Ty Hoesgen

Do you ever try to explain something in a meeting,
but it doesn’t come out as clearly as you want it to?

You over-explain.
You're not concise. 
Or you leave the meeting overthinking:

“I should have said that better.”

Most people assume they just need "more practice"
That’s rarely the problem.

It's actually about a lack of structure.
And how your brain responds to pressure. 

That's why  work with professionals who want 
to be seen as more clear, confident, and credible.

(especially in high-stakes situations)

So far, I’ve coached 330+ professionals with a 99% success rate. 

Many are managers, directors, executives, and founders. 
People in positions where clarity actually matters. 

The work focuses on 3 things:

1.) Clear, concise speaking on the spot

2.) Confidence and composure under pressure

3.) Executive presence in important situations

This is 1-on-1, customized, and built around 
the real-life meetings, presentations, and 
conversations you'd like to speak better in. 

If crystal clear speaking would be helpful 
for you and your professional life,

DM me “CLEAR" to learn more.

Founder & CEO / Communication Coach

🧠 Advanced Growth Institute is dedicated to helping individuals and organizations from around the world master their communication and people skills. 

🏆 1.) Elite Private Coaching — for individuals who want to gain a positively unfair advantage in their life and career. 

💬 Our Elite Communication Accelerator is a private coaching program for growth-minded individuals who want to:

✅ Advance their career
✅ Become strong, influential leaders
✅ ​Get more respect
✅ Earn what they deserve
✅ ​Elevate their social life
✅ Form deeper relationships
✅ ​Live a less stressful life 

📈 AGI works closely with clients on their communication and people skills, helping them overcome unique challenges and accomplish their personal and professional goals. 

⭐ 2.) Custom Corporate Trainings — for organizations who care deeply about their team members and clients, and want to maximize their success in every interaction. 

🎤 Attendees are taught practical, science-backed communication strategies to boost sales, form deeper relationships, build trust and influence, listen with intention, and connect better with clients, co-workers, and customers.

✍️ Our captivating presentations have attendees smiling, laughing, rapidly taking notes, and leaving with a ton of actionable takeaways. 

📖 3.) Other Resources — best-selling books, courses, guides, video trainings

7 easy things to do this week to be a better speaker: 

1.) Think of your point before speaking. 

2.) End your points with strong volume.

3.) Be clear - don’t beat around the bush. 

4.) Hold eye contact (most of the time). 

5.) Use examples when possible. 

6.) Take your time - speaking isn’t a race. 

7.) Use more “you” and less “I”

- 

Which 1 jumps out at you the most?

And how good are you at following directions? 😅

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Helping leaders & teams communicate with clarity & confidence 🏆 World Class Certified Speaking Coach / 3x Bestselling Author / TEDx Speaker / Trusted by leaders at Amazon, Microsoft, & More

Welcome, I appreciate you being here. Quick question - can you relate to any of these?

→ You don't always explain your points clearly and concisely.
→ You sometimes feel nervous when speaking or presenting to groups.
→ You don't feel as confident in difficult situations (or around certain people).
→ You find it hard to organize and articulate your thoughts on the spot. 

If so, I totally get it. 

Even the lifetime overachievers and high performers feel this way sometimes. 

But what if you could make these 3 changes?

1) Learn to speak with unshakeable confidence
2) Master charisma to captivate any audience
3) Learn to organize and articulate your thoughts clearly and concisely 

(Especially on the spot or in high pressure situations)

If you do, you could gain:

— The ability to stay calm under pressure
— The power to own the room when speaking
— Increased respect from everyone you meet 
— A strong reputation in your company and industry 
— Open doors to new career/business opportunities

Now you might be thinking, 

"This all SOUNDS good Ty, but how the heck do you actually get there?" 😅

Great question. That's where coaching comes in! 

There are 3 key parts of my coaching program: 

1.) Personalized 1-on-1 coaching sessions tailored to your needs
2.) Step-by-step weekly plans to ensure constant improvement
3.) Messaging access for additional support and questions throughout the week 

Everything in the program is backed by science (and has been done with hundreds of people)

Because I know everything works, there's a 100% money back guarantee.

