Ty Frankel

4x Production Music Award Winner, 3K+ Songs In TV Every Quarter, Founder of Shut Down Music

Hi, I'm Ty. 

I started making serious money with social media in 2020. 

By 2026 I mastered LinkedIn client acquisition and made over $3.9M+ in organic revenue (no ads).

Now I work with agency owners, coaches & consultants to help them do the same.

All you need is a LinkedIn profile and offer.

You will sign 2-5+ high-ticket clients a month in LinkedIn Client Lab.

I launched the Lab in February '25 and 100s of B2B founders' lives have changed. Some examples:

1) Marcos Ruiz's personal branding agency went from $50K/mo to $80K+/mo in 30 days

2) Brandon's law agency closed $180K+ in new business in Q4 '25

3) Terrence booked 159 calls in 148 days and closed $100K+ in cash for his coaching program

4) Noah booked 32 calls in 40 days for his agency

5) Jenny took her agency from $0 to $10K+/month in 52 days while working a 9-5

What members say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in the Lab. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "We've been killing. $100K+ cash collected in 148 days is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 32 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Wanna sign 2-5+ clients/month on LinkedIn?

Get in the Lab:

https://linkedinclientlab.com

Founder

I founded & grew Shut Down Music into 70+ artists, 8 employees, over $1.3M in revenue and a 4-time prominent award winner.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS, LA Dodgers, and many more.

AWARDS
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

I’m blessed to have 1000s of warm and loving email list subs.

Then there's Jen.

lol.

B2B FOUNDERS: Sign 2-5+ clients/mo on LinkedIn | I make $50K+/mo from LinkedIn DMs | $4M+ organic sales | Join 100+ in the Lab 👇🏼

I pay my spiritual coach $4,200+ a month.

Best investment ever.

Rather do that a million times over.

Than pop bottles at the club.

(That can be fun too, I get it)

But truly investing in yourself.

Has NO substitute.

B2B FOUNDERS: Sign 2-5+ clients a month on LinkedIn | Content isn’t king, DMs are | $3.9M+ organic sales | Join 100+ in the Lab 👇🏼

I don’t care about making $10M a year and owning 10 supercars.

I wanna have 5-6 kids.

Be the best father I could ever be.

Live comfortably.

Travel the world, eat organic and not worry about $$$$.

Be happy and abundant everyday.

I make $50K+/month at 28 years old but have NEVER been driven by money.

Real purpose motivates me.

Money is just a means to an end.

I made more money than my dad by 21.

Even though he went to college at 13, Harvard at 16 and got his PhD from MIT.

I skipped college.

My dad is ABSOLUTELY BRILLIANT.

One of the smartest (and best) people I know.

He chose the path to trade time for $$ his whole life.

Which is fine, I’m not knocking it.

But I DID learn from it.

From a young age I knew I was destined for something different.

That’s why I started producing music at 14.

Made songs for G-Herbo and Paul Wall, among others as a teen.

Then I built Shut Down Music to $2M+ in sales, 7 in-house employees, 70+ artists and 5-time award-winners in my early 20s.

Now I make $50K+/month helping people sign clients on LinkedIn via my paid community LinkedIn Client Lab and LinkedIn League coaching program.

While working 10-20 hours a week max.

My dad’s worked HARD his whole life.

(40+ hrs/week)

He focused on becoming the best economics professor he could.

I totally respect that.

I focused on leverage & systems.

You do NOT need a degree to achieve freedom and happiness.

I'm really grateful for my dad's path.

It taught me a million beautiful things and to build mine differently.

This is the weirdest thing I’ve ever seen in on LinkedIn.

Client of mine just got this reply in the DMs.

Who said LinkedIn was boring 😂

-Ty

PS get my free guide on signing 2-5+ clients/month with LinkedIn DMs:

https://lnkd.in/ebHyk6Yj

What’s the worst DM outreach message you ever got?

This is top 10 for me lol.

From a LEAD GEN guy nonetheless.

Like DUDE… 😂 😂

Making $50K+/month doesn’t make me happy.

Being in great shape doesn’t.

Living in Miami in world-class apartments doesn’t.

Don’t get me wrong.

I’m SO grateful for it all.

But what brings me true happiness is serving others.

Like when my client Aidan went from $0 to $26K+/month.

My heart was BEAMING for hours.

Or Marcos went from $50K to $100K+/month.

I was on cloud 9 rest of the day.

Or Terrence went from never signing a client from LinkedIn to making $150K+ from it.

