Ty Frankel

LinkedIn League

PSA TO FOUNDERS:

Here's all you need to sign 5-10+ new high-ticket clients on LinkedIn in the next 90 days:

A LinkedIn profile with PROPER content and sales systems.

That's it.

I reveal and deploy these systems for you inside LinkedIn League.

Within 90 days of joining you'll have 5-10+ new high-ticket clients.

I launched LinkedIn League in April '24 and we've changed people's lives, including:

1) $50K to $80K/month in revenue for an agency in 30 days

2) $54,700+ in cash collected for a coach in 60 days

3) 32 sales calls booked in 40 days for an agency

4) $0 to $10K/month for an agency in 52 days

And many more...

What clients say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in LinkedIn League. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "You've been killing. $54,700 cash collected in 2 months is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 37 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months working with Ty in the LinkedIn League coaching program. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Ready to sign 5-10+ high-ticket clients in the next 90 days?

Book a consultation with me here to see if you fit:

https://bit.ly/llconsultation

Founder & Coach

LinkedIn Client Lab

While everyone tries to write viral posts...

LinkedIn Client Lab members sign 5-6 figure deals from LinkedIn DMs like CLOCKWORK.

By doing the opposite of what everyone else does.

Why focus on DMs not content?

Here's what LinkedIn Client Lab members are doing:

〽️ "We've implemented the LinkedIn Client Lab strategies across dozens of clients & generated 100s of thousands of dollars in cash collected"

- Marcos (7-fig/yr agency owner)

〽️ "I've been in the Lab 30 days now and booked 45 calls on LinkedIn already and hit $11K+ a month as a result of everything in here"

- Aidan Collins (agency owner)

〽️ "I booked 140+ sales calls & made $90K+ for my coaching program in just 3.5 months. All off LinkedIn"

- Terrence ($30K+/month coach)

〽️ "32 calls in 40 days is insane brotha. You're the absolute goat"

- Noah ($75K+/month marketing agency owner): 

〽️ "Been booking like 2 sales calls a day since I started a week ago. Never used DMs to sell before"

- Viggo ($10K+/month agency owner)

This isn't luck.

It's result of a system booking 100s of calls a month in over a dozen niches.

LinkedIn Client Lab is a community of founders signing 2-5+ clients a month on LinkedIn.

Inside you get:

1️⃣ My 3-Pillar LinkedIn Client Acquisition Playbook

- 9+ hrs of masterclasses with strategies never shared publicly
- 39+ DM strategies booking 100s of calls monthly
- The psychology behind how a member booked 159 calls in 148 days

2️⃣ 1-Hour Weekly Live Training

- Real-time breakdowns of $30K/mo DM campaigns
- Advanced LinkedIn tactics 99% never see
- Instant answers to your questions
- You get live access + all video recordings

3️⃣ The Community

- Network with other business owners booking 20+ calls/monthly
- Get instant feedback on your profile, content & DMs
- Direct access to me for guidance

Join 100+ B2B founders signing 2-5+ clients/month before your competition discovers this 👇🏼

https://linkedinclientlab.com

Founder

Shut Down Music

I founded and grew Shut Down Music into 70+ artists, 8 employees, $2.1M+ in sales and a 4-time award-winning music-for-media agency.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, WWE, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, LA Dodgers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS and many more.

AWARDS
2023 GEMA ProMax Gold Awards: Best Use of Music (WON)
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

Broadcast Music, Inc. (BMI)

I started producing hip hop music at 14 years old. Fell in love with the craft on day 1 & created beats for 8 hrs/day (might've skipped school here & there) for almost 5 years.

After changing my stage name what seemed like every month, I decided on going by Showtyme.

That's when things picked up quickly - I worked with some pretty big artists. G-Herbo, Paul Wall, AD, Trev Rich, $tupid Young, & TayF3rd.

I eventually got into music for TV/film and produced for Sportscenter, Fabletics, the NBA, NFL, Universal Music, and Sony.

Music Producer

4x Production Music Award Winner, 3K+ Songs In TV Every Quarter, Founder of Shut Down Music

I started making serious money with social media in 2020. 

By 2025 I mastered LinkedIn client acquisition and made over $3.8M+ in organic revenue (no ads).

Now I work with agency owners, coaches & consultants to help them do the same.

All you need is a LinkedIn profile and proven offer.

You will sign 5-10+ clients in our first 90 days working together.