And if you're curious, here's a bit more about me:

→ Former shy, awkward farm kid who was a TERRIBLE speaker and loved avoiding people 

→ Today, 330+ professionals coached 1-on-1 across tech, sales, healthcare, finance, and more

→ World-Class Certified Speaking Coach
(Trained by Craig Valentine, former #1 ranked public speaker in the world) 

→ 3x best-selling author on communication skills 

→ TEDx speaker (recent talk given April 2025)

With all that said...

If you're ready to elevate your speaking skills and advance your career...

DM me the word “COMMUNICATION” 

Happy to have a quick chat about how everything works.

***Please mention whether you're interested in:

- 1-on-1 coaching programs
- Corporate group trainings

Book Your Free Strategy Session

Speak Like a Confident Leader in 7 Days

Heart of the City Piano Program (HCPP) is a volunteer-driven non-profit organization that provides music lessons to underprivileged youth.

Speak clearly and confidently under pressure in 90 days (guaranteed) / World Class Certified Speaking Coach / 3x Bestselling Author / TEDx Speaker / 330+ clients coached

The fastest way to RUIN your speech or presentation…

Is to realize you’re short on time.

Because most people get this wrong. 

Let me explain:

Early on in my career, whenever I realized I was short on time… 

Whether it was a presentation, speech, or even a meeting…

I’d speed up. 
Stop pausing.
Try to get through all the content I had planned. 

But every time… it was terrible.

People’s eyes would glaze over.

They were clearly struggling to follow along.

And it made me look disorganized.

Here’s what I learned: 

When you rush to get through everything, the audience doesn’t think:

“Wow, he is so efficient! 
He wants me to get the most out of this!”

They actually think: 

“He clearly didn’t manage his time well. 
Now he’s rushing to compensate.”

The best speakers do the opposite.

When they realize time is tight, they continue to keep their pace under control. 

But they edit on the spot. 

They cut anything that isn’t crucial.

They only say what’s most important.

If you do this right, your listeners should have no idea what’s happening. 

So if you’re running out of time, don’t rush your words. 

Edit them. 
Finish calm. 
Finish under control. 

You got this.

Lots of blessings this holiday season.

One that stands out: 

The people I care about are happy, healthy, and each growing in their own ways. 

It’s a wonderful thing. 

What’s 1 blessing in your life you’ve been recently reminded of?

I used to hate meeting people.

Now I love it.

And it’s made life a lot easier.

But I didn’t become more outgoing.

I worked on 3 skills: 

1. First impressions. 

- Confident body language 
- Focus on the other person
- The right tone of voice 

2. Small talk. 

- Best questions to ask 
- Building connections quickly
- Steering conversations in positive directions 

3. Answering questions. 

- Making boring answers more interesting
- Being confident but not arrogant 
- Knowing when to joke and when to be serious 

Having go-to answers for common questions like: 

“What do you do?”

Has been particularly helpful. 

That one skill alone has led to clients, referrals, and opportunities I never expected.

My clients experience this too.  

One of my clients ended up interviewing for a job with a 30% higher salary… 

Because of a conversation with someone he met on the train. 

The man said my client "made a great first impression"

And connected him with someone from his company. 

My client didn't take the job because they needed him in the office more than he wanted, but the point still stands 😅

The more you level up these skills, 

The more these things will happen. 

What do you think - is this something you could level up in 2026?

And what have you found helpful when meeting new people?

I made 3 BIG mistakes when 
learning to speak better...

1.) Thinking “just speaking more” would help me improve
2.) Memorizing scripts with fancy words 
3.) Copying other people who sounded confident

These seem like they could be helpful. 

But they don’t solve anything. 

Here’s what actually makes a difference:

(Based on over a decade of learning and 300+ clients)

1.) Clarity
Clear and concise = easy for others to understand 

2.) Delivery
Engaging voice = easy for others to keep listening 

3.) State 
Optimized state = easy for you to speak at your best 

If you're lacking in one of these,

Things are harder than they need to be. 

But they're all important to learn. 

Do you agree?

Can’t go home for the holidays without getting a workout in with my best pal. 

And as a bonus:

The more calories you burn earlier in the day… 

The more you can eat at Christmas dinner. 

(At least that’s what I tell myself) 

Merry Christmas Eve! 🎄

-

P.S. What are you most excited about this holiday season?