Made my day.

THIS is why I do what I do.

Money is just a number on a screen after a certain point.

CHANGED LIVES is what your soul truly yearns for.

Learned this the last few years (I’m 28).

Glad I learned it earlier rather than later.

I used to want to have $50M in the bank.

Then I hit $50K/month and realized something.

Money is just a number.

All it actually does is buy your freedom.

What matters is how you FEEL when you WAKE UP.

I have friends who are depressed millionaires.

I have other friends paycheck-to-paycheck who are truly happy and at peace.

One is a rich slave.

The other doesn’t have $$ but they have peace.

So I found a middle ground.

I make $50K/month but only work 10-20 hrs a week.

I have time for meditation, journaling, lifting, deep convos & building something I ACTUALLY care about more than just numbers on a screen.

Freedom >>>> what your bank account says.

Make $$, sure.

But just don’t sacrifice your soul to do it.

Make $$ to AMPLIFY your soul.

B2B FOUNDERS: Sign 2-5+ clients/mo on LinkedIn | I make $50K+/mo from LinkedIn DMs | $3.9M+ organic sales | Join 100+ in the Lab 👇🏼

A prospect just went absolutely buckwild on me in the DMs.

Dude sent me 77 messages in a row at one point.

Entertaining YES.

But this guy would be the MOTHER OF ALL NIGHTMARE CLIENTS.

Check screenshots.

I’ve done $3.9M in organic sales, been DMing for 14+ years and never seen anything like this.

Ever had something like this happen? Hahhaaha like wow.

If you want to make $50K+/mo online you need to be cool with getting hate.

Some will love you.

Others try to bring you down.

I got these 2 comments on the same post back-to-back.

Hahahaha.

Comes with the territory.

When you pitch each other in the DMs at the same time 😂

No alternative text description for this image

Here’s how I made $160,117.92 in the last 90 days with ZERO employees:

1 - Built multiple income streams.

I have 3 things paying me $10K+/month.

Music royalties (completely passive).

My $297/month community.

And my coaching program ($10K per client).

Nice waking up each month knowing I’m making at LEAST $25K+ without lifting a finger.

2 - Sacrificed short-term.

I’ve been an entrepreneur since 14.

I’ll be 29 this Sept.

^^Damn I’m getting old.

In my early 20s I knew the music moves I made would pay me forever.

I could’ve taken quick cash and RAN.

Instead I signed deals with major labels like Universal Music, Red Bull, Warner Bros & Sony which’ll STILL pay me $10K+/month deep into my 30s and 40s.

3 - Kept it lean.

I only focus on what’s making $$.

I don’t try to do it all at once.

No small team.

I don’t own a penthouse office.

My only overhead is payment processing & software (approx $1K/mo).

That’s why I can work 10-20 hrs/week with 0 employees and do as well as I do.

4 - Only have low-friction/high-margin offers.

I don’t sell $50 PDFs.

I sell high-ticket.

My community is $297/mo.

My coaching program is $10K.

I can charge that much because I make people 10X-100X+ ROI and my results speak for themselves.

5 - Used LinkedIn as my #1 client source

My coaching program + community are FILLED with people who found me on here.

Brand + DMs are a CHEAT CODE.

I wrote this post while sipping on a pineapple/ginger/turmeric smoothie on a beach in Sri Lanka.

Life is good.

Excited to see where the next 12-24 months go.

-Ty

PS want to build a $25K-50K+/month biz just on LinkedIn?

Get my full system here:

https://lnkd.in/etZJ3DbY

Your Lambo and Rolex are worthless because “status” is NOT real.

It’s a figment of your imagination.

I have tons of millionaire friends in Miami.

I ALSO have a bunch of backpacker friends I met in Sri Lanka and Thailand.

I can be on a mega yacht with millionaires and love it.

Or in nature with backpackers and love it too.

I don’t think I’m better than you.

I don’t think you’re better than me.

We’re all the same.

Status is a mind-made illusion.

Ignore it.

Lean deeper and deeper into your true authentic self.

Getting clients on LinkedIn is LITERALLY FREE.

Have you ever thought about that?

Sit with it for a sec.

Everything else is expensive.

Ads cost thousands of $$ a month

Cold email is super complex & at LEAST $500/month

SEO is $3K+/month for any kind of result.

LinkedIn is literally FREE.

We are blessed to be living in a golden age right now.

Take advantage if you have any kind of intelligence.

If you’re under 35.