I launched LinkedIn League in April '24 and we've changed people's lives, including:

1) $50K to $80K/month in revenue for an agency in 30 days

2) $54,700+ in cash collected for a coach in 60 days

3) 32 sales calls booked in 40 days for an agency

4) $0 to $10K/month for an agency in 52 days

What clients say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in LinkedIn League. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "You've been killing. $54,700 cash collected in 2 months is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 32 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months working with Ty in the LinkedIn League coaching program. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Ready to sign 5-10+ high-ticket clients in the next 90 days?

Book a consultation with me here to see if you fit:

https://bit.ly/llconsultation

I founded & grew Shut Down Music into 70+ artists, 8 employees, over $1.3M in revenue and a 4-time prominent award winner.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS, LA Dodgers, and many more.

AWARDS
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

“I booked 53 calls on LinkedIn in 3 days”

Lol no you didn’t.

For all you lying about results out there… it always comes back to bite you.

Don’t say I didn’t warn you when karma kicks your ass.

B2B FOUNDERS: Sign 2-5+ clients a month on LinkedIn | Content isn’t king, DMs are | $3.8M+ organic sales | Join 100+ in the Lab 👇🏼

35K followers on LinkedIn is like having…

- 200K followers on X

- 1M followers on IG

- 3M followers on TikTok

LinkedIn by FAR has the highest quality buyer.

Thanks for 35K.

Love you guys.

My paradigm around $$ has shifted COMPLETELY from my early 20s until now (at 28).

I started making $10K+/month at 20.

$50K+/month at 22.

I was so reckless with $$ at this time.

Didn’t save anything.

Spent it all on rent, vacations, food, fruitless business expenses.

Lost $100K+ in crypto.

Now my mindset is different.

I save and invest 80%+ of what I make.

In 10 years I’ll be SET.

I want to have a big, beautiful, healthy family with 5+ kids.

I’m saving for THAT.

I’m not a big lifestyle inflation type guy.

I don’t need the Lambo, designer clothes etc.

I like simplicity.

My mindset has switched from short-term CASH-FLOW focused.

To long-term, FUTURE-BUILDING focused.

If you’re in your teens or 20s right now…

Learn from me.

Make this shift SOONER than later.

Build your future.

The Lambo can wait.

Realize what’s truly important and invest for THAT.

Compound interest is incredibly powerful.

The earlier you get started, the better.

“Whoa I just got 500 likes! I’m going VIRAL BABY”

Truly happy for you.

But you’re still broke.

Meanwhile my client got 7 likes on his last post.

(2 of them from his mom & dad)

And just hit $26K+/month.

Build a thriving business.

Or keep seeking online validation to feel good about yourself.

You can only pick ONE.

LinkedIn is such a great platform to make $$ on man.

Let's say you want to book 10 sales calls this week.

Just start 80-100 DM convos.

Super predictable.

Highest qualified buyer on ANY platform.

LinkedIn till I die 😂🥂

B2B FOUNDERS: book 5-10+ sales calls a week on LinkedIn | Content isn’t king, DMs are | $3.8M+ organic sales | Schedule a consultation 👇🏼

LEARN LINKEDIN DMs IN THE LAB.

SEND 10 A DAY.

PROFIT.

REPEAT.

STOP OVERTHINKING.

You say “no pitch”.

I’m expecting a pitch…

Never say this.

It’s 1 of THOUSANDS of ways you ruin chances of signing clients in the DMs.

Avoid these mistakes in the Lab.

https://lnkd.in/gar5Jr-V

Meet Sasha, Connor & Mike.

3 LinkedIn Client Lab members killing it.

SASHA - has 20 sales calls booked on her calendar and just closed a $4,000 client (paid in full)

CONNOR - is booking a call a day and just closed an $11,000 client (paid in full).

MIKE - is booking 1-2 calls a day.

Best decision you can make for your bank account:

Join the Lab.

https://lnkd.in/gar5Jr-V

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My simple 3-step $30K/month LinkedIn framework:

(Used this for 50+ clients and 250+ Lab members)

1 - Profile

- Smiling, clean PFP
- Authoritative banner
- Results-focused headline
- PACK IT with social proof

Be INTENTIONAL… every piece of your profile is valuable real estate.
Use it to build tons of trust with your prospects.