I still replay conversations in my head.

I think, “I should have said that differently”

And it bothers me. 

But thankfully, it doesn’t happen much anymore.

In fact, it’s pretty rare now. 

Only because I have tools I can rely on.

Tools to:

— Speak more clearly 
— Stay more composed 
— Articulate with intention 

And most of the time, I say what I mean to say.

But when I don’t….

There are other tools that help me move on quickly. 

(The “toolbox” has grown a lot over the years 🧰) 

Because there’s a big difference between: 

1.) Being annoyed about something for a few MINUTES 

vs.

2.) Being annoyed about something for a few DAYS 

Remember this: 

You don’t need to speak perfectly.

You just need the right tools to speak at your best.

Do you ever replay conversations in your head?

And do you ever think “I should have said this differently”?

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How to Handle “Grinches” and Overly Negative People

Did you encounter any Grinches over the holidays? 

How about someone who was: 

- Extremely negative?
- Bringing you down?
- Constantly complaining?

It’d be great to avoid these people altogether. 

But sometimes that isn’t realistic.

So here are 3 things you can do to make these conversations as short as possible: 

1.) Make minimal eye contact. 

Eye contact increases connection and engagement. 

(Not what you want with this type of person)

2.) Don’t nod. 

Nodding shows you’re listening and encourages them to keep going. 

(Again, not ideal)

3.) Don’t add anything. 

Both agreeing and disagreeing will add fuel to the discussion. 

Disagreeing will certainly add more.

But any contribution will keep them talking WAY longer. 

If you feel the need to say something, limit it to neutral things like: 

- Mmm
- Got it  
- Never thought about that 


And if they don’t take the hint after awhile… 
(many won’t)

Raise your hand (visual cue) and say:

“NAME, I totally hear what you’re saying. 

I need to run to the washroom/get a drink/get some air/catch up with XYZ/say hi to XYZ. 

I hope you enjoy the rest of your day/night.”

Then exit quickly. 


NOTE: 

There are obviously warmer ways to handle and leave a conversation. 

But remember - this is for the true Grinches. 

The people who really bring you down. 

It’s important to protect your time and energy. 

So you don’t want to encourage future conversations with them. 

-

P.S. Would you try any of this?

I sincerely hope you don’t have to 😅

You don’t get better at speaking by thinking about speaking.

But you do need 1 thing BEFORE you start practicing. 

Clarity on your flaws. 

We can also say “areas of improvement” if that makes you feel better 😅

Progress starts from awareness. 

Because if you don’t know what you’re doing wrong, 

How are you supposed to fix it?

So pay extra attention the next few days. 

Notice: 

- When you ramble 
- Which filler words you use 
- When the words don’t come out right 
- Which situations feel less comfortable  

No judgment. 

Just see what comes up.

You got this.

This is something a lot of people 
don’t think about with communication…

It’s the level of intention they have. 

Most people are on autopilot throughout the day.

And their communication suffers. 

Don’t be one of them. 

My challenge to you is the following: 

Before the next conversation you have…

Set an intention for:
 
- How you want to show up 
- How you want to communicate 

It costs nothing. 

And it takes almost no time. 

I bet you’ll notice a difference. 

Do you accept the challenge?

Had an INSANE dream last night. 

I dreamed that people stopped saying “just following up” 

Then I woke up and checked my email. 

Definitely just a dream. 😅

I also see a lot of emails ending with just:

“Thanks" 

Even though most of them aren’t thanking you for anything.

Emails are funny, aren’t they?

You don't want to sound the same as everyone else. 

But you also don't want to be too crazy, right?

Here’s what I find works best. 

If I do these things, I tend to get better responses: 

1.) Use positive priming words 
(But not too many)  

2.) Have lots of white space 
(No big chunks of text)

3.) End with a question 
(No "thanks" unless there’s a reason)

4.) Avoid wildly overused phrases 
(Touch base, follow up, etc.)

What do you think? 

Are there any funny things you've noticed about emails over the years?

One thing I’ve noticed about great speakers:

They don’t just try to sound confident.

They try to sound clear.

And here’s where it gets interesting:

Most people think confidence comes first.

And it does for some. 

But for others, it really shoots up when they become more clear.

