Ty Frankel

4x Production Music Award Winner, 3K+ Songs In TV Every Quarter, Founder of Shut Down Music

Hi, I'm Ty. 

I started making serious money with social media in 2020. 

By 2026 I mastered LinkedIn client acquisition and made over $3.9M+ in organic revenue (no ads).

Now I work with agency owners, coaches & consultants to help them do the same.

All you need is a LinkedIn profile and offer.

You will sign 2-5+ high-ticket clients a month in LinkedIn Client Lab.

I launched the Lab in February '25 and 100s of B2B founders' lives have changed. Some examples:

1) Marcos Ruiz's personal branding agency went from $50K/mo to $80K+/mo in 30 days

2) Brandon's law agency closed $180K+ in new business in Q4 '25

3) Terrence booked 159 calls in 148 days and closed $100K+ in cash for his coaching program

4) Noah booked 32 calls in 40 days for his agency

5) Jenny took her agency from $0 to $10K+/month in 52 days while working a 9-5

What members say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in the Lab. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "We've been killing. $100K+ cash collected in 148 days is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 32 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Wanna sign 2-5+ clients/month on LinkedIn?

Get in the Lab:

https://linkedinclientlab.com

Founder

I founded & grew Shut Down Music into 70+ artists, 8 employees, over $1.3M in revenue and a 4-time prominent award winner.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS, LA Dodgers, and many more.

AWARDS
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

I’m blessed to have 1000s of warm and loving email list subs.

Then there's Jen.

lol.

B2B FOUNDERS: Sign 2-5+ clients/mo on LinkedIn | I make $50K+/mo from LinkedIn DMs | $4M+ organic sales | Join 100+ in the Lab 👇🏼

I pay my spiritual coach $4,200+ a month.

Best investment ever.

Rather do that a million times over.

Than pop bottles at the club.

(That can be fun too, I get it)

But truly investing in yourself.

Has NO substitute.

B2B FOUNDERS: Sign 2-5+ clients a month on LinkedIn | Content isn’t king, DMs are | $3.9M+ organic sales | Join 100+ in the Lab 👇🏼

I don’t care about making $10M a year and owning 10 supercars.

I wanna have 5-6 kids.

Be the best father I could ever be.

Live comfortably.

Travel the world, eat organic and not worry about $$$$.

Be happy and abundant everyday.

I make $50K+/month at 28 years old but have NEVER been driven by money.

Real purpose motivates me.

Money is just a means to an end.

I made more money than my dad by 21.

Even though he went to college at 13, Harvard at 16 and got his PhD from MIT.

I skipped college.

My dad is ABSOLUTELY BRILLIANT.

One of the smartest (and best) people I know.

He chose the path to trade time for $$ his whole life.

Which is fine, I’m not knocking it.

But I DID learn from it.

From a young age I knew I was destined for something different.

That’s why I started producing music at 14.

Made songs for G-Herbo and Paul Wall, among others as a teen.

Then I built Shut Down Music to $2M+ in sales, 7 in-house employees, 70+ artists and 5-time award-winners in my early 20s.

Now I make $50K+/month helping people sign clients on LinkedIn via my paid community LinkedIn Client Lab and LinkedIn League coaching program.

While working 10-20 hours a week max.

My dad’s worked HARD his whole life.

(40+ hrs/week)

He focused on becoming the best economics professor he could.

I totally respect that.

I focused on leverage & systems.

You do NOT need a degree to achieve freedom and happiness.

I'm really grateful for my dad's path.

It taught me a million beautiful things and to build mine differently.

This is the weirdest thing I’ve ever seen in on LinkedIn.

Client of mine just got this reply in the DMs.

Who said LinkedIn was boring 😂

-Ty

PS get my free guide on signing 2-5+ clients/month with LinkedIn DMs:

https://lnkd.in/ebHyk6Yj

What’s the worst DM outreach message you ever got?

This is top 10 for me lol.

From a LEAD GEN guy nonetheless.

Like DUDE… 😂 😂

Making $50K+/month doesn’t make me happy.

Being in great shape doesn’t.

Living in Miami in world-class apartments doesn’t.

Don’t get me wrong.

I’m SO grateful for it all.

But what brings me true happiness is serving others.

Like when my client Aidan went from $0 to $26K+/month.

My heart was BEAMING for hours.

Or Marcos went from $50K to $100K+/month.

I was on cloud 9 rest of the day.

Or Terrence went from never signing a client from LinkedIn to making $150K+ from it.

Made my day.

THIS is why I do what I do.

Money is just a number on a screen after a certain point.

CHANGED LIVES is what your soul truly yearns for.

Learned this the last few years (I’m 28).

Glad I learned it earlier rather than later.