2 - Content

- 50-75% educational: step-by-step processes
- 10-20% social proof: case studies, testimonials, client success stories
- 10-20% opinions & beliefs: take a stand and go against the grain
- 10% stores & lifestyle: you’re building a PERSONAL brand so let people into your life

CHEAT CODE: interweave multiple content styles into 1 post (these perform best)

3 - DMs

- Connect with 200 targeted people a day (empty requests only)
- DM everyone who accepts
- Use multi-thread convos, restrained compliments, authority-building observations & 4-step voice msgs
- Follow-up relentlessly

BONUS: multiple touch points… endorse skills, follow company page, like & comment on 1-2 posts

Doing this WILL get you 10+ qualified calls booked each week.

Do the math on how long it’ll take you to hit $30K+/month.

Want my COMPLETE LinkedIn client acquisition strategy applied for you?

I only bring in 3 new clients each month.

Book a call with me here:

https://lnkd.in/eEdJNakn

Building a personal brand on LinkedIn will WASTE 500+ hours of your life.

B2B founders tell me “I wanna build a personal brand on LinkedIn” all the time.

Here’s what’ll happen:

You spend 3 hours on LinkedIn a day posting, commenting, and making creator friends.

Repeat this daily.

After 6 months you’ll have 10K followers & get 10 inbound calls a month.

5 of which will be unqualified.

This is a TOTAL waste of time.

Here’s my approach I’ve spun off in over a dozen niches with massive success:

(Booking 100s of calls/month)

- Build a clean profile in 2 hours 

- Post 2-3x a week MAX 

- Minimal commenting (just reply to comments on your OWN post)

- Focus on DM convos /w prospects warmed up through profile & content

- Book 10% of DM convos on calls

No 6 month runway.

Instead start booking qualified calls RIGHT AWAY.

How many calls can you expect?

25-40+ a month.

Oh yeah 90% will be qualified by the way.

Most say “build a brand bro!”

Unfortunately they have the loudest voices in the room.

There’s a much better way.

Want my full system that books 10+ calls a week?

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

The only difference between $10K and $50K months is this tiny shift:

Make a decision:

Say “I’m gonna sit down & send DMs for an hour a day”.

You’ll book 2 calls a day.

(Once you master the 39 DM strategies in the Lab)

That’s 10 a week.

40+ a month.

Close 20% of them.

At even just $3K/client that’s $24K of new revenue.

Do this for 2 months and you're at $50K/month.

It’s all about MAKING THE DECISION TO DO THE WORK.

Then showing up daily.

Any "shortcut" is a lie.

Literally just spend an hour a day in your LinkedIn DMs.

You'll strike gold.

Check screenshots from Lab members who actually did this…

Join us:

https://lnkd.in/gar5Jr-V

Your LinkedIn banner is COSTING you clients.

Here’s how to fix it.

Just following what’s in this short video will book you 50% more sales calls…

THAT is how important banner is.

My client Terrence went from 0 to $27K+/month on LinkedIn in 60 days.

Here’s exactly how.

Follow these 3 steps to do the same.

-Ty

PS join the Lab to learn ALL my deepest LinkedIn client acquisition tactics & sign more clients than you can count:

https://lnkd.in/gar5Jr-V

“Hey Ty I just helped business coach Jeff book 15 calls on YouTube.

Just following up on my last 12 messages.

Did you see my FREE script?”

Cut your broccoli hair off & start DMing in a way that ACTUALLY signs you high-ticket clients at scale...

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

It took me 14 years of running businesses to figure this out but it changed everything instantly.

I used to bring in clients I HATED working with.

They didn’t communicate.

Didn’t pay on-time.

Constantly complaining about every little thing.

Drained my energy and honestly made me not like what I do anymore.

In Feb of this year I made huge shift and it changed everything INSTANTLY.

I started enforcing MASSIVE BOUNDARIES.

No, you can’t call my phone.

No, I won’t get back to your msg at 10 PM.

No, I can’t “do this in the next 5 minutes”.

It dripped into my sales process, too.

Showing massive integrity + strength.

“I will NOT bring you in if it genuinely doesn’t align with your goals”

“I will NOT work with you if you drain my energy”

“I will fire you and refund your money in full if you abuse my team”

Guess what happened lol.

I started signing MORE clients.

Making MORE money.

Feeling MORE peace.

Literally night & day difference.

You’re NGMI if you think being STRONG & holding boundaries lose you clients…

Be ready to get stepped on, disrespected, rag-dolled, stressed & sign less clients.