And want to make $$ FAST.

You can do it in 3 months starting from 0.

Learn a marketing skill.

(Email, personal branding etc)

Pick a niche.

Send 20 DMs a day on LinkedIn.

Book 1-2 calls a day.

3 months later watch what happens.

(HINT: you’ll make $20K+/month)

Genuinely untapped opportunity for those that do this.

-Ty

PS get my free system showing you how to make $30K on LinkedIn in 30 days:

https://30k.tyfrankel.com

Just got this really bad LinkedIn DM from Nikolas where he's obviously lying.

He didn’t “find my company on here”.

I was thrown in a DM automation sequence with 1,000 other leads.

Why start a potential biz relationship off on a lie?

Just 1 of MANY reasons automated LinkedIn DMs don't work.

Join the Lab to ACTUALLY sign clients on here at the highest level:

https://lnkd.in/gar5Jr-V

The OBVIOUS pattern of people who sign 3+ clients/month CONSISTENTLY…

They master the 3 categories of INTANGIBLES:

ENERGETIC INTANGIBLES

1 - Charisma and swag

2 - Reading and mirroring a prospect’s energy

3 - Non-reactivity

4 - DMing from positive emotional states

MINDSET INTANGIBLES

1 - Detachment from sale and money

2 - Reframing rejection as a “misalignment” and taking the trigger out of it

3 - Being conscious and aware of their emotions

4 - Not pedestalizing prospects… mastering non-supplicating language

COMMUNICATION INTANGIBLES

1 - Playing devil’s advocate, qualifying well, towing the line between arrogant and confident to perfection

2 - Setting firm boundaries with love, strength and courage for truth

3 - Putting prospect’s well-being first (adding value, foreshadowing value, not going straight to sale)

4 - Asking hard questions without fear

Master these.

Layer the tangible skillset on top.

THAT is how you sign 3+ clients/month consistently.

MASTER both the intangibles and tangibles by joining 100+ in the Lab:

https://lnkd.in/gar5Jr-V

InMails are the ABSOLUTE WORST way to book sales calls and here's why.

It's because humans communicate in 3 ways:

1 - "Me, me, me" mentality

Get ghosted & laughed at

2 - Horse-trading ("You do X, I'll do Y")

Doesn't build trust

3 - Your needs are my needs

Gets a 35%+ reply rate & books 10+ sales calls a week.

Broke this down for a LinkedIn Client Lab member recently.

Want my full DM frameworks (booking 100s of sales calls/month)?

Then do this:

1 - Connect with me if you haven't yet

2 - Comment "DM"

I'll send you it.

My average day in Southern Sri Lanka making $50K+/month (read caption):

8 AM: wake up, go to world-class beautiful beach without my phone to meditate, ground, let go of thoughts, somatic walking

10 AM: cold plunge/sauna

11 AM: work out at gym

12:30 PM: eat lunch

2 PM: massage

3 PM: work for 3-4 hours + maybe beach again

7 PM: dinner

10 PM: sleep

I am living the dream.

What can I ask for more than this?

What a life hahahaha.

Signing clients in the DMs is so simple if you understand THESE 2 THINGS.

(Coming from someone making $50K+/month with LinkedIn DMs)

Watch 👇🏼

Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

Will Taylor

I don't have an MBA, but since co-founding AudienceLed (my first business) in Feb 2025, we grew to $65k MRR.

Feb last year we closed a good month's start at ~$27k MRR. About 2.3x growth (in MRR).

MRR is nice, then we learned cashflow wasn't 100% (about 60% to start).

Since then, we've improved cashflow to ~80% and are aiming for 100% (thanks to Lauren Makielski).

Now we sit at $65k MRR ($780k annualized) contractually.

I reflected this weekend on what that means. Most businesses don't even make money in their first 6 months, even from seasoned business folk.

Since Feb of last year I have also:
- sold my home
- gotten engaged
- saw my brother get married
- went to Italy for another wedding
- went to Nicaragua for another one
- went to 2 conferences (out of pocket)
- planned a wedding (we'll my fiancé did most of it)
- had an offer accepted on a new home (firming conditions this week! 🤞)
- hired 3 people that were supposed to stay on and become partners but... life happens

... and of course interviewed hundreds of third party experts on behalf of our clients.

I am learning at scale. My brain is flooded with information across GTM and business at large.

AudienceLed is a conduit of knowledge share with, for, and through the ecosystem, funneled into our clients.