I used to want to have $50M in the bank.

Then I hit $50K/month and realized something.

Money is just a number.

All it actually does is buy your freedom.

What matters is how you FEEL when you WAKE UP.

I have friends who are depressed millionaires.

I have other friends paycheck-to-paycheck who are truly happy and at peace.

One is a rich slave.

The other doesn’t have $$ but they have peace.

So I found a middle ground.

I make $50K/month but only work 10-20 hrs a week.

I have time for meditation, journaling, lifting, deep convos & building something I ACTUALLY care about more than just numbers on a screen.

Freedom >>>> what your bank account says.

Make $$, sure.

But just don’t sacrifice your soul to do it.

Make $$ to AMPLIFY your soul.

B2B FOUNDERS: Sign 2-5+ clients/mo on LinkedIn | I make $50K+/mo from LinkedIn DMs | $3.9M+ organic sales | Join 100+ in the Lab 👇🏼

A prospect just went absolutely buckwild on me in the DMs.

Dude sent me 77 messages in a row at one point.

Entertaining YES.

But this guy would be the MOTHER OF ALL NIGHTMARE CLIENTS.

Check screenshots.

I’ve done $3.9M in organic sales, been DMing for 14+ years and never seen anything like this.

Ever had something like this happen? Hahhaaha like wow.

If you want to make $50K+/mo online you need to be cool with getting hate.

Some will love you.

Others try to bring you down.

I got these 2 comments on the same post back-to-back.

Hahahaha.

Comes with the territory.

When you pitch each other in the DMs at the same time 😂

No alternative text description for this image

Here’s how I made $160,117.92 in the last 90 days with ZERO employees:

1 - Built multiple income streams.

I have 3 things paying me $10K+/month.

Music royalties (completely passive).

My $297/month community.

And my coaching program ($10K per client).

Nice waking up each month knowing I’m making at LEAST $25K+ without lifting a finger.

2 - Sacrificed short-term.

I’ve been an entrepreneur since 14.

I’ll be 29 this Sept.

^^Damn I’m getting old.

In my early 20s I knew the music moves I made would pay me forever.

I could’ve taken quick cash and RAN.

Instead I signed deals with major labels like Universal Music, Red Bull, Warner Bros & Sony which’ll STILL pay me $10K+/month deep into my 30s and 40s.

3 - Kept it lean.

I only focus on what’s making $$.

I don’t try to do it all at once.

No small team.

I don’t own a penthouse office.

My only overhead is payment processing & software (approx $1K/mo).

That’s why I can work 10-20 hrs/week with 0 employees and do as well as I do.

4 - Only have low-friction/high-margin offers.

I don’t sell $50 PDFs.

I sell high-ticket.

My community is $297/mo.

My coaching program is $10K.

I can charge that much because I make people 10X-100X+ ROI and my results speak for themselves.

5 - Used LinkedIn as my #1 client source

My coaching program + community are FILLED with people who found me on here.

Brand + DMs are a CHEAT CODE.

I wrote this post while sipping on a pineapple/ginger/turmeric smoothie on a beach in Sri Lanka.

Life is good.

Excited to see where the next 12-24 months go.

-Ty

PS want to build a $25K-50K+/month biz just on LinkedIn?

Get my full system here:

https://lnkd.in/etZJ3DbY

Your Lambo and Rolex are worthless because “status” is NOT real.

It’s a figment of your imagination.

I have tons of millionaire friends in Miami.

I ALSO have a bunch of backpacker friends I met in Sri Lanka and Thailand.

I can be on a mega yacht with millionaires and love it.

Or in nature with backpackers and love it too.

I don’t think I’m better than you.

I don’t think you’re better than me.

We’re all the same.

Status is a mind-made illusion.

Ignore it.

Lean deeper and deeper into your true authentic self.

Getting clients on LinkedIn is LITERALLY FREE.

Have you ever thought about that?

Sit with it for a sec.

Everything else is expensive.

Ads cost thousands of $$ a month

Cold email is super complex & at LEAST $500/month

SEO is $3K+/month for any kind of result.

LinkedIn is literally FREE.

We are blessed to be living in a golden age right now.

Take advantage if you have any kind of intelligence.

If you’re under 35.

And want to make $$ FAST.

You can do it in 3 months starting from 0.

Learn a marketing skill.

(Email, personal branding etc)

Pick a niche.

Send 20 DMs a day on LinkedIn.

Book 1-2 calls a day.

3 months later watch what happens.

(HINT: you’ll make $20K+/month)

Genuinely untapped opportunity for those that do this.

-Ty

PS get my free system showing you how to make $30K on LinkedIn in 30 days:

https://30k.tyfrankel.com

Just got this really bad LinkedIn DM from Nikolas where he's obviously lying.