-Ty

Learn how to sign 2-5+ clients/mo that respect you from day 1 in the Lab. 

https://lnkd.in/gar5Jr-V

LinkedIn coaches & consultants are this bad huh…

Is this actually true?

🤔

The "multi-thread convo" DM strategy I invented is getting 35%+ reply rates.

(In a dozen niches)

After helping 100+ founders book 1000s of sales calls.

I identified a SINGLE DM opener strategy CONSISTENTLY outperforming everything else:

Multi-Thread Conversations.

Here's how they work:

STEP 1 - THE OPENER

Keep it simple.

"Hey NAME"

Next...

STEP 2 - THE RESTRAINED COMPLIMENT

Give them a compliment.

But don’t show too much enthusiasm...

Instead of: "LOVE what you're doing with (COMPANY)!"

Use: "Solid work with (COMPANY). Interesting approach"

This shows you're not easily impressed + are an expert.

STEP 3 - THE OFFER REPHRASE

Literally just take what they do and put it into a question.

"You do Google ads for marketing agencies right?"

Pries pain points + shows you did research.

STEP 4 - THE AUTHORITY-BUILDING OBSERVATION

Make an INSIGHTFUL observation about their biz/industry demonstrating your expertise.

"Wait you work with agency owners yeah?

Funny how most agencies have 20-30% margins. 

Super tough to scale because you need to hire A-players and to do that you actually need 40-60% margins..."

Shows you're HIGHLY EXPERIENCED in THEIR niche...

Be hyper-specific on a prospect-by-prospect basis here

STEP 5 - THE PERSONAL CONNECTION

Connect as DEEP as possible personally... use:

- Culture

- Geography

- Hobbies

Example:

"Ahh you're in Chicago? I grew up in Des Moines, Iowa. Like 6 hours West of you guys. Used to go to Evanston all the time. Miss me those deep-dish pizzas. My mouth is watering right now thinking about it"

This shows you're not JUST trying to get the sale.

Plus you build a warm connection.

Make this LAST message in your initial DMs so it's what someone sees in their DM inbox when they open it up.

Multi-Thread Conversations get my clients, Lab members & I:

- 35%+ reply rates in over a dozen niches

- 100s of sales calls/month booked

+ they helped me drive $3.8M+ in sales for my own businesses.

Start 10 multi-thread DM convos a day.

It’ll be TOUGH not to book 10+ qualified calls/week on here.

-Ty

PS get my 2 hour vault of LinkedIn client acquisition training for free here:

https://lnkd.in/etZJ3DbY

How you go from booking 1 sales call a month to 10+ EVERY WEEK like I do:

(THESE 3 THINGS MAKE ALL THE DIFFERENCE)

1 - DM MASTERY

LinkedIn DMs are cracked right now.

You’ll book a qualified call every 30 minutes of DMs once you master the skillset.

I’ve been doing this for 14+ years.

Made $3.8 million in revenue by mastering the DMs.

It’s not a “hack” or “cheat code”.

It’s a genuine SKILL which will LINE YOUR POCKETS for a LIFETIME.

DM mastery is reverse engineering EXACTLY how a prospect perceives you.

And presenting yourself in a way that BUILDS THE PERFECT IMAGE OF YOURSELF IN THEIR HEAD so they…

1 - Trust you enough to book a sales call

2 - Show up to the call with enthusiasm

3 - Have their guard down and know you care about them

4 - Are ready to buy

There’s a way to do this CONSISTENTLY.

So you’re not just booking 10-15% of DM convos into calls…

But also closing 30%+ of your sales calls.

2 - EMOTIONAL CONTROL

DM mastery is the skill.

But emotional control is what you need to execute.

Here’s what ACTUALLY HAPPENS when you send DMs at an energetic level.

You send 10 DMs.

You get 4 replies.

6 ignore you.

1 of the replies says “not interested”.

2 others end up unqualified.

1 books a call.

In the meantime YOU GET TRIGGERED:

“Ugh why are they not replying”

(Anger/frustration)

“They ghosted me… who do they think they are?”

(Insecurity/unworthiness)

“They didn’t reply. I don’t wanna look desperate so I won’t follow up”

(Fear of judgment)

Unconsciously listening to these emotions and doing what they tell you to will cost you BIG TIME.

You must be in control of your emotions.

Be conscious of your triggers.

And act LOGICALLY.

That’s how you book 10+ calls a week on LinkedIn.

You are the master of your emotions, not the slave.

