and composure under pressure

3.) Executive presence in important situations

This is 1-on-1, customized, and built around 
the real-life meetings, presentations, and 
conversations you'd like to speak better in. 

If crystal clear speaking would be helpful 
for you and your professional life,

DM me “CLEAR" to learn more.

Founder & CEO / Communication Coach

🧠 Advanced Growth Institute is dedicated to helping individuals and organizations from around the world master their communication and people skills. 

🏆 1.) Elite Private Coaching — for individuals who want to gain a positively unfair advantage in their life and career. 

💬 Our Elite Communication Accelerator is a private coaching program for growth-minded individuals who want to:

✅ Advance their career
✅ Become strong, influential leaders
✅ ​Get more respect
✅ Earn what they deserve
✅ ​Elevate their social life
✅ Form deeper relationships
✅ ​Live a less stressful life 

📈 AGI works closely with clients on their communication and people skills, helping them overcome unique challenges and accomplish their personal and professional goals. 

⭐ 2.) Custom Corporate Trainings — for organizations who care deeply about their team members and clients, and want to maximize their success in every interaction. 

🎤 Attendees are taught practical, science-backed communication strategies to boost sales, form deeper relationships, build trust and influence, listen with intention, and connect better with clients, co-workers, and customers.

✍️ Our captivating presentations have attendees smiling, laughing, rapidly taking notes, and leaving with a ton of actionable takeaways. 

📖 3.) Other Resources — best-selling books, courses, guides, video trainings

7 easy things to do this week to be a better speaker: 

1.) Think of your point before speaking. 

2.) End your points with strong volume.

3.) Be clear - don’t beat around the bush. 

4.) Hold eye contact (most of the time). 

5.) Use examples when possible. 

6.) Take your time - speaking isn’t a race. 

7.) Use more “you” and less “I”

- 

Which 1 jumps out at you the most?

And how good are you at following directions? 😅

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Helping leaders & teams communicate with clarity & confidence 🏆 World Class Certified Speaking Coach / 3x Bestselling Author / TEDx Speaker / Trusted by leaders at Amazon, Microsoft, & More

Welcome, I appreciate you being here. Quick question - can you relate to any of these?

→ You don't always explain your points clearly and concisely.
→ You sometimes feel nervous when speaking or presenting to groups.
→ You don't feel as confident in difficult situations (or around certain people).
→ You find it hard to organize and articulate your thoughts on the spot. 

If so, I totally get it. 

Even the lifetime overachievers and high performers feel this way sometimes. 

But what if you could make these 3 changes?

1) Learn to speak with unshakeable confidence
2) Master charisma to captivate any audience
3) Learn to organize and articulate your thoughts clearly and concisely 

(Especially on the spot or in high pressure situations)

If you do, you could gain:

— The ability to stay calm under pressure
— The power to own the room when speaking
— Increased respect from everyone you meet 
— A strong reputation in your company and industry 
— Open doors to new career/business opportunities

Now you might be thinking, 

"This all SOUNDS good Ty, but how the heck do you actually get there?" 😅

Great question. That's where coaching comes in! 

There are 3 key parts of my coaching program: 

1.) Personalized 1-on-1 coaching sessions tailored to your needs
2.) Step-by-step weekly plans to ensure constant improvement
3.) Messaging access for additional support and questions throughout the week 

Everything in the program is backed by science (and has been done with hundreds of people)

Because I know everything works, there's a 100% money back guarantee.

And if you're curious, here's a bit more about me:

→ Former shy, awkward farm kid who was a TERRIBLE speaker and loved avoiding people 

→ Today, 330+ professionals coached 1-on-1 across tech, sales, healthcare, finance, and more

→ World-Class Certified Speaking Coach
(Trained by Craig Valentine, former #1 ranked public speaker in the world) 

→ 3x best-selling author on communication skills 

→ TEDx speaker (recent talk given April 2025)

With all that said...

If you're ready to elevate your speaking skills and advance your career...

DM me the word “COMMUNICATION” 

Happy to have a quick chat about how everything works.

***Please mention whether you're interested in:

- 1-on-1 coaching programs
- Corporate group trainings

Book Your Free Strategy Session

Speak Like a Confident Leader in 7 Days

Heart of the City Piano Program (HCPP) is a volunteer-driven non-profit organization that provides music lessons to underprivileged youth.

Speak clearly and confidently under pressure in 90 days (guaranteed) / World Class Certified Speaking Coach / 3x Bestselling Author / TEDx Speaker / 330+ clients coached

The fastest way to RUIN your speech or presentation…

Is to realize you’re short on time.