For example:

1.) You explain a point clearly. 
2.) People buy in and are on board. 
3.) Confidence increases. 

Rinse and repeat. 

Next thing you know - 

Confidence is higher than ever. 

But I’m curious how this shows up for you:

Do you struggle more with confidence or clarity when you speak?

Are you usually a confident person, 
But don’t always speak at your best under pressure?

This is very common. 

I work with a lot of high-performers who are exceptional at what they do.

But when:

- The pressure’s on 
- They're put on the spot 
- Intimidating ppl are around

Their communication doesn’t always reflect that at the highest level.

They walk out of meetings thinking:

“That didn’t come out the way I wanted it to.”

Here’s the good news.

If you’re already confident most of the time, you don’t need to change much.

For example, one of my clients Kim was in a solid place in her career.

But with high-level stakeholders,

She didn’t always like how she was coming across.

She’d rush through things or second-guess herself after speaking.

And after completing my 1-on-1 program,

She doesn't have to worry about those things anymore.

Why? 

- She knows how to speak with calm authority.
- She gets to the point clearly and quickly.
- She leaves conversations feeling proud of how she spoke.

3 months from now, that could be you as well.

-

If that sounds interesting and you want to learn more...

Message me the word “CLEAR”

-

And no matter where you're at on your communication journey right now…

I'm rooting for you.

It’s 2026. STOP overexplaining yourself. 
(That means no more word zomit)

Have you ever heard someone take 3 mins to explain something that should have taken 30 secs? 

How frustrating is that to listen to? 

If you want to stand out as a clear, concise speaker, try using structure when explaining something. 

Here’s an example of structure: 

1.) Main idea/message 
2.) Why you think it
3.) Example or story to support it 
4.) Restate main idea/message 

In practice: 

1.) “Communication is one of the most valuable skills to learn.”

2.) “It helps you get more respect, build deeper relationships, and advance your career.”

3.) *Example of how improving my communication made me more successful*

(Or an example of how it helped someone else)

4.) “That’s why communication is one of the best skills a person can learn.”

I teach clients how to build the skills to speak with structure like this on the spot. 

So even if you don’t have time to prepare…

(which is most situations)  

You can be confident knowing you have the skills to give a clear, powerful answer. 

If you want to learn the exact process for building your speaking on the spot skills…

Message me the word “CLEAR”

Let’s leave the word vomit in 2025. 

Would you agree?

Most people overthink being likeable at work.

But it can be easy as doing 3 simple things.

(When I started doing these,
people helped me out WAY more)

1.) Give specific appreciation.

If you’re being specific,
you wouldn’t just say “thanks.”

You’d say:

“I appreciate you completing that
and sending it back so quickly.”

And remember to be generous
with your gratitude.

It builds relationships fast. 

2.) Make a note of personal details.

For example: 

if someone tells you about their dog,
(and the dog’s name is Bark Twain)

Write down that name
in a note on your phone.

Then ask them about Bark Twain
next time you see them.

People love when you 
remember these things.

3.) Be an optimist.

Being overly negative
is a very unattractive quality.

Instead of complaining about problems,
focus on solutions, next steps,  
and moving things forward. 

Reflection time: 

Which one of these 3 things
could YOU be better at?

You’ve lost your audience’s attention when speaking. 

How do you get it back?

Here are 3 things the best speakers in the world do: 

1.) Add some vocal variety.

— Speed up or slow down your pace 
— Raise or lower your volume 
— Emphasize a word or phrase 

2.) Ask a question.

Example:

"Has this ever happened to you? *pause*

How did that feel?" *pause again*

The pauses give them a chance to answer the question in their minds. 

3.) Get them involved with an exercise.

a.) Have them turn to the person next to them.

And practice what they just learned.

Or if that doesn’t make sense…

b.) Have them trade ideas on something that you just spoke about. 

This should be quite quick.

Around 30 seconds or so. 

Summary: 

— Vocal variety
— Questions
— Exercises

(Bonus: Tell a story)

Ideally these things would already be planned in advance. 

That way you don't lose your audience's attention to begin with. 

But if it does happen… 

You need to have the right tools on your tool belt. 

-

P.S. Do you have any presentations or speeches coming up this year? 

(Even short ones at work count)

This is a weird thing I do to feel less nervous when speaking. 