3 - QUANTITY

OK boom so now your last potential bottleneck is quantity.

You are NOT sending enough DMs.

PERIOD.

You think you are.

But you’re not.

Luckily you don’t need to send 2,000 a day.

Not even 200 a day.

Send 20 DMs a day consistently, Monday-Friday.

You’ll be OVERFLOWING with clients.

Coming from my own, coaching clients + Lab member experience.

You might need to STOP sending DMs in order to keep up with fulfillment.

(Seen this happen quite a few times actually)

DM MASTERY + EMOTIONAL CONTROL + QUANTITY = 10+ CALLS/WEEK.

That’s the formula.

Master the skillset.

Control your emotions.

Execute consistently and at scale.

Do all 3 you’ll book more calls than 99.99% of people on LinkedIn.

Skip ANY of these and you’ll stay stuck at a couple calls a month.

THE LINKEDIN CLIENT LAB EFFECT IN ACTION.

Aleksandra (Sasha) Sidel joined the Lab.

Got a 10-minute custom profile audit from me.

(I give this to all members)

Changed her profile up.

Joined our weekly live calls.

Went through the masterclasses + DM strategies.

Now there are 20 sales calls on her calendar.

1 of 100s of similar stories.

Join the Lab:

https://lnkd.in/gar5Jr-V

How I book 10+ sales calls EVERY week on LinkedIn (and how you can too):

You must genuinely care about your prospects.

I ALWAYS say things like:

"Give me some clarity so I can figure out how to serve you best"

"Willing to see if and how I can help?"

"Yeah I mean that's gonna help you at a really high level"

I always foreshadow intros with relevant/valuable people.

I always send valuable assets unrelated to the sale.

Prospects know I have their best interest in mind and genuinely care about their well-being and success.

THAT's how I book 10+ calls a week on here.

Try caring more.

See what happens 🥂

Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

📣Network! We need your support 📣. One of my closest friends woke up to difficult news about her mom. On October 26, Nelda called an ambulance due to severe stomach pain. A CT scan revealed a large tumour on her ovary, a smaller one on her pancreas, and a spread of cancer cells throughout her abdomen. After weeks of testing, praying, and waiting, she received the devastating diagnosis of Stage 4 Pancreatic Cancer.

Nelda is a fighter at heart and she is facing this with strength and courage. Pancreatic cancer is an aggressive disease that often shows no symptoms in its early stages, and by the time it’s detected, it has usually spread rapidly. Regardless of the treatment plan, pancreatic cancer often comes with a challenging prognosis.

During treatment, Nelda will be unable to fully tend to and care for Madison, her daughter with Down Syndrome. The current support options for adults with Down Syndrome are limited, with independent living waitlists that span more than twenty years. This has created a need for immediate and ongoing support for Madison while her mom focuses on treatment.

Nelda’s family is doing everything they can and would never want to ask for much from anyone, but the circumstances and logistics are complex and overwhelming. Many people have asked how they can help, so this GoFundMe has been created to offer support during a time when it is truly needed.

All funds raised will support Nelda through treatment and help provide care, stability, and future planning for Madison. I am Nelda’s niece, Brianna, and my goal is to help lift some of the weight off their family as they navigate this painful and uncertain time. Thank you for sharing, praying, and supporting them in this difficult chapter.

https://lnkd.in/gWds3qq6

We are almost at the goal. Help us get over the line.

LinkedIn probably won't like the link in this post, but it's important. Please if you read this share, comment, like, or at least send the gofundme link to someone you believe can help.

My grandma on my dad's side has beat cancer once (and another time very soon)! It is possible with the right treatment, support, and attitude.

My grandpa on my mom's side passed due to cancer in 2001.

I don't know much about it, but when my friend shared it's stage 4 pancreatic cancer... my heart dropped.

If you have anything to give, your support means the world.

Happy Thanksgiving to my American friends ❤️ 

And thank YOU for anything you can do.

Helping SaaS build trusted content with third-party expertise • Co-Founder @ Audienced • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

Open article: Donate to Help Nelda Meinen fight Pancreatic Cancer & support Madison, organized by Brianna Kampman by gofund.me

Donate to Help Nelda Meinen fight Pancreatic Cancer & support Madison, organized by Brianna Kampman

(8/30) The entire process of working with external voices. Step-by-step to execute effective relationship management. A no B.S. tactical content series:

1) Sourcing
Find the right people, brands, & places to work with.