... and we have yet to even do our own marketing...

I am FIRED UP.

My grandma, who beat breast cancer twice, reminds me:
- buying/selling a home
- planning a wedding
- running a business
- having kids

... are all the top stresses of life.

Well grandma, I decided to take on 3/4 of those at once 😂

And I am grateful for the pain and effort this requires. 

Focusing on humanizing business and operationalizing relationships is worth it...

... every god damn hour of the day.

And I would not be here without the help of my network. Way too many to thank and show appreciation to... even if you've played a small part so far:

THANK YOU ALL SO MUCH! 🙏

And a big thank you to our clients, our partners, and of course our legendary team that gets deep into the trenches to deliver and manage the chaos... Rob, Lauren, Sam, Amy, Lydia, Dani, and anyone else who has been with us for the ride.

Happy Monday everyone. Much love.

If I can do it, so can you.

Get after it.

My entire career has been in go-to-market tech. Common Room has completely leveled up our craft. That's why I'm excited to share...

... that I get the honour to share that excellence - with and through people just like you - out to the market.

On Thursday Feb 26 @ 4PM ET we will have our first instalment of the new industry event "GTM Heroes Live" where you'll learn:

Real plays
From real customers
And real practitioners
With real experiences
And the real outcomes

AI is not coming for your job. But it will give you leverage.

I first came across Common Room during my time at Reveal (acquired by Crossbeam) and immediately thought about how data can be properly contextualized.

"This is exactly what partnerships needs to impact revenue..." I thought.

Then I dove in. Got an account. Created content with them. Became an advocate for them. And now we work together at AudienceLed.

Sales leaders and practitioners who are stressed to build pipeline do not need another data tool. They don't need more lines of commoditized information to weed through. They don't need another custom CRM field.

They need a place to take action. 
They need prioritized, contextualized information at the ready.
They need PIPELINE gosh darn it!!!

👉 AI doesn't need new gatekeepers.

The promise from other vendors has been leverage for everyone... but then they've created a "specialist trap."

They force you to confuse complexity with leverage. But complexity is a barrier, especially when it is outside of the system of action. 

Leverage should REMOVE work... not add additional headcount.

Common Room has built GTM AI that gives leverage. Not replacement of people. It solves for stale data, research time, CRM management, and figuring out who to prioritize, what to say, and when to say it.

We are going to show you how.

Right from the people - just like you - in the field.

If this resonates with you and you want content that actually moves the needle, join us this Thursday, February 26 @ 4 PM ET to hear from Saad Khan, Jacki Leahy 🪄... with a special appearance from Heath Barnett 🤙, your peers, and YOU.

Everyone is welcome on stage!

Let's figure this out - together.

Here's the link. Bring your hot topics and questions: https://lnkd.in/gS3_W4tP

The bar is so incredibly low. Treat buyers like humans. Respond in a timely manner, empowered by AI. I am deep into the GTM AI scene with the clients we serve. I'm seeing some things:

I just got back from Common Room's SKO. Holy. Moly. This team is on fire. Some of the brightest minds operating here.

Common Room has exciting updates you'll continue to see from people you trust - their customers, their partners, themselves, and allies in the space.

Everyone can buy data from the 5x5 Coop. Everyone can white label another providers intent data. But not every solution is contextualizing it and making sense of it like Common Room is.

Another team - Spara - is taking AI sales and marketing conversion and doing it the right way. Contextualized information, real time, right when you are asking questions and need more information. The implications are massive... take your signals (from Common Room and/or Sequel.io) and leverage that in real time in systems like Spara.

Sequel.io (not a client) taking event data and passing it to other places (pay attention here!). 

The list goes on.

Your buyers want:
- Real time
- Right time
- Right message
- Right relevancy

Spam cannons will not deliver that.

Enterprise and mid-market companies need to deliver a better EXPERIENCE as any vibe-coded app can give the same spot functionality.

Vibe-coded companies look for easy buttons. That's why they spam you.

The sea of noise only continues to grow... to break out of it you need to get intentional.

You need to focus on humanizing the buyer. 

At AudienceLed we are out here, in the field, executing at scale and plugging into all of these systems. 

Blog content on websites as playbooks from experts.

Round-up reports of complimentary brands (AEO + SEO benefits...)

Stories with customers delivered to accounts based on look-alike data + the right signals.

Ads being relevant because of better targeting (shout out Vector 👻!) + more human content.

Humanizing the buyer's journey requires activating the ecosystem.