No exaggeration - this changed my life. 

I view every situation as practice. 

Instead of a performance. 

This applies to everything: 

- Meetings 
- Presentations 
- Speaking engagements 
- Everyday conversations 

It’s all practice for you to get better. 

I grew up as a very shy, awkward kid. 

And I really struggled with speaking when I entered the professional world. 

But once I learned and applied this… 

Improving my speaking skills became MUCH easier. 

And I still think about this today. 

What do you think?

Do you see how this could work?

3 Reasons Why Dave Chapelle is GREAT at Speeches: 

1.) Pacing 

- He takes his time. 
- He sounds extremely calm and composed. 

His words carry more power this way. 

2.) Storytelling 

- He uses relevant stories. 
- He knows it's a speech so uses much shorter ones than his standup. 

He connects with the audience more this way. 

3.) Humor 

- He tells jokes (no surprise here) 
- He alternates from serious to funny 

He captivates the audience more this way. 

(Compared to being serious the entire time or funny the entire time)

What did you think of his speech?

Here’s the real reason you overthink important conversations:

It’s not just a lack of certainty or confidence.

It’s also what pressure does to your thinking. 

When Josh and I started working together, high-pressure moments scrambled his thoughts.

Sales calls with big prospects. 
Important internal meetings.

He knew his material. 
And was an intelligent guy. 

But when the pressure kicked in, 

He overthought what to say and how to say it.

So what did we do? 

1.) Trained him to simplify, organize, and clearly articulate his thoughts

2.) Taught him science-backed tools to stay more calm and composed under pressure 

3.) Focused on communicating with control and intention (verbally and nonverbally)

Here’s the part most people miss.

Confidence doesn’t come from forcing yourself to be bold.

It comes from clarity and control when it matters.

Shout out to Josh for being such an awesome client. 

He was hard-working, eager to learn, and followed the plan step-by-step. 

And the good news is this:

These are skills ANYONE can learn.

Do you agree?

Happy New Years Eve ✊

Here’s an important question for you: 

*What’s 1 thing you’re proud of from 2025?*

You might have a win or a milestone that comes to mind immediately. 

But if nothing jumps out right away, think about: 

- Starting a good habit 
- Stopping a bad habit 
- A positive internal change
- A difficult situation you overcame
- A small improvement in any aspect of life 

When someone asked me this question, the first thing that came to mind was my TEDx talk. 

But it doesn't have to be something big. 

It could be anything.

What’s yours? 

-

And if you can’t think of ONE thing you’re proud of…

You gotta step up your game next year. 😅

Atomic Business Coaching

I help Accidental CEOs become Intentional CEOs.
At Atomic Business Coaching, I guide service-based business owners who are stuck, plateaued, or overwhelmed to break through the bottleneck they’ve created—without burning out or sacrificing what matters most.

What I Do

Co-created our Intentional CEO System, a proven framework that gives entrepreneurs agency—the power and freedom to make choices that shape both their life and business—and the certainty of knowing exactly why every decision is the right one.

Lead vision, strategy, and growth for Atomic while coaching founders to scale past $1M with clarity and control.

Deliver dual, simultaneous coaching: one of us drives the conversation while the other listens beneath the surface—spotting patterns and hidden obstacles in real time so nothing is missed.


The Result
Clients move beyond confidence into clarity and decisive action—building a thriving business and the freedom-filled life they originally set out to create.

Co-Founder & Coach | Former Accidental CEO

First Central Savings Bank

As an Advisory Board member for a bank, I provide strategic guidance and expertise to the bank's leadership team. I offer insights on market trends, regulatory changes, and business opportunities, helping to shape the bank's policies and long-term goals. While I do not have decision-making authority, my advice can significantly influence the bank's strategies and operations.

Advisory Board Member

U.S. House of Representatives

Small Business Advisory Council Member - New York's CD-2

642 advising

I built my own financial planning firm under the umbrella of a Fortune 100 company valued at over $30 billion, where they managed over $300 billion in assets, with their consistent support and guidance. Navigating the challenges and successes of true business ownership solo, without partners, gave me firsthand experience in what it takes to run and grow a business. My work has almost exclusively focused on helping business owners with financial & business plans and personal advisement. These experiences have equipped me to become a top-rated business coach, empowering clients to achieve business growth, overcome obstacles, and secure lasting success.