Because most people get this wrong. 

Let me explain:

Early on in my career, whenever I realized I was short on time… 

Whether it was a presentation, speech, or even a meeting…

I’d speed up. 
Stop pausing.
Try to get through all the content I had planned. 

But every time… it was terrible.

People’s eyes would glaze over.

They were clearly struggling to follow along.

And it made me look disorganized.

Here’s what I learned: 

When you rush to get through everything, the audience doesn’t think:

“Wow, he is so efficient! 
He wants me to get the most out of this!”

They actually think: 

“He clearly didn’t manage his time well. 
Now he’s rushing to compensate.”

The best speakers do the opposite.

When they realize time is tight, they continue to keep their pace under control. 

But they edit on the spot. 

They cut anything that isn’t crucial.

They only say what’s most important.

If you do this right, your listeners should have no idea what’s happening. 

So if you’re running out of time, don’t rush your words. 

Edit them. 
Finish calm. 
Finish under control. 

You got this.

Lots of blessings this holiday season.

One that stands out: 

The people I care about are happy, healthy, and each growing in their own ways. 

It’s a wonderful thing. 

What’s 1 blessing in your life you’ve been recently reminded of?

I used to hate meeting people.

Now I love it.

And it’s made life a lot easier.

But I didn’t become more outgoing.

I worked on 3 skills: 

1. First impressions. 

- Confident body language 
- Focus on the other person
- The right tone of voice 

2. Small talk. 

- Best questions to ask 
- Building connections quickly
- Steering conversations in positive directions 

3. Answering questions. 

- Making boring answers more interesting
- Being confident but not arrogant 
- Knowing when to joke and when to be serious 

Having go-to answers for common questions like: 

“What do you do?”

Has been particularly helpful. 

That one skill alone has led to clients, referrals, and opportunities I never expected.

My clients experience this too.  

One of my clients ended up interviewing for a job with a 30% higher salary… 

Because of a conversation with someone he met on the train. 

The man said my client "made a great first impression"

And connected him with someone from his company. 

My client didn't take the job because they needed him in the office more than he wanted, but the point still stands 😅

The more you level up these skills, 

The more these things will happen. 

What do you think - is this something you could level up in 2026?

And what have you found helpful when meeting new people?

I made 3 BIG mistakes when 
learning to speak better...

1.) Thinking “just speaking more” would help me improve
2.) Memorizing scripts with fancy words 
3.) Copying other people who sounded confident

These seem like they could be helpful. 

But they don’t solve anything. 

Here’s what actually makes a difference:

(Based on over a decade of learning and 300+ clients)

1.) Clarity
Clear and concise = easy for others to understand 

2.) Delivery
Engaging voice = easy for others to keep listening 

3.) State 
Optimized state = easy for you to speak at your best 

If you're lacking in one of these,

Things are harder than they need to be. 

But they're all important to learn. 

Do you agree?

Can’t go home for the holidays without getting a workout in with my best pal. 

And as a bonus:

The more calories you burn earlier in the day… 

The more you can eat at Christmas dinner. 

(At least that’s what I tell myself) 

Merry Christmas Eve! 🎄

-

P.S. What are you most excited about this holiday season?

I still replay conversations in my head.

I think, “I should have said that differently”

And it bothers me. 

But thankfully, it doesn’t happen much anymore.

In fact, it’s pretty rare now. 

Only because I have tools I can rely on.

Tools to:

— Speak more clearly 
— Stay more composed 
— Articulate with intention 

And most of the time, I say what I mean to say.

But when I don’t….

There are other tools that help me move on quickly. 

(The “toolbox” has grown a lot over the years 🧰) 

Because there’s a big difference between: 

1.) Being annoyed about something for a few MINUTES 

vs.

2.) Being annoyed about something for a few DAYS 

Remember this: 

You don’t need to speak perfectly.

You just need the right tools to speak at your best.

Do you ever replay conversations in your head?

And do you ever think “I should have said this differently”?

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How to Handle “Grinches” and Overly Negative People

Did you encounter any Grinches over the holidays? 

How about someone who was: 

- Extremely negative?
- Bringing you down?
- Constantly complaining?

It’d be great to avoid these people altogether. 

But sometimes that isn’t realistic.

So here are 3 things you can do to make these conversations as short as possible: 

1.) Make minimal eye contact. 

Eye contact increases connection and engagement. 

(Not what you want with this type of person)

2.) Don’t nod. 

Nodding shows you’re listening and encourages them to keep going. 