He didn’t “find my company on here”.

I was thrown in a DM automation sequence with 1,000 other leads.

Why start a potential biz relationship off on a lie?

Just 1 of MANY reasons automated LinkedIn DMs don't work.

Join the Lab to ACTUALLY sign clients on here at the highest level:

https://lnkd.in/gar5Jr-V

The OBVIOUS pattern of people who sign 3+ clients/month CONSISTENTLY…

They master the 3 categories of INTANGIBLES:

ENERGETIC INTANGIBLES

1 - Charisma and swag

2 - Reading and mirroring a prospect’s energy

3 - Non-reactivity

4 - DMing from positive emotional states

MINDSET INTANGIBLES

1 - Detachment from sale and money

2 - Reframing rejection as a “misalignment” and taking the trigger out of it

3 - Being conscious and aware of their emotions

4 - Not pedestalizing prospects… mastering non-supplicating language

COMMUNICATION INTANGIBLES

1 - Playing devil’s advocate, qualifying well, towing the line between arrogant and confident to perfection

2 - Setting firm boundaries with love, strength and courage for truth

3 - Putting prospect’s well-being first (adding value, foreshadowing value, not going straight to sale)

4 - Asking hard questions without fear

Master these.

Layer the tangible skillset on top.

THAT is how you sign 3+ clients/month consistently.

MASTER both the intangibles and tangibles by joining 100+ in the Lab:

https://lnkd.in/gar5Jr-V

InMails are the ABSOLUTE WORST way to book sales calls and here's why.

It's because humans communicate in 3 ways:

1 - "Me, me, me" mentality

Get ghosted & laughed at

2 - Horse-trading ("You do X, I'll do Y")

Doesn't build trust

3 - Your needs are my needs

Gets a 35%+ reply rate & books 10+ sales calls a week.

Broke this down for a LinkedIn Client Lab member recently.

Want my full DM frameworks (booking 100s of sales calls/month)?

Then do this:

1 - Connect with me if you haven't yet

2 - Comment "DM"

I'll send you it.

My average day in Southern Sri Lanka making $50K+/month (read caption):

8 AM: wake up, go to world-class beautiful beach without my phone to meditate, ground, let go of thoughts, somatic walking

10 AM: cold plunge/sauna

11 AM: work out at gym

12:30 PM: eat lunch

2 PM: massage

3 PM: work for 3-4 hours + maybe beach again

7 PM: dinner

10 PM: sleep

I am living the dream.

What can I ask for more than this?

What a life hahahaha.

Signing clients in the DMs is so simple if you understand THESE 2 THINGS.

(Coming from someone making $50K+/month with LinkedIn DMs)

Watch 👇🏼

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

There are two ways agency founders try to turn LinkedIn into a reliable source of clients.

One is by guessing. Posting when there is time. Relying on referrals and hoping the next month is a good one.

The other is by building a system that creates steady conversations, even when client work gets busy.

Our clients choose the second.

→ Joya Dass (Founder, Women’s Leadership Lab)

The problem:

- She spent hours in the DMs to book a few calls.
- Content happened on weekends.
- When delivery picked up, sales stopped.

Some months were strong. Others were quiet.

Even in good months, there was stress about where the next client would come from.

What we did:

We built a simple LinkedIn content system she could run in house. No ghostwriter or agency retainer dependency.

We shifted her content from generic how to posts to insight driven thinking.

That changed the conversations. People in her network showed up aligned and ready to buy.

We added a content led outbound system powered by a setter we hited and trained. The system kept working while she focused on delivery.

Results:

- Revenue grew from $150k to $300k.
- Sales became predictable.
- The pressure eased.

→ Jonathan Crowder (Founder, Founders Ally)

The problem:

- No time for content.
- Unpredictable sales calls.
- Leads with no budget.
- No sales background. A 10 percent close rate.

What we did:

We removed Jonathan as the bottleneck. 

We built a content system using AI supported by his real thinking. It sounded like him, not software.

Trust was built before the call. Outbound went from 10% to 40% response rates.

We focused prospecting on real buying moments, like recent funding to catch buyers at the right time.

We simplified his sales process. Clear outcomes. Clear cost of inaction was communicated to his buyers.

Results:

- Meetings went from 3-5 a month to 10-15 sales qualifed leads a month.
- A visible pipeline. Increase to a 25 percent close rate.
- $300k in pipeline in 60 days.
- $30k in new revenue closed.

→ Brian Dukes (COO, Exit Wise)

The problem

- Ovelry dependent on referrals.
- No LinkedIn playbook.
- No time to write.