President - CPFA®

Finseca

During my tenure at Finseca, a leading lobbyist group for the financial industry, I had the privilege of serving as both an ambassador to the United States Congress and the Vice Chairman of the New York Advisory Group. These roles allowed me to engage directly with congressmen and senators, spending individual time with them both in their districts and in Washington D.C., building and deepening relationships to drive meaningful change in the financial sector.

As Vice Chairman of the New York Advisory Group, I worked closely with our leadership team to collaborate with New York state senators, assembly members, and the New York State Department of Financial Services. Together, we advocated for impactful policies that aligned with our mission of bringing financial security to all. These efforts required a strategic approach to relationship-building, leveraging influence, and navigating complex regulatory landscapes.

Through these experiences, I honed my skills in leadership, collaboration, and advocacy, gaining invaluable insight into the policymaking process and the critical role of trust in fostering successful partnerships. Each conversation, initiative, and connection deepened my commitment to empowering businesses and individuals to achieve financial stability.

These invaluable experiences have provided me with a high-level understanding of leadership, strategy, and the complexities of organizational dynamics. They now serve as the foundation for my work as a business coach, enabling me to guide clients through intricate challenges, build effective strategies, and foster sustainable growth with clarity and confidence.

Ambassador & Vice Chairman

Long Island Networkers

During the COVID-19 pandemic, I founded Long Island Networkers, a highly sought-after networking group designed to provide small business owners with a much-needed sense of community, support, and guidance during an unprecedented time. Seeing the struggles faced by so many, I was driven to create a space where business owners could connect, share resources, and uplift one another. By facilitating meaningful relationships and offering strategic guidance, our group became a valuable lifeline for navigating the challenges of the pandemic. This experience not only deepened my expertise in community building but also reinforced my passion for empowering businesses to thrive through collaboration and innovative solutions. It has been a privilege to witness the remarkable resilience of small business owners and to contribute to their ongoing success as both a community leader and business coach.

Founder

Deer Park Chamber of Commerce of NY

I began my time at the Chamber of Commerce as a committee member, driven by a passion for community engagement and organizational growth. Through dedication and a deep commitment to fostering collaboration, I rose to the elected role of president. This experience allowed me to hone my leadership skills, master strategic planning, and build meaningful relationships within the business community. Leading the Chamber provided me with firsthand insight into what it takes to inspire teams, drive initiatives, and create lasting impact. These experiences have been instrumental in shaping my approach as a business coach, enabling me to guide clients in leadership development, strategic growth, and overcoming organizational challenges with confidence and clarity.

President

MetLife, MassMutual

I began my time in investments and insurance at MetLife as a financial advisor and advanced to team leader. When MetLife was sold to MassMutual, they provided me with the opportunity to start my own firm with their support and guidance. None of this could have been accomplished without my mentor, Frank Scalese, whose invaluable guidance shaped my career. These experiences in financial advising, leadership, and entrepreneurship not only molded my path as a financial planner but also equip me as a business coach. I leverage this expertise to help clients grow their businesses, overcome challenges, and achieve lasting success.

Investments & Insurance - From Agent to Financial Planner

Northstar Mortgages, Good Accountants 

I gained valuable experience at an accounting consulting firm and a mortgage company, where we built our own firm and learned the ins and outs of starting and running a sales business. This hands-on experience, combined with my expertise in financial management and consulting, prepared me to become a business coach. I now help professionals and entrepreneurs overcome challenges, make strategic decisions, and drive growth with a results-focused approach.

Finance - Accounting and Mortgages 

Citi, Bank Of NY, Greenpoint Bank, Astoria Federal

I advanced from bank teller to Assistant Vice President, gaining expertise in leadership, financial advising, and customer service. With licenses in life and health insurance and Series 6 and 63 certifications, I became skilled at delivering tailored financial solutions. Now, as a business coach, I draw on this experience to guide professionals and entrepreneurs, helping them overcome challenges, achieve growth, and succeed with a results-driven approach.

Banking - From Teller to Asst. Vice President

Business is Simple, it's Just Not Easy... Ready to Fire Your Boss?