(Again, not ideal)

3.) Don’t add anything. 

Both agreeing and disagreeing will add fuel to the discussion. 

Disagreeing will certainly add more.

But any contribution will keep them talking WAY longer. 

If you feel the need to say something, limit it to neutral things like: 

- Mmm
- Got it  
- Never thought about that 


And if they don’t take the hint after awhile… 
(many won’t)

Raise your hand (visual cue) and say:

“NAME, I totally hear what you’re saying. 

I need to run to the washroom/get a drink/get some air/catch up with XYZ/say hi to XYZ. 

I hope you enjoy the rest of your day/night.”

Then exit quickly. 


NOTE: 

There are obviously warmer ways to handle and leave a conversation. 

But remember - this is for the true Grinches. 

The people who really bring you down. 

It’s important to protect your time and energy. 

So you don’t want to encourage future conversations with them. 

-

P.S. Would you try any of this?

I sincerely hope you don’t have to 😅

You don’t get better at speaking by thinking about speaking.

But you do need 1 thing BEFORE you start practicing. 

Clarity on your flaws. 

We can also say “areas of improvement” if that makes you feel better 😅

Progress starts from awareness. 

Because if you don’t know what you’re doing wrong, 

How are you supposed to fix it?

So pay extra attention the next few days. 

Notice: 

- When you ramble 
- Which filler words you use 
- When the words don’t come out right 
- Which situations feel less comfortable  

No judgment. 

Just see what comes up.

You got this.

This is something a lot of people 
don’t think about with communication…

It’s the level of intention they have. 

Most people are on autopilot throughout the day.

And their communication suffers. 

Don’t be one of them. 

My challenge to you is the following: 

Before the next conversation you have…

Set an intention for:
 
- How you want to show up 
- How you want to communicate 

It costs nothing. 

And it takes almost no time. 

I bet you’ll notice a difference. 

Do you accept the challenge?

Had an INSANE dream last night. 

I dreamed that people stopped saying “just following up” 

Then I woke up and checked my email. 

Definitely just a dream. 😅

I also see a lot of emails ending with just:

“Thanks" 

Even though most of them aren’t thanking you for anything.

Emails are funny, aren’t they?

You don't want to sound the same as everyone else. 

But you also don't want to be too crazy, right?

Here’s what I find works best. 

If I do these things, I tend to get better responses: 

1.) Use positive priming words 
(But not too many)  

2.) Have lots of white space 
(No big chunks of text)

3.) End with a question 
(No "thanks" unless there’s a reason)

4.) Avoid wildly overused phrases 
(Touch base, follow up, etc.)

What do you think? 

Are there any funny things you've noticed about emails over the years?

One thing I’ve noticed about great speakers:

They don’t just try to sound confident.

They try to sound clear.

And here’s where it gets interesting:

Most people think confidence comes first.

And it does for some. 

But for others, it really shoots up when they become more clear.

For example:

1.) You explain a point clearly. 
2.) People buy in and are on board. 
3.) Confidence increases. 

Rinse and repeat. 

Next thing you know - 

Confidence is higher than ever. 

But I’m curious how this shows up for you:

Do you struggle more with confidence or clarity when you speak?

Are you usually a confident person, 
But don’t always speak at your best under pressure?

This is very common. 

I work with a lot of high-performers who are exceptional at what they do.

But when:

- The pressure’s on 
- They're put on the spot 
- Intimidating ppl are around

Their communication doesn’t always reflect that at the highest level.

They walk out of meetings thinking:

“That didn’t come out the way I wanted it to.”

Here’s the good news.

If you’re already confident most of the time, you don’t need to change much.

For example, one of my clients Kim was in a solid place in her career.

But with high-level stakeholders,

She didn’t always like how she was coming across.

She’d rush through things or second-guess herself after speaking.

And after completing my 1-on-1 program,

She doesn't have to worry about those things anymore.

Why? 

- She knows how to speak with calm authority.
- She gets to the point clearly and quickly.
- She leaves conversations feeling proud of how she spoke.

3 months from now, that could be you as well.

-

If that sounds interesting and you want to learn more...

Message me the word “CLEAR”

-

And no matter where you're at on your communication journey right now…

I'm rooting for you.

It’s 2026. STOP overexplaining yourself. 
(That means no more word zomit)

Have you ever heard someone take 3 mins to explain something that should have taken 30 secs? 

How frustrating is that to listen to? 

If you want to stand out as a clear, concise speaker, try using structure when explaining something. 