Keep watching. I post weekly. Follow along. More content soon 👀

Content is your secret to inbound networking. It also increases your "luck surface area." Here's what I mean:

On a recent episode with Sam Yarborough and Jason Yarborough 🐻 on the Friends With Benefits Podcast I dug into my journey with content.

It has allowed me to meet people I would never have been able to meet.

It has gotten me new jobs and new roles.

It has allowed me to start a business.

It has gotten me direct $.

The more you are out there, the more people know you for something. 

And you don't need to be right all the time.

There are people that will be cheering you on in complete absolute silence all while they learn from you. Sometimes they never engage.

But they will still see the content... They will still learn...

Want to hear the full story? And learn how to do this yourself?...

Watch the episode:
https://lnkd.in/gwjPzTH4

Cold email reply rates? ~5%. Connect rates? Single digits. 70%+ of B2B buyers expect RELEVANT experiences before they engage...

The bar is low.
And yet… most teams are still blasting 'personalized' emails.

Or... even worse...
The system is hidden behind a gatekeeper (usually an expensive one).

Common Room's SKO taught me one important thing:
👉 Third-party data is a commodity and the market was sold a lie that it all needs to be 'engineered' together.

Their focus?

Creating the cockpit for revenue teams to actually execute. Not some siloed data centre that requires APIs or Zaps or a degree in data.

Make it make sense.
Make it easy.

Everyone has access to the same data.

Not everyone can:
- Resolve identity properly
- Contextualize that data
- Route and prioritize people intelligently
- Empower reps *in real time*
- And deliver a human experience at scale

I wrote this week about other solutions doing this well. Now, I'm hosting two top experts - in the field practitioners that the market trusts - on Common Room's new live series.

GTM Heroes Live 🦸‍♀️

A community-driven space to talk about what is actually working. 

From us. 
From the experts. 
From YOU.

First session:
Signals on signals on signals. What’s next?

I’ll be joined by Saad Khan and Jacki Leahy 🪄 to unpack:
- GTM AI done the right way
- Why data alone isn't enough
- And why gatekeeping cannot be the solution (your wallets depend on it)

Thurs. Feb 26 | 1pm PT / 4pm ET
https://lnkd.in/gS3_W4tP

If you care about building real GTM experiences that humanize buyers - not just engineered workflows treating them like a datapoint - join us.

"You're wrong, do this" will never work in an industry trained to click easy-buttons to build pipeline... especially when it no longer works.

Instead, we need to:
- Align with their incentives
- Integrate into their existing workflows + behaviours
- Still give them an easy button (perhaps even easier than before)

The first wave of partnerships failed.

Not because it was wrong. Not because it didn't work... but because it was being gate-kept with jargon and vendor-speak.

(I should know...)

I'm on a mission to change that - to create seamless integration of a buyer-first mentality into GTM motions. Through trust. Through the ecosystem.

Full convo with Olivier Roth and The Swarm 🔆 here: https://lnkd.in/gqD32yUF

Top GTM teams turn partner overlap + signals into ready-to-send emails. NOT showing up to a meeting saying "where are my leads?"...

Pipeline moves faster in the tools you already have.

In my recent piece with Crossbeam, I broke down what actually makes AI useful in B2B sales.

No 28 step workflow with a dissertation of a prompt.
It’s better context.

Here’s the simple system I advise teams to run:
➡️ Pull second-party partner overlap from Crossbeam
➡️ Layer in first-party CRM data + third-party signals like funding
➡️ Let automation move it into the CRM and sequencer
➡️ Use AI to explain why it matters and draft the opener

Not as a Slack alert alone.
Not as a random CRM field.
But inside the rep’s existing workflow.

Sellers need to stay in rhythm.

In this flow, the message references a real partner their prospect already trusts.

Static data → active workflow.

AI is only powerful when it connects dots sellers don’t have time to connect.
Otherwise it’s just an email assistant.

In the article, I also break down:
✅ The 6 biggest mistakes teams make when introducing partner data
✅ How to make signals explainable so managers trust them
✅ The minimal stack I recommend to operationalize this
✅ A simple checklist to pilot ecosystem-powered AI without overwhelming RevOps.

If AI isn’t improving win rates or cycle time, it’s probably missing ecosystem context ;)

Full article here: https://lnkd.in/gu4s8Qd9

Thanks for having me Andrea V. + Crossbeam!

taplio

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Ty Frankel

Will Taylor

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The Battle

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Will Taylor

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