Be The CEO  →  https://BeThe.CEO

Business & Life Coaching with Two Coaches

We help you go from Self-Employed to CEO at Work & Home.

---

"Business and life are simple, they're just not easy." 
That's what I've learned.

For over a decade, I worked behind the scenes with hundreds of top entrepreneurs — inside their boardrooms and their personal lives.

I saw exactly what it takes to build a thriving business and a fulfilling life… and the costly mistakes that can derail both.

Today, I help founders move beyond just feeling confident.

I give them agency: the capacity, power, and freedom to make choices that shape both their life and business, with the deep certainty of knowing exactly why they’re making every decision.

This combination eliminates doubt, speeds up decisions, and ensures every step moves them closer to the future they want.

Through Atomic Business Coaching, my partner Tom and I combine intuitive and strategic dual coaching to help first-time founders and service-based business owners grow into the kind of leader who can scale to $1M+ without burning out or giving up.

Whether you’re trying to step out of the day-to-day, grow your team, or stop feeling so damn alone… we’re here for it.

Adam Thomas Hurd

Pay attention to how your mornings start.

Business is simple.
It’s just not easy.

If your day begins in reaction
emails, messages, fires, notifications
your business will feel chaotic no matter how hard you work.

Here’s the difference I see between operators and CEOs:

CEOs decide first.
Then they engage.

They don’t let the world tell them what matters.
They choose what matters -- and then respond accordingly.

Reaction creates urgency.
Decision creates simplicity.

When you decide first, everything else has context.
What to ignore.
What to delay.
What actually deserves your attention.

That’s how chaos turns into clarity.

Simple businesses aren’t built by faster reactions.
They’re built by intentional starts.

So tomorrow morning, ask yourself one question before opening anything:
What am I deciding today -- before the world decides for me?

Beliefs create behavior. Behavior creates results. I help self-employed people become the CEO of their life and business — simplify & focus.

Most people think delegation is a skill.

It’s not.
It’s a behavior.

And that misunderstanding is why delegation feels so heavy.

Here’s the trap:
You keep explaining.
You keep clarifying.
You keep jumping back in to “help.”

That’s not delegation.
That’s disguised control.

Real delegation is simple:

1. Define the outcome.
2. Define the constraints.
3. Get out of the way.

When you stop explaining how
and start defining what good looks like,
the business gets lighter fast.

Less back-and-forth.
Less dependency.
Less noise.

Business is simple.
It’s just not easy.

And the shift from explaining to defining
is one of the fastest ways to feel that simplicity again.

Where are you still explaining
instead of clearly defining the outcome?

As I head into this new year, something finally clicked for me.

Tom and I know exactly who we are and what we’re building.
The real question is… how does anyone else know?

I see this with clients all the time.
They’re exceptional at what they do.
Highly skilled.
True specialists.

And almost no one can clearly explain who they are or how they help.

Marketing matters. A lot.

Years ago, if you were on Main Street, visibility was built in.
Same people. Same block. Same routines.

Today, you’re shouting across the globe on social media.
And being genuine in that environment is harder than it looks.

I know this firsthand.
I’ve gone through at least six versions of how I’ve tried to show up online.

What’s always worked best for me is in-person connection.
But that has a ceiling.
Limited time. Limited reach.

So social media feels like the answer.
Until you realize you might be playing a game you never chose to win.

Here’s the lesson that finally landed for me:
Marketing isn’t about novelty.
It’s about clarity and consistency.

The real work looks like this:
- Know what you do.
- Know who you help.
- Know the results you create.
- Know why someone should care.

Then say that...
again and again.

Not chasing trends.
Not reinventing yourself every month.
Not grabbing attention you don’t actually want.

Just repetition.
In different formats.
Over time.

Look at the best companies in the world.
Apple. Nike...

Same core message.
Year after year.

That’s not boring.
That’s sustainable.

Business is simple.
It’s just not easy.

And content becomes much easier
when you stop overcomplicating what should be clear.

What you tolerate today
is who you become tomorrow.

Business is simple.
It’s just not easy.

Messy standards create messy businesses.
Loose boundaries create constant stress.
Unchecked behavior becomes culture -- fast.

And here’s the part most people miss:
That’s not personality.
That’s identity.