Here’s an example of structure: 

1.) Main idea/message 
2.) Why you think it
3.) Example or story to support it 
4.) Restate main idea/message 

In practice: 

1.) “Communication is one of the most valuable skills to learn.”

2.) “It helps you get more respect, build deeper relationships, and advance your career.”

3.) *Example of how improving my communication made me more successful*

(Or an example of how it helped someone else)

4.) “That’s why communication is one of the best skills a person can learn.”

I teach clients how to build the skills to speak with structure like this on the spot. 

So even if you don’t have time to prepare…

(which is most situations)  

You can be confident knowing you have the skills to give a clear, powerful answer. 

If you want to learn the exact process for building your speaking on the spot skills…

Message me the word “CLEAR”

Let’s leave the word vomit in 2025. 

Would you agree?

Most people overthink being likeable at work.

But it can be easy as doing 3 simple things.

(When I started doing these,
people helped me out WAY more)

1.) Give specific appreciation.

If you’re being specific,
you wouldn’t just say “thanks.”

You’d say:

“I appreciate you completing that
and sending it back so quickly.”

And remember to be generous
with your gratitude.

It builds relationships fast. 

2.) Make a note of personal details.

For example: 

if someone tells you about their dog,
(and the dog’s name is Bark Twain)

Write down that name
in a note on your phone.

Then ask them about Bark Twain
next time you see them.

People love when you 
remember these things.

3.) Be an optimist.

Being overly negative
is a very unattractive quality.

Instead of complaining about problems,
focus on solutions, next steps,  
and moving things forward. 

Reflection time: 

Which one of these 3 things
could YOU be better at?

You’ve lost your audience’s attention when speaking. 

How do you get it back?

Here are 3 things the best speakers in the world do: 

1.) Add some vocal variety.

— Speed up or slow down your pace 
— Raise or lower your volume 
— Emphasize a word or phrase 

2.) Ask a question.

Example:

"Has this ever happened to you? *pause*

How did that feel?" *pause again*

The pauses give them a chance to answer the question in their minds. 

3.) Get them involved with an exercise.

a.) Have them turn to the person next to them.

And practice what they just learned.

Or if that doesn’t make sense…

b.) Have them trade ideas on something that you just spoke about. 

This should be quite quick.

Around 30 seconds or so. 

Summary: 

— Vocal variety
— Questions
— Exercises

(Bonus: Tell a story)

Ideally these things would already be planned in advance. 

That way you don't lose your audience's attention to begin with. 

But if it does happen… 

You need to have the right tools on your tool belt. 

-

P.S. Do you have any presentations or speeches coming up this year? 

(Even short ones at work count)

This is a weird thing I do to feel less nervous when speaking. 

No exaggeration - this changed my life. 

I view every situation as practice. 

Instead of a performance. 

This applies to everything: 

- Meetings 
- Presentations 
- Speaking engagements 
- Everyday conversations 

It’s all practice for you to get better. 

I grew up as a very shy, awkward kid. 

And I really struggled with speaking when I entered the professional world. 

But once I learned and applied this… 

Improving my speaking skills became MUCH easier. 

And I still think about this today. 

What do you think?

Do you see how this could work?

3 Reasons Why Dave Chapelle is GREAT at Speeches: 

1.) Pacing 

- He takes his time. 
- He sounds extremely calm and composed. 

His words carry more power this way. 

2.) Storytelling 

- He uses relevant stories. 
- He knows it's a speech so uses much shorter ones than his standup. 

He connects with the audience more this way. 

3.) Humor 

- He tells jokes (no surprise here) 
- He alternates from serious to funny 

He captivates the audience more this way. 

(Compared to being serious the entire time or funny the entire time)

What did you think of his speech?

Here’s the real reason you overthink important conversations:

It’s not just a lack of certainty or confidence.

It’s also what pressure does to your thinking. 

When Josh and I started working together, high-pressure moments scrambled his thoughts.

Sales calls with big prospects. 
Important internal meetings.

He knew his material. 
And was an intelligent guy. 

But when the pressure kicked in, 

He overthought what to say and how to say it.

So what did we do? 

1.) Trained him to simplify, organize, and clearly articulate his thoughts

2.) Taught him science-backed tools to stay more calm and composed under pressure 

3.) Focused on communicating with control and intention (verbally and nonverbally)

Here’s the part most people miss.

Confidence doesn’t come from forcing yourself to be bold.

It comes from clarity and control when it matters.

Shout out to Josh for being such an awesome client. 

He was hard-working, eager to learn, and followed the plan step-by-step. 