- Leverage custom GPT with ICP context & organizing the information into a table (to copy & paste into a sheet)
- Find complementary brands, their existing partners, who is mentioned online, scrape their websites, & return back the data
- Enrich with a lookalike to capture the entire TAM of the ecosystem
- Enrich further with the specific people at each entity (tech, agency, podcast host, media company, etc)
- Validate by message-fit. Do they talk about/serve the same people? Find out through customer stories, trends they talk about, listed logos, & generally where THEY are showing up (sponsorships, events, etc.)
- Reach out to them with a gift first (invite them into the content campaign)
- Messaging should be custom to each category, deployed multi-modal (LinkedIn + email to start)
- Ensure the list is regularly hit in a multi-step cadence. Rotate them into other mediums if unsuccessful.
- Record an interview for most robust content that you can guide/control to fit your narrative.

2) Production
Take the context from the recording & create everything you can.

- Set the initial strategy to direct towards a common goal, & one that empowers your company.
- Ensure there is a "story" being captured, but ask for the information in multiple ways.
- Frameworks. Methodologies. Step by steps. Workflows. Anecdotes. Stories about outcomes. What's the one-two-punch?
- Analyze & find the best moments. Turn those into snippets. Enrich the snippets with more research, back with your data + industry data. Create the content.
- Make this a content factory line. Each step leads to the next. A person owns each part of the process. Make it easy & efficient.

3) Delivery
Deploy the content that's created & amplify. Fully integrated approach.

- Get approvals first from the third party. Ask for necessary consents.
- Make it so easy they can copy & paste. Tell them what, when, & where to distribute. Leave little room for thinking. If they want to give you feedback they will.
- Ensure there is a content calendar internally. How is it distributed on web, social, ABM/nurture campaigns, etc. What about ad dollars? What about your sponsorships - can they promote it too?
- Re-integrate the content over & over: Once you have enough, create a round-up of the expertise. Dedicate a newsletter. Re-feature them on an event or podcast.
- - - - - - - - -
This is a series dedicated to helping marketing & partnerships teams execute with excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

(10/30) Our exact templates to motivate action. Partners act when the path to success is clear. Make it simple. A no B.S. tactical content series:

For outreach:
*We do outreach on LinkedIn (and soon email)

Connect request:
Hi NAME, we're working with a client to feature experts like you on a content series highlighting the best minds in INDUSTRY. You're someone we should highlight, can I share more info?

👉 Why it works:
- Approaches them with a gift: "be featured"
- Specifies them as an expert
- Simple yes/no ask

Follow-up to a very often "yes":
It's with CLIENT (our client) and the process is simple: one 30 minute recording session and that's it. After that, we produce a blog post, short + medium form video, social posts, and more that they will promote. We also enable you to promote.

Mind if I email you more details and the prompts for the series?

👉 Why it works:
- Answering questions upfront (high level, client, etc.)
- Positions time in vs outputs as compelling
- Time / ask is clear and not extensive

Email to send more info:
Subject: Featuring you in CLIENT's content series

Hey NAME - We’re excited to include you in the thought leadership series with CLIENT. Here’s more info:

This is NOT promotional for the tool
This IS focused on story, workflow, and narrative-driven content
The process is simple: a 30 minute recorded call that we prepare you for (that's it!)
Our team edits and ships you assets to approve, as well as enablement to make it easy for you to share to your audience
CLIENT will promote to their audience via newsletter, blog, ads, social, and more

Here are the prompts for the series: GDOCLINK

Would you like to be featured? If so, grab a time here to record: CALENDLYLINK

*We also send a follow-up on LinkedIn the email it came from and asking a question of: "Did you receive it?"

👉 Why it works:
- Prompts them to respond that they received it
- Gathers their email but also organizes the info better in that email
- Allows for cleaner linking, another place for follow-up, and can answer more questions ahead of time

For delivering content:
Subject: Your CLIENT content is ready! 

Hi NAME - Thanks again for recording content with us! Your content is ready for posting 🎉

Content 1: ASSETLINK
Post copy you can use/edit as you wish: LINKENABLEMENTDOC
👉 Date to post: DATE

Just a few yes/no questions for you:
Any necessary edits on the content?
Do either of the above dates work for you to post on your LinkedIn?
Is it okay for CLIENT to put thought leader ads to your post?

Let me know if there are any questions. Looking forward to getting this content out with you!