Calm CEOs don’t have magic traits.
They have clear standards.

What gets addressed.
What gets ignored.
What’s acceptable.
What’s not.

Every tolerance is a vote.
Every standard shapes who you’re becoming
and what your business turns into.

If your leadership feels chaotic,
it’s rarely a strategy problem.
It’s usually a standards problem.

Clean standards create calm leadership.
Calm leadership creates simple businesses.

Where are you tolerating something today
that’s quietly shaping the wrong future?

Most founders stay busy
so they don’t have to think.

Business is simple.
It’s just not easy.

Busyness feels productive.
It fills the day.
It quiets the discomfort.

But it’s not leadership.
It’s hiding.

Here’s the real distinction:

CEOs decide.
Operators react.

Decision requires pause.
Pause creates clarity.
Clarity forces responsibility.

So instead of asking,
“What else can I do today?”

Ask this:

What decision am I avoiding...
by staying “productive”?

This week on the "Be The CEO" Podcast we discuss standards.

And here's what most people get wrong:

They think standards are just rules or guidelines.

But standards are behaviors.

They're the actions that form your identity as a company, as a CEO.

Everything you do, those expectations, those patterns, it's really a way of behaving.

And if you don't have good standards, if you don't know what your standards are, you struggle with everything else.

Take Joe Rogan's podcast.

He's genuinely curious about what people say.

There's no agenda to sell a movie or push a book.

His standard has always been simple: only bring people on that he's interested in talking to.

We also talked about focus versus flow.

Maybe focus has a lot to do with how long or short your windows of time are.

When you're in flow, everything happens smoothly, seamlessly.

Time goes by fast naturally.

But focus is intentional.

That's part of enjoying the journey, being present, not worrying about results.

Find us on YouTube, Spotify and everywhere podcasts are found.

P.S. Want to ask better questions in your business?

Follow Us. https://lnkd.in/eHAbEh7W

The hardest belief to let go of in business is this one:

“If I don’t do it, it won’t get done right.”

It sounds responsible.
It sounds disciplined.
It even sounds like leadership.

But it’s incredibly expensive.

Business is simple.
It’s just not easy.

As long as you believe quality only comes through you,
you cap your business at your own capacity.

You become the bottleneck.
You slow decisions.
You exhaust yourself.

And the business never really scales.

The real shift happens when you adopt a different belief:
Other people can own outcomes.

Not tasks.
Not checklists.
Outcomes.

That belief changes everything.

Because scaling doesn’t happen when you do more.
It happens when you let go
and allow others to carry responsibility with you.

Leadership isn’t about control.
It’s about trust, clarity, and ownership.

And until you let go of that belief,
growth will always feel heavier than it needs to be.

Where are you still holding on
because it feels responsible
but is actually costing you scale?

Every single day, you’re making one of two choices.

Business is simple.
It’s just not easy.

You’re choosing between comfort and leadership.

Comfort keeps you busy.
It fills your calendar.
It gives you the illusion of progress.

Leadership shapes who you become.
It asks for clarity.
It demands decisions.
It forces you to choose long-term over relief.

Here’s the truth most people miss:
Simple businesses aren’t built by people who work harder.
They’re built by people who choose leadership more often than comfort.

Comfort feels good now.
Leadership pays off later.

And the accumulation of those daily choices?
That’s what determines the business you build -- and the person you become.

So today, don’t ask what feels easiest.
Ask what a leader would choose.

Where are you choosing comfort
when leadership is required?

Most founders think pressure means something is wrong.
It doesn’t.

Business is simple.
It’s just not easy.

Mistaking pressure for a problem isn’t insight...
it’s avoidance.

Pressure usually shows up for one reason:
you’re finally responsible.

No hiding.
No outsourcing the hard decisions.
No excuses left.

That’s not failure.
That’s leadership.

Pressure is the moment where the business can no longer carry you...
you have to carry it.

And most people try to escape right there.
They look for relief instead of responsibility.

But pressure isn’t something to run from.
It’s something to hold.

So ask yourself this honestly:

What pressure am I trying to escape
instead of learning how to carry?

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The Battle

Ty Hoesgen

Adam Thomas Hurd

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The Battle

Ty Hoesgen

Adam Thomas Hurd

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