And the good news is this:

These are skills ANYONE can learn.

Do you agree?

Happy New Years Eve ✊

Here’s an important question for you: 

*What’s 1 thing you’re proud of from 2025?*

You might have a win or a milestone that comes to mind immediately. 

But if nothing jumps out right away, think about: 

- Starting a good habit 
- Stopping a bad habit 
- A positive internal change
- A difficult situation you overcame
- A small improvement in any aspect of life 

When someone asked me this question, the first thing that came to mind was my TEDx talk. 

But it doesn't have to be something big. 

It could be anything.

What’s yours? 

-

And if you can’t think of ONE thing you’re proud of…

You gotta step up your game next year. 😅

Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

You’re an advisor, not a full-time marketer.

Referrals are great…but they’re inconsistent. 

In the meantime, a financial "coach" on TikTok is getting millions of views pushing dangerous advice. 

But you don't have a content problem. 

You have a system problem:

→ Random posts
→ The occasional YouTube video
→ Compliance saying "we'll get back to you."

Let's change that. 

We'll build a repeatable, compliance-friendly, team-run content system with a simple cadence:

One 90-minute recording session per month → 3–4 segments + 15–30 clips

Then we turn that into a weekly rhythm across LinkedIn, email, YouTube, and your podcast.

We helped a client generate 150+ life insurance clients with one podcast.
Built 100+ podcast strategies for finance, CPA's, banks, and law firms. 

If you want a credible, relationship-driven growth system your team can sustain:

📅 Book a Discovery call: https://calendly.com/podcastprinciples/discover

I'll see you there! 

-Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

By 11, I started recording YouTube videos
By 19, I started my own podcast 
By 21, I started my first business

I turned 27 this year. 

And I'm still just getting started. 

The moral:

Everybody starts in a different place. 

The rest overthink and never start.

Don't think, just start in 2026.

You with me?

#business  

PS: What is one thing you want to try in 2026?

Podcast-Style Content for Financial Advisors — LinkedIn + YouTube + Podcast = warm inbound convo’s

I ditched the 9-5 life in 2019 without a plan.

Left my job as an auto mechanic 
Started a podcast in my parents' garage
Took a chance and launched a podcast agency 

I had a MacBook, $1600, and 8 episodes.

That podcast turned into a career. 

My playbook had 2 steps:

⊕ Stack Small Wins - built confidence + consistency 
⊕ Take Big Swings - allowed for big growth, faster 

Life is a relationship between risk and growth 🤝

That's how I see it.

#entrepreneurship  

PS: Do you prefer playing it safe or taking a chance?

My woman is obsessed with Christmas. 
She had this to say about last year's tree...

"It's too small."

Something I never want to hear. Ever. 

So this year, I bought one that doesn't even fit in our living room. But hey, that's what we do for the people we love, right? 

Merry Christmas Eve ✌️🙏🎄

#smalltree  

PS: This is the one from last year.

We started a podcast to teach you how to podcast.
15,000 downloads + 100,000 views later.
Here are the fan favorites ⤵️

Pop in your AirPods this holiday season and listen in.

Ya filthy animal! 

✍️  ➛ 𝗠𝗼𝘀𝘁 𝗩𝗶𝗲𝘄𝗲𝗱 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲

How Podcasters Actually Make Money
https://lnkd.in/efbqiFue

Closing 91 Deals on LinkedIn with a Simple Funnel
https://lnkd.in/ecJUaDQ7

Should I Start a YouTube Channel or a Podcast?
https://lnkd.in/eH-V9fDS

🎙️ ➛ 𝗠𝗼𝘀𝘁 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝗲𝗱 𝗼𝗻 𝗔𝘂𝗱𝗶𝗼

Steven Bartlett's 8-figure Podcast Strategy
https://lnkd.in/eg6NZ9Ys

Hot to Get 75% of Your Leads From a Podcast
https://lnkd.in/eKhVkc2U

I Asked Rob Dyrdek How to grow my Business
https://lnkd.in/eeFyeXig

👇

What started as an experiment turned into 90% of our content. 

Podcasting is a free version of your paid service. 

Lean in, have fun, and add value! 
_________________
#podcaststrategy  

PS: Do you listen to podcasts, and if so, which ones?

Merry Christmas from me and mine to you and yours 🎄


I would not be here without this community. 

Our clients. 
Our team.
Our families and friends. 

I scheduled this post, so I'm prob sippin' spiked eggnog right now! 

Happy Holidays and Happy New Year! 

Love, 
-Ryan & the Podcast Principles Team 🎉🎁

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