👉 Why it works:
- Clear linking to assets
- Recommending a date to share
- Giving them something they can copy and paste
- Because it's their words (literally in the recording) they are more comfortable sharing, we simply packaged and made them look good in the content!

*After they confirm (or request edits, which we fulfill!), we send an invite as a reminder.

(6/30) Why partnerships fail: A breakdown on misalignment and how to 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 get a seat at the table. A no B.S. tactical content series:

Taken from direct experience in-house, conversations across 1,000+ partner pros, deep interviews finding what works, & executing partnerships at scale as an agency.

1) You believe partners impact everything (or are told it's only pipe)

Not all partners are created equal. Your affiliate partner is not the same as your agency partner. 

You also can't just say that partners impact everything. 

Prove it.

If you cannot effectively manage up expectations, then the CMO or CRO will default to what they know and you will never have their teams care. YOU need to SHOW them where partners can impact & cannot.

Here's how:
- Map the buyer's journey.
- Identify what marketing touches (and how - with what activities and tech). The same for sales.
- Theorize where partners can (or have) impacted that buyer's journey. Example: Agency partners help post-purchase (mostly). Resellers pre-purchase. Media/affiliate partners on awareness and education.

Now you can more competently explain why & where we partner & with who. Also, you'll know what activities partners can plug into, as well as what tech affects each stage of the journey.

Layer in your TYPE of business (transactional solution? Or enterprise sale?) & you can even further manage expectations around the fact that partner may not be able to get you an immediate win in 30 days...

2) You blanket the same incentives across partners

Referral commissions only matter to some. SPIFFs are only as good as much as people care. 

What about:
- Quota relief for sellers? 
- Sending referrals to partner? 
- Increasing retention for partners? 

If you have an ideal partner profile, each one should have specific incentives. 

For agency partners, if you win them a client, that could change the course of their year (vs the 15% you offered them). 

The same goes internally. If you only throw money at a problem, people won't emotionally connect. But, if you relieve quota for your sales team, then that's another avenue of them achieving what they care about... versus some random new thing.

Here's how:
- Ask the person what they care about.
- Ideate how you can help them in multiple ways (& then ask again).
- Customize by partner category in your ideal partner profile. Then implement the plan.
- Optimize by identifying additional levers to pull. Does more commission % increase activity? Do the SPIFFs actually work? What about when you send more leads to partners? 
----
This is a series dedicated to helping marketing & partnerships teams execute with excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

Helping marketers ⬆️ conversion rates w/ ⬆️ distribution & high-trust content • CPO @ AudienceLed • Run better demand gen with those your buyer already trusts: The people, brands, and places that have their attention.

(9/30) "How do you make them take action?" The most common question around working with influencers & partners. It's simple. A tactical content series:

Make it so easy they would be foolish not to take action.

Here's how we execute "Delivery" in our 3-part process.

1) Do the work for them

Seriously. Why would anyone act on behalf of you? Maybe if you pay them, but even then the output won't ever satisfy what you want to accomplish.

Pre-write the message. Write the copy of the content for them. Show up with GIFTS on a SILVER PLATTER.

Literally received an email today from a third-party we work with saying:
"I would just love to say we really appreciate how thoughtful and communicative you all are. We've worked with plenty of partners and it's just such a breath of fresh air to have everything be so streamlined for us!"

The bar is low. But treating people well and making it easy is table stakes. Period!

AND IT MOVES THE NEEDLE.

People WILL copy and paste what you write for them. If they don't they will make minor changes as needed. But if it's in their voice and uses their words... it's hard for them to say no to hit "send" or "post".

Here's how: 
- Capture their words (through existing content, or a recorded call)
- Align their words to their (and your) joint-narrative
- Find the best moments and turn that into content
- Make it multi-modal. Video clip + blog post + social post + email message + Slack message + etc.

Then you will overwhelm them with value.

2) Make it clear who does what & when.

You can't just throw things at people. It needs to be organized. It needs to be direct. This comes with proper project management.

Give a specific date and time. Tell them who is doing it. @ mention them, CC them in, address them directly on a call.

If you do this with #1... they know when they need to do the copy + paste. 

Clarity drives action.

Read that again! Clarity drives action!

And if that action is a < 2 minute task... it will inevitably be completed.

Also, this reflects on your ability to HELP them execute. If you are the one helping them achieve their goals, they will prioritize you.