What we did

- We clarified positioning.
- Simplified the offer.
- Built a content engine.

Then we added outbound from the founder profile.

Everything was owned and run internally.

Results:

- Consistent posting machine.
- 500 to 6500 ICP followers.
- $740,000 in LinkedIn-driven revenue over two years.

We have helped 100+ founder led agencies replace unpredictable growth with systems they understand and control.

If this feels familiar, we should talk.

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

Everyone is losing their minds over the new LinkedIn algorithm. 

But I’ll break down every change I’ve seen in 2026, 2 mins so you can gain an fair advantage:

1) Your profile, content and offer have to be aligned to drive reach
 
You used to be able to post about anything and get substantial reach. Now LinkedIn is looking to showcase authorities in specific niches. 

If your content doesn’t match the positioning on your profile, LinkedIn is more likely to label your content as “this person doesn’t usually talk about this so they can’t be an expert” and show less of it. 

How to fix this? 

Keeping everything aligned helps ensure your posts have the best possible chance of staying in the feed (cited from a Jodie Cook Forbes article and bolstered by Chris Donnelly).

2) Random pictures < relevant media
 
No longer can you post a random selfie to “boost reach”. It literally makes zero difference now. 

The real change? LinkedIn is now prioritising content with “relevant media”. This is essentially anything that aids the understanding of the post itself.
 
The litmus test here is simple. If your picture isn’t relevant to the post, it doesn’t need one.
 
3) Posts last 48 hours < posts last weeks in the feed
 
2024/25 saw posts hit peak velocity in 24–48 hours and then slowly decline. Now the algorithm has moved towards prioritising evergreen content. 

How do you adapt? 

Reduce your “recent news” content around events and increase your production of content that provides evergreen insight.

Get this right and you only need a few bangers to drive pipeline for the year. 

5 of my founder teardown posts made up about 20% of my monthly reach despite being posts from 6 months ago.
 
4) If AI can write it, it’s not good enough
 
Everyone is using Chat. And now everyone’s a writer. The problem is AI will always deviate towards the median of what it thinks “good content” should look like. 

That’s leading to a feed clogged with mediocre content. First rule, if AI can write your idea, it’s not good enough. 

The easiest shift is to stop generic how-to content and reframe everything through the lens of “How I do this”.
 
5) Prioritising the wrong CTAs for growth
 
It used to be follows and reshares that drove reach. Now it’s all about SAVES.

 How many people enjoyed your content enough to want to come back to it later. This signals higher dwell time too.  

This isn’t just about asking for saves though. It’s about how well your hook communicates the message of the post and how evergreen the structure is so people can actually use it later. 

But if you want a short-term plaster, simply asking for a save will still move the needle even if you don’t fix the content upstream.
 
-

If you enjoyed this post, make sure to hit “save” so you can come back to this laster”

Founder at Atticus | Predictable LinkedIn pipeline using a founder-led sales system I 100+ clients scaled | Be the next 👉 atticusagency.com

Stop sending DMs that get ignored. I booked 1,000+ sales calls from LinkedIn and made $1.3M doing. Steal the exact script ↓

Comment and I'll send it to you.

I used to spend hours crafting the "perfect" DM. Tweaking. Rewriting. Getting ghosted anyway and following up like a desperate ex.

Now I use a 5-message sequence I've tested for 3 years straight. Instead of 18 rejections out of 20, we are booking 20-40 calls a month.

Every conversation feels like it came from them.

Here's what's inside:

- DM 1: Open with context, not a pitch
- DM 2: Follow up without sounding desperate
- DM 3: Uncover their pain in natural conversation
- DM 4: Transition to a call without it feeling forced
- DM 5: Make it stupid easy to book the meeting
- The complete walkthrough...  all 5 messages in action
- 5 mistakes that kill your DM conversion rate
- How to customise the script for your ICP

BONUS: DM Personalisation Framework that gets 80% response rates.
It took me 2 years and 1,000+ DMs to build. Takes you 60 seconds to steal.

Stop using LinkedIn DMs like a cold email channel. 

Start using them like a trust-building machine.

How to get it: 

1/ Connect with me 2/ Comment below and I'll DM you everything

♻️ Repost to skip the queue. 

P.S. We must be connected... otherwise LinkedIn blocks the message.

P.SS The perplexity lead magnet will be coming over today/ tomorrow... keep those eyes peeled!

taplio

The Battle

Ty Frankel

Luke Shalom

Followers

Posts

Engagements

Likes

Performance ScoreTy Frankel's LinkedIn Performance

Performance ScoreLuke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ty Frankel

Luke Shalom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ty Frankel's LinkedIn Performance

Performance ScoreLuke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTy Frankel's LinkedIn Performance