Here's how:
- Give them one place to go (a doc, a Notion page, a tool/collaboration space)
- Give them a date and time of execution
- Tell them who should be doing the task (directly)
- Direct them to the one place to go
- Clarify the actions with a summarized CTA
- Send them a calendar invite for when they need to execute
- Reiterate what happens when they do it (the outcomes they care about)

Your professionalism will impress them.

------
This is a series dedicated to helping marketing & partnerships teams execute w/ excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

(7/30) The impact 3rd-party validation. Data, stories, & outcomes from working w/ people outside your company. A no B.S. tactical content series:

Last iteration I wrote about getting 5,000+ people to an event. Previously, we closed a $30,000 deal from content exposure from a third-party expert (attributed with organic mention).

These don't happen at the same scale, velocity, or conversion rate that direct provides. Here's why:

1) More distribution (less beholden to algorithms + limited owned channels)
- Open more channels to reach more of the TAM (attention-wise)
- You can even double-post back on your channel to re-use the content again

2) More trust (& less bias)
- Your marketer talking about what you do? Inherently biased. Likely not an industry expert.
- Another person outside of your company? Less biased. Likely more deep industry knowledge (including niche information)

3) Better brand (by association & the feel-good of making others famous)
- Everyone can promote their own thing. You can shout on the side of a street but not everyone will listen.
- If your brand becomes a platform for others to build off of... be it in their own revenue generation (or even just share of voice)... the more loyalty you'll build.

Who do you bring in? 
- In (5/30) I wrote about how to classify, research, organize, & incentivize third-party expertise.
- The people, brands, and places your buyer already trusts. That's your customers, the buyers themselves, complementary brands, formal partners, & more.

How you can think about this:
- Who do you trust more? The faceless brand? Or the influencer?
- When was the last time you purchased something just because a new product/brand was forced in front of you via an ad, search result, etc.
- Do you instead, go to your peers, influencers, reddit, etc. to make sense of a purchasing decision?
- Think... buying a car, choosing an accountant, etc. you need to FEEL trust. 

The outcomes (comment / DM for sources!):
- 2x higher conversion rates & faster deal cycles in partner-influenced deals
- In one example, Partner-influenced deals close 28 days faster than non-partnered deals.
- SDRs focusing on partner-led events find leads to be more responsive and higher-converting.
- Ecosystem-qualified leads from partnered content were ~100x more likely to close than cold ones in another example. 100x. That's 10,000% in percentage terms!

A co-branded ad campaign with 3+ partners drove:
- 971% more impressions
- 368% more engagement
- 1,806% more link clicks
- 314% audience growth

----
Today's inspired by Kyle Lacy!

This is a series dedicated to helping marketing & partnerships teams execute with excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

(11/30) Data points to help you rethink marketing. How marketing with others > marketing alone. Every time. A no B.S. tactical content series:

2x reach. 50% of the work (if you're efficient).

-Deals with partners attached see an 11.7% higher win rate.

-Influencer marketing returns up to $5.78 for every $1 spent.

-Partner-sourced deals come in 32% larger with a 2.8x higher win rate.

-Co-marketing campaigns can drive up to 40% higher ROI than going solo.

-63% of consumers trust influencer recommendations more than brand ads.

-In mid-market and enterprise SaaS, 35% of new pipeline is partner-influenced.

-As SaaS vendors scale, partner-led revenue often grows to 40–80% of total revenue.

-80% of brands reserve budget for influencer collaborations; 89% plan to increase it.

-Companies investing in ecosystem-led growth are 24% more likely to hit revenue targets.

-One-third of Gen Z has bought something because an influencer recommended it.

-Influencer-driven social helped make social media the world’s largest ad channel at $266.9B in 2025.

-AWS Marketplace sellers see 4–5x larger deal sizes and 133%+ growth in private offers with ~40% net-new business.

I've been sharing how you can see similar benefits, tactically, in previous iterations.

I can't quite seem to understand why anyone would do solo marketing ever again? I'm biased, so what are blockers/hesitations?

----------
This is a series dedicated to helping marketing & partnerships teams execute w/ excellence. No gimmicks. No fancy hooks. 

I’m Will, passionate about making markets move together & producing results. I’m the Co-Founder of AudienceLed, a demand gen marketing agency producing pipeline with existing spheres of influence & third-party expertise.

Please criticize this content or ask me questions. I’m here to help.

Which should you use? What about enrichment? Who do you need to engage to activate efficiently? These experts will help you navigate the hottest tech today.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/gvmJwzWD

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